The next day passed without a single conversation.
The chickens raised by the grandfather next door started crowing early before seven o'clock, and the big black dog raised by my second uncle also kept barking at dawn.
Chen Pingsheng got up in the large room on the second floor and finished washing up.
In the cold winter, you can only wear warm clothes, autumn trousers, and a thick down jacket.
Song Yanxi is no exception. Her belly is already showing. The two of them are going to visit the Tenghui Department Store Times Square in the village today.
As for the big brat in the other room, she gets up earlier than the chicken and goes to bed later than the dog.
If you ask her what she is doing, she is thinking about how to give the villagers two more super cool appearances.
Actually, I was practicing dancing.
Chen Pingsheng went downstairs to cook a few bowls of noodles and also fried a bowl of stir-fried pork with chili peppers.
Calculating the time, he hasn't cooked for some time.
There are still more than ten days until the Chinese New Year, and most young people have not returned yet.
Only some old people and children were left in the village. After breakfast, the family took a bus to visit Tenghui Department Store.
He spent 50 million to build this place, and there are some plans for the businesses inside.
For example, the first floor is mostly filled with various electrical appliances and supermarkets.
The second floor is full of shoes and hats, and the restaurant is on the third floor.
Further up are the tea room, billiard hall, and entertainment arcade.
At the top are the KTV and cinema. Since all storefronts are free, many businesses in the town have moved in here.
The main reason is that it is bustling, and it has quickly developed into the largest shopping center in the surrounding area.
Compared to the top shopping malls in the city, this place is naturally a little messy and there are not many large brand clothing stores.
It is even less attractive to children's favorite foreign fast food like KFC.
Ultimately, it is not about profit targets.
Instead, it is about improving the consumption environment of the entire village. Compared with the city, what the countryside lacks most is the consumption environment.
Next comes education, medical care and other things.
Without a good consumer market, there is no place to spend money. Who would be willing to stay in the countryside?
Naturally, they all have to go to the city to work.
This is the first rural Tenghui department store they have opened. Perhaps they will open ten or even a hundred more in the future.
Until the day when it can achieve self-profitability, everything is still in the process of exploration.
"The one from the Chen family is here."
"Everyone, come out and see..."
"Who is it? It's so lively!"
"Who else could it be? Look at all the cars parked outside. Even the Wang County Village Committee is here. Chen Pingsheng has returned home."
"How come there's no movement at all when he returns to his hometown?"
"If they don't want you to know, can you still go to Old Chen's house and ask?"
"It's the internet age now. Haven't you seen the news recently? It's all about Tencent Film Group."
"This man from the Chen family is the founder of Tengying Group."
"In our Wang Village, a truly extraordinary person has emerged."
"Who says it's not? Look, he's building a school, a clinic, and now he's invested 50 million to build this huge super plaza. We play mahjong here every day, and he doesn't charge any rent."
"They're doing a public welfare project to give back to their hometown, so why would they care about your rent?"
"The one next to him in the snow-white down jacket must be his wife, Michelle Song. My husband is from their side. I used to see this girl often when she was little. Now she's so enviable."
"Don't be so envious. When she married her husband, she had nothing. She quickly became rich later. Over the years, the man from the Chen family has been very good to his wife."
"No one can find any fault with it."
Chen Pingsheng and his family were still visiting the first floor, and the merchants on the second, third and fourth floors.
At this moment, everyone has stopped at the corridor to watch, maybe he will come up soon.
To the small merchants in the village, Chen Pingsheng is no different from a legend.
Every time he returns to his hometown, he causes a huge stir. This has nothing to do with his high profile, but is only because of his identity.
At ten o'clock in the morning, the county clerk's secretary came in person and hoped to invite him to the county.
Chen Pingsheng didn't go.
At twelve o'clock noon, the Shacheng Municipal Committee called him. They did not say anything specific but just asked when he would go to Shacheng.
At one o'clock in the afternoon, his secretary contacted him personally, hoping that he could take time to visit the government office.
The secretary wants to see him.
The main reason is that Tengnong Breeding has set up its headquarters in Shacheng and has successively established its own extremely powerful agricultural breeding technology team.
As well as a dual R&D team to support farmers, and has invested more than 3 billion yuan in Nan Province.
It also recruits a large number of graduates from major agricultural universities. No matter how you look at it, this is undoubtedly one of the largest public welfare agricultural assistance projects in Southern Province.
The key point is that such a project was initiated by a private enterprise, which makes people feel ashamed.
The secretary did not make a big deal about meeting him, but instead set a meeting time first.
Later, during this time, Chen Pingsheng was asked about his overall plan for Tengnong Breeding in the future.
Chen Pingsheng came with his wife to participate.
After chatting with the secretary for more than an hour in the afternoon, he also spoke publicly and positively for the first time about his expectations for the future of Tengnong Breeding and the ultimate significance of its establishment.
