Chu Yu's decision to have all the main actors from Hua Lai participate in the filming of "Resurrection Jurassic Park" was clearly the right one. Many actors become known through movies, even if they only play a small role. With such a huge global box office, the exposure of even a small role is astonishing.
Hua Lai's acting career is going better and better; she has roles to play and money to earn, and she also has great respect for Chu Yu.
This year, Wallace also signed six Hollywood actors.
These actors were all carefully selected by Chu Yu, and they were among the most famous actors in later generations.
Wallace has set up a branch office in Hollywood, and the company is actively contacting and selecting suitable scripts.
Chu Yu is serious about his career and genuinely hopes that Hua Lai can go global!
The Hollywood branch of Hualai had just been established when it encountered a problem: a director wanted to make a controversial film about a massacre in history. Chu Yu wondered, if other ethnic groups can make movies about such things, why can't China?
Chu Yu produced the film and asked several directors, including Hua Lai, to think about whether they could make a film that depicted the suffering of the Chinese people back then.
The directors looked at each other, all of them busy with their own projects. Making this film would be a thankless and arduous task.
And none of that is their style.
Zhang Yanping silently raised his hand, "I'll take the picture!"
Chu Yu raised an eyebrow. "Director Zhang, are you sure? This film is difficult to make. It needs to respect history and also reflect humanistic concern. My suggestion is to start with ordinary people and show the suffering of the times."
Zhang Yanping nodded. His first film was about Peking Opera, which was also an unpopular subject.
That's just his personality; he's a bit reserved and doesn't really like commercial movies. He especially likes niche themes that others wouldn't dare to touch.
If Zhang Yanping went to another company, he wouldn't be able to shoot five or six popcorn movies a year and grab box office success in Hong Kong. No company would tolerate him. It's only because Chu Yu doesn't have high demands on directors and doesn't force them to deliver that the directors under his command can flourish and have all kinds of genres.
Zhang Yanping has always wanted to make a similar film. "My idea is the same as yours. I don't want to make a film that is full of bitterness and hatred. Instead, I want to show the suffering of the times through the lives of a few ordinary people. In fact, I recently read a novel that is about this period of history. It is a very good novel. I will give it to you later. After you read it, if you think it is good, we will adapt the script based on the novel."
Chu Yu thought it was perfectly acceptable.
"Filming is difficult, the production cycle is long, and the environment is harsh, so I'd like to thank Director Zhang in advance for being willing to endure hardship for the company!" Chu Yu said with a smile.
Zhang Yanping felt that Chu Yu was being too polite. What kind of boss is so polite to his employees? The thing is, every time Chu Yu said these polite words, you felt that she was being exceptionally sincere.
You would never think she was deliberately trying to win people over; instead, you would think she was a kind and compassionate leader.
The original novel that Zhang Yanping brought was indeed excellent. It used the paternal love between a father and son to highlight the cruelty of war. After reading it, Chu Yu felt a lump in her throat for several days.
China has suffered too much, and this suffering should be remembered by the world!
It's not enough for us Chinese to remember her; Chu Yu also needs the world to remember her. She was originally a distributor and the head of a film and television company. As long as she makes a few more similar films, if one can't go abroad, then two; if two can't, then three!
In short, she will one day make the history of China known to the world!
After Chu Yu finished dealing with the affairs of Hualai Company and made the decisions, he could leave the rest to his subordinates.
In the 1990s, China's economy took off, and every company in Chuyu developed well. Mandarin's turnover increased dozens of times compared to a few years ago! In the first half of this year, Mandarin's turnover reached 1 billion yuan! This is not only due to the Chinese market, but also because Li Miao actively developed overseas markets. Mandarin has a good reputation overseas and has cultivated a group of loyal customers after several years of expansion.
With overseas sales soaring, Li Miao increased advertising investment and hired a football star as a spokesperson.
These days, it's rare to find male celebrities endorsing skincare products.
Li Miao also hesitated, "Although this football star is world-famous, it costs 3 million US dollars to have him endorse the product! Even if this advertisement can be launched globally, Mandarin may not be able to recoup this money in the short term."
The decision to hire a football star as a spokesperson was approved by Li Miao.
Li Miao has a young female employee who loves watching sports. When Mandarin was looking for a global spokesperson, she mentioned that she wanted to find her favorite sports star to be the spokesperson.
The girl did this so that her idol could earn more money. After seeing the star's appearance, Li Miao knew that she was very popular all over the world and agreed to the decision. However, she did not expect that the currency abroad was US dollars, and the other party asked for a three million endorsement fee!
"Just a few lines, and they're making so much money! This is too easy money!"
Domestic celebrities don't earn much, but foreign celebrities' endorsement fees are simply astronomical!
Li Miao felt the money was being spent painfully. Besides, looking at the entire history of advertising, no company has ever hired a male soccer star to endorse women's cosmetics and skincare products! Even if the soccer star is really famous, if the audience doesn't buy it, it's all for nothing!
Then all that money will be wasted.
Chu Yu thought that finding a male football star to be the spokesperson was a good decision. This football star played football, was handsome, had a good physique, and was highly discussed all over the world.
In the early 1990s, the Chinese market had a particular fondness for foreign goods! If something wasn't packaged properly, it was difficult for the market to accept it.
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