When a company's values are abandoned by the capital market.
Its stock price is destined to enter a long period of lows.
Fortunately, Tengying Group has always insisted on not taking loans or using leverage.
Even if the stock price drops to only one dollar, all his stores and businesses will still make money.
The only impact is the inability to cash out the stocks in hand smoothly.
As for the rest, there really is nothing.
If the price drops to a level that even Chen Pingsheng cannot accept, the worst that can happen is that he will have to pay out of his own pocket to buy back all the scattered shares on the market and delist them.
Anyway, the randomly multiplied money has been obtained, and it would be nice to make profits slowly later.
The next two core focuses of Tengying Group will be the successful listing of Tenghui Department Store and Lujiao Coffee.
In particular, Lujiao Coffee, which invested 3 billion yuan, launched another new product after completing the launch of its first new product, milk coffee.
Whipped coconut latte.
It is mainly made from the best quality coconuts from Hainan, blended with coffee.
Once launched, the market response was overwhelming.
At the first large-scale investment promotion conference of Lujiao Coffee in the country, Liu Yifei personally attended and explained the entrepreneurial history of Lujiao Coffee.
and future development prospects.
In addition, detailed analysis data is provided for each store.
The investment in a single Lujiao Coffee store has dropped to around 800,000 yuan, which includes rent, store transfer fees, equipment fees and other expenses.
In terms of site selection, three clear criteria are also given.
One is to open in the CBD commercial district.
The second is the area around office buildings.
The third is near the shopping mall.
These places are the core store locations of Lujiao Coffee.
In addition to not having to pay a franchise fee, investors must also have the location chosen personally determined by someone sent from their headquarters.
This is how you open a store.
It sounds like it's quite troublesome, and there may not be so many people who can be sent over in time.
Think about it, including franchise stores, Bobo Milk Tea has more than 6,000 stores across the country.
On this basis, people from that side can be mobilized at any time to conduct nearby inspections.
A coffee shop, no matter how famous you are.
If you open it in a general resettlement community or near a factory, it will basically be over.
No matter how much the headquarters advertises to you every day, it is just like flowers in the mirror and the moon in the water.
There is no precise customer base at all.
So, opening a physical store is half the battle if you have the right location.
Even strong coffee like Deer Horn Coffee is no exception.
It can be said that in order to sell you a cup of coffee, they have mobilized half of the entertainment industry's resources to advertise every day.
This is not an exaggeration.
Even among internet celebrities, there are hundreds of them who have spontaneously advertised for Lujiao Coffee.
Such is its unparalleled influence.
At this national investment and franchise conference, there were thousands of investors confirmed on site.
For most people who have extra money at home, joining a franchise is the best way to make money.
However, in this process, you must choose a brand that has a good reputation and can really make money.
Many investors came from Bobo Milk Tea.
They have already made milk tea and now want to sell coffee.
Ultimately, I still believe in the reputation of Tengying Group.
Ever since the incident where the franchisee blocked the door at the headquarters of Bobo Milk Tea, there has been no more vicious cycle of franchisees squeezing out franchisees.
There is no need to pay a franchise fee for Lujiao Coffee.
But you need to pay a deposit of 200,000 yuan.
To put it bluntly, it's not that Chen Pingsheng needs to touch your money, but he wants to eliminate those franchisees who borrowed money to invest.
Any physical store can easily go bankrupt if you don’t have sufficient cash reserves in the early stages.
After the entire conference, a deposit of 300 million was collected.
There are as many as 1,500 officially confirmed investors.
This once again shocked the domestic coffee industry, and even when the news reached overseas, the headlines were all about Starbucks facing its strongest rival in Central China.
After the investment promotion conference ended, Tong Zelan also went overseas.
Officially running an IPO for Lujiao Coffee.
Having developed to this point, it is only a matter of time before it goes public.
Lujiao Coffee directly avoided the domestic stock market and chose Nasdaq, which has greater development space.
There is a lot of good news for Lujiao Coffee, and the same is true for Tenghui Department Store.
After investing nearly 10 billion yuan, it has taken root in Beijing, Shenzhen and Shenzhen.
Since the storefronts are all owned by the company, its stability far exceeds that of ordinary domestic hypermarkets.
Now we have cooperated with Xinteng Live to launch Xinteng Optimum.
In one step, we can move from traditional hypermarkets to the popular online live streaming sales.
It is even far ahead of other traditional hypermarkets.
Many investors wanted to invest in Tenghui Department Store, but were directly rejected by Chen Pingsheng.
Apart from going public, he doesn't need any other people's development funds.
And on March 25th.
Chen Pingsheng officially signed a 1.6 billion investment agreement on behalf of Tenghui Department Store with Tong Zelan's Honglan Capital.
40% of shares are given.
Putting aside its own properties, the valuation of 4 billion for the hypermarket itself is already very good.
This means that Tenghui Department Store is about to start its IPO process.
1.6 billion is nothing to him. It can't even fully cover the investment cost of Tenghui Department Store, so naturally he can't activate the random multiplication golden finger.
He used the 1.6 billion, and his wife paid another 400 million to make up the 2 billion.
He immediately went to Guangzhou and acquired super storefronts in eight hypermarkets.
We plan to open eight more stores to complete our department store layout in the four super first-tier cities.
He paid for the storefront, and as for the money to open the stores, he didn't need to pay for it himself. Tenghui Department Store's own cash flow was enough to easily open eight stores.
In a hypermarket business, when you only have one, you have to listen to your suppliers in everything.
You have dozens of them, all in super first-tier cities. If you ask them to pay you within three months, they won't say a word.
I can only say, please feel free to do as you please.
This is the department store business. Once it takes off, the cash flow is beyond imagination.