To put it bluntly, Tengnong Breeding carries Chen Pingsheng's two hopes.
The first is that he has to use his own strength and then rely on the Tengnong Breeding platform.
Let the majority of empty-nest elderly people or families in rural areas truly have a place to rely on in their old age.
The second is to allow the wasteland in rural areas to be truly reused with the help of his personal large funds and professional team.
We grow safe, healthy, organic vegetables while also raising a range of the best chicken, duck, fish and meat.
Tengnong Breeding relies on the funds of Tengying Group to promote it.
Not to mention the next five years, he has no plans to make a profit even in the next ten or twenty years.
What is certain is that Tengnong Breeding will once again inject 500 million to 800 million yuan in support funds in 2017.
No less than 15 billion yuan will be invested again in the next three years.
By that time, Tengnong Breeding will definitely be the number one public welfare project in Southern Province.
The secretary was a little surprised. Logically speaking, when a company does charity, it is either for fame or for profit.
There are always some ideas in it.
However, the Tengnong Breeding project is truly working for the farmers and the people.
Not to mention anything else, every year they have to rent out the wasteland in rural areas at a rent that is more than ten times the market price.
God knows how big the risk is.
This is different from a one-time donation, there is no need to worry about it.
Tengnong Breeding is truly teaching people to fish, and it will benefit the people of this land forever.
This is a thousand times more difficult than simply donating money.
It is no exaggeration to say that if Chen Pingsheng donated all 3 billion to Southern Province.
Then he could immediately become the top figure here, but he chose to take a longer and more difficult path.
The intention is to use Tengnong Fresh, a super agricultural breeding group, to provide continuous assistance to rural families or empty-nest elderly people in the next ten or even dozens of years.
This is the true great goodness.
The secretary convened a meeting to study Tengnong's breeding that evening and offered to help it in every possible way.
This is not just empty talk, after all, the person who said this is very extraordinary.
Everyone has no problem with the opinions raised.
The main reason is that this project is a purely public welfare project no matter how you look at it, let alone making a profit.
It's a blessing if it doesn't lose money.
In particular, if this project is to continue, it needs to continue to invest money in it.
As for the rewards, they can't see them anyway.
The main reason is that the rent is too high, and he has to ask villagers to help him with the breeding, and then pay them a salary that is no less than the average income in the city.
No matter how you look at it, it will take four or five years before we can really make a profit.
If we continue to invest at this rate, even if we make a profit, who knows how long it will take to get our money back.
Taking all the above factors into consideration, Tengnong Breeding can basically be classified from a commercial project to a purely charitable, large-scale agricultural support project.
This coincides with the government's advocacy of poverty alleviation and assistance in recent years.
It is rare to find a true entrepreneur in the country who is rooted in agriculture.
Naturally, they also have to provide protection for this project.
At least we can ensure that the unreasonable behavior of the Liu family will not happen again.
…
Let’s talk about entrepreneurial philanthropy.
Many people are doing it, but the meaning or purpose of doing it is very different.
Some do it for tax deductions, while others do it purely to enhance their reputation.
Of course, no matter what the purpose is.
The meaning of charity itself is good, but the foundation of all this should be based on the company's employees having sufficient salaries.
The income of Tengying Group’s employees has always been the highest in the industry, if not the highest.
It’s the same whether it’s Feiyangyang Catering or Lujiao Coffee.
In his opinion, it is a crime for a boss to try to make huge profits by exploiting the labor of his employees.
They should all be eliminated by history.
However, the easiest way to gain a good reputation in charity is to donate to your alma mater, that is, university.
Unfortunately, his highest level of education is junior high school.
If he donated 100 million or 200 million to Wangxian Junior High School, the principal would be driving a Mercedes-Benz in less than a month.
As a result, most people from all walks of life will become rich.
The money in small places is screened through layers of scrutiny, and only one in ten actually gets put to practical use.
Donating is actually a very simple thing, you just need to spend some money.
But teaching a man to fish is different.
This will allow ordinary families in the village, and even the elderly, to earn rental income from these few acres of land for five, ten, or even twenty years.
This has the same effect as the concept of one shop supporting three generations.
Naturally, Chen Pingsheng would not spend all his money in Wang County, or even in Nan Province.
The impact will be too low, and the huge agricultural output will also affect the income in other places.
He needs to develop in a balanced way, which is destined to be a long road.
After two days of meetings in Shacheng, he would rush back every afternoon or evening to have a reunion dinner with his parents and grandparents.
January is coming to an end and the New Year is approaching.
Chen Pingsheng boarded the return private plane, and he would return to Nan Province whenever he wanted.
The routes can be approved as quickly as possible.
His younger sister Chen Qi did not go with him because she had to stay home to celebrate the New Year.
Go home in a hurry and leave in a hurry.
The old lady didn't leave either. She wanted to stay at home at least until after the Lantern Festival.
At that time, a private plane will come to pick them up.
