Chapter 380: Promotion in Eight Cities



The great expansion between water and clouds.

Capital investment is one thing, but the most critical thing is that the management must keep up.

In the next six months, the core of Beijing Shuiyunjian College will be to vigorously promote the grassroots management training program.

In addition, he also needs to mobilize the traffic of Tengying Group and make great efforts to plan for the subsequent expansion of Shuiyunjian.

One meeting lasted more than three hours and included a variety of discussions.

and alternative options.

If Shuiyunjian can successfully open so many stores, it will hold a grand night in each city in the future.

Can't it be started twelve times a year?

Don’t get too excited just thinking about this income.

We are starting to push forward now and expect to complete the entire expansion in 19 years.

Only after the meeting was over did he plan to return to Tengying Group with Big Butt.

Start the corresponding traffic support from there.

The students at Shuiyunjian University are all young girls, which is dazzling.

There are countless beautiful women with good figures.

Yang Wei was also standing in the crowd, hoping to catch a glimpse of the big boss of Tengying Group.

It was not until the moment Chen Pingsheng walked out that she realized she was seeing things.

Why does this person look so much like Chef Chen, the chef at Wuyou Restaurant?

Yang Wei stared at the most conspicuous person in the crowd, looking at him intently.

She didn't react until the girl next to her tapped her on the shoulder.

"Are you stunned?"

"No, is that the big boss of our group?"

"Yes, the famous boss of Tengying Group in the business world!"

"He looks like a cooking chef I know!"

"Are you okay? How high-class do you have to be to enjoy the food cooked by the big boss himself?"

The girl next to her suspected that she was talking in her sleep, but only Yang Wei herself knew that she was definitely not lying.

The big boss is Master Chen from the urban village.

The lonely middle-aged man who often smokes a Lao Baisha cigarette at night.

Yang Wei ran after him, as if he was really the big boss.

Then why was she able to come to Shuiyunjian, and why did President Song Yanxi know her deeds?

Everything makes sense now.

Her companions were startled by her sudden action. After shouting a few times, they gritted their teeth and chased after her.

Almost all of the people around Chen Pingsheng are at the top of Shuiyunjian.

These women were actually quite ordinary when they first arrived.

This generally does not refer to ability but income. I have been here for just a few years and have grown along with Shui Yunjian.

The worst one drives a Panamera.

"Master Chen..."

After shouting twice, Yang Wei seemed to realize that something was wrong and quickly changed the subject, "Big Boss."

Chen Pingsheng heard her voice and turned around to look at the hurried girl.

Chen Anan also noticed her. That was the most unforgettable memory of the urban village.

If it were in the past, she would definitely run over and call her Sister Weiwei affectionately.

Not now.

The main reason is that if she shouts like this in public, Yang Wei's status in Shuiyunjian will become extremely special.

Everyone except her mother would deliberately try to get close to her, and even promote her quickly.

This is obviously not conducive to fairness and justice for enterprises.

So, Big Fart held back.

"Yang Wei, are you used to coming here?"

"Master Chen, thank you, Boss!"

Yang Wei bowed 90 degrees to express her gratitude. Chen Pingsheng patted her shoulder and said, "Don't be so polite. Your hard work should be seen by everyone. I look forward to the day when you graduate."

His identity is different now, and he can no longer live like the people in the urban village.

Every day he is like a lonely old man with nothing to do, and he chats with her when he has nothing to do.

Yang Wei's eyes were filled with tears and she felt very complicated.

She couldn't understand why the lonely middle-aged uncle who was good at counseling would be the big boss of Tengying Group.

How could he go to a place like a village in the city to be a chef and hang out with people like them who go to work from morning till night and go back home from work?

All I can say is that things in this world are unpredictable and everything changes.

"Sister Weiwei, it's rare for my dad to be so eager for an intern to grow!"

Chen Anan, the chief waiter at Wuyou Restaurant.

She does the dirty work of wiping tables and sweeping the floor every day, so her identity is naturally the eldest princess of Tengying Group.

"Well, I will definitely try my best."

Yang Wei encouraged herself from the bottom of her heart, and at the same time she didn't want to disappoint others' expectations.

Chen Pingsheng didn't talk to her for too long. He left after just two words.

There are still many things to do in the group, and he can't stay here forever.

His own fleet of cars was parked outside the school gate, and he set off for Tengying headquarters.

The big boss who disappeared for almost three months is finally back.

Yang Midu rushed back from outside, and so did Liu Yifei.

Tencent Entertainment occupies half of the entertainment industry’s resources and has countless top-tier celebrities with high traffic.

When he came back this time, Chen Pingsheng was not concerned about the development of the entertainment industry.

Movies, TV series, and even short dramas are all developing well.

