Magic City.
Xinteng Live headquarters building.
This super-large live streaming sales event also allowed everyone to see the potential of live streaming sales in the future.
After staying in the capital for a while, Chen Pingsheng took a plane to the Magic City.
Unlike last year when he made a full-scale foray into Shanghai, this year he already owns a number of businesses here that can be seen everywhere.
Lujiao Coffee, Tenghui Department Store, Tengsheng Fresh Food, including Shuiyunjian, Trainee Competition, etc.
Now there is another large live streaming company in the short video field.
I felt a little unfamiliar when I came here before, but this year it feels like coming home.
Chang Fu received him at his headquarters building, and he was accompanied by several female anchors with the most fans in the company.
Such as Qiaomei, Mingming, Futuan, etc.
Chen Pingsheng had never known much about this industry before, and now he came here just to listen to Chang Fu's future plan.
In general, this industry first takes root in content, and then relies on entertainment live streaming or selling goods to achieve final monetization.
If live streaming sales can be traced back to its earliest days, it should be TV sales.
And now, it’s not just short videos that are making efforts.
Alibaba, the largest e-commerce platform in China, has already begun to focus on this.
Before Taobao Live was officially launched in 2016, the shopping guide platform Mogujie had quietly launched the live broadcast function, but it did not cause a stir in the industry.
The launch of Taobao Live has truly set off a trend in the industry.
The entry of giants means that a new track has emerged in the shopping field.
No matter whether it was Qiao Mei or Ming Ming, they didn't dare to breathe when they saw the boss quietly looking at the financial statements.
The big boss looks ordinary, but he still has a strong aura when he is quiet.
The main reason is his status, which is much higher than those big internet celebrities.
After Chen Pingsheng put down the report, he said:
"That's really good. You've made rapid progress in the past two months. I'll call Bai Xin. If you need any star resources, just contact her."
"Also, you can let those girls from the trainee competition try to sell products."
Chang Fu was very excited, even though it was just a simple explanation of one or two sentences.
It also means that they will become the first live broadcast company in the live broadcast track to have all-star resources.
One step ahead, always ahead.
You should know that Tencent Entertainment is now a super large entertainment group with a market value of nearly 30 billion.
Second only to the two old giants.
His influence in the entertainment industry is extremely far-reaching.
Chang Fu said: "This year's goal is to cultivate ten internet celebrities with over 10 million followers, establish a complete live streaming sales channel, and sign contracts with more outstanding internet influencers."
In general, Xinteng’s live broadcast is still centered around selling goods.
After the Magic City is fully developed, he will also establish branches in first-tier cities such as Beijing, Guangzhou, and Shenzhen.
and offices.
Chen Pingsheng doesn't care about these things specifically. When the track is chosen correctly, everything he does will be twice as effective with half the effort.
Once you choose the wrong track, it is definitely more about choice than effort.
Didn’t you see that Bobo Milk Tea was launched in just one year, but Feiyangyang took three years to launch?
The same is true for the current live streaming industry, which is a brand new track.
Competitors also rely more on luck to achieve success.
For example, the most popular person on the platform right now is MC Tianyou.
Before he became famous, he was selling fried skewers and working as a cashier in an internet cafe.
It is now extremely popular on the Internet, and its influence among young people is beyond imagination.
During one of his live broadcasts, the number of people online at the same time can exceed three million.
After the fire, he became even more unscrupulous and dared to say anything.
Chang Fu still wanted to try to sign this kind of person, but Chen Pingsheng directly refused.
After watching his live broadcast for a few minutes, he felt that something was bound to happen to this person.
As I said, if there is no process for making money, it is easy to be confused by a large amount of money.
As a result, I can't even recognize myself.
Chen Pingsheng can only say that short videos have given too many young people opportunities.
But this opportunity comes too quickly, and is even full of impetuousness.
Just think about it, in the past, it was difficult for ordinary people to earn their first million in their life.
That’s so difficult!
Three years is a miracle, five years is just the beginning, and if you can have this much savings in ten years, it is a great success.
And now, just because of a few words and a short video.
Suddenly he became extremely popular on the Internet, and after starting live streaming, he made millions in three days.
This speed is simply unimaginable.
In the long run, he believes that more young people in the future will choose the live streaming industry.
Even one day in the future, when the teacher asks the children in the class, what do you want to do in the future?
He would say without hesitation that he wanted to be an internet celebrity.
Given the exaggerated monetization level of short videos, he feels that this day may not be too far away.
You have to know that at that time, when the teacher asked this question, the children would either say they wanted to be scientists.
Either you become a teacher, or you become a policeman, upholding justice and catching bad guys every day.
All we can say is that as the times progress, business is also constantly evolving.
If Xinteng continues to run its live broadcast like this, earning 10 billion in a year will really be a drop in the bucket.
Even though Feiyangyang invested more than 1 billion yuan and had over 30,000 employees, it still couldn't get this much profit.
This shows how exaggerated the live broadcast track is.
Chen Pingsheng himself invested only 200 million yuan and also took 80% of the shares here.
