Strangely, despite having such excellent skincare products, Chu Yu had never heard of this brand in her previous life, which shows that the brand did not survive the competition, even though it was a very good brand.
To support the young girl's business, Chu Yu bought several sets of skincare products for Chu Chu and Chu Xiang. The college student was very happy and applied for a discount for them, and also gave them cosmetic samples.
After leaving the counter, Chu Yu called a Mandarin employee, who arrived quickly. Chu Yu then gave him the brand's promotional leaflet.
"I think this brand is good. Why don't you go and check it out and see if you can buy it?"
Watching from the side, Chu Xiang thought her sister was incredibly cool. Chu Yu had grown up so fast. How old was she? She already had so much wealth. She could just casually see a nice brand on the street and wave her hand, telling the staff that she wanted to buy the whole brand.
"Sis, you're so cool!" Chu Xiang couldn't help but exclaim.
The staff also felt that the boss was a bit too cool. Wasn't he just here for a vacation in the port city? The office that Mandarin set up in the port city was to connect Mandarin with designers, do product packaging, promotion and planning, and occasionally handle some procedures for Mandarin's companies in mainland China.
There are four or five staff members in the office. They don't have much work, the salary is good, and there is no supervisor overseeing them.
The clerks all had a pretty easy life and really enjoyed their jobs.
This was the first time a leader had come to assign them tasks.
The staff member was tasked with investigating the brand, and within just one day, they had gathered information about the brand's basic situation.
The founder of this brand is a dermatologist who had a good income and made a lot of money after opening his clinic. Unfortunately, this doctor liked to speculate in stocks. Recently, the market has been bad, so the doctor borrowed money from the bank at high interest rates to speculate in stocks. He watched as he lost all his money and couldn't earn it back. The doctor even felt like he wanted to die.
"He mortgaged his entire brand and clinic to get a loan of 20 million yuan from the bank. Of that, 15 million yuan was mortgaged on the brand. You could say that his brand was actually not worth that much money, but he found a bank clerk to inflate the brand's value and successfully obtained the loan."
The staff made it clear that they felt the brand, despite having several branches, had a stable revenue stream.
It's hard to say whether an unknown local brand is worth 15 million.
Chu Yu, a discerning person, is willing to spend money to acquire this brand, but why would other laymen be willing to pay for an unknown niche skincare brand?
Chu Yu pondered that Liuguang's products were indeed quite good. He had never heard of this brand in his previous life. He wondered if it was because the doctor lost money in the stock market and sold the brand to someone else, which eventually led to its decline.
"Okay, I'll leave this to you. Try your best to acquire the brand and formula together. Also, ask the doctor if he has any other skincare formulas and acquire them as well, then give them to our lab for testing."
"Understood! I'll take care of it right away!"
The staff member was given another order and left to inquire when the doctor's payment was due and whether the doctor was short of money. If the doctor was short of money, the purchase price could be lowered further. That's how business is; if you're kind to others, your own interests will suffer.
We must never be soft-hearted like women.
"Chu Yu, your employee is quite good; she's very reliable," Shen Jun said.
Chu Yu also thought the employee in the office was pretty good and that he could be promoted if there was a chance. "That's what I was thinking too. When Mandarin comes to Hong Kong or opens a branch overseas, I'll let him manage it."
In reality, all businesses are about employing people. Chu Yu has done a good job with Li Miao, and Mandarin is developing better and better. Li Miao has also done a good job in building a corporate culture and is not too harsh on employees. If a Mandarin employee is late once or twice in the morning, the company will not deduct money.
A good company atmosphere and employees' willingness to contribute to the company are enough to make the company grow.
These past few days, Dr. Li has been extremely stressed. He originally worked in the dermatology department of a private hospital for over 30 years and had always had a good reputation.
Later, as he got older, his skincare products became very popular, and he felt that he would make better profits by going solo. So he resigned from the hospital and opened a dermatology clinic.
Thanks to the support of his regular customers, his business was indeed doing well. However, last year a friend introduced him to stock trading, saying that he knew a teacher who had inside information and inside data. He believed that by following the teacher's advice, he could make a lot of money.
Dr. Li believed it and, without his wife's knowledge, mortgaged his brand and clinic to the bank, borrowing 20 million yuan. However, the stock investment went bust, and if he were to sell the stocks now, he would lose more than 10 million yuan. The problem is that the stocks that have gone bust are very difficult to sell.
With the bank pressing for repayment, Dr. Li had far too little money to cover her loan payments, and she was at her wits' end.
When Mandarin's staff approached Dr. Li and proposed to acquire him, Dr. Li was completely stunned.
He stood up from his seat in disbelief. "Mandarin? What brand is that?"
"Dr. Li, you may not know this, but Mandarin is the largest skincare brand in mainland China. We have several skincare patents, and our brand is very reputable in mainland China. It's just that we're not well-known in Hong Kong. Mandarin is expanding and we've been in talks with several niche brands, with the intention of acquiring their formulas. But as I said, we've been in talks with several brands, and we'll see what prices they offer before making a final decision on which brand we'll buy."
Clinics like Dr. Li's are not uncommon in Hong Kong.
The staff member said that he was not the only one being contacted, which made Dr. Li feel a sense of crisis.
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