The end of September was an ordinary day.
Chen Pingsheng will hold the remaining 20% stake in Guazi Used Cars, which has been listed for more than half a year.
After cashing out 15%, a sum of 1.5 billion yuan was obtained.
Through random amplification, the amount of money was increased to 4.5 billion, together with the principal, a total of 6 billion.
All of it was invested in the newly built Tengying Management College.
After completing this cash-out, the highest share he holds in all listed projects is only 10% of Tencent Film Entertainment.
Other listed companies have basically reached 5%.
To a certain extent, a 5% ratio certainly cannot provide complete control.
But Chen Pingsheng signed the investment agreement before the IPO.
These companies can still be firmly controlled by Tencent Film Group.
There is no need to worry about its control due to the reduction of shares.
National Day is coming soon, which is the peak tourist season, so their family is not planning to go out for fun.
If you want to have fun, you have to avoid this awkward period when there are people everywhere.
Thanks to the hard work of big-breasted kid Chen Anan, her grades have improved visibly this year.
Not to mention getting 15th in the class, even being in the top ten is very possible.
Chen Pingsheng was so happy, it had been so many years.
The big-breasted kid finally got his way and no longer felt his butt burning every time he sat in the audience at a parent-teacher conference.
Chen Pingsheng and his wife came early in the morning in their Cullinan to pick up Big Brat from school.
After Chen Anan's grades improved, she started working hard to lose weight. She used to be a little chubby, but now she is slowly becoming slimmer.
I guess in a few years she will be a little beauty.
"An An, it's been so many years, but this is the first time I've heard your teacher praise your grades. Do you know how I felt at that time?"
Chen Anan knew it clearly, but she just didn't say it and still wanted her parents' praise like when she was a child.
"Dad, how are you feeling?"
Chen Pingsheng chuckled, "I was thinking at the time, 'You're probably cheating again!' I'll probably have to go to another parent-teacher conference in a couple of days. I was so nervous."
Chen Anan's breathing stagnated, and he was obviously unhappy. "Dad, is this the image of me in your mind?"
"Of course not. Don't listen to your dad."
Song Yanxi explained on the side: "Your dad was just too happy. I was right next to him at the time. You have no idea how hard he laughed. An An, your dad is right. You have really grown up now."
"I'm only eleven years old and I don't want to grow up at all."
Having said that, Chen Anan felt that she could make her father a little proud.
She is still very happy.
Even if it's just for her father's happiness, she will study very hard in the future.
Try to get into a good 985 university through your own efforts.
She didn't want to go abroad to study at Harvard, because there were generally only two types of people in that kind of school.
The first type is definitely the top students who got in on their own.
The second type is undoubtedly a top family like hers.
If you have either of these two, you can go to a world-class university.
"Dad is in a good mood today. After we pick up Erpiya, do you want to go to the mall to eat together?"
"Sure, I want to eat hot pot."
"Okay, let's eat hot pot."
Erpi Ya stood out in the crowd, mainly because her yellow schoolbag was too obvious.
It's almost as tall as her.
Erpi Ya, a first-grade student, has no pressure in studying.
For her, studying is as easy as eating.
If she had worked a little harder, it would have been no problem for her to get into Harvard.
This is a top student.
"Dad, I want to go to Haidilao too."
"Okay, let's go eat Haidilao together."
Chen Pingsheng took them to the mall. He was also in the catering business. Although Feiyangyang's business was very good, it was still a little bit behind Haidilao.
Haidilao was listed on the Hong Kong stock market on the 26th of this month.
The listing share price was HK$17.8, with a market value of nearly HK$100 billion.
This is a miracle for the entire catering industry.
Look at other people's stock prices, and then look at your own Feiyangyang stock price. The difference is more than just a little bit.
What Haidilao is most famous for is not its taste, but its detailed service that revolutionizes the industry.
Chen Pingsheng seldom came here to eat before, but only after coming here today did he realize how good the business is.
If you want to eat, you have to queue up outside and get a number.
This is not a high-end consumption place, and most of the customers are young people.
When Chen Pingsheng looked at his queue number, he realized he had to wait half an hour before it was his turn.
He originally wanted to leave and find a high-end custom restaurant, but seeing Chen Anan's expectant look, he decided to wait a while.
"Dad, why don't we go shopping first!"
"That's fine. It's autumn now, and you two sisters should buy some autumn clothes too."
While walking around, I ran into an acquaintance, it was Song Jun and his wife Zhang Sitong.
They came to Haidilao specifically to eat, mainly to learn a thing or two.
Song Jun himself had no ambitions originally, but after he got his wife Zhang Sitong, he expanded his store from one to three.
Zhang Sitong goes to his store every day after get off work. I have to say that she is really a very good and virtuous wife.
"Sister Yanxi, Brother Pingsheng."
Zhang Sitong is much more capable than Song Jun. Before they got married, she was always cautious in front of Chen Pingsheng.
