"Mr. Zhou, your son has grown up?" a veteran employee in the factory said.
Zhou Jian'an snorted coldly. Zhou Chufei was tall and strong. His help to the factory meant that the factory could hire two fewer workers, which would save Zhou Jian'an money.
Zhou Jian'an found him much more agreeable.
"Alright, go get some fresh air after you're done. It's so hot, don't overwork yourself."
Zhou Chufei agreed, which was quite obedient. Zhou Jian'an was pleased. If Zhou Chufei was obedient, he was still his good son, and Zhou Chufei would share in his wealth.
He finally understood how comfortable it was for ancient emperors. As long as they had enough, outsiders would fawn over them, their own families would be subservient to them, and their sons would compete to be nice to them, all in order to get a bigger share of their wealth.
This feels pretty good.
Xiao Gao brought Chu Yu a proposal, which was the company's promotional plan after Mandarin sunscreen was launched.
The company will advertise on CCTV, and the advertising models will be foreigners hired by Mandarin. The company will also cooperate with department stores to help put up promotional flyers and standees!
In addition, there will be soft advertisements for Mandarin sunscreen in the newspapers these days.
Chu Yu reminded him, "Selling sunscreen shouldn't be just about selling sunscreen. These days, Chinese people don't really understand the concept of sun protection. We need to popularize this concept first, and then promote sunscreen. That way, the product will be much easier to sell."
Xiao Gao nodded. The company hired several writers to contribute articles to newspaper columns. They bought a lot of space in the newspaper to tell stories about sun protection, in order to make the concept of sun protection popular.
These days, newspapers and television have a huge advertising reach, and with the reality show "Finding New Power" featuring actors promoting products through soft advertising, plus Mandarin's popularity, Mandarin's sunscreen is sure to sell well.
Xiao Gao is very confident.
Chu Yu naturally had confidence in Mandarin, but she knew that Mandarin was still in its early stages and that the launch of each product had to be done very carefully! Only by doing a good job in the early planning stage could Mandarin have the strength to soar to new heights.
Chu Yu doesn't want millions or tens of millions in revenue; she wants to be like a major cosmetics brand, with hundreds of billions in revenue per year.
To reiterate, making money in the early stages is not the most important thing. The most important thing is future performance, with turnover increasing exponentially and their stores expanding rapidly from China to the world!
With nothing much to do in Mandarin, Chu Yu went to Hualai. Because of the reality show, Hualai had a lot of trivial matters to deal with, and since there were very few staff members in the domestic market who were directly related to the entertainment industry, Hualai's employees were all a bit inexperienced.
Chu Yu was still not comfortable handing over all of Hua Lai's affairs to him.
"By the way, how are Zuo Ran and Hua Qing doing?"
Xiao Zhong said happily, "We were on a talk show in Hong Kong, and the response and ratings were great. Our songs both entered the top three of the charts one after the other, and our album sales have been climbing. They're about to surpass 2 million copies sold! Film critics say they are once-in-a-century geniuses and believe they could be strong contenders for the Golden Melody Awards in the future."
Chu Yu felt it wasn't enough, and she said:
"How's Zuo Ran's dance music coming along? When will 'Young and Dangerous 4' be released?"
"It has already been released in Hong Kong, but the box office results are not yet available. I will let you know as soon as they are available."
Zuo Ran and Hua Qing were making their film debut, but actors of that era were very talented. The two received high praise from Zhong Buyi, who said they had great on-screen presence and film talent.
Zuo Ran's dance, in particular, added a unique touch to the Ancient and Martial Arts series.
Speaking of which, there are no gangster dramas with dance battles in the entire Chinese market. "Young and Dangerous 4" is different from the previous ones, with a more romantic love theme. The male lead, a street dancer, climbs over a wall to meet the female lead, who is rich and beautiful. This kind of scene looks very old-fashioned in later generations.
But in the late 1980s, this kind of plot was quite novel.
Furthermore, the handsome, roguish protagonist exudes charisma, while the beautiful, wealthy female lead is youthful and stunning; sparks are easily ignited between them.
Not to mention ordinary viewers, even Chu Yu couldn't help but look forward to this movie. She wanted to see how captivating Zuo Ran, whom she had personally created, would be when she danced.
This kind of film is difficult to release in mainland China, but it has been confirmed that it will be released in Taiwan and H country. The release dates in island countries and other Southeast Asian countries will be postponed a bit, but it will be released gradually.
According to Chu Yu, if China wants to export its culture, it can't just focus on high-end things. While high-end things are important, they are not easy to spread. What's really easy to go viral are these old-fashioned love stories.
Zuo Ran is handsome and charming, while Hua Qing has a refined air, a beautiful voice, and can sing. The two of them sing and dance, and there's also some gangster love and hate drama involved. They're sure to win over the audience's hearts!
Chu Yu has high expectations for this movie. If it is released in mainland China, she will buy a ticket to watch it in theaters as soon as possible.
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