The new crocodile skin technology that He Lu mentioned was something he discovered by chance while inspecting a raw material factory. According to the workers at the factory, bags made with crocodile skin have a different texture, and to ensure the luster of the bag, one can choose to peel the crocodile skin raw.
It is said that once a crocodile dies, its skin changes, and only that skin can be used to make belts and buckles.
Only live crocodile skin can be used to make handbags to ensure the quality of the bags.
Chu Yu thought this method was too cruel.
He Lu didn't think it was a big deal. To make the best leather bags, one inevitably has to use some extreme methods. Moreover, China's bag industry is lagging behind. If we want to overtake others, we can't avoid using some extreme methods.
"This factory has a special method for dyeing and coloring crocodile skin. The best crocodile skin can be made into the finest handbags. If China can produce this bag and launch it on the market, it will definitely cause a sensation."
In fact, a brand's success does not determine how expensive its bags are.
Many brands on the market use diamonds and gold to make bags for the sake of hype, with the cost of a single bag often reaching tens of millions. Logically, such expensive bags should attract a lot of attention.
But in reality, who would take a deliberately created work of art seriously?
Ultimately, for a brand to become popular and stand the test of time, it must have its own cultural core, brand premium, and public recognition for its bags. The bags it produces must be trendsetting, ahead of the curve, and have timeless designs. Only by doing so can a brand's bags last.
"Good things always stand the test of time and remain popular. To make good bags, we don't necessarily need to be innovative. Instead, we should consider how to stand the test of time. Perhaps when a bag is first launched, many people are not optimistic about it and think it is ugly, but the more they look at it, the more they like it. If they don't like it this year, they will like it next year. If they don't like it next year, they will like it ten years from now. If we can make bags like this, then our brand will have truly been established."
He Lu understood what she meant: some brands can survive on just one bag.
The brand itself isn't great, but the bags it makes are popular. These bags can sell for ten or twenty years, making the brand a lot of money.
“I have another breakthrough.” He Lu then took Chu Yu to see his latest leather bags and clothing. To be honest, Chu Yu’s eyes lit up when she saw the clothes and jewelry displayed in the room.
"These things are..."
"This inspiration came from my trip to Mongolia. Their clothing is so distinctive and fashionable. I incorporated the design of the Mongolian robe into the clothing, using the classic color black, and also incorporated Mongolian leather products into the bags. In short, this series of products is not only ethnic but also international."
That's why we say that Chinese culture is a world treasure.
Countless luxury brands have sent their products to copy our cultural clothing in later generations. He Lu's ability to see this shows that he has excellent foresight.
"I think this series is quite good. If we can incorporate our ethnic costumes into the clothing design, our brand will have its own characteristics. We don't follow in the footsteps of big brands; we take a shortcut and conquer the world with our own products. Also, I really believe that our products are better than theirs."
Chu Yu's words prompted He Lu to reflect.
Indeed, he always wanted to pursue those luxury goods, but never thought of conquering them with his own possessions.
Can a Chinese designer who abandons his own traditional culture and chases after Western culture gain their respect and achieve a real breakthrough? In the end, he is nothing more than picking up scraps from others.
"Chu Yu, you have really given me a lot of support." He Lu sighed. "Without you, I would not have been able to firmly embark on this path, nor would I have felt that using ethnicity to integrate into the world was the right way. You are right. In the process of researching ethnic costumes, I found that many ancient techniques have disappeared. If the production and processing methods of silk and leather could be restored and used in our bags, these intangible cultural heritage products would surely attract worldwide attention.
“That’s right, He Lu. Only people who lack cultural confidence would follow trends. Western things are good, and it’s not that we can’t learn from them, but we have to use them for our own purposes and have our own unique characteristics. That’s not an easy thing. I hope your creative style is confident and relaxed. Crocodile skin is good, but clothes designed with Mongolian robes are even better, and Mongolian-style bags are especially good! You can definitely promote these to the world.”
He Lu understood what she meant.
"I will continue to work hard, and I should be able to define the core of the brand culture this year."
“I’m not in a hurry, you know, I believe in you. I know your potential is far greater than this, and you will definitely impress everyone.”
Chu Yu's words calmed He Lu down from his confusion.
For more than a year, in order to create his own handbag brand, he was determined to surpass those luxury brands. He kept trying to figure out their designs, but the more he tried, the more he fell into a vicious cycle. It seemed that he could not prove himself unless he was on par with luxury brands.
But who says we have to be on the same track as them?
Our Chinese culture has a long and rich history, and our cultural confidence is unmatched by them.
We have our own things. We are only a few decades behind, which does not mean that we were behind for thousands of years.
As if he had found his way in the fog, He Lu finally gained confidence.
"Chu Yu, thank you."
Chu Yu smiled and waved her hand, "I should thank you. You gave the world the opportunity to see our Chinese culture. It was your ambitious development of the luggage industry that gave our Chinese luggage brands the opportunity to surpass luxury brands. He Lu, we complement each other and have a symbiotic relationship. If you are well, I am well, and similarly, if I am well, you will be well too."
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