Mandarin has monthly sales of several million, which adds up to tens of millions a year, which was really beyond Chu Yu's expectations.
It's important to know that luxury goods in 1993 weren't as expensive as they are today. A single bag didn't easily cost tens or hundreds of thousands of yuan. These days, most luxury bags are priced in the thousands of yuan range, and several thousand yuan is already considered quite expensive. Any bag that costs more than 20,000 yuan is truly a luxury among luxury goods.
Most Mandarin bags are priced between five thousand and ten thousand.
In this era, the average salary of people in the port city is less than 10,000 yuan. The economy has not been good in recent years, so many people have been frugal with their spending. However, the film and television industry in the port city is very prosperous, and the circulation of the media newspapers in the port city is very high. These newspapers have been promoting Mandarin extensively.
The daughter-in-law of the richest man carried a mandarin to an event.
Celebrities carry mandarin when they get together in private.
The CEO of a fashion magazine attended a dinner party carrying a Mandarin handbag.
With Mandarin's overwhelming advertising and storytelling marketing, it's hard for Mandarin not to become a hit!
With Mandarin performing well, Chu Yu is considering opening two more stores in Gangcheng. After all, there are often long queues at Mandarin stores now, and the sales assistants only serve a maximum of three customers at a time to ensure service quality.
If there are more than three customers, a waiting line will be set up so that customers can wait in line.
Mandarin only has one store in the port city, and there are always queues every day. Putting aside everything else, when passersby see the queues every day, they develop a herd mentality. Knowing that the store is expensive and its bags are very popular, they are naturally willing to spend money at Mandarin when they have the money.
Under these circumstances, He Lu's team has been refining the designs of Mandarin bags. This year, they launched five new bags, all of which are very popular and have received high praise from socialites.
He Lu breathed a sigh of relief when he saw the data coming from Hong Kong. He Lu was the design director of Mandarin, but after he went abroad to study, the clothing design of Mandarin was always done by his team and his students.
He Lu is already in his thirties. He wants to find his direction in life instead of spending his whole life working for small brands. He Lu is very ambitious. This year, he plans to open two stores in the port city and ten stores abroad. The locations he has chosen are all capital cities of developed countries.
Chu Yu smiled. "You've forgotten one place."
He Lu was taken aback for a moment, thinking to himself that the places he had chosen were all cities with high spending power. He had already considered all the major cities, and there was really no place he had forgotten.
Where did I forget?
"China".
He Lu was taken aback. In his view, China was not yet a mature luxury goods market. Although wages in China had risen, most things were not particularly expensive. The average wage was only around two hundred yuan, so how could people afford handbags that cost several thousand or even tens of thousands of yuan?
"Our country's consumption level is not high enough. If Mandarin were to open a store in the mainland and not be accepted by the public, our brand's expansion would be affected. Chu Yu, I think we should focus on overseas markets."
Chu Yu didn't think so. It was already 1993, and there were more and more rich people in China. Many people bought houses, home appliances, and cars after they got rich, and they got used to spending money on valuable things. But there was nothing valuable in China, and people could only buy things like mink coats.
These things are certainly good, but their fashion sense is far inferior to some luxury brands. Chu Yu pondered that it's not that people don't want to consume luxury goods, but rather that there are no luxury brands in China for people to choose from.
If Mandarin bags could be introduced to China, they would definitely be accepted by the world.
“He Lu, we need to lead the market. It doesn’t matter that the Chinese market is immature, but there are still some people who have become wealthy and have a demand for these luxury goods. Many people are struggling to make ends meet, but some people frequently travel abroad for business and have seen the world; they need luxury goods to enhance their image. And then there are those who have suddenly become rich; everyone has a need for gift-giving. Not to mention anything else, the custom of gift-giving in China alone can drive Mandarin’s sales to soar. We can make several million in revenue every month in Hong Kong, and it won’t be any worse in the mainland.”
Chu Yu was still very confident.
Hearing her say that, He Lu also began to consider this possibility.
"Then how about opening one store each in Shenzhen, Guangzhou, Shanghai, and Beijing?"
"Let's open two stores! Make the advertising more upscale. Now major cities have comprehensive shopping malls. This year, all of our Mandarin products have entered high-end shopping malls. Of course, Mandarin can't miss out on high-end shopping malls. If we're going to open a store, we'll open the best one! We want to make a name for ourselves and let Chinese people wear our own luxury goods!"
He Lu liked her energetic demeanor.
He Lu didn't want to open a store in mainland China because he was afraid it wouldn't be profitable there, but Chu Yu had confidence in the mainland market, so what could he say?
If the investors aren't afraid, what does he, as the executor, have to be afraid of?
He only takes a cut and doesn't take any investment.
He Lu readily agreed, "Then I'll have someone go and look at the store. Once I've found a good location, I'll send it to you for your consideration. The decoration, the model images, and so on will all need your approval."
"no problem."
"Is your belly okay? When are you going to give birth? I'd like to come see you."
Men are men, talking as if Chu Yu knows when she will give birth.
"I don't know yet. I'll tell you when it's born. But you don't need to come see me. A bunch of people said they wanted to come see me. I'm afraid I won't have time to sleep."
He Lu chuckled. He Lu had never married, but he had a stable partner. He just felt that marriage was meaningless and wanted to dedicate his life to design. Mandarin had taken him many years. Now he was getting older, but fortunately, Mandarin had gained a foothold, and its brand premium and positioning were accepted by the world.
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