And the screenwriter training class was established last year.

Artist training universities and director training classes are in full swing.

While others only make movies and TV series, they have already completed the entire industry layout.

Even Tencent Entertainment has established its own independent investment department.

For investment projects below 100 million, they can decide whether to invest or not.

Many first-line artists including Yang Mi, Liu Yifei, Chen Teng, etc. have invested money in this.

When a company grows to a certain size, it will naturally expand into many peripheral industries.

For example, short plays, investment department, etc.

Yateng Short Drama is the most profitable project invested by Tencent Film Entertainment.

The silly short dramas are extremely popular in rural areas and some lower-tier markets.

Many people start cursing as soon as they see it, and the more they curse, the more excited they become and they can't stop.

The short drama became a hit not only for Chen Pingsheng himself, but also for the entire group, especially those directors with some fame.

They were the first to be confused.

If you make a movie like this, it can still make more money than movies and TV series.

Times have really changed.

After several summaries, I finally got the answer.

People nowadays have a serious lack of patience when it comes to consuming entertainment products.

I simply can’t stand TV dramas that haven’t told a single storyline in the past few episodes.

Fast pace, cool.

This is the mainstream of this era.

This has also changed the filming style of Tencent Entertainment to a certain extent.

Unless you can achieve the same level of perfection as "The Story of Minglan".

Otherwise, it is best not to shoot TV series with 60 or 70 episodes.

If you still want to make money by adding water to the number of episodes, you are digging your own grave.

Today's audiences can tolerate stupid and brainless plots, but will never accept watered-down and boring ones.

The popularity of short videos has fully reflected the current audience's habit of watching TV series.

If you don’t seek change, you might be eliminated in the future.

Chen Pingsheng believes that it is a good thing that Tencent Entertainment maintains such a sense of crisis.

He himself has nothing to worry about because he has already established two large media groups in the short video field.

Xinteng Live on Kuaishou has already cashed out.

Tengyou Media, which is affiliated with Douyin, has branches in more than 20 cities.

Just wait for Douyin to complete customer fission and enter the monetization stage.

Only then will Tengyou Media truly take off and become the largest media group under Douyin.

This moment may not last long.

At most one more year, that is, until the summer of 2018.

Douyin will definitely explore its own path to monetization.

Those are all later matters. The most urgent task is to use the group's traffic resources to cooperate with the promotion of Tengfei New Energy Vehicles during the Premier League season.

And complete the publicity plan for the eight new cities in Shuiyunjian.

These two areas will be the focus of Tengying Group’s promotion in the future.

Referred to as strategic marketing target.

Chen Pingsheng called Chang Fu and several senior executives of Tengyou Media to come here for a meeting.

In addition, the first-line artists of Tencent Film Entertainment were also called back to the company.

The Premier League's publicity focus is mainly on Leicester City and Tengfei New Energy.

The promotional direction of Tengfei New Energy, which was to promote overseas first and then domestically, was also decided by Chen Pingsheng himself.

The goal is to break the inherent impression of Chinese people about domestic cars.

First using a well-known overseas brand and then listing it domestically will help to enhance the brand's high-end positioning.

In the next year, the main targets of promotion will be overseas markets.

They may even directly consider building joint ventures overseas.

It is difficult to report news about the rise of new energy overseas back to China unless they spend a lot of money to bribe the domestic media.

There is no need for that now. Nothing is faster than short videos in streaming media.

He only needs to use the internet celebrity resources of Xinteng Live and Tengyou Media to easily cover the news of Tengfei New Energy on the entire network.

As for Shuiyunjian, it is even simpler.

In addition to short video promotion, offline promotion should also be combined.

In the eight second-tier developed cities where Shuiyunjian is about to land, the focus of offline promotion and marketing will still be superstar concerts.

These concerts are all hosted by Tengying Group.

The signature is called, King Zhou - The Prosperous City Concert between Water and Clouds.

The rest of the heavenly kings all used the prosperous city of Shuiyunjian.

“For three months, each major city must hold at least three Shuiyunjian Prosperous City concerts each month.

"At the same time, with the promotional efforts of online short videos, I want to make sure that at least half of the people in these eight cities know that Shuiyunjian will soon be landing in their cities."

Making movies and TV series may not be very profitable.

But the traffic resources in the entertainment industry can definitely make money.

There are still many small projects under the company that need traffic support, and during this period of time they can only make way for the expansion of Shuiyunjian and the Premier League season of Tengfei New Energy.

Of course, many small projects have investors from big internet celebrities.

Those people will definitely still be partial to the companies they have invested in, which is normal.

This is also the win-win cooperation plan that Chen Pingsheng himself proposed a long time ago. (End of this chapter)

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