Go to Hong Kong to attend the EMBA International CEO Class.
Chen Pingsheng thought about it and agreed. Just like the previous one, school would not start until August.
The group now has a lot of business, so he has to learn frequently.
So you don’t have to worry about being eliminated by the times.
After chatting with Tong Zelan for more than an hour.
Go downstairs and drive your own top-of-the-line Phantom back to the Magic City headquarters.
By the way, he summoned the two familiar golden dice on the way.
It would be amazing if the 700 million yuan could produce a six-fold return.
The golden dice kept shaking, just like the magic city in this vast ocean.
Living a life of luxury and debauchery.
In the end, I didn't get six times, but a slightly smaller five times.
"Congratulations to the host for obtaining a five-fold random increase."
One second, two seconds, three seconds passed.
Alipay received 3.5 billion yuan, and the balance on the card was less than 3.7 billion yuan.
Ordinary people really can't experience the troubles of rich people.
It's like the warm sunshine in spring.
Sometimes he would suddenly have an idea, which was whether he could make a small sun in his own home.
Or just move your house to outer space and live there for a few days.
All I can say is that we need to be vigilant at all times about the inflated feeling that comes with having money.
He had never expected that Xin Teng’s live broadcast would become so popular.
What he didn't expect was that the Tenghui Department Store that he had worked so hard to build in the early days would actually become its strongest support.
No matter what, now that we have money, we still have to complete the overall market layout of Tenghui Department Store first.
This traditional hypermarket business doesn’t make money as quickly as live streaming.
The advantage is that it is stable and long-term, so just let it flow on.
After arriving at the group headquarters.
The four reception girls downstairs called out crisply, "Good afternoon, Chairman."
Chen Pingsheng asked them if they had eaten, and it turned out that they had all eaten.
He also asked them if they were happy to go home for the New Year.
One of the girls, who was in her twenties, told him that her parents were very nice and were going to arrange a blind date for her.
Chen Pingsheng thinks it’s a good thing. Nowadays girls are getting married later and later. He doesn’t know whether this is a good thing or a bad thing.
After he went upstairs, the girls were still chattering and discussing.
It seems that talking to him a few more times is a matter of pride.
This is indeed the case.
The gap between ordinary employees and the chairman is still 100,000 employees away.
Last year, he invested a total of 3.5 billion yuan to open eight Tenghui Department Stores in Shanghai. Now he is preparing to invest another 3 billion yuan to open eight more in Shenzhen.
Just like now, all storefronts are owned by Tencent and are managed by Tencent Business.
Don't be fooled by the fact that he seems to have a lot of money now. You should know that Mr. Li from Hong Kong only has one Oriental Plaza in Beijing, and he collects billions in rent a year.
The differences between the top rich people are beyond imagination.
If he wants to move forward steadily, he must invest heavily in commercial real estate.
This also lays the foundation for Xinteng's live broadcast.
You should know that Guangdong is the region with the strongest foreign trade. Tenghui Department Store opened its doors there in order to further open up its own product channels.
He called Shen Chengjun and told him to open eight more stores over there.
The funding is 3 billion.
In addition, after Tengsheng Fresh digested the 200 million yuan of funds last year, it now has a total of 108 full-category fresh food stores in Beijing and Shanghai.
He is now investing another 500 million yuan, with the goal of opening about 200 more stores in Guangdong.
The group's strategy is still very clear, which is to use large amounts of capital to occupy these super first-tier cities first.
Then use the money earned from these super first-tier cities to open duplicate stores in the lower first-tier cities.
It won’t take five years.
Whether it is department stores or fresh food, he can develop them to the level of being an industry leader.
Another 3 billion yuan is needed to build eight Tenghui department stores in Guangzhou.
By then, there will be 32 stores in the four super first-tier cities.
At that point, Tenghui Department Store no longer needed his investment.
It can develop rapidly relying solely on the profits it generates each year.
However, Tenghui Department Store should also go public. Judging from its financial report, it is undoubtedly a high-quality enterprise.
Wait until the layout in Shenzhen is completed first.
…
His wife Song Yanxi called and asked him why there was another 900 million yuan in his card for no reason.
Chen Pingsheng said that was the money Xinteng Live earned from selling 30% of its shares. Song Yanxi didn't say anything for a long time.
She seemed to remember that Xinteng Live was established no more than three months ago?
So they made 900 million just by converting shares? That's hard to understand.
However, she also felt that after accumulating enough capital, as long as she didn't mess around, it would not be too difficult to make money.
But not as fast as him.
There were already more than 1 billion in the bank account managed by my wife. Tong Zelan had just given her 720 million for 40% of the shares of Modou Shuiyunjian.
Now there is suddenly an extra 900 million yuan, and his wife has no idea how to spend it.
Chen Pingsheng asked her to transfer the money to him and he would use it.
Seriously speaking, when you have a certain amount of money, you start to pay attention to financial management and investment.
Tenghui Department Store, in which he has invested heavily, is actually a means of financial management.
