After New Year's Day.
Chen Pingsheng took his wife back to the Shanghai headquarters.
He came to see the development of Lujiao Coffee, while his wife was busy with the opening activities of Shuiyunjian's two flagship stores.
And visit the stores that have made subsequent investments.
The music festival has indeed had a huge influence in Shanghai, and the publicity efforts are extremely strong.
The Lujiao Coffee logo that night was second only to the several large logos of Shuiyunjian.
Lujiao Coffee has invested a full 2 billion yuan, but less than one-third of its stores are profitable so far.
Even if it is profitable, the profit is extremely low.
The main reason is that the pricing is too low, while the rents for storefronts in prime locations are too high.
For a while, Lujiao Coffee, which was very popular on the Internet, failed to achieve financial break-even.
But the stores are still opening continuously, extending from the Bund in Shanghai to the surrounding areas of Jiangsu, Zhejiang and Shanghai.
Although Chen Pingsheng doesn't think all this is normal, if he wants to make good coffee, the initial stage of burning money is inevitable.
We have only invested 2 billion, and that’s just the beginning.
We’ll see when we invest another 2 billion.
His plan was to invest 4 billion in Lujiao Coffee.
Apply for listing on Nasdaq.
Foreign countries clearly value coffee stocks more.
In addition to Lujiao Coffee, the group also invested a lot in the trainee competition.
In Shanghai, the Chinese-style girl Shen Wanning and the indifferent Yang Chaoyue became popular.
In Beijing, the charming girl Jiang Peiyao became famous as the clips of Mars Brother and his friends were posted online.
And the arrogant rich second generation Yang Xiaoxiao.
If these people become topics of discussion, it will be of great help to the trainee competition.
The event lasts for a year, and its purpose is to maintain high exposure for his brand throughout the year.
When everything was still normal.
Chang Fu suddenly came over. He was Chen Pingsheng’s childhood friend and could go directly to the 22nd floor without making an appointment.
The reason why he came here so urgently this time was because there had been earth-shaking changes in the live broadcast industry.
"Lao Chen, have you downloaded the Kuaishou short video?"
"No."
To be honest, Chen Pingsheng is definitely not young at this age.
It is not so easy for him to grasp some of the things that young people like now.
For example, in this short video, he had only seen Big Brat playing it on his mobile phone.
Chang Fu came over with his phone and told him, "As of this month, the number of registered users on Kuaishou has reached 300 million. Guess what the anchors said when I went out? They all said that young people nowadays are all focused on these short videos. Countless young people are creating and sharing their own short videos on this platform."
"It's extremely popular."
Chen Pingsheng also downloaded and registered one himself. After browsing it, he found that all the people in it were showing off their luxury cars and mansions.
It's very vulgar.
That's how it seemed to him anyway.
I don't understand what's so great about an entry-level Mercedes-Benz that costs over 300,000 yuan.
Or there are some pretty young ladies dancing there.
Each video is very short, ranging from a few seconds to tens of seconds.
This is completely fragmented time, compared to watching movies or TV series in the past.
Watching short videos is obviously more suitable for today's young people.
He also discovered that behind every video showing off gold, there was a rustic look.
Those so-called luxury cars are nothing compared to the ones in his family.
But these videos often get hundreds of thousands of likes.
He owns Tencent Entertainment, so he naturally knows the significance of traffic.
Before he knew it, he had been brushing for more than half an hour.
"What do you think?"
Chen Pingsheng closed it, just like the big penguin before, it doesn't need to be at the forefront of everything.
Just imitate it when you see signs of it and then use the huge resources of the Penguin Empire to suppress it.
It is easy to surpass the entrepreneurs in front.
The same is true for Chen Pingsheng now. Perhaps short videos will really become a new trend for young people to consume and kill time.
The Kuaishou platform was launched in 2011, thanks to the popularity of smart phones.
Short videos have become extremely popular in the past two years.
Three hundred million registered users, what a concept!
Currently, there are only a few Internet apps that can do this, such as WeChat, Alipay, QQ, etc.
Chang Fu excitedly said, "Old Chen, haven't I been looking for a new and big opportunity in live streaming? I think this is it. Look at these creators above. They first accumulated fans through short videos, and then quickly monetized through live streaming. Many fans give gifts, and many make money by selling products."
"I'm trying to get all my anchors to switch to the short video platform Kuaishou. I'm looking for your support and help."
"Support and help are easy to talk about, but the key is what do you want?"
Chen Pingsheng had previously invested five million yuan in his small live streaming guild, and it was all recovered in less than half a year.
Up to now, they have earned tens of millions.
This was certainly nothing to him, but to Chang Fu, it was enough to prove that he was still very reliable in these matters.
