Chapter 197 Stars Shining Over the City
Xiaoya comes out.
The coffee shop outside was already closed.
What does it mean?
Are you not doing business in broad daylight?
The sign at the door was also reversed to show that it was closed.
Qin Xue tidied up a few things casually and called Xiaoya:
"I won't open the door today. Come with me to the next door!"
Never open the door again?
She just learned how to make coffee and now she's out of a job again.
Xiaoya was still in a state of confusion. Chen Pingsheng was waiting for them outside. The middle-aged man didn't even leave. Was he waiting for her to treat him to a meal?
After Qin Xue and Xiaoya came out, Chen Pingsheng led them to the Tengying headquarters building.
As soon as I entered the door, the four receptionists called out in unison: "Mr. Chen"
One of them pressed the elevator first, and Chen Pingsheng took them to the first floor to wait for a while.
Go straight up to the eighteenth floor.
He wanted to make coffee, so naturally he wanted to find more than just these two partners.
Jiang Wei was transferred out of Bobo Milk Tea, so he has quite a lot of experience.
It would be a little more reassuring to use him, as he was replaced by the second-in-command of the original directly-operated store at Bobo Milk Tea.
In addition to him, Tong Zelan also introduced an Internet elite.
There is a big difference between selling coffee and milk tea, and in the early stages you must use the Internet.
That is, quickly acquire original users through a money-burning war.
This requires developing their own coffee shop mini program.
Even its own coffee app.
To develop an APP, you must have an Internet team.
In addition to these two, there is also a small team that prepares and develops coffee.
All five of them are experienced coffee craftsmen.
Chen Pingsheng introduced their small team to Qin Xue, and he would be the initial president of the coffee company.
The project started with an investment of 500 million yuan and will be worth at least 10 billion yuan in the future. It is not excessive for him to attach great importance to it.
If this project is successful, it will definitely help him move up several levels.
This was Qin Xue's first time attending such a meeting, and she was quite shocked.
As for Xiaoya, she knew very well that this strange uncle was the top boss who spent 10 billion to buy a building next door some time ago.
It's outrageous.
Such a rich person actually comes to their store to drink coffee every day.
Now that we have a startup team, the first step is to choose a brand name.
Chen Pingsheng asked everyone to express their opinions.
It is best if the coffee brand name sounds elegant and classy.
Everyone racked their brains to think of all kinds of high-end ideas.
There are still a lot of people who want to take English names.
Chen Pingsheng thinks neither is acceptable. In addition to being high-end, the most important thing for a brand is that it must be easy to remember and spread.
If you give it a complicated name, most people won’t be able to remember it at all.
He thought about it and realized that it was very popular to name things after animals nowadays.
Like Sogou, Tuniu, Fliggy, etc.
He also uses this, so let's just call it Deer Horn Coffee.
I always feel that this word can easily make people think of coffee, and it is also very easy to remember.
It's also quite elegant.
After the brand name is decided, it is time to apply for a series of things related to this brand.
The legal department downstairs is in charge of it, so they don’t need to worry about it at all.
Similarly, the mini program and APP for Lujiao Coffee will also be developed simultaneously.
At the same time, we will start recruiting people for training.
Jiang Wei is still in charge of this matter, and he is very familiar with it.
It’s just that the previous training of selling milk tea has been changed to the current training of selling coffee.
In addition to these, the most important thing is to develop several popular coffee products in the market.
These are jointly managed by Qin Xue and several experienced coffee craftsmen.
Lin Jia’s previous survey report showed that the price of coffee is generally around 30 yuan per cup.
Lujiao Coffee is a startup that wants to move fast, even acquire customers quickly.
Then you must become a disruptor in the industry.
Use unconventional methods to do this.
In the early stages, don't be afraid of losses.
He now has the ability to do this, the key is to get it on the market quickly.
Chen Pingsheng directly lowered the price of Lujiao coffee to 9.9 yuan.
He was particularly impressed by a sentence Qin Xue said, which was that drinking coffee can be addictive.
As long as you can cultivate the customer's addictive habit and the taste is good.
You will definitely get satisfactory results.
It will take some time to advance all the work, and it will take about two months to actually open.
Chen Pingsheng also participated in the whole process.
But on September 1st, after Big Brat went to school.
There is some good news from Tencent Film, that the copyright of the previously invested "Three Lives, Three Worlds" has been sold.
He got back 200 million, which is not bad. The better news is that Charlotte has confirmed the release date.
It was at the end of September.
Once this movie is released, Tencent Film will make a lot of money again.
This is also the reason why he does not need to raise funds for his own brand, Lujiao Coffee.
