Late May, the Great Demon City.
When the first ray of sunlight shines through the window and refracts into the room.
Chen Pingsheng stretched and got up from the big room.
What’s different from living in a courtyard house in Beijing is that there you can feel a sense of peace and tranquility.
A taste of nostalgia.
But it’s different here in Shanghai. Skyscrapers, luxury cars, yachts, and psychedelic neon lights reveal a luxurious and decadent lifestyle everywhere.
After completing the IPO of Tenghui Department Store in Hong Kong, he rushed back from there.
After washing up, he picked out a white Michael Miller watch worth 12 million from his watch cabinet.
Wear it on your hand.
Then fasten the H-buckle Hermès belt and wear the black suit that costs more than 600,000 yuan.
Paired with a white shirt worth 50,000 yuan that is never washed at home.
Look in the mirror.
A middle-aged man who is already a bit handsome, with absolute money as the backdrop.
He also became a genuine charming uncle.
His wife, Michelle Song, had gotten up early. Her family had always lived in this 120 million yuan, 500-square-meter mansion in Shanghai.
Of course, it has now risen to around 180 million.
This shows how crazy the housing prices are.
It is already very luxurious to have a house in this location and enjoy the unbeatable night view.
The only thing missing might be a family swimming pool.
Chen Pingsheng himself had 11.6 billion yuan, and his wife had 3.8 billion yuan from selling shares.
Whenever her card's money skyrocketed, she would pull out her heirloom computer.
Then keep dialing.
You think she is calculating the bills, but actually she is calculating how to spend the money.
The group has come to this point today, and apart from new projects, they don’t need to use their own money to subsidize investment.
This is also the main reason why Chen Pingsheng now dares to invest more than 10 billion yuan to engage in new energy.
"Husband, how do you think I should use these billions to make money?"
"Stop making money from your money and allocate another 2.8 billion to me. You can spend the remaining 1 billion however you want!"
"Oh." Song Yanxi scratched off a large figure and asked curiously, "Are you really going to work in new energy?"
"You have to go. Didn't I discuss this with you a long time ago?"
Chen Pingsheng kissed her, and his sweet wife still smelled very good when kissed.
After transferring another 2.8 billion from his wife, the total amount of 14.5 billion was raised.
He can start working now.
This is different from those Internet founders who are financially independent and are working on new energy but are reluctant to invest too much capital.
If Chen Pingsheng wants to do this, he will definitely provide sufficient funds to ensure that the project can far surpass the average new energy entrepreneurial team in the early stages.
Only when the money is in place, everything else will fall into place naturally.
Among the four super first-tier cities, Shanghai has the richest land resources.
It is also one of the world's top ten super first-tier cities.
Another city in China that made the list is naturally Hong Kong.
"Even though you've discussed this with me, I still think the risk is too high."
In traditional industries, with their existing group resources, they can simply crush them.
But new energy is different, this is a completely unfamiliar track.
It also gathers the best domestic entrepreneurs, and the competition is undoubtedly world-class.
This is destined to be an extremely cruel elimination match.
Chen Pingsheng is full of confidence.
Whether for the future of the group or for himself, he has to do it.
2016.
With the strong support of the country, nearly two hundred teams engaged in new energy have emerged in just this year.
Many of them are people who want to take advantage of the situation and defraud local government resources in the name of new energy.
No one can tell.
No one can tell how many people really want to build a good car.
May 24th.
Tong Zelan and Shen Nanpeng introduced three people to him.
They are Yan Minghui, former president of Sany Heavy Industry Research Institute.
This is the leading enterprise in their southern province, and the boss of Sany was once the richest man in the country.
It is also a world-class heavy industry group.
The other is the vice president of Huawei's consumer business unit, and the other is the vice president of BMW Greater China Automotive Business Unit.
It can be said that if these three people can join his team, then the original executive team will be complete.
It is not easy to recruit top talents with annual salaries exceeding 10 million yuan.
Fortunately, Tengying Group has always had a good reputation.
