Chapter 166 Early March
Early March.
The sky in the capital is gray, and although the temperature has risen, it is still not high.
You still have to wear a thick down jacket when you go out every day.
Besides being good for your health, getting up early also means there are fewer cars on the road.
Jiang Yile spent the entire night thinking about marketing strategies and ended up suffering from insomnia.
I fell asleep and woke up, and woke up and fell asleep again, tossing and turning over and over again.
She is just like that. She can't have anything on her mind. Once she has too many things on her mind, her sleep quality will obviously deteriorate.
Not only did she wake up herself, she also woke up Bai Xin, who was still fighting the god of sleep and hadn't even opened her eyes.
The two of them are going to find Chu Qiuyan together.
Although Chu Qiuyan is now responsible for the research and development of new products for Bobo milk tea.
But whenever she has free time, she will still go to the milk tea shop outside the university to help out.
Different from the milk tea shop that Xiaoping squeezed into before, the current milk tea shop is very exquisitely decorated and also has a literary style.
On the left is a dedicated milk tea preparation table, and on the right are two rows of wooden seats.
There are two long tables at the innermost part, and a row of small bookcases on the wall.
Isn’t it the favorite thing for college students or young men and women to come here and have a couple of cups of milk tea and read a book when they have nothing to do?
The decoration style of each Bobo milk tea shop is roughly the same.
Young and a little artistic.
When Bai Xin drove her Porsche 911 here, Chu Qiuyan was still greeting guests inside.
She is very famous in college now. She used to be a common school beauty, but now she is an entrepreneurial idol.
It seemed like overnight, Bobo Milk Tea shops appeared everywhere.
There are many inspirational stories about her circulating in the university.
After Jiang Yile came over, she explained her purpose to her and took out a small notebook to record her love story in order to get some inspiration.
But Chu Qiuyan shook her head. After thinking carefully, she said, "Perhaps my love story is about the lack of love. As for the regret of youth, this is also it!"
Jiang Yile was slightly startled, feeling like she had grasped something, but it seemed to disappear in a flash.
The regret of love is not meeting love, and the regret of youth is not having enough time to have a passionate love.
yes!
Why does she have to be bound by love? Isn't youth without love just as interesting?
Jiang Yile immediately began to collect information. In the past two years, there has been a particularly popular endorsement slogan.
That's me speaking for myself.
Chu Qiuyan is also fine.
She wants to design the most suitable endorsement slogan for Bobo Milk Tea.
It took me several days to come up with some really good endorsement slogans.
After finding Chen Pingsheng to finalize the draft, we immediately started shooting a personal online endorsement promotional video for Chu Qiuyan.
By the time all the work was ready, the new milk tea cup for Bobo Milk Tea had also been designed.
After Jiang Yile uploaded Chu Qiuyan’s endorsement promotional video to the Internet.
There was a little splash but not much.
Mainly people outside Beijing don’t know much about Bobo Milk Tea.
Her personal influence is also totally insufficient.
This is when Queen Yang must appear.
Otherwise, why do we say this woman is the queen?
When it comes to marketing and beauty, she really has it all figured out.
Inside a Beijing airport.
Yang Mi wore black sunglasses and carried a small shoulder bag.
She has an aura of 1.8 meters and is invincible in beauty.
Her whereabouts seemed to have been deliberately leaked, and countless fans and paparazzi were waiting outside the airport.
Yang Mi walked out so confidently, holding a very conspicuous cup of Bobo milk tea in her hand.
When the reporters gathered around her, she even adjusted the position of the milk tea and placed it in front of her big chest.
This angle is just right.
"Yang Mi, Yang Mi..."
Countless fans chased after her.
Yang Mi's nanny car was parked outside. She didn't rush to get in. Instead, she looked at her fans and said kindly: "Everyone has worked hard. I will treat everyone to the first cup of Bobo milk tea in spring."
This advertisement was played, and I went out without paying attention.
Yang Mi appeared at the Beijing airport and generously treated all her fans to Bobo milk tea.
