July 8th.
Many retailers came to Shanghai, including Liu Biyang who sells Yilushui.
Seriously speaking, selling water is definitely a huge profit.
The premise is that you can sell the water. The price of water is very low. The water source mainly comes from urban tap water and undergoes a series of strict processing techniques, such as reverse osmosis.
All other substances in the water, including mineral elements, are removed to obtain clear and transparent pure water.
Even though this water may not sound very good, most water is like this.
As for water, it doesn't require a lot of technical skills, and it can even be said that it has no technical skills at all.
The key to selling well is marketing. You have to make customers choose you among a group of old brands, which is the most difficult part.
Yilu means to gain some small market share by relying on low prices.
Just when he thought his life would be like this, an opportunity fell from the sky.
There is also a manufacturer alliance conference sponsored by Tengying Group behind the snack run. Isn’t that an opportunity?
In recent years, Tengying Group has been very successful in its traditional fields, selling milk tea and going public in less than a year.
You can even sell coffee on Nasdaq.
Nowadays, 10,000 snack specialty stores can be opened in less than a year.
If someone else said this, they would definitely sneer.
Tencent Film Group can definitely do it. If we talk about the most successful ecological alliance in recent years, it is undoubtedly Xiaomi.
Who doesn’t know the name of Lei Jun?
Now, Tengying Group obviously wants to rely on the offline channel of Snack Run to build an ecological alliance in the traditional retail industry for itself.
It does have the ability to do this once it can obtain Tencent's channels and traffic support.
His Yilushui may not be able to compete with traditional large water factories like Youdiantian and Yibibao.
However, the most popular thing this year is Heng Dashui, which quickly became popular across the country thanks to football.
And it quickly disappeared from the market due to the low price.
The price is five dollars a bottle. Who would buy it from a real estate company?
In recent years, Hengda has been selling either water or grain and oil. It has done many traditional things, but not any of them well.
Maybe it's because selling houses is too profitable and he doesn't even care about these crooked things.
In just a few days, more than 30 retail manufacturing companies applied for Tengying to invest in them.
A series of manufacturers will submit cooperation agreements for equity investment in the future.
The first thing Chen Pingsheng had to think about was to select high-quality manufacturers from here.
Fortunately, he already had his own investment team and market research department.
The research can be conducted based on the founder, the specific conditions of the factory operation, and food hygiene and safety, among other aspects.
Finally decide whether to cooperate.
In fact, with the traditional industry developing to this point, it is only a matter of time before he creates his own industrial ecosystem.
The most important thing is to think about one question.
What kind of development can he bring to others by taking their shares?
That's the benefit.
After much consideration, Chen Pingsheng decided first to establish tens of thousands of offline channels.
This is the most intuitive benefit.
It is also the main factor that attracts manufacturers to cooperate with him.
The second is empowerment. After investing, Tencent will not participate in the manufacturer's production management, but can actively provide traffic support.
Including celebrity endorsements, online live broadcasts, etc.
This is also a big benefit that is obvious.
He has not only celebrity artists under his management, but also many big anchors. Tengying can do it with just one word.
I don’t know how many people are rushing to speak for you. This is the traffic resource that manufacturers urgently need.
Times have changed. Whoever can control the traffic can control the business.
This is also a point that Chen Pingsheng has repeatedly advocated.
Facts have proved that this is also an absolutely correct business philosophy.
The traffic resources that traditional manufacturers urgently need are not a problem at all for him.
After direct review by the market research team, three brands were confirmed as the first to cooperate.
They are Yilu mineral water and a brand specializing in the production of spicy strips and ice cream.
Among the three investments, Yilu Mineral Water has the highest valuation.
With a valuation of 200 million, Snack Run invested 60 million and acquired 30% of the shares.
The valuation of Latiao is 100 million, and an investment of 30 million will get 30%.
The ice cream brand is valued at 80 million, and an investment of 24 million also gives a 30% stake.
The cooperative enterprises all hold 30% of the shares.
If all 1.5 billion yuan is invested, Snack Run will be able to acquire shares in at least 40 to 50 retail companies.
In the future, we will also carry out a series of operations to put these brands on the market.
Chen Pingsheng is only the developer of this business model, not the executor of this model.
After all, a 1.5 billion investment was just a small investment in his opinion.
Its main function is to help Snack Run realize its full industry layout and build an unbreakable moat for its future development.
All these developments are in preparation for the eventual cashing out of shares.
As for these manufacturers, how many will eventually become listed companies.
He doesn't know either.
The specific details still need to look at the later operations of Snack Run.
It has to be said that in the short term, the Snack Run brand is still making waves in the retail industry.
Those capitals that were rejected by him, seeing that they could not invest in him, could only use their money to invest in others.
Chen Pingsheng didn't care about these things anymore.
In addition to being busy with snacks and running, the most important thing in July is the mid-year cruise night at Shuiyunjian in Shanghai.
That is the transaction meeting.
Shui Yunjian chose to hold this event on a super cruise ship, so there will naturally be countless stars attending.
Currently, we have invited more than a thousand top customers.
The Shuiyunjian Nights in the capital have always been very successful.
This is the first time in Shanghai.
In order to make this event a success, his wife simply left the children at home.
Focus on that.
Of course Chen Pingsheng also hopes that she will succeed. After all, he has no money now.
This event is needed to raise billions to fill my pockets.
…
Chen Pingsheng returned home.
