Chu Yu had always wanted to develop real estate in Hong Kong, otherwise she wouldn't have sent Qin Weidong and Dai Donglin to lead the way. However, she had never had enough funds. After making her fortune in the mainland, she had billions in assets. What was there that she couldn't do?
The port city has a mature real estate market and a strong financial sector. The port city's stocks are very interesting, and the stories of how the port city's rich people made their fortunes are also intriguing. Chu Yu likes everything about the port city and is curious about this city. She is willing to come to the port city to make her fortune.
Yu Xiangwen smiled and nodded, "It's great that you came. I trust you with the money from Xinyi City."
Long Cheng thought to himself that this was true; Chu Yu was indeed a very capable girl. Long Cheng had never seen anyone like her in his entire life.
After dealing with Anna's matter, Chu Yu felt much relieved. As it got late, Yu Xiangwen and Long Cheng took her and Anna to a casual meal. During the meal, Anna toasted the two big shots to thank them for their help.
After this incident, the shadow over Hua Lai was lifted, and everyone lowered their guard.
If the boss can stand up for Anna, he can stand up for them if they encounter problems someday.
In Hong Kong, it's not enough to just have good relations with the legitimate world; you also have to get close to the underworld. Especially for film companies like Hualai, there are a lot of problems. If the company can't even guarantee the safety of its artists, why would they be willing to risk their lives for the company?
Chu Yu had no idea that her act of helping Anna would cause such a huge reaction within the company.
The Hong Kong branch of Hualai Film & Television Company, though called a branch, is actually larger than its mainland branch.
Hua Lai's mainland company mainly helps to send actors, recruiting good actors from the mainland, training them, and sending them to Hong Kong. Occasionally, they also take on some good movie and TV series scripts. Apart from that, there isn't much else to do.
Hua Lai's Hong Kong City Company is different. Most of Hua Lai's movies are filmed in Hong Kong City. This is not because Chu Yu does not support the mainland, but because the mainland has many rules and troubles. The Hong Kong City film market is mature and open. Whatever props, equipment, or extras you want, they have it all.
The port city is efficient, and Chu Yu really likes this vibrant port city.
He Lu's store in Gangcheng was almost finished with renovations. He came to look for a store a few months ago and finally settled on a location at the main intersection of the busiest street in Gangcheng.
This place was originally a gold shop, a very large one that occupied several floors.
In a place like Hong Kong where land is incredibly valuable, it's easy to imagine how profitable it would be to open such a large-scale gold shop.
Unfortunately, this gold shop was doing very well when it was suddenly robbed three months ago.
These days, the security situation in Hong Kong is not good. Robberies of gold shops happen from time to time. The robbers are well-trained, have strong counter-surveillance capabilities, and even rent guns on the streets.
Gun rentals are common in Hong Kong. Currently, all the guns on the city's streets are controlled by one person. Gangs can't possibly hoard so many guns, so when they need them, they rent them from him. Robbers also obtain their guns through this method.
The assailant had a gun, and the shop assistants at the scene dared not resist.
The robbers stole 3 million yuan worth of gold from the jewelry store. In order to escape smoothly, they even grabbed a female employee of the jewelry store to use as a human shield. During the struggle between the police officers and the robbers, the police officers fired their guns. Unfortunately, the female employee was hit by a stray bullet and died after being sent to the hospital.
After this incident, the jewelry store was shut down for a period of time. Later, when the owner realized he couldn't get back the more than three million yuan worth of goods, he simply switched to another business.
In the port city, opening a gold shop or a watch shop is very risky, as vicious criminals often target these two types of shops when they are on the run.
It was indeed an unfortunate event for the original owners, but if it weren't for this incident, they wouldn't have transferred the shop, and Chu Yu wouldn't have been able to rent such a nice place in such a prime location.
Mandarin Luggage targets international brands, and He Lu hired a well-known local designer to participate in the design. The store's decoration style is elegant and generous, with black as the base and white as the auxiliary color. The black and white decoration style is very similar to the famous boutiques on the Champs-Élysées.
Chu Yu had approved the design, but after seeing it on-site, she realized that the final result was even better than she had expected.
The store is spacious and has high ceilings. After being renovated at great expense, it is even more luxurious than a luxury store.
He Lu has already recruited store employees with experience in the luxury goods industry.
After Chu Yu went inside, she watched as He Lu placed the air-freighted bags and suitcases inside.
These bags were designed by He Lu after several years of reflection. Many of the inspirations came from traditional Chinese paintings and embroidery. He Lu also visited the imperial collections of museums all over the country to get inspiration from them.
Mandarin's bags are not Chinese in style, but they contain many Chinese elements. For example, Chu Yu especially likes this big-bellied bag inspired by the cheongsam. She brought one over the day He Lu designed it.
The shop assistants arranged the collection and wiped the counter. The crystal chandelier in the shop shone brightly in the sunlight.
Luxury goods require a premium, and Chu Yu had already devised a series of sales strategies.
The next morning, the store officially opened for trial operation. He Lu hosted a red carpet event, and Chu Yu invited well-known media from the port city to attend. She also used Hua Lai's influence to invite some of Hua Lai's more famous actors, such as Lao Qi, Zuo Ran, Hua Qing, Tang Zhenni, and Anna, to walk the runway.
In addition to Hua Lai's own actors, Chu Yu also invited well-known local artists to attend.
The fees charged by celebrities in Hong Kong for attending events are not too high. By inviting them to walk the runway and giving them a few of our signature bags, and asking them to use our bags at the event, we can increase the visibility of Mandarin bags.
Chu Yu gave red envelopes to her media friends, who were skilled at writing articles and praised Mandarin as the most unique thing in the world.
The combination of celebrity endorsements and media reports ensured a successful opening day for the Mandarin store!
Chu Yu knew that a brand couldn't just have a premium price; it had to gain public recognition. In the 1990s, Hong Kong was full of brands. Although Mandarin was not well-known, Chu Yu was good at writing stories. The history of Mandarin was told very vividly, and many customers appreciated it.
Chu Yu also knew that the bags were too expensive, costing several thousand yuan each, which was unaffordable for many ordinary people.
To cater to those who couldn't afford it at the moment, she produced matching products such as belts, scarves, jewelry, and cufflinks to boost sales and make Mandarin's sales figures more impressive in the annual report.
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