Chapter 316: Guangdong Storm



The farmhouse villa arranged by Gao Hu.

On the hillside, there is a place with beautiful scenery and many geese.

Guangdong people like to eat farm food the most, and high-end gatherings are usually held on farms.

After Chen Pingsheng and his party came over, Gao Hu first talked about the recent development of Guangdong Feiyangyang, and then talked about some small entrepreneurial plans supported by the Dream Fund.

You know what, there are actually a few store managers who do a pretty good job.

Seriously speaking, Chen Pingsheng is not too keen on investing in the catering industry, mainly because he predicts that housing prices will fall in a few years.

The competition in the catering industry will be beyond imagination.

To put it bluntly, it is a competition of cost-effectiveness. Under the extreme cost-effectiveness, it is difficult to guarantee the high wages that employees deserve.

This is also the main reason why Feiyangyang’s stock price has never been able to exceed 10 billion yuan.

You should know that it has more than a thousand self-operated stores across the country, almost approaching 1,800.

The investment in these stores alone will not be less than 3 billion.

And its stock price is still only 8 billion.

Most of the income is used to pay employees' salaries.

"Old Chen, the new style of self-service rib fast food is very popular right now. I know a few store managers who opened this kind of store and they are doing quite well."

For a chef, the best way to start a business is to open a restaurant.

The so-called new fast food is generally divided into two types. One is fully self-service, where each person can eat as much as they want for a certain amount of money.

Another option is to use a plate to serve your own food and be charged by weight.

Obviously, the second one is more in line with the market economy.

Chen Pingsheng said: "The era of internal competition in the catering industry is estimated to be less than three years away. Unless the catering industry is truly unique, the future will be an era of price competition."

He was also giving a reminder, in other words, to make small profits but quick turnover.

Following the same pattern as Feiyangyang.

If you can’t provide service like Haidilao, then provide great value for money.

After a pause, he continued, "You may not have noticed, but Chu Qiuyan's Bobo Milk Tea is clearly feeling the pressure. Four or five new milk tea shops have popped up on the same street. Fortunately, she switched to milk tea and ice cream a few years ago, otherwise she would be in a difficult situation now."

In comparison, Lujiao Coffee has developed very well, mainly because it has fewer competitors.

Starbucks is the only competitor in the same class.

The overall consumer market is on a downward trend. Although it is not very obvious, it can be felt.

The simplest point is that less public funds are being spent on food and drink.

This one point alone has a huge impact.

Chen Pingsheng will no longer invest in high-end restaurants. There is absolutely no need for that.

The future environment will not allow it.

The small but fine model is bound to become a new trend in the catering industry.

Gao Hu also agreed, "Old Chen, you still have to go to Tengying Art School this afternoon, right?"

"I'll go after dinner. This time I'm here mainly to increase investment in short dramas and Tengyou Media. Maybe we'll even buy a large headquarters here to specifically use for the development of Tengyou Media and short dramas."

"The amount you've spent on the headquarters building alone in the past few years must have reached 20 billion, right?"

Gao Hu was amazed.

The Guangzhou Baiyun headquarters has a 28-story building, and more than 10 billion yuan was spent in Hong Kong, including Shanghai and Beijing.

These buildings alone are worth tens of billions.

"About the same."

Chen Pingsheng smiled and said, "Look at how much of a foodie Big Butt is. If I don't spend more money to buy commercial real estate, I'm really worried that she won't be able to keep this small asset of our family in the future."

Chen Anan, who was eating with gusto, immediately put down the goose leg in her hand when she heard this.

"Dad, you have to work hard. Just buying a house isn't enough. It would be better if you could buy a big island and build a small country on it."

Wow, hahaha, Chen Anan was amused by her own thoughts.

"You've watched too much Teletubbies and you're always craving for food."

Chen Pingsheng was too lazy to pay attention to her. His wife was unexpectedly pregnant again, and he didn't know whether it was a boy.