Chang Fu said: "I have been researching this for a while. If I want to quickly become popular on this kind of short video, the easiest way is to show off my wealth directly."
"The main reason for this is that most of the people who use short videos now are young people from rural areas or young people working in factories. Just think about their perspective. They have never seen the lives of the rich before, and who doesn't yearn for the lives of the rich?"
"That's why those short videos on Kuaishou always start with the bullying and then the luxury car appears."
Chen Pingsheng thought it made sense.
He had been browsing for half an hour, and half of the time he saw pictures of luxury cars, or people taking pictures and dancing next to luxury cars.
Seriously speaking, this kind of video has no interest for him, and he even thinks it is quite childish.
An entry-level BBA is also called a luxury car?
Although he thinks so, you have to look at it from another perspective.
A day at work or a stressful school day.
Isn't it very relaxing to watch a short video like this?
Compared to these, he actually likes watching those young ladies dance sexy dances.
That little butt is twisting so sexy.
"I quite agree with your ideas. Why don't you tell me what specific support you want?" Chen Pingsheng asked him.
Chang Fu grinned: "Old Chen, when it comes to showing off your wealth, who can compare with you among the young people on the platform right now?"
This is totally not on the same level.
You can't compare them like this at all.
Currently, the rich don’t even look down on short videos, and only some young people are playing on them.
After making some money, they will buy luxury cars even if they have to take out loans to show off their family's wealth.
But those who have truly reached his level would not bother to show off these things at all.
It will be seen as low-class behavior.
Chang Fulai’s meaning is very simple: either don’t show off, or you must become the richest person in someone’s hand.
Of course he couldn't do it with his own small assets.
No matter how fake the little rich people on a certain app are, there are still hundreds of millions of registered users.
Among the hidden dragons and crouching tigers, there are inevitably some truly wealthy people.
With a net worth of hundreds of millions or even billions, who would be interested in this?
Chang Fu said, "Don't you have a Bugatti and a Koenigsegg? I'd like to borrow them first. I'd also like to borrow a convertible Phantom and a top-of-the-line Phantom. I'd also like to borrow a Bentley and a LaFerrari for a while."
“These are all very simple.”
Chen Pingsheng called the capital and arranged for someone to send some of his cars to Shanghai.
Bugatti, Koenigsegg, LaFerrari.
These are definitely the best cars among all the best cars.
The minimum starting point is 25 million.
Since Chang Fu wants to use these cars of his to shoot short videos to attract fans, he just has to support him.
He also saw many young people showing off their wealth, but he had never seen anyone who could come up with such a truly top-notch car.
He drew three superb cars and then arranged two top-of-the-line Rolls-Royce Phantoms, and the cards immediately opened up.
As for the Bentley type, it would be nice to transfer two of them over as well.
He now has so many cars that he can't even count how many he has.
"You don't just want to borrow the car?"
Chang Fu chuckled, "Of course, luxury cars alone aren't enough. I hope you can invest another 50 million. Firstly, my stake can be increased to 80%. Secondly, I want to rent a small headquarters. I always feel that this is the greatest opportunity in my life. If I seize it, I may be able to rise to the top. If I don't, then my life will be like this, earning tens of millions every year and waiting to die."
This may sound a bit Versailles, but it is true for Chang Fu.
He can easily earn tens of millions every year without any pressure at all.
"Fifty million is a little short."
Chen Pingsheng thought for a moment and said, "Since you're determined to go this route, I'll give you 100 million. You don't need to rent a headquarters. Since you want to establish yourself as the richest person on the platform, you absolutely must have your own headquarters building in Shanghai."
"How about this, I'll spend a few hundred million to buy a smaller headquarters building and rent it to you."
He can’t afford an office building in Hong Kong, but can he afford one in Shanghai?
The appeal of short videos to young people is indeed unparalleled.
Maybe it can really become the next hot spot.
Chang Fu has been in this industry for so many years. Since he has said this, he must be very confident.
Regardless of whether there is a result or not, I will first spend a few hundred million to grab a good position.
What if it really becomes the next trend?
Then his action today was very wise.
Five or six hundred million yuan cannot buy an office building of more than ten floors in Pudong New Area, but it can buy a small eight-story building.
The landing price is 580 million yuan.
The location is excellent, and once the sign is hung, the aura is much stronger than that of a young man showing off.
In addition, he pulled over his part of the car and parked them in a row.
Even if he didn't post any content and just took pictures of these cars, Chang Fu felt that he could become very popular quickly on some platform.
To play short videos, first establish the character.
Get tens of thousands of fans before talking about making money.
Now that the track has been opened, he has to rely on massive funds.
Just crush it.
Invincible all the way.
(End of this chapter)
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