Chapter 165 Bobo Milk Tea Promotion Plan
Yang Qian came over.
Also in the group were Jiang Wei and Chu Qiuyan.
As early as when they left Beijing to go to Wanwan to learn milk tea.
Chen Pingsheng invested 10 million yuan and opened 25 milk tea shops in good locations in Beijing.
We will wait for them to come back, train them for a period of time and standardize the technology before officially opening.
Now, it has been almost a month since the opening.
When Chu Qiuyan came in and saw Yang Mi, she was also quite surprised.
I heard Yang Qian say a long time ago that once the business becomes stable, a big star will come to help promote it across the entire network.
Isn’t it here now?
The real top-tier Queen Yang.
After Yang Qian sat down, she said, "Mr. Chen, this is the financial data for Bobo Milk Tea Shop in February. After opening for a month, the average daily turnover for a single store remained at around 6,000 yuan, with takeout accounting for nearly 30% of that."
Most of the customers of milk tea shops are young people.
Still the kind of young people who don't have much money.
Therefore, the price of Bobo milk tea is not high. Take the red bean pearl milk tea as an example, the price is eight yuan per cup.
A large cup is only ten yuan.
Mango milk tea is also 10 yuan, and a large cup is 18 yuan.
The cheapest price at Bobo Milk Tea Shop is eight yuan, and the highest is eighteen yuan.
It is a completely affordable milk tea shop.
In addition, the locations are generally in places with high traffic, and the average rent is around 15,000.
The single store sells 6,000 cups a day, which means they sell almost 500 cups a day.
Business is good, with net profit remaining at around 30%.
The highest costs are rent and labor.
A Bobo milk tea shop has at least four employees.
All employees work a nine-hour shift.
Tenghui Group has an entrepreneurial culture, and has always offered the highest standards in the industry in terms of employee compensation.
It’s the same here. The average monthly income of Bobo Milk Tea employees is around 6,000 to 8,000.
Calculated in this way, the labor cost is about 20,000 to 30,000 yuan per month.
It accounts for between 20% and 25% of total turnover.
This is the case when the business is doing relatively well. After all, labor costs are fixed, but turnover is constantly changing.
The higher the turnover, the lower the proportion of labor costs will be.
The same is true in reverse. If the monthly turnover is less than 100,000, then labor costs will account for more than 40%.
There will basically be no more money to be made.
Bobo Milk Tea promoted itself through various marketing methods for several months before its opening, so this result is not surprising.
In addition, there are not many milk tea shops nowadays, so Bobo Milk Tea has become the first internet celebrity milk tea.
It naturally sells well.
Chen Pingsheng put down the financial report in his hand and said, "Tell me three things."
"At present, the profit of operating a milk tea shop is still quite good. For example, if we invest 400,000 yuan in a single shop, we can get our investment back in six to eight months. It is a typical entrepreneurial project with a small investment and fast return."
"Within three months, we plan to open Bobo Milk Tea in Guangzhou, Shenzhen, and Shanghai at the same time."
"Tenghui will take out another 30 million yuan at once, investing 10 million yuan in each first-tier city, and another 50 million yuan to invest in large cities other than super first-tier cities."
"Our total investment in our own stores was approximately 100 million yuan. Three months later, Bobo Milk Tea officially began to franchise its stores, providing technology, decoration, and brand promotion in exchange for franchise fees and future operating funds."
"In nine months, we plan to open 400 self-operated stores and 1,000 to 2,000 franchise stores."
"By the end of 2015, complete a backdoor listing of Xiangjiang and obtain a total market valuation of 2 to 3 billion."
He finished speaking.
Not to mention them, even Yang Mi was confused.
On the market in one year?
What kind of devilish plan is this? Can it be listed so quickly?
However, as the only celebrity recommender of Bobo Milk Tea, she thinks the data here is quite good.
Tengying has been rooted in the traditional industry and has its own unique way of operating traditional operations.
The key point is, isn’t this speed too fast?
Although she also wants to make money, she still has to consider the customer reputation in the market!
Yang Mi asked, "Boss Chen, is it so urgent to go public in one year?"
Chen Pingsheng said, "If this were an industry with a high barrier to entry, there would naturally be no need to rush. However, milk tea shops happen to have a very low barrier to entry. Believe it or not, once our store's business picks up, at least ten more people who want to open milk tea shops will pop up on that street."
"This is the entrepreneurial environment in China. If people don't know about this, no one will think about doing it. Once they see that you are making money, and the technical threshold for a milk tea shop is not high, who in Beijing can't come up with hundreds of thousands of yuan?"
The so-called locals naturally refer to those who have local household registration and local houses.
For them, hundreds of thousands of yuan is just a small amount on the property certificate.
"Are you saying that this industry is likely to be in a state of intense competition in a year?"
Yang Mi is naturally not stupid, but very smart.
She soon understood why Tencent Film was so eager to launch Bobo Milk Tea.
