Chapter 39: Real Estate Speculation and Planning
Song Yanxi wanted to speculate in real estate, so she did it right away.
Housing prices in Beijing are rising day by day, and she feels that any further delay would be a huge loss.
When it comes to real estate speculation, the location is key.
As long as the location is good, even if housing prices fluctuate in the future, the good location can still have a certain degree of risk resistance.
On the contrary, those small places are not so good.
So she set her sights on the second ring road, the most prosperous area in Beijing.
There are many large enterprises there, which is enough to ensure that housing prices will have further room for growth in the future.
It is worth mentioning that the average price within the Second Ring Road has reached around 40,000.
She contacted Liu Fen to go and have a look together. As a local Beijing aunt, Liu Fen is very familiar with the Beijing market.
I know exactly where new real estate projects have been developed and where prices have increased.
When she learned that her daughter was going to buy a house within the Second Ring Road again, she dropped the work at hand and waited for her eldest daughter at the gate of the community without saying a word.
Song Yanxi drove over in a convertible Bentley. The moment Liu Fen got in the car, she felt a sense of pride.
This feeling is obviously brought by Bentley.
The most valuable property within the Second Ring Road is the Siheyuan, which is now very difficult to buy.
Liu Fen called everywhere and actually found a set quickly.
They specifically asked for the full payment.
Located in Dongcheng District on the second ring road, Dongcheng District is the economic, commercial and financial center of Beijing and has relatively good economic development.
It is also very convenient for daily necessities such as shopping.
The key point is that Dongcheng District, as the old imperial city within the second ring road of the capital, has a profound history and rich cultural characteristics.
This kind of location is definitely resistant to housing prices.
The house is fully furnished, with an area of about 190 square meters, four bedrooms and two living rooms, and two large balconies.
After coming in and taking a look, Song Yanxi expressed her satisfaction. This community has only been developed for five or six years, and there is still a lot of room for appreciation in the future.
It is absolutely possible that the price will increase to 70,000 or 80,000 in a few years.
She still underestimated the booming real estate market in Beijing.
In less than three years, the average price here will be over 100,000.
Three years later, it soared to 150,000.
As for now, the average price is 40,000, and the full price is 7.6 million.
Song Yanxi feels that it is very necessary to own a house within the Second Ring Road.
Next time you come here to play, you don’t have to stay in a hotel.
If her family opens a fruit store within the Second Ring Road in the future, this place will be their second home.
There is not much hesitation and bargaining does not exist.
After all, house prices are still rising rapidly.
She decorated this place a little bit, and it will become their home within the Second Ring Road in the future.
As for selling it, that depends on the future real estate market.
It is definitely not something I would consider within three to five years.
"Yanxi, this house you bought will be empty anyway, why not consider renting it out?"
"That's not necessary."
Song Yanxi would rather live there for three days a year than rent it out.
She still takes good care of the house after buying it.
Besides, there are many schools nearby.
If Xiao Anan comes here to study in the future, it will be just right for her to have a place to live.
After buying this house, there was not much left in her small treasury.
Tengsheng Fruit actually has tens of millions in its public funds account.
That is the money of wholesalers and customers, and it must not be touched.
It’s quick to clean up here, just changing the sheets and quilt covers in a few rooms.
The rest don't need to be moved.
After all, they don't stay long.
After buying the house, I posted on WeChat Moments as usual.
It’s not too exaggerated, it’s just a title, the second home in Beijing.
I'll go and handle the transfer procedures in the afternoon.
As for how to avoid purchase restrictions, I can’t explain it too clearly, as those who understand will understand.
Don't have too many options.
After emptying the slush fund, Song Yanxi went back to work honestly.
I can't show off anymore even if I want to.
She felt that if she could still buy a house in Beijing before the end of the year, this year would be a perfect one.
Unlike her, Chen Pingsheng drove his own truck, the Navigator, around looking for community stores.
The so-called community stores are mainly opened at the entrance of the community.
This type of store is generally not suitable for being too large, and the main consumer group is the residents of this community.
A good reputation can radiate to two or three surrounding communities.
This is the limit.
There is also fierce competition among community stores, with small and expensive fruit stores dominating the market.
The way they came in was undoubtedly a bit of bullying.
There's no way. Business is like this: big fish eat small fish, and small fish eat shrimp.
The goal for August is to invest in ten community stores.
On the 15th, there was no recharge activity in July.
The entire Tengsheng Fruit’s profit in July was only 360,000 yuan.
Only 190,000 yuan was allocated to Song Yanxi.
It is worth mentioning that the locations for all ten community stores have been found, and after the money is invested, they are expected to open in early September.
The five stores on the main street are still engaged in a price war with Nong Guoyuan.
Being able to barely break even is already the limit.
Apart from them and the orchard, the small fruit shops nearby are already dead.
The two sides were still in a stalemate, and he didn't care.
By late August, Chen Pingsheng focused his core energy on adjusting the headquarters structure.
Currently, Tengsheng Fruit is mainly divided into two types of stores.
One is the fruit supermarket in the commercial street.
This type of investment is generally not less than 1.5 million to 2 million.
Another type is the community store.
This type of investment generally ranges from 300,000 to 600,000 yuan.
The two store formats are different and the management standards are also different.
For example, a fruit supermarket often has to add some special products other than fruits because the store is too large.
For example, snacks, local specialties, etc.
Community stores are different. It’s okay as long as the store is not big and specializes in selling fruits.
Chen Pingsheng feels that fruit supermarkets are likely to develop into commercial supermarkets.
The main thing we do now is segmented management.
That is to say, the store's processes and management should be subdivided, and then promoted after forming standards.
We also need to increase our promotion efforts for takeout.
They are able to keep the fruit loss rate at the lowest standard in the industry, partly because of the affordable prices and large store traffic.
This results in a high turnover rate.
The second reason is because of takeout.
Takeout allows them to minimize fruit loss.
After standardizing these specific businesses, Chen Pingsheng began to plan the finances of Tengsheng Fruit.
Overall, the current shareholding system is still somewhat chaotic.
It was okay to use it when I was young.
It won't be suitable when you grow up.
The main reason is that Tengsheng’s current shares are still distributed in the form of store shares.
This is very detrimental to headquarters management.
Chen Pingsheng asked the Finance Department to conduct an overall accounting in order to receive the store shares from the headquarters and then distribute them uniformly.
After this calculation.
The solution proposed by the Finance Department is that Chen Pingsheng’s personal shares will remain unchanged at 51%.
Zhang Tao, Liu Jing, and Chen Hao all account for 8%.
That adds up to 40%.
Lao Guo takes the remaining 9%.
Everyone moved their store shares to the headquarters.
He also set two rules for Tengsheng.
Money is distributed on the 15th of every month, without fail.
The second is to never use public funds from accounts to open a store.
This is actually very crucial. You must know that there have been tens of millions of yuan lying in Tengsheng’s public funds account for a long time, most of which are unsettled payments for goods.
If he used this money to open a shop, he could cover the entire Shijingshan area in less than a month.
The temptation here is undoubtedly great.
But the risk is also high. Once a company encounters a crisis and public funds are misappropriated, it is very easy to lead to a break in the capital chain.
Countless bosses have run away in this way.
So, he must resist this temptation.
The shareholders have to pay for opening the store out of their own pockets.
Start when you have money, stop when you don’t.
Never engage in the so-called capital game.
In August, Chen Pingsheng replanned the Tengsheng headquarters and officially listed it as Tengsheng Group Co., Ltd.
(End of this chapter)
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