When he left, Chen Pingsheng once again allocated 1.5 billion yuan to Tengnong Breeding to further expand agricultural production and animal husbandry.
Without his support, this project would never have been able to develop into the country's top agricultural public welfare support project.
So far, he has allocated 4.5 billion for the project.
It benefits hundreds of thousands of people in rural areas.
Unlike Wang County, Modu is a real world city.
Its elegance and material desires are displayed everywhere.
In this place, as long as you have money, you can sleep with countless beauties and endless school beauties.
I don’t know when it started, but those beautiful loves that were once the most worthy of praise have become vulnerable in the face of money.
2016 is destined to be an extraordinary year for Tengying Group.
Their family has completely risen in the business world and has successively defeated Huayi and the business legend Dareshi.
While reaching the top of the entertainment industry, he also established a firm foothold in the technology world.
It has completely become the fastest-growing super-large group in the country.
When he came back this time, the first thing he had to deal with was the five-star employee hotel that his family had invested 300 million yuan to build in Jinshan, Shanghai.
Opened.
Chen Pingsheng did not go to cut the ribbon, but asked Yang Mi to go instead.
With the opening of the internal five-star hotel for employees, it means that parents of employees who come from afar no longer have to spend money on hotel accommodation.
You can stay in the internal charity hotel for free and enjoy free food and accommodation services.
The main reason why Yang Mi was asked to cut the ribbon was because of her fame.
Some time ago, Tengying Group mobilized the influence of public opinion and quickly promoted the investigation into Reshi, which has made many people dissatisfied.
Even many retail investors blame the root of all this on Tengying Group.
At this time, he must vigorously promote public welfare projects.
It is also used to dispel some inappropriate thoughts of "characters".
To put it bluntly, Tencent Film Group has a lot of shareholders, including many bigwigs in the capital market.
In addition, there is the strong support of Tong Zelan's family, which also has a deep foundation, and a large number of top wealthy women in Beijing have invested in the company.
Not afraid of some small winds and waves at all.
As the saying goes, the bigger the storm, the more expensive the fish.
He asked Yang Mi to cut the ribbon for the Tengying Charity Hotel, and also to dispel the dissatisfaction of some bigwigs towards the Tengying Group in advance.
Along with the opening of the Jinshan five-star hotel, the internal private education primary school built by Beijing with an investment of 500 million yuan also opened.
Zhao Liying was called over there to cut the ribbon.
The in-house private primary school also includes infrastructure such as kindergarten, which is also provided for employees.
The simultaneous opening of two super-large public welfare projects still caused quite a stir in the country.
Including the Shuiyunjian Public Library, which he invested 800 million yuan to build last year, and the public welfare hotels in Beijing.
In two years, 2 billion yuan was invested in charity and public welfare.
This is a conscientious enterprise no matter how you look at it.
In stark contrast to his glorious situation, Huayi had a particularly miserable time during this period.
At the last moment, Jia Yueting, who is returning to China next week, completely knocked him down against the wall.
I'm afraid not many people would disagree if I say he was the most miserable person in 2016.
It had only been a week since he returned, and Huayi's stock price had completely fallen below the 10 billion yuan market value.
Compared with the hundreds of billions he once had, there is a huge difference.
Now he didn't need to make any more moves, Hua Yi was pinned to death on the wall by Re Shi.
If he fails to repay the bank's mortgage loan in February, Huang Zhongshi's Huayi headquarters building, the super villa in Xiangjiang, and the super-large courtyard house in Beijing will all be subject to judicial auction.
By then he will definitely go and join in the fun.
As for now, let’s deal with the things at hand first.
…
The days passed slowly, and it was finally time for the New Year.
Instead, they were the only family left in Shanghai, as everyone else had gone back for the annual holiday.
While Chen Pingsheng was making dumplings at home, he also prepared a few main dishes.
The big brat was helping out, while the little brat was sticking up his little butt and trying to cause trouble.
She was taken aside by her sister and made to stay obediently.
"Dad, can you make me some egg fried rice later?"
"Why are you still making fried rice with eggs when there are so many dishes?"
"I want to eat it. I haven't had your fried rice for a long time!"
"Okay." Chen Pingsheng asked her, "Where's your mother? Why doesn't she come down to cook?"
"She's doing the math up there, drooling as she does it."
Chen Anan giggled, always feeling that her mother was even more obsessed with money than she was.
Only about half of the 20% of Tencent Film shares have been cashed out, which adds up to about 80 to 90 billion.
Song Yanxi didn't know how to spend the money.
"Go call her. Why bother calculating such a small amount of money?"
Okay... Chen Anan ran upstairs quickly. Song Yanxi didn’t have much to do now.
The entire group is on holiday, and Shuiyunjian is also on 15 days of annual leave.
I will come to work on the ninth day of the New Year.
Most people are busy throughout the year just to have a good New Year, so they must have enough holidays.
After all, many people have to spend a day or two on their way back.
(End of this chapter)
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