Chapter 21: Hurricane
Song Yanxi always felt that Chen Pingsheng's investment in TV dramas was not very reliable.
First of all, in her opinion, the entertainment industry belongs to the high-end cultural industry.
They are typical examples of grassroots entrepreneurs.
He didn't have much money, but he quietly invested five million into the entertainment industry. Not to mention whether he could make money, the risk was frighteningly high.
The matter was so big that she suddenly forgot that her husband had never taken care of the fruit shop's money.
Where did the millions come from?
"Husband, why did you suddenly think of investing in a TV series?"
The couple teaches little An An to do her homework at home, and she is still struggling with the problem of one plus one equals two.
Two plus two equals four or five, and you have to count on your fingers first, which is an awkward stage.
"It's mainly because Liying works so hard. It wouldn't be appropriate for her to always play a maid."
"Just because of this?"
Song Yanxi stared at him with suspicious eyes, as if he couldn't explain this clearly.
It's like he's not allowed to go to bed at night.
"Of course it's not because of this."
Chen Pingsheng explained, "Look, there's a new online ride-hailing service called Didi Chuxing, and Mr. Ma in Hangzhou has invested in Kuaidi. These companies have only been around for a few months, and their valuations are all in the low tens of billions. Like Mr. Ma, they say, traffic is business."
"Even though we can't compare to them, we can still learn from them. Look at those big stars in the entertainment industry who make movies. Which one of them isn't high-profile?"
"Everyone who goes abroad acts as if they have billions of dollars in assets, but just look at last year, the total box office of our domestic film market was only 17 billion yuan."
"Do you know what this number means? It means the total annual box office of the entertainment and film industries is less than that of some internet startups that have only been around for a few years. With such a huge market, why do all those so-called big stars have such a high profile?"
Uh... the topic went too far, and Song Yanxi seemed to be unable to react for a moment.
This is both Mr. Ma and the total box office of movies in the entertainment industry.
In fact, Chen Pingsheng wanted to talk about two truths, one of which is the current trend of the times.
Mobile Internet.
The second reason is that the entertainment industry itself is not very profitable.
Of the total box office of 17 billion, only 60 to 70 billion can be obtained by disregarding the share actually distributed by the cinema chains to the film companies.
It seems like a lot, but remember that this is national data.
How many domestic film companies and stars are sharing this money.
It is no exaggeration to say that this amount of money is not enough for the real big capital like Mr. Ma.
It's not even a hobby.
He didn't even look at it.
Even so, why are there still so many people flocking to invest in the entertainment industry?
There are only two reasons.
First of all, there are really a lot of beauties in the entertainment industry.
It is no exaggeration to say that they are everywhere if we open the door.
Secondly, it is because this circle controls the traffic.
That is, the public eye.
He doesn't look at beautiful women, he looks at the public eye.
Chen Pingsheng explained carelessly, "Wife, don't think five million seems like a lot. What if our family invests in a second-rate star? Or even better, if Liying becomes a first-tier star in the future, don't you think our fruit shop will be very popular in the future?"
"A lot of people would rush to give us money to open a store."
This is not a joke, it could really happen.
Although it sounds like a daydream, what if it comes true?
Song Yanxi was so excited that she washed her face and bent over the bedside to adjust the quilt.
That small willow waist and a hip that is raised at four or five degrees.
You have to work hard.
Zhao Liying next door doesn’t even know that she has been arranged to be the protagonist. At this moment, she is still fantasizing about when she can become the protagonist.
…
The next day, when I went to the crew.
Yang Jiancheng specifically told her that he was going to be the lead director and that this would be the first TV series he would invest in.
Moreover, they were planning to invite her to be the protagonist.
Zhao Liying was excited and happy, but also a little nervous.
"Director Yang, why did you choose me as the protagonist?"
These are all first times in life, so you can imagine how important they are.
Yang Jiancheng smiled and said, "So you didn't know yet. I thought he had already told you that he had invested five million in his lifetime and specifically asked you to be the protagonist. Apart from you, he won't recognize anyone else."
"ah?"
Zhao Liying seemed a little bit unbelievable.
When she first met Chen Pingsheng, she just thought that he was just like her, a migrant worker in Beijing.
Still struggling to make a living in the capital.
In order to earn more money for moving, I would rather do the work of three people alone.
Rain or shine can't stop him from making money.
Later he opened a fruit shop and became a boss for the first time in his life.
She could feel his mood that night.
It was a feeling that was a mixture of sadness and excitement.
Later on, he succeeded as he wished.
And now, he can even spend millions to help her neighbor friend realize her life dream.
In her opinion, this is not just about making money.
More importantly, it was really just to help her.
How could she not be grateful? She would remember this kindness for the rest of her life.
…
Back to the newly rented office.
A striking signboard of Tengsheng Fruit has been hung at the door, but the place is empty, which inevitably gives people the impression that they have money but nowhere to spend it.
He owns five fruit shops, including partners like Liu Jing and Chen Hao.
There are less than fifty people in total.
It is indeed a bit awkward to have a headquarters office that can accommodate a hundred people nowadays.
Chen Pingsheng had no money left.
The second store is expected to start the recharge activity on May 1st, and the other three stores will also start during the same period in May.
Only then will he be able to make a lot of money again.
As for now, it’s time to talk to big wholesalers like Lao Guo about cooperation.
That is to say, unified purchase and shipment.
Further lower the purchase price and build your own super-large fruit freezing warehouse.
The five stores will be completely tied to the headquarters for operation.
In the future, they will build more than one cold storage warehouse. This one is just exclusive to the Beixinan area.
The target investment for the first cold storage warehouse is one million.
Enough fruit to accommodate five stores’ sales for a week.
This is absolutely enough.
He doesn't need to pay for this money, as Song Yanxi always has a cash flow of millions.
Just invest a portion of it.
The site for the cold storage warehouse was selected on April 3rd and construction officially began.
In addition, in order to be used with the freezer.
Chen Pingsheng also proposed to buy a 9.6-meter super-large Dongfeng van for 280,000 yuan.
In the future, when they need to purchase goods, they will only need this one car to transport them.
They are first transported to their own freezer and then distributed to stores from the warehouse.
The benefits of doing this are obvious. First, it can reduce the purchase price.
Secondly, it reduces labor costs and improves efficiency.
After completing this step, Song Yanxi no longer has much cash flow left.
Their fruit supermarkets have also completely transformed from single operations to chain operations.
(End of this chapter)
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