Chen Pingsheng responded to Meng Yuyu's words.
In fact, he has already thought about it and wants to achieve cost leadership and technological leadership in the future.
In the next three years, at least 40 billion yuan will be invested in technology research and development for Tengfei New Energy.
This is not an exaggeration.
As a result, he has to subsidize more than 10 billion yuan for new energy vehicle manufacturing every year.
Until the car is successfully built.
After the super factory breaks ground, the Tengfei Entrepreneurship Park, which will be invested 4 billion yuan and covers an area of 100 acres, will also begin construction.
From factory construction to technological research and development, it will take at least three years for Tengfei New Energy to launch its first vehicle.
In total, he has invested between 60 and 70 billion yuan over the past three years.
In fact, there are ways to save money, but he just didn't use them.
If you want to save money, you just have to do OEM. The technology is someone else's, the factory is someone else's, everything is someone else's.
We just produce our own products under our own brand.
In his opinion, this kind of factory may be okay in the short term, but it will definitely not be able to compete with those super large factories in the long term.
Therefore, he has to lay out the plan in the early stages of his business so as not to be eliminated in the future.
…
July came in a flash.
Chen Pingsheng, who only wanted to make money, suddenly discovered that his family had a new snack brand with great prospects.
This was in March this year when he invested 100 million yuan to establish Snack Express.
In April, another 500 million yuan was invested.
By July, Snack Express had a total of 550 directly-operated stores in the Jiangsu, Zhejiang and Shanghai regions.
Snack Express specializes in snacks. You can imagine how complicated its business model is.
That's not the case at all.
In fact, it is to subdivide the large category of snacks and then attract customers through low prices.
Open stores quickly to reduce purchasing costs.
For example, a bottle of ordinary Wahaha mineral water costs two yuan a bottle in a general small supermarket.
Snacks are only one dollar and twenty cents each.
The same is true for other beverages. The prices are very low, so the gross profit margin will naturally drop significantly.
The only benefit of low prices is that more and more customers are attracted.
Sales are at least five to eight times higher than those of traditional small supermarkets.
This model was first used in Tengsheng Fruit, and later Feiyangyang and Tenghui Department Store all adopted the same model.
When Zhao Mingyu came to him to report the situation, he also mentioned a situation.
Just four months later, they became the largest capital brand in this niche market.
Before others could react, there were already more than 500 directly-operated stores.
This is capital entrepreneurship, and it is also the ultimate influence of Tencent Film Group in the traditional industry.
Once a new niche market is discovered, they will directly crush it with big capital.
The gross profit margin of Snack Fast is very low, only about 18%.
Generally, the gross profit margin of small supermarkets is above 50%.
This enables it to acquire customers quickly.
If you rely on your own profits to open stores, it will take at least eight months to a year to open a thousand stores.
Chen Pingsheng carefully looked at the operating data of Snack Kuaipao and discovered something.
There are no secrets in this industry, and there is no business model that cannot be replicated.
They now have the big advantage of being fast and having more money.
Perhaps in a few years, when others, especially capital, discover that opening such snack stores is profitable, three or four stores may pop up on the same street.
At that time, the two things we will have to compete on are price and cost control.
Of course, he didn't mention the key point.
That is brand traffic.
This is Teng Ying's greatest advantage, and it is almost impossible for any opponent to compete with him in this regard.
The current spokesperson chosen by Snack Run is Zhao Liying, who has a very good reputation among the people.
After putting down the financial report, Chen Pingsheng said, "We have over 500 directly-operated stores in the Jiangsu, Zhejiang and Shanghai regions, which is enough. The next step is to vigorously develop franchises."
"Also, I'll give you another billion to build replicas of Beijing, Guangzhou, and other places as soon as possible."
First occupy the super first-tier cities, and then use the influence of the super first-tier cities to directly replicate it to the surrounding first-tier cities.
This has always been Tencent Film Group’s super strategy in traditional fields.
To put it bluntly, you can only do this if you have money. Without money, how could you dare to replicate stores so quickly in super first-tier cities?
With this billion investment, Snack Run expects to expand its stores to about 1,600 in the next three months.
By that time, we can directly franchise the national market.
Chen Pingsheng has bigger ambitions and wants to truly occupy the snack market in the future.
It is one thing to quickly layout, expand stores and control channels.
The key is to reach out to upstream manufacturers.
To put it bluntly, if he owns 10,000 snack stores and you want to open one of his stores, you must let him buy shares at a low price.
He wants to survive in the future by running a store like this with no barriers to entry and a less complicated business model.
Then it is necessary to reversely use channels to control upstream manufacturers.
Then, through our own super channels, we select some suitable and high-quality manufacturers for listing.
It can be watery or spicy.
Anyway, no matter what, the premise is rapid expansion of stores.
How fast?
He plans to open 10,000 offline stores in the next six months.
It sounds difficult, but he has the ability now.
While everyone was still in the planning stages or reacting, his snack run had already spread all over the country.
Flowers blooming everywhere.
At that time, while others were still opening stores, he had already entered the second stage, reversely controlling upstream manufacturers.
Zhao Mingyu was previously the head of Tenghui Department Store's Beijing District. He is well aware of Tengying Group's strength in traditional fields.
So, as soon as I have a good idea, I immediately come to the big boss for cooperation.
As it turned out, this was the best move he made.
If he dared to open a store with this idea, others would report it to Chen Pingsheng.
Even if I let you run for a year or two first.
He can also complete the overtaking in a short time.
You won’t even be able to see the feet at the back.
When it comes to starting a business, it’s never about good ideas.
But resources.
Chen Pingsheng really cannot come up with 1 billion yuan now, and all his money has been given to Tengfei New Energy.
Call my wife and ask her to transfer 1 billion from Shuiyunjian first.
Song Yanxi also had to wait for this month's dividends to make up the total, but she still gave him 500 million directly.
500 million will be allocated first, and the remaining 500 million will not be available until the 15th.
Zhao Mingyu was overjoyed and left with the money.
Of course, Chen Pingsheng would not just invest money and be done with it. Ten billion yuan would only allow him to increase the number of stores rapidly.
It won't make his brand known to the world.
He called Bai Xin and asked the artists under his Tengying Entertainment to immediately start creating celebrity topics for Snack Run.
Another notice was sent to Chang Fu, and Snack Run officially joined Tengying Group's S+ support entrepreneurial project.
The so-called S+ support for entrepreneurial projects is the highest definition of entrepreneurial projects within the group.
If you want to become S+, it must be that the big boss believes that this project can become a unicorn company.
That is a market value of tens of billions.
At this time, the group will devote all its efforts to injecting traffic into this project.
We will soon find out how strong Tencent Film Group’s traffic resources are.
(End of this chapter)
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