Chapter 61 Chapter 61 Advertising
Song Guanshu had been going out early and coming back late for a while, and the factory was able to start production.
Jiang Ling asked him what he was busy with recently.
"Li Gui is looking for sales channels. He is looking for old connections to get the products produced by the factory to the counters of supply and marketing cooperatives and state-owned stores."
Jiang Ling suggested, "Why not ask Chen Xiangyang to go out and do sales? He has experience, and professionals should do professional things."
Song Guanshu smiled and said, "I have thought about this, but he is the only salesperson, so it's still a little short."
Jiang Ling crawled out of bed and thought, "I think we can do some advertising. Your products are not well-known right now. Even if we can't get the residents of North City to recognize them, at least we need to let everyone know about them first."
She was only wearing a thin nightgown. She didn't feel cold when she lay in bed, but she felt the cold air rushing towards her when she sat on the kang. Jiang Ling put the quilt over her body, leaving only her furry head exposed.
She seriously gave Song Guanshu some advice, "Advertise on media like TV, radio, and newspapers. The effect should be good."
But advertising on TV is too expensive. "Next time you meet Li Gui, ask him if he knows anyone at the radio station in North City?"
Song Guanshu smiled as he watched her racking her brains to think of a solution.
Jiang Ling slapped her thigh excitedly, excited that she had come up with a very good idea, "I figured it out, I can let the moon use the permanent brand face oil in the story."
Just like advertisements can be inserted in movies and TV series, who says advertisements cannot be inserted in print media stories?
Today, newspapers are still traditional media with a relatively large audience. Jiang Ling's Friday story about the Moon Police, which she wrote unintentionally, has some regular readers.
Song Guanshu knew that Jiang Ling had paid a lot for this story and was afraid that it would affect Jiang Ling's reputation.
He doesn't want to.
Song Guanshu said firmly, "No, I will discuss the advertising with Li Gui. There is no need to insert advertising into your story."
Jiang Ling didn't care about his thoughts, "What a good idea."
"Since your factory's products are now aimed at North City, it would be best to use North City's local media for publicity. This would allow you to achieve the most with the least amount of money."
"I will study the advertisement you mentioned with Li Gui."
He refused to listen, and Jiang Ling said in a bad tone, "Please, you have a lot of expenses now, the monthly factory rent, the wages of the workers, the raw materials... you can save as much as you can, I don't charge for advertising."
"That's not necessary."
Song Guanshu's attitude was so firm that Jiang Ling had no choice but to come up with a compromise. "I'll talk to the editor-in-chief of the newspaper and get you a small advertisement space under my article."
Jiang Ling was able to publish a story in the North City Evening News because of Ding Yan's connections. She wanted to vent her anger on Tong Wanyue, so she planned to write only four or five stories and stop when her credit was taken away.
But because the response was so good,
The sales of Beicheng Evening News every Friday have increased significantly. Some readers call the newspaper to urge them to submit manuscripts, and some ask about the subsequent development of the story.
The number of phone calls that the newspaper received alone shows the status of the column in the hearts of readers.
The original agreement to write only four or five stories was obviously not enough.
The editor-in-chief found Ding Yan, hoping to mediate and allow Jiang Ling to continue writing the story of the moon.
Ding Yan owed someone a favor in the past, and now she has repaid the favor.
Ding Yan agreed to help. Ding Yan also loved reading this short story. She would go buy a copy of the North City Evening News every Friday.
In fact, their company buys newspapers every day, free of charge.
But in order to increase Jiang Ling's sales, she was very willing to buy the Beicheng Evening News.
Ding Yan read the book with great interest and she also hoped that Jiang Ling could continue writing this story.
With Ding Yan's face, the editor-in-chief of the newspaper was very sincere and changed from free submissions to generous remuneration for each article.
For the sake of money, Jiang Ling is not a particularly principled person.
If Jiang Ling told the editor-in-chief, she would not deny Jiang Ling this face.
A small advertising space, right behind her column, should be fine.
Try to get free advertising space, or offer a discount if that's not possible.
Compared with the morning paper, the evening paper is more entertaining, with advertisements and even missing person notices.
