Chen Shuangyu has gained weight and her face is fairer. She always has a gentle smile when she looks at people, and she seems to be living a happy life after marriage.
How are you feeling?
"It's alright. My morning sickness has passed, and I've been eating well lately, so it doesn't interfere with my work."
"That's good. Take good care of yourself so your parents won't worry," Chu Yu said, taking over the sales bodyguard position for the month. The Champs-Élysées series was an experiment for her, and she was keeping an eye on its sales performance.
Seeing that she was looking at the reports for the Champs-Élysées series, Chen Shuangyu said:
"This series is relatively niche, and many people say they don't feel the same way about wearing it. But those who like it really love it. One customer bought three pieces the first time, and then came back the next day to buy seven more."
Did you ask customers to register their basic information?
"The customer said she works for a foreign company in Guangdong Province and needs high-end clothing that can be worn on formal occasions. Our clothes are rare in China, with both a sense of design and high-end style. She said she bought a piece from our Champs-Élysées series to wear when she goes abroad for a meeting next week."
After the reform and opening up, the mainland introduced talent from other places, but the timing of these introductions varied among different cities.
Guangdong province was the first to market, followed by Shanghai and Zhejiang. There weren't many foreign companies in Beijing, so the Champs-Élysées series didn't sell very well. However, due to its high average order value, it still achieved good results.
The sale of luxury clothing differs from that of ordinary stores. Ordinary stores focus on the number of customers; the more customers, the more money they make.
Luxury goods have their own target market. For example, some luxury brands in China target families with an annual income of tens of millions of yuan. Their goal is high-income earners, and individual consumers are not even considered. Furthermore, in order to gain recognition from high-income earners, they will regularly raise prices to filter out low-income individual consumers.
Luxury brands don't care about how many people buy their products, but rather about turning those with purchasing power into loyal customers.
The white-collar worker from a foreign company that Chen Shuangyu mentioned is undoubtedly one of the most qualified people in China to consume luxury goods.
Shen Zhuyu felt it was unnecessary to put effort into selling the Champs-Élysées collection. The clothes in this collection were too high-end and out of reach of the general public. They had specially set up counters and display shelves. In a sense, promoting the Champs-Élysées collection would reduce the sales of ordinary clothes.
"Chu Yu, do we really need to do this series?"
Chu Yu felt it was necessary. Her ambitions had never been in China. However, in 1986, there weren't enough people in China who could afford luxury goods. If Chu Yu wanted to create a luxury brand from Mandarin, she would need to conduct brand research overseas.
Promoting luxury goods is fraught with difficulties, but promoting Mandarin cosmetics is a relatively easy task.
As soon as Chu Yu expressed her thoughts, Shen Zhuyu's eyes widened.
"Cosmetics? We have no experience in making cosmetics."
Chu Yu knew that there were some cosmetic processing companies in Guangdong Province. There weren't many Chinese cosmetic brands, and only a few could stand out. Chu Yu didn't want to let such a good market pass by and allow foreign products to dominate.
Our country is no worse than other countries.
With enough money, you can hire researchers from abroad, import production lines, and acquire patents. By working on it gradually, you can eventually develop a brand.
Shen Zhuyu thought she was crazy, but she wasn't really interested in clothes anyway. Compared to that, selling lipsticks and face creams was more appealing to her.
After much thought, Shen Zhuyu realized that Chu Yu had led her from Deyang to where she is today, and now she is known as "President Shen" among the employees of Mandarin.
She would support Chu Yu in whatever he wanted to do.
Shen Zhuyu nodded, "Okay, sister, as long as you want it, and as long as I have it, I will definitely support you!"
It would be a lie for Chu Yu not to be moved; she smiled and hugged Chen Zhuyu.
"Zhuyu, you are so kind."
"Let's create a famous cosmetics brand in China."
"Not one, but two."
"What?"
In her previous life, Chu Yu knew a woman who worked in the cosmetics industry. In her words, whether a brand becomes popular or not depends entirely on fate.
Some brands are quite good, but their names aren't catchy, or they lack a bit of luck, so they just can't become popular.
Some brands have mediocre products, yet they still become popular.
Those popular brands are often sub-brands of a company. Some companies launch seven or eight brands, but only one becomes popular. Chu Yu borrowed this idea and decided to launch two brands with similar technologies. Whichever brand has the most popularity, that brand will be the main focus.
After listening to her words, Shen Zhuyu finally understood what she meant.
Chu Yu is right. Some brands sound like they won't be popular just from their names, while others make you want to go in and browse just by looking at their names.
Brand naming is quite mysterious.
"Okay, I'll do whatever you say. I'll discuss it with Shulan later."
Preparing to launch luxury and cosmetic brands are the next steps in the company's development plan. No brand would put all its eggs in one basket. Mandarin is developing steadily. In this day and age, without the competition from online shopping, there are almost no similar brands in the market.
To put it bluntly, mandarin has no competition in the market; it can make money effortlessly.
Chu Yu only needs to provide good service, good after-sales service, and maintain good relationships with her customers to enjoy a comfortable life for more than ten years.
Chu Yu told Shu Lan about her idea to get into cosmetics, and Shu Lan naturally had no objections. Mandarin's income was stable, and Shu Lan could manage the company on her own. Chen Zhuyu and Chu Yu could find other channels.
Shulan may not understand grand principles, but she does know the importance of not putting all her eggs in one basket. Now that they have money, they definitely need to do something else.
Clothing is so profitable, how could cosmetics be bad? There are hardly any well-known cosmetic brands on the market, and you can hardly find any decent domestic brands in department stores. Shulan used to think that skincare products were just face creams, but Chuyu brought back a whole suitcase of cosmetics from Hong Kong last year. Only after using them did she realize that there are so many intricacies to applying skincare products.
Just for one face, not only do you need to apply lotion, cream, and moisturizer, but according to Chu Yu, there are also serums, primers, sunscreens, foundations, loose powders, and so on. Shu Lan thinks that China is still too backward in this regard.
Let's get this done! We absolutely must get this done! Let the people of China enjoy advanced skincare experiences as soon as possible.
"Let's do it! Right now! How much do you want? I'll tell the finance department!"
Now that the company has established a distribution channel, all recent revenue has been deposited into the company account. Chu Yu, Shu Lan, and Chen Zhuyu are also receiving a proper share of the profits. The company has also hired an accountant, so it's a small but complete operation.
Chu Yu pondered that to establish a cosmetics company, she would need a piece of land. These days, land wasn't valuable. If she opened a company in Hong Kong and then invested in the mainland, she could enjoy preferential policies for attracting investment.
Many companies receive government subsidies in their early stages, and they don't even need to pay for land purchases; all they need to do is invest.
The company needs several professional formulators, but these days there's a severe shortage of chemistry professionals, and formulators are hard to find. Chu Yu can only take it one step at a time. Additionally, they need to establish connections with raw material companies so that the formulators can access the most advanced raw materials.
She wasn't familiar with the raw material companies in Guangdong Province, but she was sure she could make connections with the buck-toothed guy. The development of raw materials in China is far behind that of foreign countries, so she could probably make basic face creams, toners, and masks.
High-tech equipment is imported from abroad, just like Xibao's advanced production line.
With money, anything can be accomplished.
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