As for Qin Xue’s previous small coffee shop, after he bought it, it became the first pilot store of Lujiao Coffee.
It is not open to the public, it just serves the employees of Tencent Film.
Qin Xue and her friends are there every day researching the popular coffee that costs 9.9 yuan.
Seriously, coffee has never been this cheap.
She seriously doubted whether there was any money to be made.
But those things didn't require her to consider.
If a tycoon with a net worth of tens or hundreds of billions says he wants to do this, then there must be a reason.
What she needs to do is to develop a hit coffee that costs 9.9 yuan.
As another major investment project of Tenghui Capital, Lujiao Coffee is very generous in paying its employees' salaries.
Qin Xue received an annual salary of 800,000 yuan, and even her niece Xiaoya received an annual salary of 180,000 yuan.
It’s far more than what I earned before in this small coffee shop, and the other coffee craftsmen are making about the same.
Chen Pingsheng felt that this kind of business was much easier to do than traditional restaurants. If done well, it could be listed within a year.
Feiyangyang has been around for several years and has received over a billion in financing.
This hasn't even been released yet.
It turns out that choice far outweighs effort.
Choose a blue ocean industry that is easy and has fewer competitors rather than a red ocean industry where competition is fierce.
It's really not a little bit strong.
If he had known Tong Zelan earlier, he might not have even entered the traditional catering industry like Fei Yang Yang.
Selling milk tea and coffee, you can make money quickly.
After receiving the 200 million yuan in repayment from San Sheng San Shi, he immediately transferred another 150 million yuan to Lu Jiao Coffee.
Make up the 500 million investment.
He doesn't work the same way as before and will definitely not adopt any slow-paced strategies.
What matters is a quick attack.
After successfully registering a series of brand names for Lujiao Coffee, the first thing he thought about was how to become famous overnight.
Chen Pingsheng went to discuss this with Qin Xue, but Qin Xue was not very knowledgeable about it.
The key is that the price of becoming famous overnight is quite high.
He thought about it for a whole day and came up with many methods, but he still couldn't find a way to become famous overnight.
When they finally went to bed, his wife Song Yanxi suddenly arched her buttocks and said:
"It's not that easy to become famous overnight. You gather the Four Heavenly Kings, hold a free concert, invite 10,000 or 20,000 college students to watch, and then simultaneously broadcast it online. You're willing to spend money, but you're still worried about not becoming famous?"
Uh~ Chen Pingsheng was stunned. Why didn’t he think of such a good idea?
I slapped my wife's butt hard, and the sound of "pa" was not very crisp.
Song Yanxi glared at him angrily: "What's wrong with you?"
"Isn't this a bit too happy to reward you?"
Song Yanxi covered her little butt, the slap was quite powerful.
"How can you reward me like that? I was just joking, why do you take it seriously?"
Song Yanxi said, "Let's not even talk about how much it would cost to get the Four Heavenly Kings together. Even inviting 20,000 college students to come and see the show would be a significant expense. How could anyone open a shop and do that?"
"If others don't do this, that's their fault. I'm not short of money now, so what's there to be afraid of?"
Chen Pingsheng said: "We have to make money quickly. What's the point of procrastinating? Next month is National Day, which is a good time for me to do this."
"Do you really want to do this?"
Song Yanxi sat up and said, "How long will it take for 500 million to last if you keep playing like this?"
"Just make up for it when you've spent it all."
Chen Pingsheng said: "An internet taxi-hailing app often receives subsidies of tens or even hundreds of billions of yuan. I'm just playing around with a few hundred million yuan. What's there to be afraid of?"
Song Yanxi was too lazy to pay attention to him and turned off the lights and went to sleep.
When this man got excited, he didn't even check the time and even spanked her little butt.
That's really too much.
Chen Pingsheng saw that it was already three o'clock in the morning and was too lazy to disturb her.
My wife still has to go to work as usual tomorrow.
He sent someone to contact the entertainment company in Hong Kong the next day. It was not an easy task to gather the Four Heavenly Kings at one time.
The main reason is that the relationship between these four people is not good.
He had only gathered three before, and the God of Songs was absent.
This time, we have to get it all together no matter what, it’s just a matter of adding money.
We also need to contact stadiums that host super large concerts.
When Chen Pingsheng told Qin Xue and the others about this idea, Qin Xue was quite shocked.
Sure enough, when it comes to big guys starting a business, you can’t look at it from a common sense perspective.
The store hasn't even opened yet, but they're spending tens of millions to host a concert featuring the Four Heavenly Kings.
And they even invite people to watch it for free. This idea is really unique!
What else could she say? Just support silently.