Firstly, the hypermarket itself can make money, and secondly, its commercial real estate can effectively and permanently resist some unpredictable risks in the market.
There is a saying by Hong Kong's richest man, Li, that he particularly agrees with: if you want to successfully run multiple industries, you must have several main industries that can make profits even if the sky falls.
Whether it is the Alibaba Group or the Penguin Group, they can call the shots on the Internet.
The main reason is their main business, social networking and e-commerce.
It has become an unsurpassed existence in the industry, and even with a telescope, you can't find any rivals in this field.
Chen Pingsheng himself hopes to integrate Tengying Entertainment, Department Store, Shuiyunjian and fresh food.
Build it into an indestructible core industry of the group.
Only when these core industries are stable can he have a steady stream of funds to support his brands.
The money transfer between Song Yanxi and him was very quick, and neither side used private accounts.
Instead, it goes through Tenghui Capital’s public account.
One is to avoid 20% personal income tax.
Secondly, it is to get rid of the joint liability of the enterprise.
They will not write their own names in the column of company legal person.
After obtaining the 900 million yuan in funds, he actually couldn't find a suitable investment channel for a while.
Whether it is Lujiao Coffee or Tenghui Department Store, he has given at least tens of billions in the past six months.
It will take some time to digest these funds.
Chen Pingsheng, who had not yet figured out how to spend his money, received a call from Jiang Jia from Guazi Used Cars.
Seriously speaking, this was the first major project he invested in under the name of Tenghui Capital.
He completed all other projects on his own.
There really aren't any used cars on Guazi.
Up to now, he has only invested 200 million.
I just took 50% of their shares.
For an Internet project, 200 million is definitely not enough.
After the agreed time, Jiang Jia called him.
In the past, I would report the real-time progress of Guazi Used Cars to him via email.
The essence of Internet projects is to solve user pain points.
For example, Didi Taxi solves the problem of customers waiting for taxis and having difficulty hailing a taxi.
In essence, Taobao makes product information transparent.
Many people blame Taobao, saying that it is the reason why physical stores have no business.
Chen Pingsheng knew that before Taobao appeared, any physical clothing store would sell you a piece of clothing that cost 15 yuan for at least more than 100 yuan.
The same goes for this Guazi used car.
The core pain points for users are still price and consumption opacity.
To put it bluntly, the price fluctuations of used cars are too great.
It requires you to know a lot about cars so as not to be cheated.
At his suggestion, Guazi Used Cars launched the slogan of a direct sales network without middlemen.
Over the past six months, Guazi Used Cars, which received 200 million yuan in financing, has developed rapidly.
At least it has a very good reputation in the capital area.
To expand to major cities again, it will need at least another billion in funding.
This time, Jiang Jia proposed a financing plan to go through the C round, with a valuation of 3 billion, diluting 40% of the shares, and obtaining 1.2 billion in development funds.
It is actually normal to jump to a valuation of 3 billion in one step.
This kind of project can only develop quickly if you have money. No matter how smart you are, it will be useless if you don’t have money.
If his shares are diluted by 40%, and he does not follow the investment, his original 50% stake will be reduced to 30%.
Even if the product can be listed in the end, he still feels that it is meaningless.
If you want to gamble, gamble big.
Investing is actually high-end gambling, so it’s natural to be happy if you win.
If you lose, you just need to sum up your experience and try again.
No one can guarantee the success of a project before it is finally launched.
Chen Pingsheng himself is no exception.
If he also invests in the 1.2 billion yuan in financing, it would mean he would have to invest 600 million yuan.
If it were a year ago, he would have thought about it for a long time.
They may not even invest at all, and while reducing risks by diluting shares, they will also lower the final income.
Chen Pingsheng leaned back against a simple white sofa and said:
"I will personally invest 600 million of the 1.2 billion yuan in financing. As for the remaining half, I will find someone to help you complete it. After receiving this money, I have only one requirement: we must burn through the funds quickly and develop rapidly. In addition, all core operations must be centered around direct sales without middlemen."
Brands focus on positioning, and Internet projects focus on solving user pain points. There is no doubt that the user pain point in the used car market is price opacity.
The middlemen make a profit from the difference.
Customers are afraid of buying products that are high in price but low in quality.
After all, every car is not cheap.
As the largest investor of this brand, Chen Pingsheng naturally has to bear some responsibilities.
All he can give is money, star resources and traffic.
It would be a lie to say that Jiang Jia is unhappy. It was impossible to get financing in the past because of all the difficulties.
Now with the addition of my brother-in-law Hu Lin, the problem can be easily solved.
Chen Pingsheng still went to find Tong Zelan, it was only 600 million.
She can complete it by finding one or two more investors.
There is definitely still great potential in the used car project.
The key is to see who can come out victorious in the end.
When it comes to Internet projects, there is no second place.
The winner takes all.
Haven’t you seen Didi Dache and Kuaidi Dache, which had the background of Big Penguin and Alibaba in the early days, and were behind in the taxi field?