The topic went straight to the hot search.
This is the influence of top streamers, beyond imagination.
With Yang Mi's great cooperation, Bobo Milk Tea quickly spread its popularity beyond Beijing.
Jiang Yile suddenly came up with a good idea. If we only talk about marketing, I'm afraid no brand can compare with Xiaomi.
Xiaomi’s fan interactive marketing has also become popular across the country in the past two years.
Jiang Yile launched an online campaign to solicit writings on the theme of youth regrets.
The main theme is a sad youth story. In order to make it popular on the Internet as soon as possible, she even went to Chen Pingsheng to apply for funding.
That is, once the online solicitation copy is adopted by Bobo Milk Tea, a direct reward of 10,000 yuan can be given.
We collect one piece of text from the entire Internet every day and print it on the cups of Bobo milk tea.
There are many benefits to doing this, the main one being that it allows potential young customers to feel involved.
What’s more important is that Bobo Milk Tea can be further linked to the regrets of youth and love.
Chen Pingsheng thought this was a good idea, but ten thousand was too little. There was no excitement at all in giving this amount of money as a reward.
He directly raised the amount from 10,000 to 100,000.
Three prizes are awarded every day.
Jiang Yile was excited. It is easier to get things done if you have money.
She quickly set up a copywriting collection site for Bobo Milk Tea on the Internet.
Since it was a new construction, there was no one involved at all.
Chen Pingsheng looked at the few people she had and felt that they were totally not enough.
He asked Yang Mi to talk about it. You don't need to teach this woman how to do it.
As long as she knows how much money she can make, she will be more motivated than anyone else.
March 8th.
Yang Mi shared her youth in general on the Bobo Milk Tea copywriting site.
It is even incorporated into the endorsement slogan of Bobo Milk Tea.
"Whose youth is not covered with scars, and whose youth is not reckless."
Growing up is hard, but love is sad.
What a talented woman.
Yang Mi’s participation made the Bobo Milk Tea copywriting site crowded with over 100,000 people.
The method for collecting the bonus is hanging over there.
In order to be fair, Chen Pingsheng also asked Jiang Yile to select three champion copywritings every day through online voting.
Then the company’s finance department will contact the person who wrote the copy and transfer the money directly.
Then post the proof of payment on the site.
Of course, the specific name and account number will be hidden.
This generation of netizens is still very good at having fun.
"Fuck, I mean, she actually made the list. Guess how old she is?"
“Is there really someone who made the list?”
"Of course, but unfortunately she was too young. She was only eleven, so she could only use her mother's bank card to receive the money. Her mother generously gave her a hundred yuan as a reward, haha."
"Are you trying to make me laugh to death? What good copywriting can an eleven-year-old girl write?"
"Don't underestimate me, let me show you her winning copy."
"I am willful, I am arrogant, I am the master of my own youth, so don't bother with me."
“???”
"Can this horse even win?"
"Yes, they were pushed up by a group of elementary and middle school students."
"Didn't you see the 120,000 likes? She wrote it."
"I suddenly got inspiration."
"I live a good life, I live a good life, I live a really good life."
"Brothers, it's up to you."
"You're a talented person."
"The one above, I don't even submit to the wall of labor and capital, I only submit to you, the fucking horse."
"Brothers, push him up."
A group of people below were really trying hard to give him likes, and when he was about to break into the top three, he was knocked down by a female fist copy.
"I'm young, I'm beautiful, and I can make money for my wife. Why would I need a stinky man?"
"Damn it, these women are really going to fight with us, aren't they? They're even labeling themselves as not wanting men."
"Without men, how can they have fun on their own?"
"Can you fulfill your desire?"
No matter what, the copywriting site of Bobo Milk Tea has become completely popular.
It cost a little money and got a big advertisement.
Afterwards, Bobo Milk Tea will engrave the winning copy on its own milk tea cups.
As the discussion about Bobo Milk Tea becomes more and more popular online, the business of offline stores is also soaring.
