He Lu prioritized efficiency and didn't use particularly high-quality leather to make the handbags. He used the simplest materials so that Chu Yu could see the effect. He planned to use expensive leather later when the bags were officially put into production.
"There aren't any particularly good handbag brands in the Chinese market, but handbags are an unavoidable topic in women's fashion. Although Chinese people don't idolize luxury goods, wealthy and high-status women need bags to accessorize and elevate their status. We can also create a luxury handbag brand in China."
Chu Yu had always wanted to expand Mandarin's business scope, and He Lu's words were exactly what she wanted to hear.
However, expansion is not an easy task. Mandarin first needs to identify its target customer group and its price positioning. After launching their bags, they need to consider how much to sell them for, what kind of marketing strategy to take, and who to hire for advertising.
In the early stages of a brand's establishment, it's much more than just having products.
"How do you think Mandarin's bags should be positioned? What brands are they targeting?"
He Lu mentioned an entry-level luxury brand that is well-known worldwide. The brand is not expensive, but the styles are popular, and the products are of good quality and very durable, making them particularly popular in the secondary market.
If a brand sells well on the secondary market, it proves that customers recognize the brand's premium.
Conversely, no matter how high the initial price, if it cannot be resold and its value is not maintained, then Mandarin will still not gain customer recognition.
"We use the best technology, the best leather, and handcraftsmanship to make our bags, striving to create a first-class brand."
He Lu has big ambitions. He went out and explored the world, and he was not content with just being a streetwear brand. He did not want Mandarin to rely on buying other people's clothes to make patterns and then design. He hoped that Mandarin could go abroad and become a classic.
Shen Zhuyu and Shu Lan both felt that He Luzhen was different.
Reading can truly change a person.
They naturally had no objections. In fact, although Chu Yu didn't come to Mandarin often, she was the one who got all the roles there. As long as she approved of He Lu, Shen Zhuyu and Shu Lan had no objections.
Chu Yu smiled. She wasn't afraid that He Lu had ideas. Even if he was just messing around, he could still make something of himself. Let He Lu go out and explore. One day, he would make a name for himself.
"Go ahead! What kind of design team do you need? How much funding do you need? Just tell me, and I'll do my best to meet your needs."
He Lu's eyes lit up. "Seriously? Finding good leather is not easy, finding good craftsmen is even harder, and leather processing technology also requires financial investment."
"No problem. I'll say it again: as long as you have a request and I can fulfill it, I will definitely give it my full support."
Chu Yu's words warmed He Lu's heart. It was Chu Yu who broadened his horizons, and now Chu Yu was fully supporting his wild ideas.
To be honest, the seeds of dreams can only blossom in suitable soil. If it were any other boss, they might not appreciate his ideas about clothing and bags at all. But Chu Yu was different. She trusted him unconditionally, which moved He Lu and made him feel pressured at the same time.
He must work hard to build Mandarin into a top-tier brand and not let Chu Yu down.
Chu Yu glanced at the bags designed by He Lu a few more times. She had to admit that He Lu's growth was remarkable. One of the bags was a dumpling bag, and another was a bucket bag, both of which were popular in later generations. There were also several postman envelope bags that were at the forefront of fashion.
He Lu seems to have a natural talent for understanding the pulse of luxury goods.
He has an absolute eye for fashion design, which is not something that can be achieved through further education; it is a talent ingrained in a person's blood. From this perspective, sending He Lu to study abroad was definitely a wise move.
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