Only in March.
He completed the most important franchise of Lujiao Coffee and the layout of Tenghui Department Store in four major first-tier cities.
This has laid a solid golden foundation for Tengying Group's take-off this year.
Late March.
The Huangpu River on the Bund is even more dazzling.
The neon lights lit up everywhere and the cruise ship on the river formed a vivid picture of prosperity.
Sitting alone in the small house by the Bund, with three bedrooms and two living rooms, the living area is only 180 square meters, which is indeed a small house for Chen Pingsheng.
Two "dong dong" sounds.
The door rang. Who would come to see him so late?
Looking at the watch, it's almost nine o'clock in the evening.
The reason why he lives in this small house is because his wife is not here, and it is too big for him to live in alone, and it is difficult to keep it clean.
He went to open the door.
"Brother-in-law."
"Pei Yao, why are you here so late?"
"I was originally going to your big flat, but since you weren't there, I came back here."
Both houses are on the Bund and not too far apart.
Jiang Peiyao can walk there in just over ten minutes thanks to her long legs.
She was holding some midnight snacks she had just bought and wanted to invite him to eat with her.
"You didn't even call me before coming to my place, you deserve to be disappointed."
Chen Pingsheng touched her pink hair. She was such a gentle girl.
She acts like a bad girl, no one else can compare to her.
Jiang Peiyao lowered her head and chuckled, feeling a little embarrassed.
Chen Pingsheng asked her to move a stool, and the two of them sat on the large balcony, enjoying the beautiful scenery of the Bund while eating some authentic Shanghai cuisine.
"Brother-in-law, is our group in a difficult situation right now?"
"Why do you ask?"
Jiang Peiyao said with some worry, "The main reason is that the news spread among the trainees. Because of Sister Qiuyan's university speech, all the brands in our group have plummeted in the stock market. Even Tengying Entertainment, which has always been very stable, has dropped to only 20 billion."
"Is twenty billion too little? There's only this much left."
Chen Pingsheng looked at the girl in front of him with some amusement.
Jiang Peiyao quickly denied it, "No, it's not. The main thing is that it was close to 40 billion before, and now it has suddenly dropped to this level, which is quite worrying."
"There's nothing to worry about."
Chen Pingsheng said, "It doesn't matter. When it drops to 10 billion, I, your brother-in-law, will simply use a few billion to buy back all the scattered shares on the market. You know, a similar situation happened to Bobo Milk Tea before."
"Brother-in-law, are you saying that the stock price will definitely go back up?"
"It is inevitable that the price will rise again."
Chen Pingsheng said, "Tengying Entertainment was about to release its first-quarter financial report to restore its stock price, but I stopped them. To be frank, our group hasn't made any mistakes of principle. Chu Qiuyan was just being kind. She even cried several times, and I had to comfort her."
"In our land, especially in the capital market, people are suspicious. They think I'm going to break some established rules and easily trigger the hidden dangers of some important figures. It's just their own conjecture."
"Brother-in-law, what kind of rules would cause our group's stock price to drop across the board?"
Jiang Peiyao thought about it for several nights but still couldn't figure out the problem.
Chen Pingsheng didn't know whether he should explain to her. After thinking for a while, he said:
"They're nothing more than a group of vested interests. You have to know that the people Chu Qiuyan prevented from joining the group were precisely those with wealthy families and backgrounds, while those she recruited were basically those they looked down upon in college. The reason why the disadvantaged groups are disadvantaged is that they have no social network."
"Once the network of relationships is formed, it will automatically generate certain rules. People within it will look after each other and share the high-quality resources in society equally."
"In their view, Tengying Group is also part of that network, but it is now trying to break the rules of that network, allowing people who should not have access to those resources to enter this network. This is considered an extremely dangerous behavior in the capital market."
Jiang Peiyao was confused when she heard it, half understanding and half not understanding.
I seem to understand a little bit, but I am also confused.
The obvious things are not scary, the hidden things are dangerous.
Chen Pingsheng still told her to eat with peace of mind and not to worry about those trivial things.
No matter how powerful Tencent is, it is still the parent group of three listed companies.
I certainly won't be shaken by such things.
Compared to him, Baidu, one of the BAT giants, has a big problem with its values.
I don't care about anything else just to make money.
Bidding for medical care has resulted in loss of life.
The Wei Zexi incident was condemned by the entire Internet.
This kind of thing is outrageous in itself, but a college student, believing in Baidu, ended up searching for treatment online.
The high medical bills drained the family's wealth. His parents even went into debt to pay for his treatment, but they still couldn't save his life.
Birth, aging, sickness and death are normal for human beings, but Wei Zexi's death still triggered a wave of public opinion.
To put it bluntly, it is a technology search company that does not care about the essence of the hospital for the sake of advertising fees.
If you pay it, it will help you promote it.
Ultimately leading to the loss of a great life.
Chen Pingsheng felt disheartened when he saw this kind of news, when those giant companies were only concerned about money.
It is hard for you to imagine how much social harm it has caused to ordinary people.
This was only revealed after the incident.
What about those who swallow their anger and have nowhere to turn to?
Compared to these, what does it matter if his Tengying Group simply refuses to recruit people with backgrounds?
The harm caused by the Wei Zexi incident to ordinary people is beyond imagination.
The impact on Baidu was unprecedented and completely triggered a backlash from ordinary people.
This is the result of lacking competitors and living too comfortably.
Affected by the Wei Zexi incident, Baidu's stock price will drop by at least 200 billion.
The once glorious BAT now only has Alibaba and Tencent left.
Baidu, successfully fell behind.
Compared to other people's loss of 200 billion, his loss of a few tens of billions is nothing.
(End of this chapter)
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