Anyway, the whole family is looking forward to it.

After the meal, they headed to Tengying Art School in Huadu.

Xu Jing handed him an online questionnaire. Some time ago, Tengying Art School eliminated two thousand students at one time.

The online uproar was quite big.

I've only heard of companies laying off employees, but I've never heard of an art school laying off students on such a large scale.

After returning home, some students simply do not look for the reasons in themselves, but just blame the school.

This has led to countless parents following suit and cursing online. These days, anyone with a mobile phone can become a keyboard warrior.

Chen Pingsheng didn't care at all.

The school he runs doesn't make money from tuition fees, so why should he indulge interns who don't pay attention in class and only want to date after class.

That’s right, he regards all the students in this art school as his own interns.

The company provides them with study subsidies and salaries, not for them to have romantic relationships.

This first wave of eliminations only made everyone feel the cruelty of Tengying Art School.

After three years, it would be considered very good if there were still 100 people left out of 5,000.

Of course, when someone is eliminated, someone will be replaced.

This is actually similar to the artist training class he ran in the early days of Tencent Entertainment.

Bai Lu, the winner of the first artist training class, has now firmly established himself in the top ranks.

Without the bitter cold, how can the fragrance of plum blossoms be so strong?

Chen Pingsheng said, "Don't worry about all this. Please keep an eye out for office buildings for sale here. I plan to buy another building to use as the headquarters of Tengyou Media."

The Douyin app was launched on September 20th. After two months of development, the number of users has grown exponentially.

It has to be said that Tik Tok really has its unique advantages in user recommendations and core algorithms.

Purchasing a separate headquarters building also means that he will completely raise the newly established Tengyou Media to the same level as Xinteng Live.

It’s time to start providing strong support.

Once Douyin really becomes popular, the commercial value derived from Tengyou Media will be far beyond what the catering startup can compare.

The Dream Fund will also truly begin to take effect from Tengyou Media.

Chen Anan on the side also pricked up her ears and listened carefully. It was difficult for her to hear what the teacher said in school, but she could understand everything her father said.

Maybe he really does have some business talent.

Arrived at the magnificent gate of the art school.

Chen Pingsheng parked his car outside and walked in.

The female principal and the teachers inside came to greet him at the door. Along the way, most of the students could be seen craning their necks to watch.

Chen Pingsheng also greeted everyone with a smile along the way.

Chen Anan mentioned above was different. She almost said such shameless words as "Hello, comrades" and "Thank you for your hard work, comrades."

Having her hands behind her back and not being very good at studying did not prevent her from attracting everyone's attention.

There’s nothing I can do, my dad is just that awesome.

As a result, whenever she came to his own company, it was like the king was patrolling the mountains.

What's the point of studying hard so that you can get into Tsinghua University or Peking University in the future? Even if she doesn't study hard, there are still a lot of students from Tsinghua University and Peking University rushing to work for her.

This is the advantage of reincarnation.

"Dad, was I really cool just now?"

"Handsome, almost too handsome."

After listening to the work reports of several principals in his office, Chen Pingsheng prepared to participate in the school-wide speech event.

This was specially arranged by Xu Jing, mainly because the art school has been vigorously promoting it and encouraging students to shoot more short videos when they have nothing to do.

Many people don't take it seriously at all.

This also led to the fact that short videos did not become popular in art schools at all.

Without even a basic number of fans, it is impossible for Tengyou Media to sign them.

If you want a media company to become popular, you must have the ability to continuously produce big internet celebrities.

To put it bluntly, this place can be both a short drama shooting base and an internet celebrity training base.

It can also be the top training cradle for the future entertainment industry.

Only by combining the three can profits be maximized.

After all, he has to invest 300 to 400 million yuan in this advanced art school every year.

Half of the money is used to pay salaries to the interns, and the other half is naturally used to pay teachers' salaries and food and accommodation expenses.

Such a large investment is equivalent to the total annual profit of two or three A-share listed companies.

