Chapter 154 The Golden Night is Coming
Early December.
At the beginning of the last solar month of 2014, Chen Pingsheng drove his white Phantom sports car to the fifth floor of Tengying.
The six-month period for the national department store market investigation, which cost 30 million yuan, has now passed.
Lin Jia took more than 30 market researchers to major first-tier cities across the country.
We investigated RT-Mart, Beijing's local supermarket Fa, and Pangdonglai in Henan.
There is another series that is not listed here, and we also visited major department stores and wholesale markets across the country.
Such as Guangzhou Baima and Shisanhang in the clothing industry.
There are also the shoe capital in Jinjiang, Wenzhou Shoe and Leather City, etc.
Half a year is enough time for them to travel all over the national market.
Similarly, Chen Pingsheng also spent more than 10 million yuan.
The food, accommodation, travel expenses, etc. for dozens of people outside must all be reimbursed.
Adding the staff salaries, more than 10 million is not an exaggeration.
"Mr. Chen, according to our research, Henan's Pangdongnan is the most representative department store."
"First, the salaries of its employees are the highest in the industry. Second, the employee benefits are also beyond imagination. Most importantly, they clearly mark the purchase price in the sales section. This is the first department store in the country with full consumer transparency."
"There's a saying in the local area: go to Pang Donglai to buy things."
After Chen Pingsheng took the data she had compiled and studied it carefully, he found that it was indeed true.
Various survey reports show that the large department store in Henan is definitely the pinnacle of the industry.
That’s good, he now has someone to learn from and imitate.
"You guys take a break for two days first, then prepare to go around the country and start selecting goods."
After putting down the information in his hand, Chen Pingsheng said, "Next year, I will invest in five or six of my own Tenghui department stores in Beijing. My requirements for department stores are high quality and low prices. Similarly, we can also clearly mark the prices."
After listening to the report for a whole morning and reading the investigation materials for a whole afternoon, Chen Pingsheng called Zhang Tao, Liu Jing and others to come over.
The previous operation of Tengsheng Fresh Food was to pave the way for today’s Tenghui Department Store.
As long as Tenghui can achieve perfection in the fresh food business, it will be halfway to success.
He doesn't plan to make it as big as Wanda, and will mainly focus on being a department store.
After Zhang Tao, Liu Jing and others came over, Chen Pingsheng expressed his own thoughts.
In a sense, Tenghui Department Store is his steady plan to advance his family's century-long history.
In other words, Tenghui does not seek to open too many stores, but strives to make every Tenghui department store his own.
This requires heavy investment.
According to Chen Pingsheng's own estimate, a Tenghui department store would require at least 3,000 square meters.
Just purchasing commercial real estate of more than 3,000 square meters would cost one to two hundred million yuan.
Investing in a fully self-operated Tenghui Department Store would cost at least 200 to 300 million, needless to say.
Even if Zhang Tao and the others wanted to participate, it was impossible.
"I say, Old Chen, isn't it too early for you to be thinking about these things?"
"Early what?"
Chen Pingsheng knocked on the table and said, "Actually, think about it. I'm already over 30 years old. The amount of money a person can spend in their lifetime is actually very limited. Since I'm not short of money anymore, I must think about passing on the family business."
"Look at the wealthy families in Hong Kong. When they reach a certain level, they all invest heavily in commercial real estate. I am no different."
After a pause, he continued, "I plan to open 25 to 30 Tenghui department stores like this in the four first-tier cities within two years. Once I achieve this small goal, no matter what happens when An An and the others grow up, as long as I have these commercial properties, I'll never be poor."
The safest investment in the world is undoubtedly collecting rent.
It is safer to collect your own rent.
He plans to complete the leap of his family business in two years.
To put it bluntly, when you have a certain amount of money, the most important thing to consider is not to take risks to make more money.
But how to pass it down safely for a hundred years
He plans to use four overseas companies to hold shares in Tenghui Department Store, which he has invested in four first-tier cities.
Again, safety comes first.
If these things are to be passed on to Chen Anan and Chen Xinyi in the future, they must be safe.
Maybe there will be another one.
After Zhang Tao understood his thoughts, he knew how to cooperate.
Two capable people were transferred from Tengsheng Fresh Food, and their main responsibility is to help Tenghui Department Store develop the fresh food section.
In addition, although Tong Zelan did not invest in Tenghui, she still introduced two top talents in the department store industry to him.
He has also preliminarily completed the team building of Tenghui Department Store.
Chen Pingsheng plans to invest about 2 billion yuan a year in Beijing and open six to eight Tenghui department stores.
The first thing under construction is a super-large logistics park for storing and transporting goods.
This time, he directly transferred 100 million yuan from his wife, specifically for the construction of a super large Tenghui Department Store Logistics Park in Shijingshan.
For more than ten days, he has been busy with the affairs of Tenghui Department Store, and the area of the logistics park under construction is over 5,000 square meters.
The 100 million yuan investment is only used for infrastructure, and at least 100 to 200 million yuan will be needed for stockpiling in the later stage.
If it weren't for the grand night at the end of the month, he wouldn't have dared to invest so much at once.
An activity that has been prepared for half a year must have raised at least 600 to 700 million yuan.
Chen Pingsheng thought secretly.
The money was invested in Tenghui Department Store.
Back home.
