After Mandarin planned to launch Doraemon children's clothing, the company carefully prepared a plan and identified the target consumer group for the children's clothing as mid-to-high-end consumers, with department stores as the main venues in the future.
Currently, the domestic children's clothing market is almost blank, and very few children's clothing companies are seriously designing and building brands. Chu Yu thought that if they were going to do it, they should do it the best. Their Mandarin is one of the best in adult clothing, and they can't fall behind in children's clothing.
Doraemon Apparel is currently in the early stages of preparation. The Doraemon Apparel design team has designed many styles of clothing and has also visited surrounding areas such as Gangcheng to conduct research on the children's clothing market.
The children's clothing market is not easy to operate, at least not as easy to sell as adult clothing. The market size is not large, and in China, school uniforms are required, so the demand for clothing will decrease after children start school.
Fortunately, everything is relative. There are also many people who are willing to spend money. The children's clothing store in Gangcheng Shopping Mall may not have many customers, but it has been open for many years. In fact, each store can earn hundreds of thousands a year, which is not as little as you might imagine.
Chu Yu pondered, "If I want to do it, I should do it. Since Mandarin has the ability to develop sub-brands, why not take the opportunity to seize the market and build up the down jacket brand, the children's clothing brand, and also the middle-aged and elderly men's clothing market?"
Don't underestimate the men's clothing market for middle-aged and elderly people. Men in this group rarely buy clothes, but when they do, they always choose the best ones. They are willing to go to brand stores, even though the clothes there are expensive. They don't care at all, since they only buy clothes once a year anyway.
Consumers are quick to spend, stores have a stable customer base, and brands command high premiums, making the menswear market a significant business opportunity.
After Chu Yu made the decision, Mandarin got busy with these new clothing brands. Doraemon started the earliest and finished the earliest. By early spring of 1997, the preliminary preparations for the Doraemon brand were almost complete.
Doraemon has completed the design selection and plans to start making autumn/winter clothes now, and open for business at the end of summer. Autumn and winter are the peak sales seasons, and there are two holidays. For clothing brands, if they can make good use of the second half of the year, the whole year will be fine.
If we can't make it in the second half of the year, it will be difficult to break even in the other seasons.
Duoduo designed more than 20 autumn and winter outfits for Duolaiai, including several princess-style down jackets that were particularly dreamy. Chuyu doesn't quite understand children's aesthetics, but Duoduo herself is a child, so her designs will definitely be very popular, right?
However, the truth will only be known after the market tests it.
In the spring, the Susen 97 was launched. It is a new car with a very stylish design. The rear and front of the car are very square, with linear taillights. The overall shape of the car is particularly smooth, and it has received widespread praise even before its launch.
Susen is serious about making cars; at least compared to other car brands on the market, Susen's cars are far superior in both performance and appearance.
Susen cars are not cheap, but since their launch, Susen has never had any major safety accidents caused by vehicle quality issues, which is rare among models on the market.
The Susen 97 sold extremely well after its launch, becoming the best-selling model in the Susen lineup. Next year, Susen will launch two new models: a city SUV and a regular sedan. The arrival of these two models will undoubtedly enrich Susen's product range.
With its lithium batteries and automobiles, Susen's financial reports are getting better and better. Chu Yu, Yu Xiangwen, and Longcheng have invested a lot of money in Susen. Susen has only been listed for a few years and has already achieved profitability. Susen will develop even better in the future.
Moreover, the quality of lithium batteries is becoming increasingly stable, and the battery department is able to improve lithium batteries every year. Today, lithium batteries can be used in large machines, and they are getting closer and closer to being used in automobiles.
If the performance of lithium batteries stabilizes, Susen's electric vehicles can be launched soon. Susen has no shortage of good car exterior designers, so the appearance of electric vehicles is not the problem. The problem is the performance of lithium batteries.
Chu Yu held a meeting with the battery department, hoping that lithium batteries could achieve a technological leap before the new millennium, so as to prepare for Susen's electric vehicles.
Susen not only sells well in China, but also has a certain influence abroad. At least in Asian countries, the performance of cars is of great concern.
If things continue like this, Susen could go public in the next few years. If Susen can be listed on the Hong Kong Stock Exchange, it can obtain more funds through the listing and achieve a rapid expansion of the company's scale!
Susen has no shortage of money, and neither does Chuyu, but the road to developing electric vehicles is long and arduous. The growth of a company cannot be separated from going public, and Susen cannot bypass this hurdle if it wants to expand its brand awareness.
Chu Yu told Yu Xiangwen about this.
Yu Xiangwen pondered, "Isn't it too early to list now? Should we wait until our electric vehicles are listed before going public on the Hong Kong Stock Exchange?"
Chu Yu figured there was no need to wait. Susen was mainly owned by her, Yu Xiangwen, and Long Cheng. They were rich, but just because a company is rich doesn't mean it doesn't need to go public. After going public, the stock price would skyrocket. Once the news of Susen's successful electric vehicle development and the news of Susen's successful lithium battery development spread, Susen Auto would quickly realize capital operations. In other words, Chu Yu could then rely on the stock price increase to achieve a leap in her net worth.
Either those company CEOs have assets worth hundreds of billions, it's all thanks to this. If the company doesn't go public, when will Chu Yu become a billionaire with his assets?
“I don’t think it’s too early, but our lithium battery business has always been very large, and it even seems to be surpassing Susen Automotive. Lithium batteries are highly profitable, and it’s a technology we monopolize. If we successfully develop lithium batteries for automobiles, the entire world’s lithium battery automobiles will have to source from us. In that case, Susen Lithium Battery’s value will skyrocket. I’m thinking that if we want to go public, we have to separate the lithium battery business from the automobile company.”
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