Tengying Entertainment Headquarters in Beijing.
Although the big boss moved the group's headquarters to the Magic City, this did not affect the special senior status of Bai Xin, the number one secretary in Beijing, in the group.
In Beijing, there are more headquarters of Tencent Entertainment, and several other companies such as Lujiao Coffee and Bobo Milk Tea.
In fact, they have all moved to the Magic City.
Now the big boss has defined the newly established Snack Run as the group's S+ support project.
Of course, resources need to be injected across the board.
Bai Xin operated the computer, quickly typed out a text, and immediately sent it to the group of top celebrities of Tencent Entertainment.
A group of top celebrities from Tencent Entertainment.
Bai Xin: "The big boss has ordered that Snack Run be officially upgraded to the group's S+ project. Please come up with topics to attract traffic."
Yang Mi, who was filming in Guangdong, was the first to respond, "Selling snacks is already S+?"
"Got it. I'll take care of you for the next ten days. You can come back after that."
Liu Yifei, who was filming in Hengdian, Zhejiang, also replied: "Got it, I will think of a topic as soon as possible."
Zhao Liying: "Got it, say hello to Brother Chen."
Wu Jing: "I'm a tough guy, but I also eat snacks."
Chen Teng: "Don't worry, boss, there's no problem."
There are also a series of big stars such as Bai Lu and Song Wu below.
Bai Xin sent another message to the trainee competition. Now the Chinese style girl Chen Wanning and Yang Chaoyue are very popular.
So many big stars are pouring in.
In a short period of time, Snack Run can be built into a super brand.
It's not just here that all the star resources are being utilized.
Thousands of female anchors on Xinteng’s live broadcast are also selling snacks at the same time.
For a moment, snacks were flying all over the sky.
July 3rd.
Xiao Wu from a factory was checking the news after get off work, and the entertainment headline was that Yang Mi had gained weight.
When I clicked on it, I found out that the snacks were so cheap that I couldn’t help but buy a few more bags.
As a result, I got fat when I got home.
He also asked netizens to take a closer look to see where he gained weight.
Xiao Wu left a message below, haha, butt.
He thought it was accidental news and didn't take it too seriously, but after opening the short video.
Some of my favorite female anchors are actually selling snacks.
I brushed several and found all of them.
He thought he was the only one who saw so much news about snacks running away, but when he returned to the factory, he found that many of his colleagues were talking about it.
I also asked where to find this snack shop.
They may not have realized it yet when Tencent defined this project as S+.
You can see overwhelming news and short videos everywhere.
Not only has it been able to occupy the entertainment charts for a long time, but it has also taken up half of the market share in the short video field.
Even the trainee competition, which has recently gained popularity, is the same.
This overwhelming traffic simultaneously hits factories, schools, rural areas and thousands of households.
Unless you don't look at your phone, as long as you hold your phone, you can't avoid seeing its news.
Some people hate it, but more people are just curious.
What is the origin of this snack that can dominate the entire network traffic so exaggeratedly?
In just a few days, its popularity can soar at an exponential rate.
And all of this is just Tencent Film Group providing traffic to the snack fast-paced front station.
The subsequent series of operations really allowed small shops or mom-and-pop stores in traditional areas to quickly feel the boundless influence of the giants' maneuvers.
Zhao Mingyu, who received 500 million yuan in funds, quickly invested the money in Beijing and Guangzhou.
At the same time, we are preparing for the national investment and franchise conference for snacks in Jiangsu, Zhejiang and Shanghai.
Direct-operated stores must be opened, and in the future, we will have to rely more on franchising to expand the national market.
The biggest advantage of this snack business with a low barrier to entry is that it is easy and quick to replicate.
This is bound to lead to a bloody market in the future.
Chen Pingsheng quickly made plans and continuously injected traffic into it, while also vigorously promoting the first national snack franchise investment and franchise conference on July 18th.
The only cities that have opened up to franchising first are the major regions of Jiangsu, Zhejiang and Shanghai.
It is expected that 500 to 800 companies will be recruited to join the franchise.
The franchising method is the same as that of Lujiao Coffee and Bobo Milk Tea. They have already achieved perfection in the franchising field.
Now it's just a rehash of old tricks.
The rapid development of snack food has attracted the attention of the capital market.