After getting married, she often ran to Song Yanxi's side.
Accompany her shopping and do beauty treatments with her.
It can be said that when it comes to building relationships, Zhang Sitong is the best among all the relatives.
Song Yanxi likes her very much and always feels that there is a bit of her own shadow in her.
"Sitong, you guys are here to eat at Haidilao too, that's great."
"Yeah, I always thought you guys didn't like eating these, Yanxi, that's why I didn't call you."
Zhang Sitong immediately took Song Yanxi's hand and was as affectionate as possible.
Song Yanxi said she had to wait a while and go buy something first.
Whether it is Chen Anan or Erpi Ya, their way of buying things is very consistent.
It is impossible to try out clothes in a store.
If I like something, I will move it home directly.
After shopping in three clothing stores, I easily spent hundreds of thousands of dollars.
Chen Pingsheng asked Song Jun about his recent business, and Song Jun was quite satisfied with his results.
The one who has always wanted to make progress is his wife Zhang Sitong.
It was his wife who asked him to come to Haidilao to study.
This guy is a talented person. He is actually being driven forward by his wife. I don’t know whether this is a good thing or a bad thing.
Zhang Sitong not only urged him to move forward, but also accompanied him to study the current catering industry.
After Haidilao went public, almost most people in the catering industry began to work hard to learn the so-called Haidilao model.
Even the entire service industry is like this, and the Song army is no exception.
If there is a leader in the catering industry, it must be Haidilao today.
The market value is there, and it is difficult for others to deny it.
After visiting several clothing stores, Michelle Song bought a watch for Zhang Sitong from Richard Miller.
Actually, if I hadn’t met Chen Pingsheng’s family.
Zhang Sitong would be very satisfied if he could earn one million a year.
But whenever she spent a day or two with Song Yanxi, she would go home and nag Song Jun to work hard together.
There's nothing we can do. Just look at their spending power.
Richard, worth more than two million, is like giving away a toy.
Song Yanxi felt that Chen Pingsheng should wear this kind of fashionable watch occasionally and not be so serious all the time.
He then spent another 11 million to buy him a Richard RM50-04 with a red strap.
Look at Sister Yanxi’s consumption level.
Is it possible for her not to work hard?
Chen Pingsheng doesn't like this red watch strap very much. He always feels that it doesn't suit his status.
And too showy.
It’s okay if he doesn’t like it, as long as Song Yanxi likes it.
"Honey, you wear this when you're not working. It looks nice."
"If you say it looks good, then wear it." Chen Pingsheng didn't care.
Erpi Ya also quietly took one and put it on her hand. It didn’t matter whether it cost money or not, she just liked the novelty of it.
She bought a watch with a yellow strap for RM88.
You know what, it suits her quite well.
As for the price, it’s more than 8 million.
Chen Anan was wearing a Richard watch. She was not very interested in watches now.
The main reason was that she already had more than a dozen at home, so she didn't buy any this time.
Every time Zhang Sitong goes out with them, she refreshes her worldview.
Any luxury store will definitely like this type of customer the most.
If Chen Pingsheng was not with his wife and children, the moment he swiped his card for tens of millions, a salesgirl would probably take the initiative to add him on the phone in the name of work.
Then send a message privately.
Ask if you have time in the evening, and hint if you want to have a friendly fire or something.
This kind of girl is actually very smart, and she is willing to spend tens of millions on watches.
She is not an ordinary rich man, and it is almost impossible to be his official girlfriend.
It is very likely that if you become a mistress, you will be supported by someone for more than 100,000 yuan every month.
As long as you are smart, watch "The Legend of Zhen Huan" a few more times.
It is not impossible to squeeze out the queen in the family and become a rich wife of a wealthy family.
The two people that ordinary men should avoid are the salesgirls at luxury goods stores and the female bank clerks.
As for why female bank employees have to queue up just like the tellers, those who understand will understand.
If you don’t understand, take a look at how the president chooses his concubine.
Zhang Sitong was very happy, and Richard, with more than two million in his hands, didn't know where to put his hands.
Within two seconds, I would actively raise my hand to take a look.
Half an hour later, it was time for them to go eat hot pot.
Haidilao is undoubtedly most famous for its service, which has built it into a catering giant with a market value of hundreds of billions of yuan.
Like putting a bag on your cell phone, accompanying guests on birthdays, and helping to take care of other people's children.
Whatever you can imagine, they can do it.
At least this is clearly the case for Haidilao at this stage.
Zhang Sitong seemed to be lost in thought, while Song Jun was also eating with gusto.
There is no need to say anything about the two girls at home. They have eaten all kinds of delicious food.
The taste here can only be described as average, and it did not meet their expectations at all.
It was Zhang Sitong who took the initiative to ask, "Brother Pingsheng, do you think it would be okay if we also provided such a service?"
