Yang Xi still chose the Internet Marketing Department of Tengying Group.
The marketing department is mainly responsible for the online positioning marketing and promotion of each brand.
This is actually in the same field as the journalism major she studied.
As for Chu Qiuyan, it was Chen Pingsheng who specially asked her to come from the Magic City.
Lujiao Coffee allocated another 1 billion a few days ago, and the total investment has now reached 3 billion.
Yang Qian is determined to devote herself to preparing for childbirth after the Lantern Festival.
Giving birth at that age was considered advanced maternal age.
Changfu’s first child is one of the most important things to him.
In two months at most, the total number of Lujiao Coffee's directly-operated stores nationwide will probably reach 3,000.
It is undoubtedly the number one coffee brand in China except Starbucks.
But this first place is entirely achieved by investing huge amounts of money in terms of profitability.
It can't be compared to Starbucks at all.
There is even a huge gap.
After finishing her work, Yang Xi did not leave. Chen Anan took her home to have dinner together.
After taking a sip of tea, Chen Pingsheng said, "Coffee is something that came from abroad. Early marketing efforts focused on the New American style. Aside from being a refreshing beverage, I still don't understand what's so good about this bitter thing."
"Of course, my personal taste can be ignored. The key is Lujiao Coffee's profitability. It's too poor. Applying for a NASDAQ listing with financial statements like these is far from possible."
Chen Pingsheng said: "There are two main areas that need to be improved at the moment: one is the average customer spending, and the other is the number of cups sold in the store."
The profit from selling a cup for ten yuan and fifteen yuan is completely different.
As for the store’s cup output, Lujiao Coffee’s main customers are currently urban white-collar workers.
Seriously speaking, this group is far less extensive than Bobo Milk Tea.
What urgently needs to be changed is the unit price.
Chu Qiuyan thought about it seriously, "Neither American nor Italian coffee is acceptable to most people in China. If coffee can't change its bitterness, its target audience is destined to be concentrated in the niche white-collar class. Most domestic customers still prefer sweeter drinks.
"If we just blindly follow in Starbucks' footsteps, it will be difficult to develop our own style. Once a brand lacks a unique style and target audience, it will be difficult for it to truly succeed."
"really."
Chen Pingsheng also agreed with this view. "So I plan to adopt your suggestion and officially start researching the milk coffee series to completely localize coffee."
"I'm calling you here because I hope Lujiao Coffee and Bobo Milk Tea can set up a joint research department to specifically research the market for a hit milk coffee series. Only when we have our own hit milk coffee can we redefine the market."
Lujiao Coffee actually has no shortage of business.
After all, it is a brand backed by Tengying Entertainment, so even Wu Jing, a straight man, has to carry a cup of Lujiao Coffee when he goes out.
Can it lack traffic?
Now there is a trainee competition to serve as its traffic leaderboard, and no one can take away the title of the number one internet celebrity drink.
The key now is to develop your own characteristics.
This will make it easier to raise prices and increase profit margins.
Once the financial data reaches break-even, it will be eligible to apply for listing on Nasdaq.
There are three thousand directly-operated coffee shops, all in first-tier cities.
This is absolutely no joke.
No one in China dares to independently invest 3 billion to seize the market in the coffee industry.
It can be said that all behavioral decisions will be made in preparation for the final sprint to go public.
This is why Chen Pingsheng likes to start a business in a similar field, as many resources can be transferred across.
"Dad, I'm just asking, after this coffee goes on the market, can our family make a lot of money?"
Chen Anan asked while rubbing her hands excitedly.
Chen Pingsheng asked her in return: "Why do you want to know this?"
"I just want to know."
"Not much, less than 10 billion."
Twenty billion, what unit is this?
Chen Anan felt that she couldn't count on her ten little fingers. "Dad, one hundred million is fifty two hundred thousand, and one billion is five hundred. That money can last me for many years."