To put it bluntly, it was still a way to successfully siphon off large amounts of funds before the market became heated.
To calmly deal with the fierce market competition that will surely arise in the future.
"Not very likely, but 100 percent."
Chen Pingsheng knocked on the table. "Bobo Milk Tea doesn't require a large investment, and we don't need to rely on financing to dilute our shares. As I said before, in the middle and later stages, we will mainly rely on franchises to make money. Once it is successfully listed, you, Yang Mi, can get at least 200 to 300 million yuan in returns with your 15% stake. Isn't this much more than what you can make from filming?"
"Indeed."
Yang Mi turned around and smiled, her two charming big eyes full of desire for money.
The richer people are, the more they like to make money, and she is no exception.
"Since you know this, there's no need for me to say anything more."
"Don't worry, we can all make money together. I, your sister Mi, will definitely have it under control."
Yang Mi said seriously, "From now on, no matter where I am, there will always be a cup of Bobo milk tea in my hand. I will take care of the promotion, and the rest is up to you."
Without Yang Mi's strong support, how could he recruit thousands of franchisees in a year?
It is not enough to have franchisees come in, the key is to make them all make money.
A milk tea brand that has a top star fully cooperating in its promotion has already surpassed many of its peers from the start.
The business of traffic + entity.
He felt that the future of making money was also very bright.
All development matters are decided by those above them.
Chu Qiuyan, including Yang Qian and others, are mainly responsible for execution.
The operation of physical stores, which the two were not good at, was mainly handed over to Jiang Wei.
As for the final listing, it will be the responsibility of Tong Zelan.
Everything is interconnected. Let's use milk tea as a tool to get satisfactory returns.
Wait until they have discussed it.
Jiang Yile came in with her online marketing team.
Any brand, especially one that mainly targets young consumers, must have a brand story.
The quality of this brand story directly depends on the brand's market performance.
In the early stage, the promotional points of Bobo Milk Tea were mainly focused on school beauties + entrepreneurship.
It is quite inspirational.
However, after a series of investigations and studies, Jiang Yile found that although young people today still have a certain enthusiasm for school beauties and entrepreneurship.
But it is obviously far inferior to the other keyword.
"Boss, research shows that today's college students, and other young people in general, are most sensitive to the regrets of love and youth. We can design a series of milk tea copywriting to connect Bobo Milk Tea with love and the regrets of youth. Once we complete this step, what we sell will not just be milk tea."
"good."
The so-called milk tea copywriting is actually brand positioning, leaving an initial impression in the minds of consumers.
Once the brand positioning is established, Bobo milk tea will be easy to sell and will become popular across the country very smoothly.
With the support of top star Yang Mi, they are definitely expected to go public within a year.
Then Chen Pingsheng will have his own listed company.
"That's a great idea, Bai Xin. Tell the finance department to transfer 500,000 yuan to Jiang Yile. This is my personal reward to you. In addition, everyone in the network marketing department will receive a 100,000 yuan bonus."
Chen Pingsheng stood up and patted Jiang Yile on the shoulder: "This is just the initial reward. Once you can do this well, you can choose any car worth three million. I said so."
The idea is good, but the key is to implement it.
The easiest way to best implement it is to let the person in charge be responsible for it.
Thinking about it day and night.
Work hard to do this well 24 hours a day.
As a boss, all he has to do is give you sufficient and particularly satisfactory compensation.
Let you know clearly what she can get if she does it well.
You have to know that these bonuses are in addition to her salary.
Jiang Yile was both excited and nervous.
Driving back a car worth three million would definitely bring honor to the family.
The 500,000 yuan bonus was immediately in hand, which was also a heavy burden.
She knew that the idea must be good.
Any brand that can be tied to love will be extremely popular.
Diamond, Haagen-Dazs, I do, etc.
However, only when there are difficulties can we have goals to strive for.
For the three million dollar luxury car, she would try her best.
At night, Jiang Yile no longer had any desire to sleep.
Pull Bai Xin and Jiang Peiyao together to discuss it.
"Love, how can I quickly connect Bobo Milk Tea with love? It's really a headache."
"If you don't mind, I can buy you a three million car."
Bai Xin was also racking his brains, but this thing was a very good idea.
It is very difficult to actually implement it.
You must have strong market sensitivity and a keen marketing sense.
Jiang Peiyao was also thinking about it, but her thoughts were more distorted.
Why is milk tea tied to love?
Is love beautiful?
She hasn't talked about it and doesn't know.
"You two, come and tell us your love stories?"
Bai Xin looked at Jiang Pei Yao, and she looked at Bai Xin, and they both shook their heads.
I don’t know, I haven’t talked about it.
Wow, this is definitely the right person to discuss this with.
Love illiterate.
Jiang Yile decided to go to Chu Qiuyu to discuss it tomorrow.
See if you can get some inspiration from her.
For a luxury car worth three million, you have to give it a try.
(End of this chapter)
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