“It’s unrealistic!”
Chen Pingsheng shook his head: "You are cooking Hunan cuisine, and the places you go to eat are generally family-oriented. Instead of blindly imitating others, it is better to find your own characteristics and then expand them infinitely."
Zhang Sitong stepped on Song Jun's foot, not quite understanding what he was talking about, and told him to take this opportunity to ask more questions.
Normally they wouldn't come across this family out shopping.
How can I not seize such a good opportunity?
Song Jun also realized it, and he took the initiative to ask: "Ours is traditional Hunan cuisine, it doesn't seem to have any special features!"
“Without characteristics, you can’t become big.”
The waitress standing nearby was also listening to them talk.
There are so many colleagues coming to their place to eat now that the scene can be described as endless.
This table obviously has it too, but I don’t know how well they did.
Zhang Sitong is still a little knowledgeable after all. She is not as good as the chef Song Jun.
She has been studying the chain model of the catering industry carefully.
We also know that a brand must find its own characteristics in order to truly gain a foothold in the national market.
"Brother Pingsheng, can you explain this in more detail?" Zhang Sitong asked.
Chen Pingsheng looked at her, then smiled and said, "It seems that you really want Song Jun to create a large chain brand.
"Well, let me make one thing clear to you: the first step in the birth of any chain brand is not to study its characteristics, but to look at its positioning direction.
“Honestly, if you still want to start a Hunan cuisine chain brand, the competition is too fierce. Even if you can do it, you can’t replicate it without hundreds of millions of dollars in funding.
"The capital market is currently quite conservative about investing in this traditional industry. It's better to say that they are not optimistic about it at all.
“I personally believe that if you want to develop rapidly, you must first choose the catering industry that the capital market is optimistic about.
"My Dream Fund in Guangzhou has invested in several niche brands that specialize in fast food in shopping malls. You can go and take a look if you have time."
Chen Pingsheng had actually given a very clear reminder.
He clearly meant that it is now difficult for traditional large restaurants to obtain financing.
At least he won't invest himself. Even if you brag about it, if this track doesn't work, where can you fly to?
On the contrary, Chinese fast food, which is low-cost and easy to replicate, is indeed a new track.
It cannot be said to be a new type, but I can only say that there are still many opportunities.
It is relatively easy to get investment in this field.
At least he himself is willing to vote.
On the contrary, isn’t Song Jun’s store the early Feiyangyang?
It's not even as cheap as Feiyangyang, and it doesn't have the same service as Feiyangyang.
Look at what Feiyangyang’s stock price is now?
It’s lower than the issue price, has a huge reputation, and has a very good reputation.
A look at the financial statements reveals that profitability is pitifully low.
Zhang Sitong is determined to start a chain business and research replicable Chinese fast food, which is definitely better than the few stores she runs now.
A hundred times more powerful.
Zhang Sitong was excited. No wonder she had been studying for so long and always felt that this kind of store was boring to run.
It turns out that this track is simply not good and everyone is about to be eliminated.
The business of a single store is OK, but the chain store is really average.
In this situation, even if you work hard, the rewards you get are pitifully low.
It really woke me up from my dream.
What’s the point of learning from Haidilao? The whole industry is learning from it now.
After learning it over and over again, you will find that it is a big pit. Not only does it make employees tired, but they also find it difficult to adapt.
Chen Pingsheng really doesn't think it makes any sense.
On the contrary, the fast food brands he invested in are now doing very well.
At least it is much more profitable than ordinary traditional restaurants.
After returning home, Zhang Sitong took Song Jun to Guangzhou to study.
I’d better go to the Dream Fund first.
The Dream Fund has been relatively low-profile in recent years, investing at least 1 billion yuan every year.
Zhang Sitong was deeply shocked after coming here and seeing it.
Such a low-key traditional industry investment fund has invested in dozens of small and exquisite chain brands in catering, fast-moving consumer goods, retail, department stores, clothing and other fields.
All of these investments follow a light-asset, replicable, small and beautiful model.
Chen Pingsheng said that only a few of them did a good job, which was completely low-key.
There are at least six or seven Chinese fast food brands in Guangdong invested by the Dream Fund, and hundreds of them have opened in just two years.
It’s not that there are hundreds of them in total, but there are at least hundreds of individual fast food brands that have emerged.
It was only now that she realized that there was such a large investment fund in Guangdong.
Three years later, Dream Dream has become quite established in all aspects.
No wonder Chen Pingsheng recommended her to study here.
Compared to the traditional Hunan restaurants that they worked so hard to run, this small and beautiful Chinese fast food restaurant is developing very quickly.
Moreover, they will all be able to go public in the future.
The Dream Fund has already fostered dozens of small and beautiful chain enterprises.
This is really incredible.
Zhang Sitong took Song Jun to stay here for more than a week before returning to the Magic City.
(End of this chapter)
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