The popularity of short videos may not just be about watching short videos.
But it is a young era.
Zhang Jingjing, who changed her name to Dao Xiaodao, released her first short video of herself shaking her head and changing her clothes in March.
Switching freely between quietness and coolness brings great sensory stimulation to young people who like to watch this kind of videos.
Then it became a huge hit.
It was so popular that the entire Tengyou Shenzhen branch was shocked. In just three days, countless people rushed to imitate it.
This also brought her more traffic.
As expected, Zhang Jingjing became a huge hit.
She was so popular that she was able to skip the newcomer group and directly sign up for the expert group, officially switching to the first-class internet celebrity group.
This means that she will soon become a big internet celebrity with tens of millions of fans.
And the speed will be very fast.
The benefits of advancing to the first-class internet celebrity group are very obvious, that is, you can enjoy the high-level star resources of Tencent Entertainment.
Use celebrity resources to safeguard your future, and you can also frequently participate in gatherings of top internet celebrities organized in the circle.
The benefits are innumerable. As long as she agrees, she can immediately enjoy the best treatment from Tengyou.
Zhang Jingjing naturally wanted to go, but she also did not forget that it was Chen Pingsheng who made her famous.
So, let's ask his opinion first.
Chen Pingsheng told her not to hesitate, he came here not to promote a few internet celebrities, but to explore the future of the physical industry and short video traffic +.
He believes that this is very likely to become a topic that traditional industries or entrepreneurs cannot avoid in the next five or even ten years.
Under the envious gazes of countless people, Zhang Jingjing left Tengyou's Shenzhen branch and went directly to the Guangdong headquarters.
Her future will be safeguarded there.
In mid-March, another exciting news came from the Taobao circle.
In a university in a small southern city, a smiling girl uploaded several smiling selfies of herself on Douyin.
Because of her pure and sweet appearance, this girl is liked by many boys.
It’s not surprising that short videos are popular, after all, there are people who become popular on Douyin every day.
What really made her popular was that she included a toothpaste sharing link under her video.
People in Taobao Affiliate Network are very clear about this link, which is obtained from Taobao Affiliate Network.
Because of this toothpaste shopping link, the college girl earned a net commission income of 810,000 yuan.
She doesn’t need to ship the goods or take care of any after-sales service. This is Taoke.
By sharing Taobao products and encouraging customers to purchase them, you can receive commissions.
As soon as the news came out, the Taobao community was shocked.
Then a large number of Taobao agents turned to short videos.
Not only the Taobao community was shocked by the short videos, but there were also some physical stores that were not doing well in business but would still shoot short videos.
It was the first to transform into an Internet celebrity store.
It used to be said that good wine needs no bush, but nowadays, no matter how good the wine is, if it cannot attract customers, it may not sell as well as the millet soup shop next door.
Chen Pingsheng rarely paid real attention to Tencent Media before, and he didn’t care much about the development of short videos.
Now, after being here for half a month, he truly feels that a new era of short videos for young people is coming.
This era cannot be changed by human will. With its current development speed, no one can predict the final outcome.
After an enterprise has accumulated strength in the early stages, it will begin to seek ways to monetize in the mid-term.
Tik Tok is no exception.
It first launched Doujia, which attracted little attention.
The so-called Doujia actually allows users to spend money to buy traffic. Nowadays, if people shoot videos a little better, they will never lack traffic.
Therefore, the emergence of Doujia did not bring much profit to Douyin Group, and it still has to rely on selling goods in the future.
However, in the past two years, Taobao has launched its own live streaming sales platform and held live streaming competitions.
The winning contestants will receive strong support from Taobao, and Li Jiaqi became famous with just one sentence: "Oh my god".
Another one is Wei Ya, who, like Yao Anni, transformed from a physical clothing store.
These two are now extremely popular.
The annual income from personal sales alone is 500 million or even over 1 billion.
The era of short video live streaming to sell goods may really be coming.
"Uncle, I can't bear to leave you."
After Zhang Jingjing left, the only motorcycle girl left in their group was Huang Meiyu.
If nothing unexpected happens, she will become famous.
The headquarters invited her to join the first-class internet celebrity group.
Two newcomers were sent to the headquarters' first-class internet celebrity team so quickly. Chen Pingsheng, the new content operator, also left some legendary marks in the Tengyou branch.
Especially since he drives an Aston Martin to work.
"Don't be so hypocritical. Hasn't it always been your dream to be transferred to the influencer team at headquarters?"
"You've seen all of this."
Huang Meiyou was an outgoing girl who usually liked to act like a spoiled brat. She said, "Uncle, if it weren't for you, I might never have had the hope of getting into headquarters in this lifetime. I can't repay you in any way, so I'll let you use me quietly later."
"That's not serious. You're only twenty and I'm already thirty-five. You should report to headquarters soon. Maybe we'll have a chance to meet again in the future."
Okay... I give you a butt but you are useless.
Huang Meiyu also left, but not from Tengyou Media, but went to the Guangzhou Baiyun headquarters.
After she left, there were no new members in their group.
Bai Qi came to him, and said politely, "Old Chen, you really don't want to come with us?"
"I'll let it go."
"Okay then." Bai Qi took out a tablet and handed it to him. "You're famous now, and countless newcomers are eager to find you to lead them. You can choose for yourself!"
Chen Pingsheng didn't take the computer from her hand. Instead, he asked, "I remember our group will hold a Tencent Night at the end of March, right?"
"Yes." Bai Qi was obviously looking forward to it.
"Tencent Night is the most important event for our group and the entire internet celebrity circle. It won't just be internet celebrities coming, there will be countless A-list celebrities and even several vice presidents from Douyin."
"Oh, then I want to participate this year too."
"You want to go too?"
Bai Qi thought for a moment and said, "Originally, with your position, you definitely wouldn't be able to go. However, since you've cultivated two internet celebrities in such a short time, our branch will definitely secure a spot for you."
Chen Pingsheng smiled and said nothing. He would naturally not go there in his current identity.
He came here to truly understand short videos and the short videos + traditional industries that may emerge in the future.
I have been here for almost half a month now, and I have basically learned everything I need to know.
I will have a chat with the founder of Tik Tok later.
See if he can spend money to buy some of his shares. No matter how high the valuation is, he will buy some.
A few years ago, he missed an opportunity to get rich quickly.
At that time, Douyin's founder Zhang Yiming went to Tong Zelan and Shen Nanpeng with a financing plan.
He happened to be there, but no one accepted the $7 billion valuation.
I have to admit that I was wrong.
As for wanting to buy it now, I'm afraid it will require a valuation of tens of billions of dollars.
I don't know the details, I can only talk about it when I meet the person.
Chen Pingsheng did not choose any new people, so he asked Bai Qi to pick two for him at random.
He won't stay here for too long, until he finishes participating in Tengyou Night.
I will definitely be busy with other things. I have to say that Tengyou has developed very well under the leadership of Chang Fu and the current team.
(End of this chapter)
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