Chapter 15 Recharge Activity
This dinner party is not just about eating, some things in the store still need to be planned in advance.
First of all, Liu Jing and Chen Hao’s investments are not large.
Only 7%.
Even if the store can earn two million a year with this little bit of shares, it is still not as much as what they earn from selling goods on the street.
So half a month before the opening, all the people in the moving group will come to this store to help.
After half a month, wait until the store business is stable.
Except for Zhang Tao who holds 20% of the shares, everyone else still has to go out and sell goods.
If this store makes money, it will be equivalent to extra income brought by investment and financial management.
Everyone felt that this decision was reasonable.
Then there is another point, which is the issue of wages.
Zhang Tao, who is in charge of purchasing, has a fixed salary of 8,000 yuan per month.
Song Yanxi, who is in charge of financial and cashier management, received six thousand.
This is all determined according to market standards.
As for Chen Pingsheng himself, he first became a store manager with a fixed base salary of 3,000 yuan.
Plus 3 points of profit dividend.
No one has any objection to this decision, it is quite reasonable.
If this very simple store doesn't make money, he, as the store manager, will only earn 3,000 yuan a month.
If the store can make a net profit of 100,000 yuan per month, then his salary is only 6,000 yuan.
It can be said that this is not set too high, but definitely set too low.
When it comes to money, Chen Pingsheng absolutely believes in speaking upfront.
If everyone agrees first, there will be no conflicts later.
Liu Fen was a little surprised to see how well they had arranged these things.
Of course, what was decided during this meal was not only the salary, but also some details of the activities during this period.
And issues such as fruit pricing.
According to Chen Pingsheng, there is too little traffic in the store now.
In the early stage, the focus is on traffic, and all the fruits come in.
Cost price plus 10% loss and 5% rent.
Add 5% labor cost and the total is the pricing standard.
For example, if bananas are bought for one dollar, you can just sell them for one dollar and three cents.
This price is definitely the lowest in Beixinan, far ahead of others.
…
The next day was the sixth day of the Lunar New Year.
The temperature in Old BJ is still cold, and the ground is still covered with a white blanket.
Under the white snow, there is less snow on the curb because cars keep passing by.
The road sides had creaking sounds when people stepped on them.
Chen Pingsheng and Song Yanxi drove their newly bought Audi A4 to the store early in the morning.
Zhang Tao, Liu Jing and others are also like this.
Yesterday, everyone posted the news of Apple’s special offer in seven or eight owner groups.
Today, there are thirty or forty pieces piled up outside the store.
Make sure that when people come, they can buy fresh apples at a price of three for a piece right away.
As for the seven or eight people working together in the store, it is very lively.
On the first day of opening, many people were still unaware of the situation and did not know whether the event was real or not.
There were over a hundred customers.
The total turnover is around 8,600.
This is normal. In a high-end fruit supermarket like this, the price of any imported fruit is over a hundred yuan.
This turnover seems not low, but it is actually still a loss.
The next day is the seventh day.
The flow of people increased by about one-fold, and the turnover reached 14,000.
Most of them come to buy apples, and also pick up some cheap bananas to take home.
On the third day, which was the eighth day, the situation was twice as good.
We received more than 400 customers, half of whom bought apples and left.
The turnover increased to over 30,000 per day.
By the ninth and tenth days of the Lunar New Year, the number of passengers per day basically remained at 500.
The turnover is around 50,000.
It wasn't until the Lantern Festival that sales exploded, rising directly to 200,000 a day.
Don’t be fooled by the huge amount. You should know that their prices are extremely low, almost at cost price.
That is to say, the turnover rate of fruits is increased and the loss is controlled.
After more than a week of opening, we neither made a profit nor suffered a loss.
This is already much better than expected. Of course, the price they pay for doing this is that some small fruit shops in the surrounding area will be completely wiped out.
Chen Pingsheng sat in the office and thought about it. He felt that after the store traffic increased, the most important thing was how to retain customers.
There are many types of lockers. The most important thing is to ensure the freshness and quality of the fruit while ensuring absolute cost-effectiveness in daily operation and management.
Only in this way can customers attracted through promotional activities be retained.
With a creak, the door of the small office opened.
After Zhang Tao came in, he took a look at the sales reports of the past few days.
Apples are still the most sold item every day.
The product with the highest sales volume is naturally durian, which accounts for 40,000 to 50,000 out of the 200,000.
This is quite normal. After all, a 41-kilogram durian costs a few hundred yuan.
"Old Chen, our customer flow has increased. Do you think we should raise the prices?"
Normally, the gross profit margin of fruit should be at least around 30%.
Only in this way can they make money, but their current gross profit is less than 10%.
Barely maintained at 5%.
The advantage of this is that there is a large flow of customers, but the disadvantage is that there is no money to be made.
Unless you sell 200,000 every day, there will be no chance of much net profit.
His opinion is reasonable.
Chen Pingsheng thought for a moment and said, "Raising prices is inevitable, but I have an idea. Every time we go get a haircut, those Tony teachers always tell us to get a membership card. This time, I want to organize a large-scale membership card top-up event before the price increase. This will help us quickly recoup our investment and retain customers so they don't go to other fruit shops after we raise prices."
"That's a good idea." Zhang Tao slapped his thigh, agreeing with the idea. "It's just a matter of how do we get them to deposit the money?"
Chen Pingsheng said, "After the Lantern Festival, the price of durian will definitely drop. Durian sells the best here, so we can just make it easy and give away durians for every 1,000 yuan deposit."
"Top up 1,000 yuan and get a durian?"
This recharge effort is undoubtedly huge, and the cost is also quite high.
Even if they could get the durian at the lowest price, one would still cost at least around one hundred yuan.
Of course, if you want to organize a recharge activity, you won’t be able to attract customers if the intensity is not strong enough.
Zhang Tao thought this idea was good and suggested calling everyone in to discuss it.
You also need to tell Liu Jing, Chen Hao and others in advance.
To put it bluntly, this matter is about making money in the future, but Chen Pingsheng has a special expectation. He is wondering whether the money he deposits will be considered profit.
If this can be considered income, then there will be a lot of room for future utilization.
We held a small meeting and unanimously agreed to organize the event.
Keep the customers first and then raise the price.
The event will not last too long, just seven days, and will end immediately after seven days.
The next day was the first day after the Lantern Festival.
Tengsheng Supermarket was filled with event banners, and a big event sign was hung outside, and durians were piled up into small mountains.
"Recharge 1,000 and get a durian."
The housing prices for people in Beijing are usually around 20,000 or 30,000 yuan, so 1,000 yuan is not a lot for them.
The key point is that Tengsheng Fruit Supermarket is so big.
The most upscale fruit supermarket in Beixinan.
There's really nothing to worry about when you put your money in a store like this.
The key is that I want to take advantage of the bargain. After all, buying a durian alone costs one or two hundred yuan.
Now you can get it for free if you pay money. If you don’t take advantage of this, you’d be an asshole.
On the first day of the recharge activity, the total turnover was 260,000.
"Ding, it's detected that the host's income today is 90,000. Would you like to enable random multiplication?"
Really works?
Chen Pingsheng was extremely excited, but the money he had recharged had not been spent yet.
That's 100% gross profit.
For example, they made 260,000 today, most of which came from recharges.
If this can be considered a day's income, then he knows how to run a store.
We must make money for the future.
Chen Pingsheng suppressed his inner excitement and continued to recharge, knowing that the event would not end until six days later.
(End of this chapter)
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