Chu Yu looked at the outer packaging of these cosmetics. Judging from the packaging alone, Mandarin had reached world-class standards, which was in stark contrast to domestic brands that only focused on practicality and did not pay attention to advertising and packaging.
"How's the coordination with the department store going?"
Currently, department stores are state-owned, so if you want to cooperate with them, you need to build good relationships with the purchasing departments of department stores in various regions.
Department stores sell a lot of things, but taking over an entire counter, especially in a prominent position, is no easy task.
"Have the marketing department contact the department store to secure the most prominent counter and display all our products there."
These days, if you want to sell something, the first thing you should consider is department stores in various places.
After all, department stores have high foot traffic, a wide variety of goods, and a consumer base that covers all walks of life.
If Mandarin wants to build a good reputation and become a national brand in China, it definitely has to start with department stores.
Xiao Gao wrote down what Chu Yu said in his notebook.
"I'm in contacting Director Tang from CCTV about the advertising. Mandarin's previous ads were all related to TV dramas. I think we should have Tang Zhenni shoot the first batch of ads. Our products are positioned as high-end and sophisticated, so the ads can't be too down-to-earth. They need to have a certain style and match Mandarin's luxury positioning."
"Okay, Mr. Zhou."
Tang Zhenni has gained a certain level of fame, and having her shoot an advertisement will definitely bring good results. However, coming up with a catchy advertising slogan is not an easy task.
"Have the advertising department come up with some classic advertising slogans and submit them to me. If all else fails, outsource the advertising to a professional advertising company to shoot it. Make sure it's a resounding success and leaves a deep impression on the Chinese people with our products."
Even if you've spent so much money building a business, and have two trump cards in yeast and hyaluronic acid, it's all for naught if you don't know how to market it and it doesn't adapt to the Chinese market.
Chu Yu thought that since the money had already been spent, it should achieve the best effect. She came up with an advertisement that was both high-end and catchy, and would be played on CCTV in a loop and in a brainwashing manner.
May is the harvest season. At the beginning of the month, Chu Yu received news that Zuo Ran and Hua Qing's album was being released, and the two officially debuted in Hong Kong.
The two debuted at the same time, and their album caused quite a stir shortly after its release.
The reason is that Zuo Ran's album's title track is "Born to be a Superstar," which is too catchy, and the music video also tries to be filmed in the form of a dance battle.
You know, these days there are very few music videos with a storyline, and the dance battle format is both exciting and cool. Zuo Ran is handsome and dressed in a fashionable and trendy way. You can imagine the scene when he dances with a group of dance students.
The melody and lyrics of this song are incredibly catchy, and it became a popular street anthem in the port city as soon as it was released.
After the Mandarin version was released in mainland China, it quickly swept through the streets and alleys. Chu Yu could hear the lyrics of this song everywhere she went, and she couldn't help but hum a few lines herself.
Hua Qing's album is titled "The Cha Cha of Love," a light and cheerful song that uses a special singing style, making Hua Qing's voice even more ethereal and melodious, unforgettable once heard.
Hua Qing is tall and has a good figure. She doesn't have the typical mainland Chinese look, but she is very expressive.
After transforming into a cool and stylish diva, she subtly adopted a pop art style, sporting exaggerated perms, batwing sleeves, leggings, and eye-catching, flamboyant outfits, which quickly made Hua Qing stand out and earn her the title of a fashion trendsetter.
After their albums were released, they were neck and neck, quickly edging out other singers of the same period and becoming the top sellers on the charts.
In those days, computers were not yet widespread, and album sales were exceptionally high. Chu Yu knew that Zuo Ran and Hua Qing would not disappoint her, but she never expected them to be this high!
"Say it again, how many?"
Xiao Zhong exclaimed excitedly, "It's only been less than a week, and we've already sold 730,000 copies! Zuo Ran sold 390,000! Hua Qing sold 340,000! They're practically neck and neck, with Zuo Ran currently in a slight lead. Today, our company invited a new producer who predicts that these two albums will sell 4 million copies this year! If a new album is released at the end of the year, it will be even more unstoppable!"
4 million copies! What does that even mean?
Chu Yu's heart raced; she felt that the two students' results were better than she had imagined.
She knew that top singers these days could easily sell millions of albums.
But Zuo Ran is too far ahead of the trend, and Hua Qing is not a mainstream singer, so how come these two sell so well?
Chu Yu naturally wanted to strike while the iron was hot. "Since sales are good, let Zuo Ran handle the events, appear on shows to promote the products, and help him connect with top brands to secure better endorsements! The same approach applies to Hua Qing! If there are suitable film resources, they can also act in movies. With their abilities, they can definitely develop in three fields! If there are invitations to events overseas, try to accept them as much as possible. If we want to go overseas, we will inevitably have to go abroad and see what's popular in other countries."
Hua Qing's voice has the potential to become popular in Asia, but looking at the international market, the European and American markets still prefer a more unrestrained style.
Zuo Ran is handsome, easygoing, can sing love songs and play rock music. Chu Yu thought he was more likely to become popular in Europe and America.
The two had different focuses, but both Chu Yu and Hua Lai Company devoted their efforts to them.
When Hua Qing heard that she had sold 340,000 albums, she was stunned. "I'm so stupid and easy to fool, don't try to trick me!"
Xiao Zhong got anxious, "Why would I lie to you? You have no idea how popular you are in mainland China! So popular that even the old lady downstairs can sing a few lines of your hit song! 'Love Cha-Cha~~ Love Cha-Cha~~~ Whether you love it or not, you still have to cha-cha~~~'"
Hua Qing felt a deep sense of embarrassment. "Alright, don't sing my songs in front of me again."
"Hua Qing, you know what, our boss is really amazing. Last year he made Tang Zhenni and a few others famous, and this year he's made you and Zuo Ran famous. Right now our company is holding a talent show, and if nothing unexpected happens, we'll have more dramas to film this year and next. Our company's resources are limited, so if you find a suitable movie or TV series, you must take it, otherwise the boss will give the resources to newcomers and you won't get any."
Xiao Zhong and Hua Qing get along well, and he just wanted to remind her to be more proactive at work and give her a sense of urgency.
Hua Qing frowned. "I have taken acting classes, but I really don't know what I can act in."
"Don't worry, the boss will help you. Our boss is amazing; every show she chooses becomes a huge hit."
Xiao Zhong was right. A week later, Hua Qing and Zuo Ran found themselves in front of the movie script for "Young and Dangerous 4: Dance Showdown".
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