Unfavorable news came from Hong Kong again, and they wanted to invite the Four Heavenly Kings to perform on the same stage.
impossible.
Unless... you pay more.
After a day of discussion, the price was finally set at 52 million.
Each person's appearance fee is 13 million.
It also includes round-trip air tickets, presidential suite and a series of other expenses.
You've spent tens of millions and you're still afraid of this?
These are small amounts of money and not worth mentioning.
Chen Pingsheng asked Jiang Yile to come up with the online slogan.
Finally, after a series of discussions, we decided on two pretty good lines.
No deer are seen in the deep forest, and elegance is not innate.
Lujiao Coffee shines throughout the city.
The Four Heavenly Kings will perform together in a concert on October 1st.
The most shocking thing is the last sentence: free of charge.
In other words, it was an unprecedented concert that was free to attend.
Not released yet.
The specific registration method was not announced, but the news caused an uproar on the Internet as soon as it came out.
The Four Heavenly Kings on the same stage is definitely a once-in-a-lifetime event.
Quite shocked.
In addition, he is the chief network recommendation officer of Lujiao Coffee.
Yang Mi also became an additional gift, and she was responsible for the final speech on stage.
The main purpose is to promote Lujiao coffee.
After confirming the concert time, Chen Pingsheng took the initiative to contact Youku, Tencent Video, and iQiyi.
There are the Four Heavenly Kings as a gimmick.
There is no need to worry about them not cooperating, since we don’t have to spend money to buy the live broadcast rights anyway.
The struggle between the three major Internet platforms is also quite fierce.
He also wanted to expand his influence comprehensively, so he sought cooperation with three companies at the same time.
By the time he finished all this, a week had passed.
There is a lot of buzz online, especially in Beijing, with universities all asking how to get tickets.
In order to expand his influence, Chen Pingsheng decided that anyone who was a member of the university student union could get it for free.
You know, in college, the student union is a very influential group.
He is really picking people.
In addition, senior white-collar workers from major companies can also go for free.
Although it is said to accommodate 10,000 or 20,000 people, the largest concert venue in Beijing can actually accommodate 60,000 people.
Either don't do it, or do it to the fullest.
At that time, there will be at least several hundred people responsible for maintaining order at the scene.
In order to gain fame overnight, Chen Pingsheng decided to invest 100 million yuan to hold this Lujiao concert.
By the way, I spent another 200 million to go to Shanghai to find a storefront design and decoration.
His wife also asked him how long it would take to spend 500 million yuan, and it turned out to be just over a month.
Time flies.
In the blink of an eye, it was mid-September.
While the entire Tencent Film Group was still helping to prepare for the Lujiao concert, Bobo Milk Tea was officially launched in Hong Kong.
The stock was priced at $7 per share, and nearly 200 million shares were issued in the initial offering.
Just after the issuance was completed and the stock price rose slightly, news of rights protection broke out in Shanghai.
Many franchisees gathered at the entrance of Bobo Milk Tea to carry out large-scale rights protection.
Chen Pingsheng immediately rushed to the Magic City.
…
Bobo Milk Tea, headquarters.
A small western-style building that is not too tall was rented out half a year ago as the new headquarters of Bobo Milk Tea in Shanghai.
When Chen Pingsheng rushed over, many franchisees had already gathered here.
Holding a sign outside and shouting for a refund.
There was no movement before the listing, but as soon as it went public, all these people jumped out immediately.
He doesn't believe that there is no one organizing it.
But in the past six months, Bobo Milk Tea has indeed developed too rapidly.
This will inevitably lead to being targeted by some people.
Of course, it is because problems occurred in the company itself that it was targeted.
After Chen Pingsheng came up, Yang Qian, Chu Qiuyan and the others were all here.
He had read the news on the way here.
The main problem is that the management of Bobo Milk Tea is chaotic. There are two Bobo Milk Tea shops less than 500 meters apart on the same street.
There are also cases where directly-operated stores compete with franchisees for business.
The news report was very detailed. He couldn't have done such a thorough investigation without spending a month visiting the area.
The impact of the news directly caused the Hong Kong stock price to fall below the issue price.
This is not a good sign.
If something goes wrong with Bobo Milk Tea, it will be much more difficult for Lujiao Coffee to go public in the future.
"You have good reasoning and evidence, and you even have pictures. Regardless of who orchestrated this, I want to know how you plan to deal with it."
Chen Pingsheng stood in front of the floor-to-ceiling window, with his hands behind his back, looking at the group of franchisees downstairs who were waving flags to defend their rights.
Yang Qian is the president here, and now at such an important moment as the first day of listing, this kind of thing happened.
