A particularly good imported film can fetch 10 yuan at the box office, while the price of a couple's seat can be several times higher. During the Chinese New Year, couple's seats are so hard to come by that they can be resold for up to 100 yuan each.
However, these are all exceptions. Most tickets are priced below 10 yuan. Chu Yu thought that since the investment in "Jurassic Resurrection" was more than ten times that of other movies, he would set the price at around 10 yuan and adjust the ticket price according to supply and demand!
In 1992, a movie ticket cost 10 yuan, which was undeniably expensive. However, all the cinema managers were confident that the price was not a big problem. They believed that if the movie did well at the box office, the black market price would skyrocket!
As the saying goes, you'll know whether it's a mule or a horse once you take it out for a spin!
"We at Hualai will also invite the main actors and production team to promote the film in various cities. We will cooperate with television and newspapers to promote the selling points of 'Jurassic Park'. We also ask major cinemas to prepare promotional posters to cooperate."
"Don't worry, Mr. Zhou, we definitely won't hold back such a great movie, no need for you to tell us!"
Everyone here is a genuine fan who wants to make movies.
Such a great movie, let alone in ten years, even in the next twenty or thirty years, Chinese-language films may not be able to surpass it.
In June 1992, the team behind "Jurassic Park Resurrection" began a nationwide tour. On the day of the tour, cinemas would hold events to promote the film's box office.
Newspapers ran related news every day, television broadcast advertisements, and cinemas put up promotional posters.
The poster for "Jurassic Resurrection" features a scene where the movie's protagonist narrowly avoids a falling object with its jaws wide open.
This poster alone was enough to attract attention, and many viewers bought pre-sale tickets that day.
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