Utilize the resources of the entire Tengying Group to promote Shuiyunjian and Tengfei New Energy.
Don't exaggerate the effect.
According to statistics from the group’s human resources department, Xinteng Live + Tengyou Media have a total of over 30,000 anchors.
Among them, there are no less than 200 internet celebrities with over one million fans, and there are countless small anchors.
Many people may not know what impact these 30,000 anchors can bring.
When the execution capability is sufficient, the group will give the order.
The next day.
The news of Tengfei New Energy and Shuiyunjian can be covered on the entire network.
Use intensive short videos to conduct brainwashing attacks.
This is influence, and the advertising effect achieved is simply not comparable to that of ordinary companies.
In addition to three months of coordinated network coverage, a series of superstar concerts will also be held offline.
Among them are also influential stars such as Jay Chou, Wang Fei, Jacky Cheung, and Andy Lau.
This requires the allocation of Tencent Entertainment’s resources.
The event is carried out online and offline at the same time, and the effect is undoubtedly amazing.
At least most people who like to watch short videos can watch related videos intentionally or unintentionally at the first time.
This is also the group’s most important strategic deployment in the next three months.
On the 25th.
Chen Pingsheng accompanied Xu Dong, Yan Donghui, and Zhang Qiming to visit the Tengfei Magic City Super Factory, which cost 12 billion yuan to build.
The super factory, which covers an area of over 100 acres, began planning in June 2016 and construction started in July.
It was completed in late August this year, taking more than a year.
The super factory is directly benchmarked against Tesla factories abroad, and a series of standards are also used for industrial production based on foreign standards.
Currently, it is mainly managed by Zhang Qiming, the former vice president of BMW.
The completion of a super factory does not mean that production can begin immediately.
It will take some time to conduct internal testing and complete the overall technical upgrade.
The vehicle technology they spent tens of billions of dollars to buy from abroad is now being digested by nearly 10,000 R&D personnel.
The Tengfei Ecological Park headquarters next door will take about half a year to complete.
We are getting closer and closer to the mass production of Tengfei's new energy vehicles.
Overseas promotion and marketing has also begun.
Everyone knows that in another year, Tengfei Automobile, with a total investment of over 80 billion yuan, will be launched.
It will definitely officially enter the stage of mass production.
By then, the market will be able to verify whether it is a mule or a horse.
Anyway, Chen Pingsheng has invested too much energy and time in this matter.
The capital sector is far ahead of its domestic competitors in the same field.
If he still can't do this well, he will not invest in the technology field again.
Just stay in the physical world and stay quiet.
He has done his best in the new energy sector and also studied the secrets of success of major car companies, especially Japanese car companies.
In addition to their own technology, the main reason for the great success of Japanese cars in the country is their stable quality.
A car like the Accord basically doesn't need to be repaired for seven or eight years.
In addition to brand power, the core secret to a car company's success is stable quality.
In the world of technology, marketing is ultimately just a side hustle.
Ultimately, the core competitiveness of brand power is still customer reputation.
Chen Pingsheng also repeatedly emphasized that the basic standard for Tengfei's new energy vehicle production is to maintain no minor repairs for at least five years.
That is to say, within 100,000 kilometers, there is no need to drive to a repair shop.
If this problem cannot be solved, we will still fall into the vicious circle of traditional domestic automobile development.
No matter how much advertising is put out, customers will ultimately choose Japanese and German brands.
If you want to completely solve quality problems, the key is to control the supply chain.
Once inferior products are sold as good ones, the products produced will definitely be greatly discounted.
In addition, we also need to help those excellent supply chain manufacturers to complete the upgrade of their own products.
This series of work must be completed before we can truly build a good car with absolutely stable quality.
The road ahead is long and arduous.
Cars are the world's largest industrial product, and making them well is definitely not an easy task.
Moreover, many automobile factories are the pillar industries of a place.
Future competition is destined to be difficult.
Chen Pingsheng visited the company for an afternoon and listened to reports for an entire afternoon, and finally decided on a core development strategy.
Everything is centered around the product.
In order to build a truly good car, no manpower, material resources or financial investment is spared.
It is even repeatedly emphasized that marketing is merely an auxiliary means.
If the product is not strong enough, even the best marketing will be deceptive.
This is different from general products. The minimum selling price of new energy vehicles will not be less than 200,000.
Ordinary families may choose their products because of marketing, but eventually regret it because the products are not strong enough.
Then every one of them here is a fraudster.
That's what he said, and he also repeatedly emphasized that the quality of a car should be the main factor.
No one should put his mind on the marketing sector.
If the car doesn’t sell well, it can only be because of the product.
If the product itself is strong enough, people who use it will help you spread the word and make referrals.
He spent 90 billion to build cars, not to build a marketing company.
But it is truly for the purpose of building a world-class car.
Sometimes the founder's values can greatly influence the core operations of the entire company.
He repeatedly emphasized this so that everyone could focus all their attention on core technology and building good cars.
Relying on fooling customers is doomed to fail in the long run.
This meeting of Chen Pingsheng also laid the foundation for the future development direction of Tengfei New Energy.
Everything is based on core technology and the products speak for themselves.
At the same time, they also officially established their own supply chain product R&D center in Shanghai.
To help its supply chain manufacturers to upgrade technology and products.
Cooperate with Tengfei New Energy to create truly world-class cars.
Chen Pingsheng also invested 5 billion yuan in this R&D center.
If there is not enough money at the moment, he can always withdraw more.
Everything is centered around the development of Tengfei New Energy.
Fifty billion is definitely not enough to build a group of excellent supply chain manufacturers. This money is just the investment for 17 years.
In the future, another 50 to 80 billion yuan will be invested every year.
Until Tengfei New Energy completes the overall coverage of the entire industrial chain.
It must be said that his investment is increasing.
It is also gaining more and more attention in Shanghai, and Tengfei New Energy has even been listed as a target for strategic support.
Talent, funding and various subsidy policies will be given priority to him.
After all, the development of new energy vehicles has been identified as a pillar industry of the future.
There is even a certain possibility of replacing real estate.
It can never be overemphasized.
Chen Pingsheng himself also spared no effort in investing funds, and even sent people to those science and technology universities to poach people.
To make up for the continuous R&D investment and technological development here.
It is no exaggeration to say that we are really waiting for the moment when Tengfei New Energy takes off.
Chen Pingsheng believes that this is definitely a good car that offers great value for money.
Just based on his investment over the years, he will be far ahead of others of the same type. (End of this chapter)
Continue read on readnovelmtl.com