A nine-year-old girl, if she didn't have a computer, she could calculate to the point where you would doubt your life.
Chen Anan wanted to increase her pocket money, as she felt that two hundred thousand yuan a month was not enough.
Just buy anything and it's gone.
"Don't have any bad ideas. I've discussed this with your mother. When you turn eighteen, you'll be able to freely use the rent from Tengchao Commercial Management."
"How much is that?"
"It's about 300 million per year, and it will increase in the future. In another ten years, it will probably be 500 to 600 million per year."
"so much?"
Chen Anan's eyes widened. The only pity was that it would take another nine years before the money could be officially collected.
By that time, she would be a super landlady earning 50 million yuan a month.
Yang Xi could never envy such a life.
Even Chu Qiuyan could only sigh in her heart that some people really win from the moment they are born.
Not even qualified to compare.
At the young age of eighteen, Chen Anan was already able to inherit 50 million yuan every month.
What kind of magical life is this?
There is definitely no way she can spend all the money, it just depends on how she uses it.
At noon, his wife Michelle Song also drove home in a blue Bentley SUV.
Shuiyunjian opened two flagship stores in Shanghai last year and invested another 800 million yuan to build 30 top luxury clubs.
All the investments in Shanghai add up to about 1.2 billion.
This does not include the money to purchase the headquarters.
Chen Pingsheng called Tong Zelan and others and decided to sell them 40% of the shares of Shuiyunjian's Magic City branch based on a total investment of 1.8 billion yuan.
One reason is to consolidate Shui Yunjian’s high-end network of relationships there.
Secondly, it’s gone.
The main purpose is to consolidate the network of relationships.
If Tencent Film Entertainment had not sold 30% of its shares to those top investors, it would have been difficult for it to qualify to independently distribute a film.
Shui Yunjian went to Shanghai, and he had no connections. The fire safety department could shut him down.
This is not an exaggeration. Anyone who has done business knows it.
After selling these shares and giving the management 20% of the dividend rights, his shares in Modou Shuiyunjian will be 40%.
The total investment is about 500 million.
Tong Zelan is very clear about Shuiyunjian's profitability. Even if it never goes public, the money can be earned back quickly through profits.
40% of 1.8 billion, which is 720 million.
It would come if they just pooled their money together. She also knew the real reason why Chen Pingsheng was willing to dilute the shares. It was just a tacit understanding.
There are many rules for doing business in China. Don't try to break them on your own.
You can only adapt.
It’s like selling stocks now, giving away part of the equity to gain high-end local network in Shanghai.
It can ensure that your Shuiyunjian's business here will not encounter any other means outside the market.
That's the benefit.
After some maneuvering, he got more than 700 million yuan.
This money belongs to his wife. The 500 million allocated by Lujiao Coffee was taken out by his wife.
Now that the money has arrived, there is another 1.5 billion in the card.
By June of this year, the first batch of interns from Shuiyunjian College will graduate.
By that time, Shuiyunjian will definitely hold its first graduation celebration.
It can be said that his wife is quite busy this year.
The big bosses often talk about projects worth hundreds of millions of dollars.
It sounds very close, yet feels so far away.
Units like 100 million are small goals only for this group of people. Once it is passed down to ordinary people, it really becomes a dream of financial freedom that is unattainable in a lifetime.
Chu Qiuyan had lunch here and then left. She had to rush to Shanghai to discuss with Yang Qian about jointly setting up a research and development department.
This is a serious matter and cannot be delayed.
As for Yang Xi, she took Chen Anan out to play happily in the afternoon.
After knowing her family's financial situation, Chen Anan naturally could not let Yang Xi and others treat her to a meal.
This is totally inconsistent with her personality.
Although she has not yet received her inheritance rights, she can still spend the five million as she pleases.
…
16 years.
With the rise of short videos.
This is destined to be an era for young people. Every day, new people appear on the Internet and enjoy the inflated feeling of becoming famous overnight.