In the capital, there are countless jealous people.
Tencent Film directly announced that it would open up franchise opportunities for Bobo Milk Tea in Beijing.
Then.
Immediately go to Guangzhou, Shenzhen, Shanghai and other places and invest 10 million to open direct-operated stores.
Use directly-operated stores to drive franchise in surrounding markets.
Everything happened incredibly fast.
More than 500 people attended Bobo Milk Tea’s first franchise conference in Beijing.
There are also many conditions for joining.
First of all, the franchise fee is 100,000 yuan, and then the decoration, personnel training, technical support, etc. will be provided directly by the headquarters.
It takes about 400,000 yuan to open a Bobo milk tea store.
To open a franchise store, you will need to invest between 500,000 and 600,000 yuan.
The rent in first-tier cities is high, and storefront transfer fees are not cheap.
This investment seems like a lot, but you have to know that Bobo Milk Tea is endorsed by Yang Mi.
It's also very popular on the Internet.
If you invest in an Internet celebrity store, you won’t have to worry about business.
On the first day of the investment promotion conference, we received more than 6 million yuan in franchise fees.
In the later stage, the main way to make money is through operations.
…
Seeing that Bobo Milk Tea was developing rapidly, Chen Pingsheng didn't pay much attention to it.
In mid-March, his hypermarket, Tenghui Department Store, opened.
The investment is nearly 1 billion yuan, and each house is 3,000 to 4,000 square meters.
In addition to daily necessities, there is also a large fresh food department with all categories.
In addition to daily ingredients, all kinds of seafood are also available.
Tenghui Department Store is not an ordinary small supermarket. It has home appliance department, clothing department and other departments.
The core competitive concept is still good quality and low price.
Consumption must also be transparent, which is what I learned from Pang Donglai.
Write the purchase price directly on the selling price label.
Let the customer know clearly how much money he can make from this product?
Not only that, Chen Pingsheng also set a strict standard for Tenghui.
For all items, gross profit shall not exceed 25%.
For example, a bottle of water usually costs only one yuan to purchase and two yuan to sell.
The gross profit margin is 50%, which is obviously too high.
The reason for setting an overall gross profit standard line is mainly to truly create a cheap and affordable department store.
A Tenghui Department Store has more than a few thousand kinds of merchandise, and they make a little profit from this and that.
Wouldn’t the profit be higher?
In order to truly control the quality of goods, he also set a groundbreaking rule in Tenghui Hypermarket.
That means three days of no-questions-asked returns.
I learned this from the Internet.
Another key point is to avoid internal problems.
Use customers to truly test product quality.
Once there are too many returns of something and the purchase price is still high, there is no doubt that there must be a problem in the purchasing process.
Use customers' actual shopping experience to test product quality.
He felt that this was the most effective way.
Although it will cause certain losses, the benefits are obviously greater.
In the Internet economy, the traditional shopping experience must be upgraded in many aspects.
Once you can control the quality and price of goods.
Most people actually prefer to shop in physical stores.
The reason why fewer and fewer people go to physical stores to buy things is mainly because of information lack transparency.
Afraid of being ripped off.
For example, if he often goes shopping for clothes, he will know that the same piece of clothing is often only fifty or sixty yuan online.
It does cost one or two hundred yuan in physical stores.
Over time, everyone started to consume on the Internet.
Who still comes to physical stores?
Inferring from the results, he wants to do a good job in running Tenghui Department Store.
The first thing to control is price transparency.
Secondly, reduce the gross profit of goods.
Gain customer reputation by offering prices lower than those available online.
As time goes by, his Tenghui Department Store will naturally no longer lack business.
On the day when Tenghui Department Store opened, Zhao Liying, who had rushed back specially, was responsible for cutting the ribbon.
She was dressed simply so as not to steal Teng Hui's attention.
The business had just opened, so there weren’t many problems to be found yet, and Chen Pingsheng had set his standards there.
As long as he strictly implements these, he believes that future business will definitely not be too bad.
(End of this chapter)
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