Many people read the Moon Story column. Most people who could read newspapers during this period lived relatively well and could afford hand cream and face cream.
Jiang Ling told Song Guanshu about her idea. Thinking that his article would appear on the same page as Jiang Ling's, Song Guanshu did not object immediately.
He said, "If the editor-in-chief disagrees, we can spend money on advertising."
Jiang Ling lay down in bed, "I'll call her tomorrow, she will agree!"
"No, I'm going to the newspaper office at noon."
"Please prepare a few bottles of face cream and hand cream and take them to the newspaper staff to share."
When you ask someone for a favor, you should be grateful to them. How can you ask someone for a favor without bringing gifts?
"You want to have a short ad slogan, not too many words, but it's best to be concise and highlight the selling point."
She gave some trial packs to the newspaper staff, but of course she couldn't be too stingy, so Jiang Ling carried a box of full-size face cream and hand cream.
After she arrived, she gave everyone a bottle, regardless of whether they knew each other or not, whether they were male or female. Men could take it back home for their wives and sisters to use.
After sending them out, there were still a few bottles left in the box. Jiang Ling found the editor-in-chief she was familiar with and explained her purpose.
Of course, she didn't go straight to the point and ask others to do free advertising as soon as she sat down. She first introduced the effects of the cream to her and then asked the editor to take it home and let her wife, children, relatives and friends try it out. She spoke very well and asked them to give their opinions after using it.
As the saying goes, if someone shows you kindness without any reason, he is either a traitor or a thief. Although the editor-in-chief is a cultured person and has been a leader for several years, he is not a young man who knows nothing.
He is a man and doesn't use facial cream, nor does he understand these things, but his wife and daughter at home all love beauty, so this thing really touches his heart.
Editor Xia took a look at the packaging and praised, "This bottle is quite nice, better looking than the ones sold outside."
The light blue small jar is very delicate and elegant.
It was designed by Jiang Ling and Song Guanshu. According to Jiang Ling's idea, it would be best to use glass bottles, as the cost would be too high. In the initial stage, they wanted to reduce other costs to the lowest level and leave the budget for raw materials.
As a last resort, I had to abandon the glass bottles.
The packaging of this version is not bad either, far surpassing its contemporary competitors.
"We are a small company with little money. Can you give this product a chance to be released to the public at the end of the Friday Storytelling article in the next few weeks?"
The editor-in-chief knew that Jiang Ling was a worker at the daily chemical factory and thought that she wanted to advertise the products of the Beicheng Daily Chemical Factory. He also thought that she was willing to use her connections to save the factory that was on the verge of bankruptcy.
If you listen carefully, that's not the case at all.
Jiang Ling didn't expect that she would be misunderstood by Editor-in-Chief Xia.
She explained, "My husband is a technician in the factory. A while ago, the factory fired a group of young workers to save costs, and he was one of them. Our family is better off, and I still have a job. Many of the workers who were fired at the time were unemployed and had a hard life. Considering their situation, my husband and others opened a small factory and recruited the workers who were fired like him."
Jiang Ling was not making this up; it was indeed the case. Li Gui recruited all the workers who had been fired from the daily chemical factory and had not found jobs yet. They were all young and middle-aged people who had worked there for a long time and were very useful.
Although the starting points were different, the result was just as Jiang Ling said, and it did solve the work problems of these people.
Editor-in-Chief Xia is a media person and is well-informed. The Beicheng Daily had originally published a bankruptcy warning for a daily chemical factory. At the time, in addition to being shocked that a state-owned factory would go bankrupt, everyone thought that the higher authorities would give some help to the three factories that were warned to prevent them from actually going bankrupt.
Unexpectedly, the higher authorities did help, but not much.
The three factories adopted different measures to save themselves. The action of the daily chemical factory was the most incomprehensible. They fired the young workers first. The factory leaders must have lost their minds.
After further inquiries, I found out that several leaders of the daily chemical factory had gone to other units, leaving behind a mess.
You don't need to ask to know the subsequent news. Director Ding, who has already joined the government, was reported for many non-compliant operations during his tenure at the daily chemical factory.