Both companies are backed by big capital, and the end result is that the two companies have jointly burned tens of billions to seize the market.
It was also at that stage that driving for Didi or Kuaidi was the real way to make money.
The subsidies the platform gives to drivers are quite high.
After the latter two companies realized that neither could defeat the other, they quickly merged together.
Then the valuation exceeded 400 billion.
The same is true for Guazi Used Cars now. After receiving 1.2 billion yuan, it has become the number one player in this field in one step.
If you can’t get it, you are doomed to be squeezed out by other Internet apps that sell used cars.
Tong Zelan still came over because a flagship project that she had previously led the investment in was about to fail.
Although project failure is very common among investors, this project has received the most investment among shared bicycles.
It is also backed by major investors such as Alibaba, Didi, and Matrix China.
At the same time, he is favored by so many big capitals, not to mention becoming the next big boss.
At least we have to be able to merge in the end!
The essence of shared bicycles is to solve the last mile of transportation for customers.
The investment cost of each bicycle is not high, and we also have a large amount of customer deposits.
Because of this alone, more than twenty shared bicycle brands emerge in the market every year.
In the past two years, under the leadership of Tong Zelan, Ofo became the first to take the plunge in this field.
In two years, it received at least five rounds of financing totaling approximately US$1.3 billion.
Tong Zelan also hopes that this brand can replicate Didi's path, quickly raise funds, expand development, and acquire competitors.
Ultimately achieve the goal of monopolizing the listing.
The only bike that can compete with the ofo is Mobike.
The development methods of both sides can be said to be very similar, both of which acquire market users by quickly burning money.
And in this crucial battle, one person became the biggest change.
He is the world-famous investor Masayoshi Sun.
He was the investor who acquired Ali's major shareholder with 20 million US dollars in the early days.
When he was considering investing $1.8 billion in Ofo, he also needed it to meet two prerequisites.
In addition, a team was sent to investigate the company's finances.
As it turned out, this is where the shared bikes failed.
Before its main business project was successful, it did too many businesses that it didn't want to do.
It's like launching satellites, buying Teslas for every executive in the company, etc.
There is also a series of messy investments.
In order to get the 1.8 billion US dollars from Sun Zhengyi, Ofo was willing to do anything.
In the end, all the customers' deposits were misappropriated.
A total of 4 billion customer deposits were embezzled.
The founder thought that if he completed the two requirements put forward by SoftBank, he would be able to get the $1.8 billion.
As it turned out, he was dead wrong.
It can only be said that the messy financial management of Ofo caused it to miss this ultimate great opportunity.
SoftBank can take the $1.8 billion, but it wants to merge the two largest shared bicycle brands in the market.
Gain a monopoly position in the industry.
Thus completing the listing in one fell swoop.
The founder of the shared bike company invested by Tong Zelan single-handedly prevented the merger.
Perhaps this is the youthful vigor and vitality of young people.
The final result was that the shared bikes were directly abandoned by major investors.
Didi, which invested the most in it, turned around and started working on Qingju Bicycle.
Ali helped Haro up.
Again, big capital rarely bets on one person.
The project invested by Tong Zelan is also the most money-burning Internet project in the past two years.
But now it has suffered the worst Waterloo.
How glorious it was in the past, how miserable it is now.
Not to mention going public, without the support of big capital, we can't even afford to eat.
It was once an entrepreneurial project of a genius.
Now it's a complete mess.
Chen Pingsheng has always kept his distance from shared bicycles.
It’s a very expensive project, yet so many giant companies are getting involved.
His little ammunition was not enough to support the brand he chose to fight to the end.
Since this is the case, it is better to give up as soon as possible.
Or don't touch the edges at all.
Tong Zelan invested a full 700 to 800 million yuan in this project and also participated in several rounds of investment.
The final result was failure due to the founder's impulsiveness.
Once the merger is completed, all the big capital's money will be concentrated on this last company.
It was a foregone conclusion that she would complete the cashing out.
Now, no one is willing to take over if you want to cash out at a low price.
Chen Pingsheng didn't even bother to look at it, and just worked hard on some small projects that he could handle.
Used cars definitely can't compare with shared bicycles.
You can tell by the speed and amount of its financing.
It's not even a little bit worse.
The two tracks are completely not on the same dimension.
Tong Zelan will be able to raise the 600 million yuan in financing for this brand very quickly.
Just find two more companies to share the responsibility.
However, she still made one request: the founder's veto power must be removed.
She was killed by the veto power of the founder of the shared bike company.
It is even more impossible to suffer the same loss again now.
This is actually okay. After all, Chen Pingsheng invested money and would not give orders blindly.
The total investment in the project was only 800 million, which was not enough for him to do it himself.
There is no need for that.
He has been doing this from the beginning, so no matter what, he can't be worse than him.
Shared bicycles are an emerging Internet project that has been very popular in the past two years, and it seems that it is about to come to an end.
There is no doubt that Tong Zelan failed at the last level.
All previous investments were declared to be wasted.
(End of this chapter)
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