Chapter 138 Tong Zelan's Suggestions
The day's classes ended quickly.
At five o'clock in the afternoon, many people in the class followed Chen Pingsheng to his Tengying Entertainment.
They are all within the Second Ring Road and not too far away. This is not a special reception, but a simple visit.
After all, everyone in the class knew that he had made three or four hundred million by investing in a TV series, and now he was teaming up with Tong Zelan and toy king Hu Ding to produce and sell Hua Qiangu's derivative products.
It is obvious that Hua Qiangu's revenue is far from reaching its peak, and what it has sold is only the exclusive rights to broadcast TV series.
In the future, it will be available on major online platforms and even made into a game.
It can be said that as long as Hua Qiangu can become the king of dramas, Tengying can make a living for ten years by relying on its revenue.
They set off for his Tengying Entertainment, which was currently on holiday, but the public relations department that Yang Qian was in charge of was already waiting.
After all, his classmates are all big bosses, so they have to be treated with some dignity.
The car he drives is still a white Rolls-Royce Phantom.
Most of the other students rode in MVP nanny cars like Alfa.
Tong Zelan was driving a Mercedes-Benz Bosu V-Class.
He also has one, which he placed in Shacheng during the Chinese New Year.
For people at their level, a car is simply a means of transportation and there is no room for comparison.
If you like it, just buy more.
When we arrived at the Tencent Entertainment headquarters, parking at the door was quite convenient, and Yang Qian was waiting there.
"Brother Chen, there are a lot of beautiful women in your company."
"It's just so-so. We don't do this just to look at beautiful women. The key is to make money."
The main purpose of this visit is to develop Hua Qiangu’s derivative products.
The props used by the crew for filming, such as the palace bell and the sword of broken thoughts, are still here.
Yang Qian also introduced them one by one. Hu Ding planned to take these things back and restore them for production on a one-to-one basis.
Of course, swords can only be made to look good, and must never be made to be sharp.
Hu Ding took a total of more than a dozen Hua Qiangu filming props. After he finished the production, Tong Zelan would find someone to be responsible for online sales.
Chen Pingsheng only has the publishing rights and Zhao Liying is the spokesperson, which can be said to be the easiest job.
"Brother Chen, your vacation is too long, isn't it?"
All employees have a half-month holiday, which means the company stops operating for half a month.
Chen Pingsheng said, "It's okay. Tengying doesn't have much to do anyway, and I'm not a professional in the entertainment industry. Zhao Liying is affiliated with her own personal studio here. Whether it's taking on dramas or other things, it's all arranged by her. I'm just responsible for the investment."
"You've had an easy time being a boss."
Tong Zelan sneered, he was indeed a little too relaxed.
Even his own artists can set up studios under him, but that doesn’t mean he is his own boss.
It's just hanging under the big tree of Tengying.
If there are resources, she will take them; if there are no resources, she will go outside and get resources.
Tengying won’t care either.
"There's nothing I can do. I can't film or write scripts, and I can't teach anyone how to act. If I don't do this, I'm afraid no one will be willing to sign with my company."
Chen Pingsheng took them to the fifth floor, where the sign of Tenghui Capital was very eye-catching.
Lin Jia and the others are still working here.
"Tenghui Capital Investment Co., Ltd."
Tong Zelan curled her lips and smiled: "I didn't expect that you, Chen Pingsheng, actually set up an investment company. What projects have you invested in now? Tell me so that I can take a look."
"Don't... My company is just a sign."
Chen Pingsheng didn't dare to show off his skills in front of real investment experts.
"I'd like to do it in the future, but I don't have the ability."
"You can invest in your own projects, so why bother looking for projects outside?"
Tong Zelan asked him, "Aren't you running the Tengsheng full-category fresh food supermarket now? How is it going? I haven't heard you introduce it to me."
"It's okay."
Chen Pingsheng asked Yang Qian to pour a cup of tea for each of them:
"Compared to traditional fruit supermarkets, full-category fresh produce supermarkets have a completely different customer flow. For example, our Tengsheng Fruit Supermarket is considered to be very successful in Beijing, with a daily customer flow of roughly 400 to 500 people."
"Since the day Tengsheng Fresh opened, its customer flow has never been less than 800 per day. From this perspective, it is very necessary to develop a full range of fresh food categories."
"It seems that you have done a very good job in this regard."
Tong Zelan said: "Over the years, we have also tried to invest in innovative internet companies like fresh food. We have even launched a small-scale money-burning war, either against others or against traditional small vendors."