Many people waved their money and wanted to invest and seek cooperation.
After all, Tengying Group’s advantages in this field are too strong. Having achieved this point, everyone knows that it has discovered another niche track.
There are 1.3 billion people in China, and at least 300 million of them like to eat snacks.
Do you dare to say that something consumed by 300 million people has no prospects?
Tong Zelan also came to find him. Now that Chen Pingsheng is starting his own business, he doesn't need any angel round ABC at all.
He can complete it all by himself, and if he needs to raise funds, he will go through the final listing financing.
Tong Zelan took the lead and valued his project at 4 billion.
It seems very high, you have to know that he took out 1.6 billion in total.
Now it is fully supplied with traffic.
In terms of traffic, the only one that can compare with Tencent Video is Tencent Video.
There is no way, WeChat is too powerful.
But that is also an online port. If you talk about offline, Big Penguin is no better than it.
After all, his Tencent Entertainment has so many top-tier stars.
Xinteng Live has thousands of female anchors, and so many people are streaming.
Ordinary people have no way to avoid its tight net.
That’s right, Tencent Film Group can easily build a large traffic network on the Internet.
Covering all kinds of entertainment and financial news that you usually see on your mobile phone.
Originally, Chen Pingsheng had no intention of taking the money, but after thinking about it, he took it.
After diluting 30% of his shares, he still has 42%.
The advantage is that Snacks Kuaipao’s account now has an extra 1.5 billion yuan in funds.
Among them, 1.2 billion was invested by Tong Zelan and others, and 300 million was previously obtained by Zhao Liying.
She also owns a 15% stake in the brand, which would be diluted by 30% to 10.5%.
Chen Pingsheng used the 1 billion to open a store, so the 1.5 billion was not enough money for opening a store.
Instead, it is used to hold alliance conferences with manufacturers.
To put it bluntly, unless your brand is as big as Yilibao, Wahaha, and Pepsi, his stores must have it.
For general snack production brands, it is a must to participate.
He plans to use the 1.5 billion yuan to invest in upstream companies.
Form further strategic alliances and quickly complete the end-to-end full industry layout in the market.
Of course, not every manufacturer is eligible for him to invest, and they must be able to withstand the research of his marketing team in the early stages.
The rapid expansion of Snack Fast Run offline has also made his voice on the manufacturer's side extremely important.
Its slogan is very simple: 10,000 stores in eight months.
Covers direct sales and franchising.
Chen Pingsheng never talks empty words. The reason why he started to plan manufacturers was before the 10,000 stores were completed.
The main reason is because we want to save time and speed.
When so many big capitals wanted to invest in him, he only gave the opportunity to Tong Zelan and a few others.
When others see opportunities slipping away with their money, they will inevitably go to the market to invest in their competitors.
Although he is the only one in the snack industry at this stage.
That doesn't guarantee that he will be able to dominate the market in the future.
Especially when the capital market is eyeing this piece of cake.
All he wants to do is run fast.
In terms of time, it has left capital far behind.
The feedback he received from the marketing department was that the beverage sector had extremely high gross profit margins, especially mineral water.
Sales volume is far ahead.
He has to invest in one or two nature's carriers, that is, companies that sell water.
Selling water is undoubtedly a highly profitable business, otherwise Hengda, who sells houses, would not have entered this industry.
Even though it was a complete mess.
But it is undeniable that the profit from selling water is indeed high.
Chen Pingsheng must invest in one or two water-selling companies.
It can only be said that after Snack Run develops, its profit model will not be simple retail at all.
Instead, it deploys upstream manufacturers through offline stores.
Then, through the listing of upstream manufacturers, capital gains can be quickly obtained.
Just think about it, when he has tens of thousands of snack shops, even if he supports one company selling spicy strips, he can quickly make this spicy strip company profitable.
Thus obtaining listing qualification.
This is the future profit model he designed for Snack Run.
It's total diversity.
Making money in the capital market is much faster than making gross profit from snacks.
How many brands does a snack shop have?
Chen Pingsheng felt that snacks would soon become his trump card cash cow.
This feeling is just too good to be true.
However, for dry food, health and safety are paramount, and it is independent of these two aspects.
There is no way he would consider joining a cooperative partnership.
After all, his daughter Big Butt also likes to eat snacks.
(End of this chapter)
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