Sheet masks didn't appear until the 1990s, so there was no sheet mask fabric or raw material available in mainland China.
Liu Mingchuan made a cream-type face mask, which came in two bottles. I don't know what formula he used. One bottle had a white cream that looked a bit like mineral mud from later times, while the other bottle had a transparent jelly-like consistency.
The bottle has a note that says, "Apply to face and wash off after 20 minutes."
Before Chu Yu transmigrated here, cream masks had been replaced by sheet masks. Fewer and fewer people were using cream masks, and everyone felt that sheet masks were more convenient and effective.
However, in the 1980s, when face masks were not yet widespread, the introduction of cream-type face masks was epoch-making.
Chu Yu thought that if they could make Mandarin's brand famous with face masks, it wouldn't be a bad choice.
You have to admit, Liu Mingchuan is a really smart guy. Last time, Chu Yu only mentioned face masks to him briefly, and he had never even seen a face mask before, but he was able to analyze the principle behind it and make a face mask in a short time.
What a wonderful person!
Sure enough, people need to be exploited. She only needed to squeeze a little bit, and Liu Mingchuan could get her three good things. If she continued to use her capitalist's pigtails, Liu Mingchuan would be furious!
Chu Yu couldn't help but smile. She had actually run into Liu Mingchuan, a chemistry genius. It felt so good to have him as a powerful ally.
Chu Yu took the face mask to Mandarin Company and selected skin samples from different age groups for testing. To ensure the accuracy of the test, certain requirements were also set for the test subjects, such as not using other cosmetics during this period, so as not to reduce the credibility of the test results.
These days, people really don't have the concept of moisturizing and hydrating.
Many concepts become widely known to the public, thanks in no small part to the promotion by capitalists. This reminds Chu Yu that while selling products, it's important to sell concepts and ideas. Only by promoting these ideas to consumers and letting them know the importance of skincare, moisturizing, and sun protection can skincare products be sold successfully and money be taken from customers' pockets.
Speaking of sun protection, Chu Yu made another phone call to Liu Mingchuan.
She installed a phone at Liu Mingchuan's place last month, but Liu Mingchuan finds it annoying and usually doesn't answer. Even when he does answer, his attitude isn't very good.
"Hey! You woman, you're like a nagging ghost! Tell me, what do you want from me this time!"
Chu Yu smiled and said, "I just remembered that skincare is indeed important for women, but the most important thing is sun protection."
Liu Mingchuan rolled his eyes. "What nonsense are you spouting now?"
"A bus driver who drives frequently looks 20 years older on the side of his face that is exposed to the sun than on the side that is not exposed to the sun. Farmers in the countryside look older than office workers in the city. People say that to guess the age of a city dweller, you should guess older, but to guess the age of a country dweller, you should look at their face and guess younger. This shows that sunlight can indeed damage the skin."
Liu Mingchuan frowned; this wasn't a particularly unusual concept.
In fact, some well-known cosmetic brands developed sunscreens as early as half a century ago.
Some foreign literature also points out the effects of sun protection on the skin.
In fact, several types of ultraviolet rays can damage the skin, and major skincare brands are hoping to develop better sunscreens that can effectively prevent UVB and UVA rays.
However, things are always easier said than done.
Asking Liu Mingchuan to develop lotions, creams, and toners wasn't difficult for him. He figured all the ingredients were readily available; he could just add the basic skincare medium, change the proportions, and make several different skincare products with the same formula.
But sunscreen is different.
When you sell sunscreen to others, first and foremost, your product must actually provide sun protection.
However, finding an ingredient that can resist ultraviolet rays requires actual effectiveness, which necessitates extensive experimentation and is outside Liu Mingchuan's research and development scope.
In short, doing research is not difficult; the difficulty lies in the tedious process. He has no patience to be a laborer, doing those basic record-keeping tasks every day.
“I told you, I can’t do these simple jobs! Find my worthless, recent college graduates; they’re best suited for this kind of unproductive work.”
Chu Yu choked for a moment, "Can't you just say you're a student?"
"It's hard to say, they're both stupid and stubborn, none of them are easy to deal with."
This man was the most prone to saying one thing and meaning another, but Chu Yu could still hear the concern he had for his disciples in his mouth, despite his inability to say anything nice.
I vaguely remember Liu Mingchuan mentioning in an interview that his disciples had been burdened with undue pressure because of his series of scandals.
These days, you need to verify your social connections to get a job. Because of the teacher's reputation and the fact that he kept petitioning on his behalf, his students' futures were affected. Many of them encountered obstacles everywhere, and their lives were ruined.
No wonder Liu Mingchuan wanted to bring his apprentices along.
Liu Mingchuan's apprentices are naturally quite capable, but Chu Yu has her own considerations. The entire team consists of Liu Mingchuan's people, which has both advantages and disadvantages.
The advantage is that the team members are familiar with each other and know each other's research and development progress. Liu Mingchuan also has the authority to make decisions, which will definitely help to push the project forward faster.
The downside is that this group follows Liu Mingchuan's lead. If Liu Mingchuan is poached, the entire team will leave, and Mandarin will be doomed.
However, some things are beyond Chu Yu's control. Since things have come to this point, she'll just have to take it one step at a time.
"Alright, if I can find a few troublesome people to annoy you, I'd be more than happy! You wait, I'll find your bunch of stupid and stubborn disciples right now."
After hanging up the phone, Liu Mingchuan smiled slightly.
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