If there is only investment but no return, no company can sustain this for a long time.

Therefore, the shooting of short videos and short dramas must be promoted within art schools.

There were thousands of people in the audience, and on the stage were some school leaders and him, the big boss.

Fortunately, the weather is good today. First, the sun is not too strong, and second, the southeast wind is not too strong.

Chen Pingsheng patted his microphone and said:

"Before coming here, I read a lot of comments online. Most of them said our art school was a vampire company, a business that eats people without leaving any bones, and cursed the owner as a heartless capitalist."

Zhang Zihan arrived the earliest and she took a seat at the front.

Maybe others don’t know the big boss’s story, but she knows it very well.

He is truly a business legend, but he is too low-key and would never post his speech videos online.

So few people know that he is also the famous boss of Shuiyunjian.

Seriously speaking, she also tried to sign up for Shuiyunjian, but unfortunately, the number of registrants had already soared to over 100,000 after only three days of availability.

There's no way to squeeze in.

It is not possible for them to easily come into contact with such a big boss outside.

But she was quite confused. Why was there a little girl of eight or nine years old sitting next to him?

"I can understand the criticism from those who were eliminated. After all, it's inevitable to vent some of the resentment. But this doesn't change my principles for running a school."

"I'd also like to kindly remind you that there will be a monthly placement test. Of the first 5,000 students who enter over the three-year semester, I estimate that no more than 100 will receive their diplomas and successfully sign contracts with Tengying Entertainment."

"It's probably just one person out of fifty, so you'd better give up those unrealistic fantasies. If you don't even have the qualifications to make it out of five thousand, then I want to ask you, what makes you want to be a big star in the entertainment industry?"

"If you can't even do this, you're destined to be a loser in the future. Why should I waste resources on a loser? I might as well let you start working as screwdrivers in the factory."

Chen Pingsheng spoke without any mercy and there was nothing so-called noble about him.

In a word, if you can't rely on your parents and you don't rely on yourself, then get out as soon as possible.

He has every bit of the ruthlessness that an entrepreneur should have.

It's because he knows that reality is cruel.

If you don't work hard yourself, it's impossible to expect others to hold an umbrella for you.

"Many people, after entering, brag to their friends or family before they even start studying: 'I'm going to be a big star, I'm destined to be extraordinary.' Then they start blocking their old friends and don't want to listen to anyone. They just want to chase after pretty girls."

"Excuse me, this kind of person is only suitable for working in a factory and screwing screws."

"I'm not here to encourage you, because my rules are right here. Those who can't do it will be eliminated. I also ask you to recognize yourselves. You don't have to pay tuition to come here, and food and accommodation are free. You don't have to do anything and you can still get a monthly salary of 3,000."

"To put it simply, you haven't created a penny of value for my company, yet the money I pay you was created by tens of thousands of people in the company."

"So, why do they work so hard to earn money and support a bunch of losers?"

"Why do you call us useless?"

A young man stood up. He was a man of some talent and thought he was very strong-willed.

Who knew that Chen Pingsheng didn't even look up at him, "Not bad, you are quite courageous."

"I'm telling the truth. Just because you have a few bucks, you can call us losers?"

He believed that what he said was right and did not think that there would be any bad consequences from doing so.

After all, before I entered the school, the school said a lot of good things about the big boss.

Chen Pingsheng didn't even give him a chance to speak again. He just waved his hand and had him driven out.

"I don't know what gives him the confidence to refute me in public. If you think he's right, you can just stand up and leave."

It's very ruthless, that's the truth.

No one stood up foolishly anymore, so Chen Pingsheng still reminded them, "The entertainment industry is very cruel. When you don't have the ability, you have to bend over backwards and act like a grandson. If you can't even do this, I really don't know how you can make it in the entertainment industry in the future."

"Without further ado, last month one of you, Zhang Zihan, filmed three short plays. Which one is she? Please stand up and take a look."