For him, the size of the profit is far less exciting than going public.
He went to find Tong Zelan to discuss the cooperation with Xinteng Live.
At present, we have only brought one shipment of goods, but its scale and future prospects can be said to be quite clear.
After all, within two months, we were able to cultivate three big anchors with a fan base of over 10 million.
There is also Mr. Fu, the richest man on the entire Internet.
Tong Zelan asked the investment analysis department to calculate the future of Xinteng Live.
Through full industry analysis and combining a series of resources owned by Tengying Group.
Xinteng Live will have at least a 50% chance of becoming a unicorn in the industry.
Even Tong Zelan sighed, how long has it been?
Feiyangyang’s IPO has not yet been completed and has not yet been listed normally, and he has another super cash cow on his side.
It can’t be said to be luck, it can only be said that when the group develops to this level, it is easy to incubate some large enterprises in the industry.
Haven’t you seen how popular Xiaomi has been on the Internet in recent years? Do you think it only sells mobile phones?
The entire industry chain is involved, with at least hundreds of upstream and downstream companies investing or cooperating.
Every year, five or six Xiaomi-related companies go public.
Including the dominant internet giants like Tencent and Alibaba, their subsidiaries are numerous.
Companies with valuations below 10 billion are not worthy of being included in that list.
Tong Zelan asked him, "How much valuation do you want?"
Chen Pingsheng said, "You can see that live streaming is very likely to flourish. Tao Bao was completely eliminated this year, and if Xinteng Live continues to develop at this rate, it will easily make over a billion in profits a year. I want a valuation of 3 billion, and I can sell you 30% of the shares. In addition, you have to take it public within two years."
For a live streaming company that makes over a billion yuan in profit a year, a valuation of 3 billion yuan is really a favorable price, and no investor would refuse it.
As for going public within two years, it is mainly because Chen Pingsheng feels that the live streaming industry has strong monetization capabilities.
At the beginning, many people may not have reacted yet, so there won’t be many people playing it.
Two years later, many Fortune 500 companies will probably actively embrace live streaming.
By that time, as long as Xinteng Live can go public, it will be the first in this field.
Don't worry about whoever comes.
Becoming the first listed company in the live streaming e-commerce field is of great significance.
It concerns its future position in the industry.
Tong Zelan immediately shook his hand and said, "Deal."
The two signed a cooperation agreement under the witness of their respective teams.
This is already their sixth project together.
The first five were all very successful, which also made Tong Zelan extremely trust Chen Pingsheng.
She would basically agree to any project he proposed.
There is no need to even ask what the project is about, this is the mutual trust between each other.
Chen Pingsheng swore that Xinteng Live Broadcasting was definitely his fastest cashing-out project, no doubt about it.
Perhaps there never will be one.
If you don’t believe me, try this.
"Ding, congratulations to the host, today's revenue has accumulated to 700 million."
"Excuse me, would you like to enable random multiplication?"
Look, is there any project that can cash out faster than this?
Not at all.
His investment in Xinteng Live was only 200 million yuan. This time he personally transferred 30% of the shares and earned 900 million yuan.
After deducting the cost, isn’t it 700 million?
This guy Chang Fu gave him a big gift.
He didn't rush to roll the dice, but Tong Zelan asked him if he wanted to attend the CEO class together again.
In Hong Kong.
Most bigwigs have to attend the CEO class every year.
First of all, personal energy is limited, so it is impossible for you to understand everything.
Secondly, those who can attend those top executive classes will not be too low in level.
There is very strict screening when it comes to registration.
It’s like a millionaire. Even if you spend all your wealth to buy a ticket to the CEO class, you still can’t sit at the same table with them.
You were eliminated because of the background check.
If you don’t believe me, take a look at Teacher Ma’s Lakeside University.
You need a letter of recommendation from the co-founder to get in, it's not just about having money.
So, the higher you go, the more obvious the circle culture will be.
The executive class that Tong Zelan is looking for this time is the EMBA of Hong Kong University of Science and Technology.
Given Chen Pingsheng's current situation, he is eligible to enroll in any CEO class.
It is also possible to enter Lakeside University where Teacher Ma is studying.
However, the focus there is still on Internet entrepreneurship, while the EMBA of Hong Kong University of Science and Technology is obviously concentrated in the three areas of technology entrepreneurship, management, and finance.
In these aspects, we have great advantages.
Every top business school has its own advantageous disciplines and projects, as long as it has enough money.
It mainly depends on which one is more suitable for you.
Tong Zelan felt that the biggest gain from her trip to Beijing was meeting Chen Pingsheng.
As a result, after she left the international investment bank, she quickly became a well-known domestic investment bank.
The number of projects received every day is more than ten times more than before.
Although not all of these projects will succeed, the chances are always greater.
It’s like a man choosing a wife. One option is to ask for a dowry of 500,000 yuan and the other is to ask for a decent-looking wife.
One of them had a betrothal gift of 200,000 yuan and brought two children?
In this case, any choice you make is basically wrong.
If there are ten women in front of you, it will be easy to choose.
(End of this chapter)
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