Chang Fu also brought his wife and children with him. Next month, Lujiao Coffee will be officially listed on Nasdaq.
With the development in the past few months, there is no doubt that the market value will reach more than 20 billion.
Now one of them is the famous Mr. Fu in Xinteng Live, and the other is the president of Lujiao Coffee, which can be considered a love affair of equals.
"Old Chen, you definitely don't know who I met in the Magic City?"
"Who else could you possibly run into?"
"Yang Kang, our junior high school classmate, the follower Yang Kang, you still remember him, right?"
"Remember, we haven't contacted that guy in many years?"
Many friends grew up together, but ended up drifting apart for unknown reasons.
Over the decades of life, most of the friends we make are temporary.
Chen Pingsheng had a good impression of Yang Kang. He had been following them around since junior high school and would do whatever they told him to do.
The conditions at home are also the best.
“I haven’t seen it in many years.”
"You brought the child here, didn't you just want to tell me about him?"
"Of course not. The main reason is that Yang Qian's best friend is also our classmate, and she's coming to Shanghai to hold a class reunion."
"Come to Shanghai for a class reunion?"
Chen Pingsheng asked in confusion, "Why?"
"It's because you're so famous now."
Chang Fu handed the child to his wife and said, "Your snack Kuaipao is really popular online now. I guess it will be on the market next year, right?"
“Next year shouldn’t be a problem.”
Chen Pingsheng said, "There's no barrier to entry for this. I'm also running a bit faster now. Competition will definitely be fierce in the future. But there's news from Hangzhou that major internet companies are collectively entering the vegetable selling field."
“Selling vegetables?”
Chang Fu was puzzled: "There are only a few companies that you can call big internet companies. Why would they want to sell vegetables? Is that necessary?"
"You underestimate the vegetable business!"
Chen Pingsheng shook his head. "Do you think that big internet companies are selling vegetables just for the few cents of profit?"
"From a retail perspective, what other product is more in-demand than vegetables? Do you know why Tenghui Department Store has such a large foot traffic? The core reason is because it does a good job in the fresh food sector."
"Vegetable sales have not been valued by the capital market in the past, mainly because of the difficulty of unification. However, putting aside this difficulty, vegetable sales is a trillion-dollar market, and it is also the most frequently consumed basic needs market in the country. If it can be unified, the birth of a trillion-dollar internet company is certainly a piece of cake."
"The key is the vegetable vendors, who are basically small vendors. Do you think such people can compete with the big internet companies?"
"Old Chen, you are the most qualified to do this, right?"
Chang Fu feels that when it comes to understanding the fresh food industry, no one among the billionaires knows this market better than Chen Pingsheng.
Since it is a trillion-level market, why not just do it himself?
"Being qualified is one thing, being willing to do it is another."
Chen Pingsheng said, "Go to the vegetable market and see what kind of people are selling vegetables every day. They get up early and work late, starting to buy and clear out the stock at one or two in the morning. Or there are some old men and women who grow their own vegetables and sell them."
"You say that Internet giants are picking these people as their rivals, and really letting them enter the vegetable selling field with impunity, it's nothing more than the same old three-pronged approach."
"Buy money, burn money, and continue to burn money to acquire customers, and then directly eliminate all the middlemen and eliminate these people."
"If an internet vegetable-selling app like this one becomes successful, do you know how many people who work hard day and night to earn a living on this platform will be ruined?"
"Old Chen, this shouldn't be something you consider, right?"
Chang Fu felt that he had become a different person since he became rich, and the way he considered things was completely on a different level from his.
"It's really not something I should consider."
Chen Pingsheng said, "When I think about the fact that a few people want to make money and eliminate those small vendors who rely on selling vegetables at all costs, I can't do it."
"But this isn't without benefits for me. As of yesterday, three major internet companies have contacted me, intending to acquire my Tengsheng Fresh."
"Which three?"
"Who else could it be? Waimai Tuan, Alibaba, and Qiangdong. They all want to take over Tengsheng Fresh, the top fresh food retail brand in China that has already been established."
"How much are you offering?"
"The price was $1.2 billion."
"1.2 billion US dollars??"
Chang Fu was shocked by him. He didn't know how Chen Pingsheng came up with this price.
Even if Tengsheng Fresh goes public, its market value will not be this high.
All I can say is that there is nothing more exaggerated than this, and there are only things that he cannot understand no matter how hard he tries.
The big internet companies went crazy and spent $1.2 billion to buy his fresh produce company.
Chen Pingsheng lay in the rocking chair, he didn't care anyway.
There is no way he can sell it for less than $1.2 billion.
Besides, he has invested 1.8 billion yuan in Tengsheng Fresh over the years.
Selling it for 1.2 billion US dollars is not normal.
For those big Internet companies, money is not a problem at all as long as they are interested in something.
Anyway, it’s not theirs. The key is selling vegetables, which has huge traffic.
Nothing is consumed more frequently than selling vegetables.
Whoever can occupy the vegetable selling port is equivalent to occupying the core user channel.
In this sense, his offer of $1.2 billion is worth it.
No exaggeration.
It's even relatively low.
If he didn't want to use the money to activate the Golden Finger, he wouldn't even consider $1.2 billion.
It depends on whether the big Internet companies are willing.
Once he gets this money, he will have a source of funds to support new energy vehicles in the next few years.
The good thing about big internet companies is that they are really willing to spend money.
(End of this chapter)
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