Zhang Zihan was quite surprised, as his parents had seen this name on TV.

I gave her this name because I thought it sounded nice.

She has delicate features and can be considered a very outstanding little beauty.

He is about twenty years old.

Chen Pingsheng smiled and said, "First of all, I have to congratulate you. One of the three dramas you filmed became a hit and brought in a lot of money. You should be able to get another five million in cash as dividends at the end of the month."

With a swish, the whole audience was shocked.

Zhang Zihan was startled herself, and the little girl next to her was smiling at her foolishly.

"Please sit down. The skits are also an additional income guarantee that I bring to you. If you have time in the future, you can shoot more.

"Maybe there will be a high income. After all, in addition to the fixed shooting salary, we will also get a certain percentage of the main actors' dividends.

"In addition, the rise of short videos is definitely a new track for young people. Our group has also established its own Tengyou Media. If you can reach over a million followers, Tengyou Media will still give you a future even if you are eliminated."

"If you can sign a contract there and become an internet celebrity, your future income will not be less than 300,000 or 500,000 yuan.

"This is much better than working as a screwdriver in a factory after being eliminated. Everyone, please cherish the new era opportunities that the group has created for you."

Chen Pingsheng still emphasized one thing to remind them.

The student who left was named Zhang Gang, 21 years old.

He originally thought that with his excellent test scores, even if he stood up to refute a few words, everyone would just applaud him.

Who knew that no one would speak up for justice?

Before coming to Tengying Art School, he was just a hairdressing student. After coming here, everyone told him not to forget himself when he becomes a big star in the future.

Gradually, he developed an arrogant personality and even posted on his WeChat Moments that his former brothers were no longer worthy of being his brothers.

Then I took the initiative to delete and block most of my former classmates and friends.

He only kept those whom he considered worthy of being his brothers.

When the big boss came this time, he had actually been thinking about how to make a big splash.

When he heard them being called good-for-nothings, he remembered that the person on the stage was just a durian seller on the street.

Why scold them? Giving them time doesn't necessarily mean they will be worse than him.

I just didn't expect it.

He just stood there and loudly refuted a few words, but he didn't get any applause in return.

Instead, everyone was silent and stared at him as if he were a fool. No one treated him as a hero.

The teachers who had praised his talent in the past were now extremely indifferent.

I didn't even bother to look at him again.

Perhaps he didn't expect that he would teach such a stupid student.

After coming out, Zhang Gang discovered that he seemed to have lost something important.

It was a door that had once been open to him, but now it was closed.

When he wanted to enter the entertainment industry again, he found that he couldn't find the way at all.

It was as if this road had completely disappeared. All the talents and achievements he thought he had were nothing when he actually walked out of this door.

Maybe it's sadness, disappointment, and grievance.

At his age, he is the only child in the family and has been raised by his parents since childhood.

Even if they often fought at school, they would only get scolded by the teacher.

I never thought that he would be fired just because of two rebuttals.

Then, I could no longer find my way into the entertainment industry.

This is true even though all his teachers told him he was talented.

In fact, what he least expected was still the same.

It's not that he can become a big star just because he has talent, but whoever the person on the stage wants to be a big star.

Who is the big star?

This is the reality. Why should you refute a worthless person in public?

Chen Pingsheng believes that this is due to the lack of social punishment.

He spends hundreds of millions of dollars every year to run schools, not to allow them to refute him openly.

It’s not that I’m stupid, it’s just that I’m too well protected by my parents.

After leaving here, Zhang Gang went to Hengdian to be an extra. After spending more than 200,000 yuan from his rural parents after struggling for several years, he was still unknown.

It's hard to support myself.

In contrast, there were those who entered the school with him and eventually stayed.

With the support of Tencent Entertainment, the two have already reached a completely different level.

Even if they meet again, people won't bother to even look at him.

No one would laugh at his stupidity at that time.

Who told him to forget where he was born and that he was just a kid from a rural family?

(End of this chapter)

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