Tang Mingshuang heard this suggestion for the first time and found it strange and novel. At present, CCTV charges the same price for advertisements regardless of the time slot, so the price is naturally cheaper.
If a competitive auction is used, then the English auction method must be used, with each person bidding a price and the highest bidder winning the best advertising space.
“You can adopt a corporate bidding process to allow companies to compete for prices, or you can set different prices based on the ratings of different programs. Programs with the highest ratings have a bidding range, and programs with the second highest ratings also have their own prices. In this way, there are standards and rules, and it won't be as chaotic as before.”
Chu Yu's words make a lot of sense. This is the first time Tang Mingshuang has heard of corporate bidding. Whether introducing corporate bidding into the advertising department can promote the reform of CCTV's advertising department is still uncertain.
CCTV has been operating under this model for many years. If it suddenly wants to reform, what if the reform fails and the advertising department doesn't receive the same amount of money as before? How will Tang Mingshuang explain this to her superiors?
Tang Mingshuang was extremely conflicted, but Chu Yu was full of confidence.
"After the reform and opening up, the country's situation is different from before. CCTV should also adopt a more flexible approach so that everyone can compete fairly. Those who spend more money can get better time slots, and those who spend less money can get worse time slots. That's fair."
With her encouragement, Tang Mingshuang felt more and more that this plan was worth trying.
However, whether or not it will be implemented depends on the approval of the leadership; she cannot make the decision alone.
"Young comrade, you're not old, but you have a lot of ideas."
Tang Mingshuang looked at Chu Yu as if she were looking at her own elder.
She naturally liked Chu Yu. These days, young girls either have a pretty face but no brains, or only brains but no pretty face, or neither.
This young person possesses both qualities, yet remains humble and pragmatic, and is also able to start their own clothing brand.
This kind of girl is the future of China. How could Tang Mingshuang not love her?
Mi Fei noticed the change in Tang Mingshuang's attitude. People will always flatter those with money, so Mi Fei quickly said:
"Director Tang, you're right. Our boss, Mr. Zhou, is a student at Tsinghua University, a pillar of the nation. It's normal for him to have many ideas."
These days, Tsinghua University graduates are a rare sight. Tang Mingshuang grew increasingly fond of Chu Yu. Because of Chu Yu's suggestion, she agreed to Chu Yu's request and gave Chu Yu priority access to the advertising slots in "Businesswoman" magazine.
“You don’t need me to give it to anyone else, but we’ve agreed that this is only for this one time. Next time we have ad bidding, you can’t be an exception and you’ll have to pay for traffic just like everyone else.”
Chu Yu feigned sadness, "Then haven't I just shot myself in the foot?"
Tang Mingshuang laughed heartily, having a very good impression of Chu Yu.
"You're quite an interesting girl. It's just a bad time today, but we'll definitely have a good chat another time. I want to see what other brilliant ideas you, a Tsinghua University student, have."
Having won over Tang Mingshuang, Chu Yu finally breathed a sigh of relief.
CCTV will inevitably have to conduct advertising bidding, but I remember that CCTV's first bidding was ten years later. She was just using a bidding method that was commonly used in later generations decades ago.
Whether Tang Mingshuang uses this method or not, Chu Yu can use it to leave a deep impression on Tang Mingshuang.
She achieved her goal.
Tang Mingshuang was able to get the lucrative position of head of the advertising department, so she must either be exceptionally capable or have a powerful backer. Either way, she should handle the situation with caution.
Moreover, she owns more than one company, and she will definitely have to deal with the advertising department in the future. Her artists will also inevitably have to cooperate with CCTV. Building a good relationship with CCTV will be beneficial to her in every way.
Tang Mingshuang is a very principled person. She doesn't like to show favoritism or use connections to get things done. She believes that doing things officially is the best approach. The reason she agreed to Chu Yu's request was simply because it didn't put her in a difficult position.
"The Businesswoman" was invested in by Hualai Film Company and was the first TV series invested in by a private company to be broadcast on CCTV. Hualai is well-known in Hong Kong; the "Young and Dangerous" series invested in by this company grossed nearly 40 million at the box office in Hong Kong.
In the 1980s, forty million was an astronomical figure. With the support of Xinyi City, Hua Lai became an instant hit in Hong Kong and gained a great reputation.
In mainland China, however, Hualai was still just an unknown small company. These days, the most popular TV dramas were the historical dramas produced by CCTV itself. It's no exaggeration to say that they became national hits as soon as they were released and remained popular for decades.
Undoubtedly, "The Businesswoman" lacks such depth. In a sense, the main theme of this TV series is still love. People don't have high hopes for the series just by hearing its title, thinking that it will never be popular.
What's the value of a TV series that can't become popular?
These days, advertising costs are the same regardless of the time of day.
At the same price, who wouldn't want to watch the news segment? Who would want to waste time watching your obscure little TV series?
Therefore, no one was competing with Chu Yu for the advertising space in "The Businesswoman".
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