It's just an advertisement, it's not difficult. Although no money was given, the sincerity was great and brought a lot of "benefits".
Editor-in-Chief Xia nodded, "That's great. I definitely support you here, but I still need to discuss it with other colleagues."
Jiang Ling took out the advertising copy that she had written long ago and said, "This is the manuscript for next Friday. There is also the advertising copy at the end of the article. You can review it first."
Editor Xia didn't rush to read the ad copy first. He read Jiang Ling's handwritten manuscript at a glance. This was another story that was not finished in one breath. After reading it, he couldn't help but ask, "Who is the murderer? Feng Dahai or Liu Xiaowei?"
Jiang Lian smiled slightly, "In order to ensure your reading experience, I can't spoil it."
It was so sad to see the story come to an abrupt end at its most exciting part.
She gestured to the piece of paper placed aside and said, "Why don't you take a look at the slogan first?"
Editor-in-Chief Xia knew her purpose. "Okay, it's not a big deal. I'll make the final decision."
Originally, he just wanted to tempt Jiang Ling. If he agreed so easily, it would seem that this matter was too easy and she would not cherish it.
Editor Xia urged her, "You can tell me now."
Jiang Ling took out another stack of manuscript paper from her bag with a smile, "I'm only showing you the second half of this story, so please don't leak it to anyone else."
He couldn't wait to take the manuscript from Jiang Ling's hand, "I don't want to be written into your story and be despised by the people of North City."
He was so busy reading the story that he stopped talking before he finished speaking.
After reading it all, he hadn't come back to his senses from the world of words. It took him a long time to praise Jiang Ling, "What on earth is wrong with your brain? How can you come up with something like this?"
Jiang Ling chatted with Editor-in-Chief Xia for a long time before leaving his office. Before leaving, she reminded him not to forget about the advertisement.
Editor-in-Chief Xia had just read a brilliant and well-connected criminal investigation story and was very easy to talk to. "Don't publish it next week. Put it in this Friday's newspaper. As long as you keep publishing stories in our North City Evening News, you can keep putting advertisements behind your articles."
He was afraid that Jiang Ling would submit her work elsewhere, so he used the binding contract to make an offer that Jiang Ling could not refuse.
"You are too polite. I published my first article in the North City Evening News. The North City Evening News has a special meaning to me. How could I leave the North City Evening News and go somewhere else?"
Regardless of whether Jiang Ling's words were true or false, Editor-in-Chief Xia felt very relieved.
After returning home, Jiang Ling was very happy to share this with Song Guanshu, "It's free, and I can keep advertising!"
His lips moved slightly, "Thank you."
"Let's not say such things between us." In the past six months, she had taken advantage of Song Guanshu a lot. All the money for the family was paid by him, and she was not an ungrateful person.
Before going to bed, Jiang Ling reminded Song Guanshu, "Take some trial packs home from the factory tomorrow. I'll share them with the neighbors. If they find them useful, they'll buy them themselves."
Although every neighbor near her home received a few bags of samples, Jiang Ling would give a longer introduction for beauty-loving lesbians.
For example, Chief Liu’s wife, Han Ruixue, is one of the more beautiful and fashionable neighbors in the neighborhood, and the clothes she wears are brand new and bright.
Since you love beauty, you are willing to spend money on your face.
Han Ruixue had used all the vanishing creams available on the market in Beijing. When Jiang Ling came over to introduce them to her, she was initially dismissive. But when Jiang Ling put the cream in front of her nose and smelled it, she smelled a light and elegant fragrance. It was not the heavy fragrance on the market, but it smelled unexpectedly good.
Jiang Ling asked her to feel the effect of applying it, "It's moisturizing but not greasy."
Han Ruixue nodded, put her hand to her nose and smelled it. It smelled really good.
"Where did you buy it? Can you buy it in a department store?"
Li Gui did not reach an agreement with the department store, but only negotiated with several supply and marketing cooperatives in the north city to sell the products on his behalf.
Jiang Ling didn't tell her where to buy it right away, but gave her the remaining trial packs, "Sister-in-law, you can use it for two days first, and then buy it if you think it works."