Nature cannot escape blame.
The key point is that they had no idea about it beforehand.
Yang Qian said, "There are over seventy franchisees who came here to defend their rights. Their main issue is that they want not only a refund of their franchise fees, but also a refund of all their invested money."
"Oh...then why did they retreat?"
"Because business is bad, we are losing money."
“What’s causing the bad business?”
“Many franchise stores have opened in close proximity.”
After Yang Qian explained, Chen Pingsheng said angrily:
"How close is close? Didn't I say before that there couldn't be a second Bobo Milk Tea shop within two kilometers? What's the situation now? How are you managing three within five hundred meters?"
"More importantly, have you ever considered that it costs 100,000 yuan to join a Bobo Milk Tea franchise, and with the renovation and hiring of staff, it would cost at least 300,000 yuan.
"Three hundred thousand may not be a big deal for you, and it's even less than a meal for me, but look at those people downstairs, many of them are mothers who are at home taking care of their children.
"After their child turned one, they wanted to find a job. They finally got their husband and mother-in-law to agree to spend hundreds of thousands of dollars to open a milk tea shop. But because of your negligence in management, they lost everything."
"Do you think they only lost a few hundred thousand? They could have lost a happy family."
"Put yourself in their shoes and think about it. If something like this happened to you, wouldn't you even think about killing someone, let alone asking them to return the money?"
What Chen Pingsheng could not accept the most was that after becoming rich, he forgot the fact that he was once an ordinary person.
Put yourself in his shoes and imagine what would have happened if he and his wife Michelle Song hadn’t really become successful.
With a family like theirs, his wife Song Yanxi emptied her savings and seized the opportunity to open a milk tea shop.
In the end, because of other people's problems, he lost everything.
What will he do at this time?
No, he will just burn down the headquarters company.
Hundreds of thousands.
This is certainly nothing for the truly wealthy, but for ordinary people it has already laid the groundwork for a broken family.
What he couldn't accept even more was that Yang Qian and the others were helpless in dealing with this kind of thing.
"Go and fetch them up here, and treat them to good tea and water."
Chen Pingsheng arranged for them to come up and they kept arguing, each one louder than the other.
If you are wrong, you must take responsibility.
Even bigger companies cannot ignore the interests of others.
"You must give us an explanation, or I will continue to sue you even if it takes me all the way to the capital."
A mother came here exhausted and lived in a small single room with several people in it.
Her hair was also in a mess.
Chu Qiuyan stood up and explained, "Don't worry, this is our boss. He will definitely give you a satisfactory answer."
Chen Pingsheng motioned for them to sit down first. He said, "Don't worry, this is our problem. We will definitely take full responsibility."
"If you do this, and there's more than one Bobo Milk Tea within two kilometers, we'll give you a full refund and compensate you for the time you lost."
"Full refund? How are you going to refund it?"
"Retreat immediately."
Chen Pingsheng instructed the finance department: "As long as it is confirmed that this is our fault, we will refund you 400,000 yuan per store, and we will also compensate you for the time you lost based on an average monthly income of 8,000 yuan per person."
"Are you sure?" Bao's mother looked at him suspiciously.
It seems that he didn't expect it to go so smoothly.
Moreover, they would be satisfied as long as the money was refunded, but they never thought about getting their wages paid in full.
"Once our boss speaks, his words are final."
Chu Qiuyan told him that the reason why Yang Qian couldn't handle it in time was mainly because the company didn't have that much money in the account.
Moreover, with so many refunds involved, she couldn't make the decision alone.
Chen Pingsheng believes that the more crucial factor is that she was influenced by her previous work in a government unit.
In that kind of status, the people can make demands as long as they are not made known to the world.
Basically, the answer will be given within a certain number of working days.
She suddenly encountered so many people coming to her house, and instinctively wanted to delay for a while.
Let’s do it after we have discussed it.
It's easy to be without money, he can withdraw hundreds of millions at any time.
You don't need that much at all, 30 million is more than enough.
But in this case, Yang Qian is no longer suitable to be the chief CEO of Bobo Milk Tea.
An explanation must be given to the public and Hong Kong stock investors.
It fell below the issue price as soon as the market opened. That's terrible.
Chen Pingsheng immediately cashed out all of his Vanke shares and announced that he would also serve as the president here.
It was not unfair for Yang Qian to leave, as there were indeed major problems with the management itself.
Now he is considered to be the scapegoat.
But she can go to Lujiao Coffee to help first.
Her current experience is completely sufficient, but she is not very suitable for dealing with adversity.
Especially when you don’t know who is targeting you.
…
Chen Pingsheng handled things in a decisive and efficient manner.