At the beginning, the talk was not about changing the world.
No one comes here to listen to you selling dreams. This kind of thing is just for fooling young people.
It is impossible to fool such top talents.
Chen Pingsheng first put forward his own conditions, as long as anyone is willing to join his team.
First, each person will be given a 500-square-meter Tangchen Yipin apartment.
They can choose from luxury houses with a landing price of nearly 100 million yuan.
In addition, he will also take out 15% of the option stocks in new energy vehicles.
After five years, you can cash out freely.
Each person will be given 5% of option shares.
Do you think this is a small amount of money?
You know, he actually plans to invest 20 billion in new energy, without considering the subsequent appreciation.
These are all original shares worth over 3 billion, but it will take five years to cash out.
With such conditions put forward, if the capital market were to participate in the investment, they would definitely not agree to his conditions.
After all, nothing has been done yet, and he is spending more than 3 billion to recruit three people.
Who can bear this?
This is also the main reason why Chen Pingsheng only used his own money in the early days. To put it bluntly, he was still a layman in the automobile market.
I only invested in Guazi.com, which sells used cars, although it is developing well.
But compared with the scale of new energy, this is not on the same level at all.
"Mr. Chen, I'd like to know what your future plans are for your new energy career."
the vice president of Huawei's consumer business unit asked him.
At this time, talking about being among the top three in the country or the top five in the world is basically nonsense.
Chen Pingsheng said honestly, "I have only one plan for the future: to build quality cars and sell them at low prices. This is very consistent with my group's business philosophy. Regardless of what I can achieve in the future, within five years, I will personally invest at least 20 billion yuan in the new energy vehicle sector."
"I don't care how high the initial investment cost is. I only care whether I can really build a car that satisfies customers and makes them feel that it is worth the money."
"Your idea sounds simple, but it's difficult to realize."
Yan Minghui, former director of the Sany Heavy Industry Research Institute, said: "New energy vehicles now start at around 300,000 to 400,000 yuan. If we want to achieve widespread adoption, that is, to compete with fuel vehicles in terms of market share, we must lower prices to around 100,000 yuan."
"To achieve this level, not to mention the raw materials for the batteries, you need to have your own super factory. Without your own factory, it will be difficult to control costs and other aspects."
An interesting aspect of today's new energy vehicles is that most of them are manufactured by traditional car companies.
Do you think the cars produced by traditional car companies can be called new energy vehicles?
Isn’t it just changing the fuel engine to battery engine, or hybrid technology?
From a technical perspective, it's not too difficult at all.
"If we need a super factory, we can just build it ourselves." Chen Pingsheng said calmly.
"Mr. Chen, do you know how much it would cost to build a super factory like this?"
"How many?"
"8 billion is the starting point."
This is not a small amount of money, and the key point is that your car hasn’t even left.
Without even knowing whether the products would sell well, they spent 8 billion to build such a super factory.
This will undoubtedly increase the risk of starting a business infinitely.
Chen Pingsheng nodded. "Eight billion is nothing. Since I'm going to do this, I'm naturally prepared for a big investment. I plan to spend 12 billion to build my own super factory in Shanghai."
Without a factory, cars have to be produced by others on a OEM basis, and one reason is that the cost cannot be controlled.
Secondly, product quality is also difficult to control.
After all, a car is not a mobile phone. If it is not made well, it can really cost lives.
No matter what he said, he would control the cost and future quality in his own hands.
Even if it means spending more than 10 billion to build a factory.
That's worth it.
In the long run, he always believes that whoever can control costs to the greatest extent will win.
Whoever wins will be qualified to reach the end of this track.
As for those car companies that cannot even control costs, elimination is absolutely inevitable.
As long as you start a business in the country, competition in any industry will ultimately end in a naked price war.
Unless you are doing high-end or luxury goods.
He is a newcomer to the automotive industry and is risking his life to work in the high-end field.
Using large capital to control the cost of car manufacturing first is the real way to take a step ahead.
(End of this chapter)
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