Song Yanxi felt that he had invested too much in department stores, far exceeding the total of all the current companies.
Just building a super large logistics park requires an investment of more than 100 million yuan, and stocking up on goods will require at least 200 million yuan.
Later on, it would cost two to three hundred million to open a Tenghui Department Store.
Such a huge investment does not seem to be proportional to the returns.
Chen Pingsheng advised her, "Don't just focus on the present. In a few decades, both Tengsheng Fruit and Shuiyunjian may be gone, but this department store will definitely be there. You think I'm investing in a department store, but I'm actually investing in these commercial properties."
Okay, Song Yanxi didn’t think as far ahead as he did.
She simply felt that the investment was too huge.
Unlike Shuiyunjian, it only costs 10 million to open a large club.
The return on investment is also particularly high.
She just didn't think that Shui Yunjian couldn't afford such a large amount of money at all.
Besides, they have already opened 15 stores in Beijing, and ten more are almost finished with renovations, and are expected to open after the Chinese New Year.
Once the store opens there, the Beijing market will be almost saturated.
After all, it only serves the top wealthy women.
The consumer group is also very limited.
The training at the beauty college will take another year and a half to complete.
We have to wait until this group of trainee beauticians have been trained.
Only then can their family consider leaving Beijing and developing in the next first-tier city.
There is not much point in opening a store there before the people are trained.
At this time, their family must have a tool to bear huge amounts of money.
And this is naturally the Tenghui Department Store that he wants to build.
Originally, Chen Pingsheng had thought about making a lot of money on this grand night.
Investing in a commercial building in Hong Kong is also a good choice.
only.
After much thought, he still felt that it would be more promising for him to invest heavily in Tenghui Department Store.
First of all, the department store is their own, so it is easy to control.
Secondly, this type of department store has good profits. Once it is dispersed across the country, there may be a big opportunity at any time.
And the most important thing is that he can use this opportunity to gain a comprehensive understanding of the traditional department store industry.
Thinking of this, he looked forward to the grand night at the end of the month even more.
If that event fails, his Tenghui Department Store will probably fail before it even starts.
There is no money to do it.
…
The preparations for the grand night in Shuiyunjian have been going on for half a year.
Now it’s less than half a month away from New Year’s Eve.
Apart from Chen Pingsheng himself, the people who are most looking forward to this event are the beauticians at Shuiyunjian.
Or the trainee beauticians in the beauty academy.
"The venue for the Grand Night has been decided."
"Where is it?"
"The MasterCard Center, also known as the Olympic Basketball Arena."
Chen Qi was the first to watch the news online. She also knew that this was the most anticipated thing in Shuiyunjian.
"The 2008 Olympic basketball tournament was held here. It can accommodate 18,000 spectators at a time. Ladies, are you looking forward to it?"
"Tsk... Ancestor Qiqi, can these people from our academy participate?"
"Yes, of course."
Chen Qi chuckled and typed quickly, "Let me tell you a secret: seven superstars have already confirmed their attendance. Among them are your favorites, Kim Soo-hyun and Jun Ji-hyun."
If we talk about the most popular Korean drama this year, it is undoubtedly My Love from the Star.
These two are extremely popular at the moment.
Shui Yunjian was able to invite them here, so of course he spent a lot of money.
In a word, there are no stars who can't perform, there are just stars who are not paid enough.
"Oh my god, is Oppa really coming?"
"Jun Ji-hyun, I really like her role as Cheon Song-yi."
"And Kim Soo Hyun, his Professor Do is also very good-looking."
"Haha, sisters, they will arrive in Beijing a day in advance. They will then go to the Grand Night we have scheduled for rehearsal. You will all have the opportunity to get autographs."
"I have another piece of exciting news for you guys. Psy is here too. Oh, buy Gangnam Style."
It's not just Shuiyunjian who's going crazy.
It's also very lively on the Internet.
You should know that on New Year’s Eve, local TV stations will hold large-scale events to show off their strength.
At this time, it depends on who invites the bigger star.
As local TV stations brought out their trump card stars, Shuiyunjian also began to announce the large-scale activities of this grand night on its official website.
There are only two topics.
A grand night between water and clouds, New Year's Eve.
The first two stars to be introduced shocked the entire Internet.
My Love from the Star, Jun Ji-hyun, Kim Soo-hyun.
These two are so popular this year. How many young people haven’t watched this Korean drama in 2014?
Once it was exposed, countless netizens rushed to leave messages below.
"How much is the ticket? I want to go and see it."
"I fuck, I want to go see Cheon Song Yi."
"Forget about it, this is an internal company event. They don't sell tickets to the public."
"Nima, you are so rich and powerful."
"You just realized it. Didn't they hire two first-generation influencers before, and now they're pulling out all the stops."
Afterwards, Shuiyunjian announced the stars who would be attending this grand night.
In addition to Kim Soo-hyun and Jun Ji-hyun who are very popular this year.
Among Korean stars, there is Psy, who became famous all over the world with Gangnam Style.
Shuiyunjian serves rich women after all, except for the few who became popular this year.
The two most popular stars among the rich ladies, King Li and King Liu, arrived one after another.
The remaining two are Yang Mi and Zhou Huimin, the third-generation goddess.
As soon as the all-star lineup for the grand night was announced, it became a hot topic on the Internet.
(End of this chapter)
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