Chu Yu agreed to the price, and Wang Mingquan breathed a sigh of relief. Now all he had to do was wait for the contract to be approved and the cars to go into production before he could conduct interviews.
In this day and age, it's no easy feat for a car company to develop a vehicle. If Susen wants to sell his cars, he needs to contact various car dealerships and ask them to help promote them.
The dealers who came to see the car all praised it highly. In fact, the quality of a car cannot be judged by its appearance and interior alone. However, Susen's transmission and engine are indeed excellent. Of course, without verification, it is difficult to guarantee that Susen will not have any problems later on.
At least Susen has truly demonstrated its technology and sincerity. Susen's technology is excellent, having been imported from abroad, making it unique in today's automotive market.
In those days, the government tightened its vehicle inspection process, and Susen's vehicle inspection did not go smoothly. Fortunately, Susen had high standards, and local leaders in Shenzhen reviewed Susen's test reports and praised them, which played a certain role in helping Susen to be listed on the market as planned.
Susen is confirmed to be officially launched in October, and Dai Donglin bought his first car as promised.
It's inconvenient for Chu Yu to go out after giving birth, so buying a car would definitely make things easier.
Chu Yu didn't not want to buy a car, but she rarely needed one. Her company provided business vehicles, and she had a driver to pick her up from the airport. She lived in the compound and rarely went out. Buying a car would mean regular maintenance, which would be too much trouble.
Chu Chu originally offered to give Chu Yu a Porsche, but Chu Yu refused. It wasn't that she couldn't afford it; she genuinely didn't need it.
Now that her own car has been launched on the market, Chu Yu immediately put her license plate on it.
Dai Donglin spent a lot of money to buy the license plates; they were all 9s. Dai Donglin's car had an 8, and Chu Yu's had a 9. The whole family was quite well-matched.
After Susen went public, mainland media came to interview him, and even the CCTV News program aired a segment. Wang Mingquan, representing Susen, delivered a speech explaining how the company's boss wanted to build cars for China, invested a lot of money, and after years of research and development, finally created the Susen 93.
Wang Mingquan is a great storyteller. Anyone who reads this interview can empathize with the story and understand the difficulties Susen faced in building cars.
Everyone was inspired by Wang Mingquan.
The car's launch date was set for October 1st, coinciding with the national celebration. Chu Yu thought that since the date was chosen on the 11th, with its clear autumn skies, it would be perfect for a promotion. After all, it was the car's first time going public, so customers should be given some discounts.
During Susen's promotion, customers can get a 10,000 yuan discount by paying a deposit to make an appointment, and can also upgrade their interior to a high-configuration version for free at a low price.
Sure enough, after the Susen event was launched, many bosses were very interested and flocked to make appointments for test drives.
As the saying goes, you have to take it out for a spin to see what it's made of. You can't judge a car's quality just by talking about it. No matter how good the car parts are or how fancy the interior is, if the car's performance is poor and the engine frequently breaks down, no customer will be willing to buy it.
Car enthusiasts are also captivated by the sound of the engine. Chu Yu's Susen 93 uses very high-quality automotive glass with excellent sound insulation. Even when the car is traveling at top speed, there is no noise at all, which is rare in today's models.
On the day Susen went public in Beijing, Chu Yu also went there.
She mingled in the crowd, wanting to hear everyone's opinions on Susen Auto.
These days, most car buyers are men; a group of grown men would stand around the car, pointing and commenting.
"You know what, this car is indeed quite good, but no matter how good the appearance is, it's useless if the quality is poor. Our domestic cars are really not as good as joint venture cars and foreign cars in terms of engine."
"That's right. What's rare about this car is that its design doesn't copy foreign designs. It's understated yet luxurious, with a high-end brand feel to it. The engine sounds great with low noise, and the soundproof glass is good. Even at the highest speed, you can't feel the speed. The interior is also nice. I just don't know if the engine will have any problems or leak oil after a while."
"The oil consumption issue you mentioned is a common problem with German cars. This car might not have that problem because its engine has a patented technology. I don't know the specifics, but the saleswoman just mentioned that Susen engines have a 5-year warranty and a 10-year maintenance guarantee. They are very confident in their products."
"It's really not easy for domestic cars to succeed, considering we've only been open to the market for a few years. We don't really have the same conditions as foreign cars."
Everyone sighed with excitement, eagerly awaiting the test drive.
The test drive was held at a small local car factory. The salesperson would sit in the passenger seat, and everyone else would test drive it. If they liked it, they could go to the side to discuss the price; if they didn't like it, they could come back another time.
After trying it on, a slightly overweight man touched his chest and said:
"You know what, this car accelerates really well, it feels better on the pedal than other cars I drive, and it's not bad in any aspect, but I'm just worried about the engine."
“That’s right. I really like the car’s sleek lines, but it’s a new model. If I spend 220,000 yuan on it and then it breaks down, wouldn’t I be a sucker? I should wait and see what happens after other people buy it. If it doesn’t break down, then I’ll buy it.”
Indeed, Susen is a big brand in the automotive industry. 220,000 yuan is not a small amount for ordinary people. If the product has a bad reputation and often has problems, wouldn't people who spend so much money to buy a car be truly ripped off?
When the car was first launched, sales were average.
Most people who can afford to buy a car are those who like the appearance of the car and don't care about the cost.
However, the first batch of customers was very important, so Chu Yu instructed Susen's employees to make regular follow-ups to ensure that the first batch of customers were retained.
If Susen provides good service, word-of-mouth will spread, and sooner or later it will win the hearts of customers.
Chu Yu parked his Susen downstairs at his apartment building. Qiao Shanshan saw it and smiled.
"Chu Yu, you're back? Oh, you bought a car? What... what kind of car is this? Sorry, I think I'm not good with eyes. What kind of no-name brand is this? I don't think I've ever heard of it. How much did you pay for it? Thirty thousand or fifty thousand?"
Chu Yu slammed the car door shut and couldn't help but smile. "I bought it for 220,000 yuan. It's a Susen car. It hasn't been on the market for long, but its performance is still pretty good."
Qiao Shanshan covered her mouth and chuckled. What Susen Auto? Is Zhou Chuyu an idiot? 220,000 yuan for this kind of car? Is he just bragging?
When Qiao Shanshan got home, she told Wei Mingyuan about it. Wei Mingyuan looked downstairs and saw that Chu Yu had indeed bought a car, a brand called Susen Auto, which he had never heard of before.
Wei Mingyuan scoffed, "What's the use of a good background? In the end, having money is the most important thing. She saw us buying a car and wanted to buy one too, but in the end, she only bought this piece of junk. Everyone says they're rich, that Chu Yu is the head of some company, but if she were really rich, would she be able to buy this car? She'd be driving a Mercedes-Benz at least!"
Qiao Shanshan pouted, "That's just bragging! I was stupid too. I used to think she might actually be rich, but after observing her for a few years, I realized she's not rich at all. If someone is really rich, they'll wear gold and silver and buy a lot of luxury goods. Take that lady I know, for example, her mink coat costs several thousand or even tens of thousands. You can't even tell the brand of the clothes Zhou Chuyu is wearing. Who would believe she's rich?"
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