After finding out the price, Han Ruixue, the boss, originally planned to buy it immediately. Jiang Ling's words made her feel very comfortable, and she felt that she was considering things from her perspective.
She didn't tell others that this was a product produced by the factory that Song Guanshu opened in partnership with someone else. If the neighbors who were not too close knew about it, she was afraid that at best someone would take advantage of them endlessly, or at worst someone would do something bad behind her back out of jealousy.
This is absolute confidence in the product. After telling Han Ruixue the addresses of several stores selling facial creams, she said, "However, there is a promotion recently. The first 100 people who buy in the store can enjoy a 20% discount. First come, first served, while stocks last."
20% off, Han Ruixue calculated in her mind. Although the savings were not much, the thought of getting a good deal made her want to rush into the supply and marketing cooperative immediately.
She originally planned to use up the two trial packs that Jiang Ling gave her first, and then go to the supply and marketing cooperative to buy the finished products.
Originally, Han Ruixue and Jiang Ling had a close relationship. Han Ruixue was a cold person who seldom went out and had little contact with her neighbors.
She liked skin care products and felt that Jiang Ling was a kindred spirit, so their relationship became much closer.
Jiang Ling's goal was to do one-on-one advertising, and she should leave immediately after achieving her goal. She glanced at Old Lady Liu who was standing in the main room looking at her and Han Ruixue, and she was in no hurry to go home.
Han Ruixue gave her a handful of melon seeds and asked Jiang Ling to eat them.
"After Hongmei left home, did she write to you or call you?"
Speaking of her sister, Han Ruixue shook her head sadly. "I don't know where this girl has gone. How can she be so brave? A little girl dares to leave home to work in the south. What should she do if she encounters danger? Her relatives are not around, so she can only bear it by herself."
Whenever she thought of Han Hongmei, she hated Old Lady Liu to death. If it weren't for this old woman scolding Hongmei all the time at home, how could Hongmei run away from home?
That girl didn't get into high school, and she was already feeling bad. Now she was always being talked about, so she must be feeling bad.
Jiang Ling comforted her, "No news is good news. There are many opportunities to make money in the south. Hongmei is smart and lively, and she will not suffer any loss. When she makes a lot of money, she will take you there to live a good life."
Han Ruixue's cold face showed a hint of smile, "Then I have to wait for that day."
After her parents passed away, her only relatives in the world were this pair of siblings. She said they were the eldest sister, but in fact, they were more like a mother. No one wanted her younger siblings to succeed more than she did.
Sitting in the house, I heard noises coming from the backyard.
Old Mrs. Liu, who was listening to the two people's conversation stealthily in the main room, heard the noise in the backyard and rushed out of the house in one step without even closing the door, letting the cold wind blow into the house.
The noise came from Old Man Sun's house in the backyard. A woman in simple clothes walked into the Sun family's yard, crying.
Jiang Ling and Han Ruixue also went out together. It was cold outside and the old man and the old woman were not willing to sit at the door to bask in the sun.
Therefore, the three people who went out of Section Chief Liu's house were the first wave of people to arrive in Grandpa Sun's yard to watch the fun.
Old Lady Liu recognized the woman who entered the yard. "Hey, isn't this Cui Er? Why are you back?"
The last time Old Man Sun kicked Old Lady Liu out of the house, he threatened her that she would never be allowed to step into their house again in her life.
The last lesson was quite painful. Old Mrs. Liu didn't dare to go in and just stood at the door to watch the fun.
Jiang Ling moved in late, and this was the first time she heard of this lesbian named Cui'er.
She whispered to Han Ruixue, "Who is she?"
Han Ruixue had been here longer than she had, so she knew her. "She's Old Man Sun's daughter-in-law, and Sun Min's biological mother."
With that said, Jiang Ling knew that after Old Man Sun's son died, only the mother, daughter and the old man were left in the family. After Cui'er found a man, she abandoned her daughter.
It's just unclear why she suddenly came back.
Is it because life is not going well, or what...
After a while, the neighbors who heard the noise surrounded the door of Grandpa Sun's house.