He is quick to give bonuses to employees and even quicker to take on his corporate responsibilities.
After withdrawing 50 million yuan directly from Tencent, he immediately started an investigation.
Once it is found out that the loss is caused by poor management due to one's own fault.
Refund immediately.
However, after he withdrew, many franchisees came one after another to ask for a refund.
The main reason is that the store location is not good, which leads to losses.
When it comes to choosing storefronts, Bobo Milk Tea’s headquarters has detailed standard data.
If the data does not meet the standards, it will absolutely not be allowed to be opened.
It is obvious that in the process of rapid development, the company's standard line has been directly lowered to the lowest level.
There are problems everywhere.
Perhaps this was the reason why Chu Qiuyan hesitated to speak last time.
Chen Pingsheng decisively took responsibility and would rather pay for it himself than let those who believed in his company bear the losses.
He refunded the money very quickly, and the share price of Bobo Milk Tea in Hong Kong plummeted.
In less than a week, the stock price dropped by nearly half.
When it went public, Bobo Milk Tea still had a market value of 3 billion.
Less than a week after going public, only about 1.6 billion remained.
The main reason is that the more money he returns, the bigger the loss gap will be on the financial books.
Who would be willing to buy it when it suffered such a huge loss right after it went public?
Chen Pingsheng spent 100 million yuan to help Bobo Milk Tea handle franchisee complaints.
His own shares here increased from 9% to 13%.
Under such circumstances, he, as the founder, is still willing to increase his stake by 4% based on the market value of 2.5 billion.
It also gave other shareholders a lot of confidence.
In addition, Chen Pingsheng decisively used the 380 million yuan cashed out by Vanke to carry out a repurchase plan on the Hong Kong stock market.
At the same time, it was announced in the name of Tenghui Capital that the original founder of Bobo Milk Tea used 380 million to repurchase shares.
You should know that at this time, the issue price of Bobo Milk Tea had dropped to 3.5 per share.
The entire market value is less than 1.5 billion.
He alone took nearly 400 million yuan to carry out a guaranteed buyback, which was equivalent to buying back half of the Bobo Milk Tea shares on the market.
No matter how others throw, he can sweep it all away.
Tenghui was willing to invest 400 million yuan even though Bobo Milk Tea was not favored by investors at all.
Whatever it is, it gives the market a strong sense of confidence.
This is the power of him having enough cash, otherwise he could not come up with so much money at once.
I'm afraid that the company will be delisted immediately by those shareholders.
Fortunately, after a period of ups and downs, the stock price finally stabilized at 5 yuan.
He also made a lot of money from this.
At least I made back all the 100 million I lost before.
You should know that he bought it back at 3.5 yuan, and now it has risen to 5 yuan.
At least I made about one third of the profit.
This is what the stock market is like, full of excitement and thrills everywhere.
Fortunately, the situation has gradually stabilized, and he is still buying back shares in Hong Kong.
We strive to restore Bobo Milk Tea's share price to the issue price of 7 yuan.
After he finally stabilized, he would start adjusting the business plan of Bobo Milk Tea.
But just at this moment, Tong Zelan came to find him.
She had already cashed out her shares in Bobo Milk Tea, and only had 12% of the shares left. If the stock price continued to drop as it had before, the remaining shares would be worthless.
There is no way to wait until the day of relief.
Fortunately, Chen Pingsheng came back and quickly stabilized the stock price.
Finally stopped the decline.
This is why she likes working with him, this guy is very responsible.
The key is that he has a lot of money, and if something really happens, he can hold up half the sky by himself.
There is a huge difference between him and a rich kid like Wang Yanfeng.
At least with Bobo Milk Tea's stock price, he can stabilize it in minutes as long as he is willing to take action.
It's nothing more than making a little more money.
It turns out that he is really rich.
He immediately took out nearly 500 million in cash. It was difficult for her to raise such a large amount of funds at once.
Of course, her shares are now a little smaller and have been diluted.
The main thing is that Chen Pingsheng took out 100 million yuan to actually deal with the complaints from Bobo Milk Tea franchisees.
This 100 million is not for free. They have to dilute their shares to give him money, otherwise they will have to pay money.
With the stock price plummeting to that low, who would be willing to pay for it?
Tong Zelan is quite knowledgeable. She knows that there is no such thing as a 100% profit in franchising.
Naturally, there are many complaints.
It's just not that concentrated.
This clearly shows that someone is targeting me.
Since others made her lose income, she naturally couldn't just do nothing.
The results of the investigation were immediately revealed.
Please give me monthly tickets and rewards, even one point is love.
Various requests.
(End of this chapter)
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