There are also many young people who take the lead in quickly accumulating fans in the field of short videos.
And all this is for Xinteng Live, who comes from a wealthy family.
It is destined to be a ruthless crushing game.
When the giant elephant steps into the young market, those young people who become famous due to temporary luck are destined to be no match for it.
Since the establishment of Xinteng Live, it has received 200 million yuan in development funds.
Subsequently, more than a dozen top-of-the-line supercars worth 200 million yuan were transferred from Beijing.
After quickly completing the initial accumulation of fans, it also established Tenghui Department Store, a super hypermarket spanning Beijing and Shanghai.
Jointly establish an online sales product selection team.
It can be said that from the very beginning, Xinteng Live, which came from a wealthy family, had resources that could crush everything.
It is also destined to become an insurmountable huge mountain in the field of short videos.
As of February 18, 2016.
Changfu already has three big anchors with over 10 million fans.
They are Qiao Mei, Ming Ming, and the Fu Tuan who became famous by filming the daily life of wealthy families.
He himself has become the undisputed number one rich man on a certain platform by giving out 50 million in tips a month.
Quickly accumulated over 10 million fans.
Now we are about to start Xinteng’s first super-large live broadcast to sell goods.
It can be said that all the early investments are for cashing out today.
For this grand live broadcast of selling goods, Chang Fu brought together all the big anchors under his company, and even built a top-notch live broadcast room with a decoration costing over 10 million yuan in Xinteng’s headquarters building.
The entire live broadcast will be warmed up one week in advance.
When the show officially started at 8 o'clock, it was extremely lively.
The live broadcast room quickly exceeded one million in popularity.
All items sold are strictly screened by Tenghui Department Store staff.
From spring clothing to shoes and hats, as well as all the most common daily necessities.
Chang Fu once again took out five million to invest.
The effect of traffic investment is to promote the entire site and ensure that others can access his live broadcast room first.
The effect of five million is definitely ahead of the times, and Tenghui Department Store also has professional product selection.
Eliminate all middlemen to ensure that goods can be delivered to customers at the most favorable cost price.
Good quality and low price, that was the strict rule that Chen Pingsheng set for them.
No matter what, the things you buy from them will never be more expensive than those bought from other places.
Only in this way can we retain customers long-term and effectively.
This is also the business philosophy of Tenghui Department Store: the gross profit of any single product shall not exceed 20%.
The same goes for them.
Changfu’s first super-large live broadcast also allowed the entire group to see the huge potential for short videos to sell products.
In one night, the transaction volume was 260 million.
The gross profit reached more than 40 million.
After deducting all expenses and costs, we can still maintain a 10% net profit.
This is the money-making ability of Xinteng Live. It can be said that Chang Fu chose the short video field for transformation and re-entrepreneurship.
It was absolutely an unprecedented success.
You should know that the number of registered short video users is still increasing.
We will only become stronger in the future.
This is just the beginning.
There are so many big anchors under Xinteng Live, and they will all enter the field of live streaming with goods in the future.
This income alone seems to have surpassed Tenghui Department Store, which was built with billions of dollars.
This gave Chen Pingsheng the illusion that he could not keep up with the younger generation.
You have to know that in the past, hypermarkets with good business were very profitable.
Now, this small live broadcast room can generate hundreds of millions of sales in just one night.
You have to know that the combined sales of the sixteen Tenghui department stores can only reach around 10 billion yuan a year.
By comparing them in this way, you can see how big the gap is.
It can be said that when the times begin to change, even once-giant companies will be eliminated quickly if they cannot adapt to the times quickly.
It is obvious that the times are about to undergo a huge change in the short video trend.
What Chen Pingsheng needs to do is the same as before, quickly embrace this era.
Fortunately, he believed in Changfu at that time, so he just gave it a try regardless of whether there was a result or not.
(End of this chapter)
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