Qi Ping develops mobile phones, but he has always been interested in the internet. Chu Yu will not interfere with what he wants to do. After all, he is the future big shot. If he is willing to do it, then let him do it.
Chu Yu then invested another ten million yuan in Yan Hongzhe.
In this day and age, ten million can do a lot of things. Chu Yu suddenly realized that she had too much cash and needed to invest in more new startups so that she could recoup a larger profit after the companies were established.
Chu Yu has a team that finds suitable investment projects for her. This team has always been under the name of Hua Chu Future, along with Xiao Jin and Xiao Qian, who were recruited earlier. They help her manage her assets and find projects that have been evaluated.
Xiao Jin brought over the new project proposals. Chu Yu took a look and took a liking to two projects: one was a project to develop a posture corrector for students, and the other was a down jacket startup project.
This down jacket factory needs to raise 20 million yuan to expand its scale. Chu Yu took a look and found that this brand is one of the top brands in China. At least Chu Yu had worn down jackets from this brand when she was young.
This down jacket has patented technology and uses the best down. It's not cheap and belongs to the mid-to-high-end category of domestically produced clothing.
"How was the 20 million yuan for this down jacket project mainly used?" Chu Yu asked.
Xiao Jin explained in detail that he had investigated the other party's factory and found that the factory had some problems. Many of the employees were relatives of the boss, and the factory management was not advanced enough.
However, this company is an OEM manufacturer for many well-known foreign brands.
This company makes good down jackets. If Chuyu can raise funds and establish a strong brand for these down jackets, it will definitely be profitable.
Chu Yu pulled out the two project proposals. "I'll meet with them when I have time and see what risks we need to avoid. Also, this company that makes portable music players only needs 500,000 yuan in funding. I'll also talk to them. I think portable music players will be quite popular in the future, and 500,000 yuan is nothing. It should be hard for them to lose money."
Xiao Jin nodded. He thought the Walkman project was too small and the boss wouldn't invest in it. But to his surprise, the boss was also interested in Walkmans.
Sure enough, even a small fly is still meat.
Chu Yu invested in several more projects.
This year, Mandarin also acquired a company called Manco, which is an Afghan company whose main product is essential oils. The concept of essential oil skincare is very popular nowadays. Chu Yu thought that by acquiring this company, Mandarin's subsidiaries could be gradually improved, and in the future, Mandarin could use Manco's technology to make essential oils.
Mandarin originally planned to find a star player to be their spokesperson, but things didn't go smoothly. Initially, the star player was involved in a lawsuit with their original club over a transfer issue. After the lawsuit was finally resolved, the other party encountered some problems, and it wasn't until this year that the contract was finally signed.
Knowing that Mandarin had been waiting for him for a long time, the other party was willing to sign the contract at a low price.
Chu Yu was very satisfied with the result and instructed Mandarin to complete the advertisement shoot.
This advertising project has been going on for several years. Mandarin has come up with several plans, all of which have been approved by Chu Yu. She plans to make several versions and broadcast them around the world.
In subways, airports, shopping mall billboards, bus stops... Chu Yu wants to launch a brainwashing-style advertising campaign, to make the star's advertisements permeate all over the world.
After the advertisement was filmed, it was broadcast on CCTV. These days, advertising is becoming increasingly competitive, and advertising planners have come up with many ways to get their ads aired.
However, to date, no male soccer star has been used to endorse women's skincare products.
This star athlete is blond and blue-eyed, and very handsome. His appearance caused quite a stir. When he recommended skincare products and danced with female models, he aroused the fantasies of countless female users.
It has to be said that male football stars have a remarkable ability to drive sales. After the advertisement aired, Mandarin's sales increased by nearly 20%. Not only did it sell well domestically, but it also continued to rise overseas. Mandarin was not very well-known in many countries, but the football star advertisement made Mandarin a household name.
Chu Yu plans to open 100 new counters this year and promote Mandarin around the world.
If Mandarin can establish itself, the brand's global expansion will be considered a success.
Fortunately, Mandarin has its own patented technology, combining three ingredients: collagen, hyaluronic acid, and yeast. In addition, the successful research and development by Liu Mingchuan and Wang Cainian's team in recent years is enough to help Mandarin retain its old customers.
After Mandarin acquired Luguang, it incorporated Dr. Li's skincare philosophy into Mandarin skincare, making Mandarin's system more complete.
Mandarin has a wonderful feel on the skin. Many customers have reported that after using this skincare set, their skin is no longer sensitive and has become better than before.
Li Miao's positioning of Mandarin is accurate. In recent years, Mandarin has been developing better and better. This year, in addition to Manco essential oil, Li Miao has also set his sights on a cosmeceutical company and plans to acquire it to promote the concept of cosmeceuticals.
If the acquisition by this cosmeceutical company is successful, Mandarin's market share will further expand.
As skincare products have improved, Mandarin Clothing has kept pace. The clothing business has been particularly lucrative in recent years, and Mandarin counters are located in high-end shopping malls. The brand enjoys high customer loyalty, with many loyal customers repurchasing year after year, resulting in very stable sales for Mandarin Clothing!
Mandarin also has luxury goods counters. There are already several Mandarin luxury goods counters in the port city. Now each counter has a monthly turnover of several million. It sounds unbelievable that you can buy a bag for several thousand yuan, but the more expensive the item, the better it sells. Mandarin has tasted the sweetness of premium pricing.
Running a luxury store is no easy task. Mandarin luxury stores have always maintained high prices in mainland China, yet they sell exceptionally well, especially among middle-aged customers who consider Mandarin bags to be the most practical.
Chu Xiang's daughter, Xiao Jinzhao, has been clever since she was a child. She started talking early and has a smooth tongue. Every time she sees Chu Yu, she calls her "Auntie," which makes Chu Yu very happy.
Qi Ping has been sterilized, and Chu Xiang doesn't plan to have any more children. If they can build up some business, it would be quite good to let Qi Jinzhao take over in the future.
This year, Chu Xiang wrote a novel called "The Legend of the White Snake," adapted from the folk tale of Bai Suzhen and Xu Xian. As Chu Xiang has gotten older, her writing style has also changed somewhat. In this play, she has written many humanistic elements.
Chu Yu was very satisfied after reading the script.
"I handed the script to Hualai. We'll start filming this year and it will air on CCTV next year. I'm thinking of finding good actors, especially the actor who plays Xu Xian. He needs to be handsome and dashing. It'll definitely be a hit when it airs."
Chu Xiang nodded. Actually, if Zuo Ran were a few years younger, he might be able to play Xu Xian. However, Zuo Ran is already an idol who is popular all over Asia. He has a high level of fame all over the world, so it is definitely impossible for him to play this kind of role.
Fortunately, Chu Yu is very strict in choosing actors, and Hua Lai will definitely select the right person.
Hua Lai's work on TV dramas is trustworthy, from dubbing to costumes and props. Chu Xiang can finally breathe a sigh of relief after handing the script to Chu Yu. With the remaining time, she can think about what to write for her next project.
Once this movie is released, the script for the next one can be submitted, and Chu Yu can start filming it.
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