"Without exception, they all failed. Many internet investors know that there's a huge demand for vegetables and everyday meat and fish. If they succeeded, it would be a trillion-dollar market. Unfortunately, this industry isn't something you can just throw money at."
"I didn't expect that the internet would even target the livelihoods of street vendors."
This was the first time Chen Pingsheng heard Tong Zelan say this. He didn't even know that the Internet had already targeted the vegetable market.
"You're still the same."
Tong Zelan rolled her eyes at him: "Your company has developed to this point, but you are still doing the vegetable market business."
"That's totally different concept."
Chen Pingsheng said, "After all, I'm still running a traditional business, and I'm only targeting customers in a small area. Furthermore, the reason I'm developing a full range of fresh produce is, firstly, to seek greater development for Tengsheng Fruit, and secondly, to lay a foundation for the hypermarket I plan to open next year."
“Do you still want to run a large supermarket?”
Although the traditional supermarket market is large, the competition is also extremely fierce.
It can be said that if you still want to grab a piece of the pie in this industry, it really shouldn’t be too difficult.
Of course, Tong Zelan believed that with his ability, it would not be a problem to open four or five stores in a small area in Beijing.
She no longer has any interest in investing in traditional hypermarkets, mainly because they are unable to innovate.
She couldn't think of any new and creative ways to make a breakthrough in this industry.
She could understand why Chen Pingsheng did this.
After all, he has already laid a very good foundation in the traditional industry. Now developing hypermarkets is just to further consolidate his position in the traditional industry.
Tong Zelan didn't have much interest in learning more.
Then we talked about some other things.
Once Hua Qiangu becomes really popular, Tong Zelan suggests opening a milk tea shop.
What do you say about this industry?
The gross profit margin is particularly high. A cup of milk tea that costs 15 yuan only costs two or three yuan at most.
Moreover, young people nowadays also like to drink this stuff. If Hua Qiangu becomes popular, a co-branded product can be released immediately.
It can become popular with just one shot.
At that time, we will directly adopt the capital financing model and quickly expand into the national market.
Between five hundred and one thousand stores can be opened in a year.
I have to say, this woman has a pretty good eye.
The milk tea business originated in Taiwan and became popular there.
The domestic milk tea market is far from saturated.
It can even be said that it is still in its starting stage, and this is definitely the best time to drink milk tea.
In terms of making money alone, it is much better than the traditional hypermarkets that have become a red ocean.
The reason why Tong Zelan suggested that he enter the milk tea market was mainly because she was impressed by his resources at Tengying Entertainment and his strong traditional management capabilities.
Without these two aspects, she probably wouldn't have mentioned this matter.
After all, for top investors like them, relevant data from all industries across the country are all placed on their desks.
Which industries are emerging and which industries are already saturated.
It's all crystal clear.
You think investors just sit in the office and make decisions, but there are countless market researchers under them.
It was after Tong Zelan conducted research on the milk tea market that she concluded that this industry had great potential.
The main reason is that the gross profit margin is high and the frequency of customer consumption is high.
Coupled with the large market gap, the comprehensive situation of several aspects has formed a huge emerging market.
Chen Pingsheng was a little interested, but he never drank milk tea, so how could he do this?
It seems that he needs to find a professional small milk tea shop to invest in first.
He appears calm on the surface, but he is secretly plotting something.
It’s really nice to have an investor as a friend.
They won’t talk about whether they will give you money or not, but just say that they can give you priority in choosing emerging markets with great potential for making money.
That would kill 90% of entrepreneurs in seconds.
Everyone knows that choice is more important than hard work.
For example, choosing to start a business with Taobao in 2008 is still doing the same thing as starting a business with Taobao now.
But the timing is different, and the results are also very different.
I started doing this in 2008. If you know a little about e-commerce operations, you can make hundreds of thousands of dollars a year like a piece of cake.
If you do it now, even if you devote yourself to it 24 hours a day, it will be difficult not to lose money.
Not to mention making money.
As time goes by, the market becomes closer to saturation, and it becomes more difficult to make money.
This is the advantage of having Tong Zelan as a friend. She can clearly tell you what entrepreneurial direction is right at this point in time.
She really has no interest in hypermarkets.
If Chen Pingsheng could also make his milk tea shop as successful as Tengsheng Fruit, she would have no problem investing hundreds of millions.
This industry has huge potential for future development.
(End of this chapter)
Continue read on readnovelmtl.com