Grandpa Sun and Aunt Fang in the room saw the people outside through the window. Fearing that something might happen to his wife who was about to give birth, Grandpa Sun did not let Aunt Fang come out with him.
Behind Old Man Sun was Sun Min, who missed her mother. Seeing Cui Er, she couldn't help but yelled, "Mom!"
Cui Er hugged her daughter and started crying, "My daughter, you have suffered, it's all my fault!"
Han Ruixue curled her lips in disdain. She was so heartless when she abandoned her child, and now she is pretending to be a loving mother and daughter.
She had never been able to have a child, but had always wanted one, so she couldn't understand how a mother could abandon her own flesh and blood.
Having not seen each other for a long time, the mother and daughter hugged each other and cried very miserably. The neighbors who were watching the fun felt a little sorry for them.
Without her mother around, Sun Min suffered a lot of grievances. On the one hand, she missed her mother, and on the other hand, she cried for herself.
She actually wanted to ask if her mother was coming back this time to take her away and take her to a place where she didn't have to do housework.
Old Man Sun asked the question before she did, "Are you here to take Minzi away this time? You are her biological mother, and it is better for the child to follow you than to follow me."
"No, Dad. I broke up with that guy, but I still can't forget Gangzi. I'm worried about you and Minmin. You two, one old and one young, can't take care of yourselves. I came back to take care of you two."
Sun Min believed her words and held Cui'er's hand tightly, fearing that her mother would leave if she let go.
The adults watching the fun around were not as innocent as she was.
Han Ruixue showed an interesting look on her face. She whispered, "Don't let that man drive you out. You have nowhere to go."
Her voice was neither too loud nor too soft, just loud enough for everyone to hear.
Cui Er naturally heard it, and she turned around and argued with Han Ruixue, "What nonsense are you talking about? If I didn't know that the child and my father-in-law were not doing well, why would I come back?"
Cui'er left this home because life was too difficult. The family was clearly not short of money, but her father-in-law, old man Sun, was very stingy and would rather spend every penny carefully.
Not only was life hard, but there was no hope, so in a fit of anger she abandoned the two of them and started a new family.
She had a hard time over there. When people go through hard times, they will involuntarily beautify another period of hardship, and she will feel that the previous days were not so bad.
Especially, at this time, she heard that her father-in-law, Old Man Fang, was living a good life, had a lot of money, and was living a luxurious life with his stepmother.
His stepmother was also very rich, so rich that his three daughters all wanted to cheat money from her.
How rich must she be? Cui'er is a money-loving person.
After hearing this, I became more and more dissatisfied with her current man. His family really didn't have much money, and this man was idle and liked to pretend to be a rich man outside.
That's how she had been deceived before. She thought he was a rich man because he was so generous.
She couldn't endure this hard life for even a day, so she went back home.
Old man Sun was still the stingy person he used to be. He was only generous to Old Mrs. Fang who was pregnant.
She didn't even want to raise her own granddaughter, Sun Min, let alone her non-blood-related daughter-in-law.
At this time, Old Mrs. Fang, who was sitting on the kang in the room and looking out the window, could no longer sit still, so she went outside.
How could Cui'er not recognize her as an old acquaintance who used to live on the same street as her?
Surprised that Aunt Fang had become her father-in-law's second partner, she quickly reacted and called her mother.
This stunned Old Lady Fang and a group of onlookers. Old Lady Fang's daughters have not yet acknowledged Old Man Sun, but Cui'er, the daughter-in-law, was quick to acknowledge him.
It is said that you should not hit a smiling person. Old Mrs. Fang didn't know what to do after she called her mother.
Everyone knows that Cui'er must have another purpose in coming back.
But she was related to him by a certain level of relationship, so she couldn't just kick him out. She wasn't as fearless as Old Lady Liu, and she still had her dignity to save.
Seeing this "family of four" walking into the house together, Han Ruixue muttered, "It's strange, how come Cui'er suddenly came back."
Jiang Ling glanced at Chen Xiangyang who had just returned from outside, and she seemed to have figured out the reason.
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