The prosperity of the Magic City is not just on the surface.
It is more reflected in its inherent culture and sense of elitism.
The elderly here don’t wear flip-flops or white vests when they go out.
Instead, it's an Armani suit with an Hermès belt and jeans from a big brand.
In this bustling city of foreign culture, if you don’t have money, you’ll need a lifetime to adapt to it.
If you have money it’s completely different, because it will actively accept you as quickly as possible.
Let you become a part of this city.
After the Chen family's relatives came over, they had dinner together every few days, probably to enjoy the lively atmosphere of the countryside.
Chen Pingsheng didn't take them to the mall, but directly moved a few clothing stores inside and let them choose by themselves.
Go pick the ones you like.
Whether it is a suit or a belt, you can choose from Armani, LV, GUCCI and so on.
Watches are also selected from Longines, Omega, and Rolex.
It will not be less than 20,000, and everyone can choose two pieces below 200,000.
This is different from the lifestyle in Guangdong. Guangdong is low-key, Shanghai is sophisticated, Beijing has low officials, and Shenzhen has a lot of money.
Living here, anyone who has the means will dress themselves differently.
This culture not only affects local residents, but also young people from other places who come here to work.
There is a saying that if she stayed in the Magic City for more than three years.
You will find that there is no way to save money at home.
Even if she is just a waitress earning 3,000 yuan a month, she would buy a bag worth 10,000 or 20,000 yuan without blinking an eye.
This is the Magic City, a city full of dreams.
As for the so-called dream, once you come here you will find that no matter how high your education level is, if you don’t have a house or a household registration in Shanghai, you will not be able to achieve your dream.
If you still want to settle down here, then you are not worthy of talking about dreams.
Because getting married, having children and buying a house are three things that make you afraid to quit your job easily.
There may even be midlife anxiety.
The Chen family naturally does not have this problem, but the human resources research department of Tengying Group discovered this serious problem during a new round of personnel research.
As early as 2015, Chen Pingsheng spent a lot of money to establish an independent economic research institute for Tengying Group.
In addition to studying the global economy and markets, the most important task of this Institute of Economic Research is self-reflection and self-examination.
The so-called self-reflection and self-examination is of course carried out within the entire Tengying Group.
The Institute of Economic Research will not care who your chairman is. It will only make a table of the problems it finds and present it to your boss's desk.
Of course, the target of the problem this time is not the management of the hundreds of thousands of stores under its umbrella.
Because as early as the Gao Hu incident, the senior and middle management of the direct-operated stores had undergone two rounds of renewal.
Only by replacing at least half of the staff could all the stores regain their vitality.
This time, the target of the problem is the headquarters of major companies.
This is also an unavoidable link for many companies. Just like people, when they first start working, they are naturally full of passion.
What I think about most every day is promotion and salary increase.
After a few years, when you have achieved a certain level of success, it has become increasingly difficult to get a higher position as the group becomes more stable.
It's not even possible.
At this time, most people tend to lose their passion.
This will also become an obstacle to the development of the group.
When it comes to how to treat this group of people, most companies choose to lay off employees.
A small number of companies will turn a blind eye to it, and only state-owned enterprises can ignore this.
This is also the origin of the mid-life crisis of large enterprises.
Whether to optimize layoffs or rehire, that is the question.
In the end, Chen Pingsheng signed the optimized layoffs.
This wave of layoffs will not affect the company's stores and is merely a self-reform of the headquarters.
It is also a way to keep a company vibrant, and it is only targeted at the headquarters of major companies.
The optimized ratio is to remove one and retain five of the grassroots employees at the headquarters.
One middle-level manager will be eliminated and three will remain; one senior-level manager will be eliminated and two will remain.
One-third of executives need to be laid off.
This is also the part with the highest proportion of layoffs in this wave.
The reason is simple: many of these people are financially independent.
And after they become financially independent, they often think about making more money.
When the internal income of the enterprise is no longer enough to satisfy itself, a lot of problems of cutting corners will arise.
They may even transfer funds from one hand to another to invest in some affiliated companies.
Not only that, Chen Pingsheng also launched a new policy at the headquarters.
That's the rotating CEO.
The CEOs of major companies, including Chu Qiuyan, Chang Fu, Yang Qian and others, will no longer sit on their iron benches.
Instead, a rotation system is adopted, and the maximum term of a CEO is two years.
This is true for all companies that have gone public.
This self-reform of the headquarters affects more than just middle and senior management.
Also includes the top floor.
After the layoffs and optimization are completely completed, it will be time for the CEOs of major companies to rotate again.
What was surprising was that Chu Qiuyan came to see him alone before the optimization and layoffs were completely completed.
Qiuyan is also the youngest Bobo Milk Tea CEO in the entire group. She was the first to develop a passion for milk tea.
After a long time, Bobo Milk Tea has already achieved automated operation, and all new product launches no longer require her as the CEO to be responsible.
That so-called passion has been slowly fading away.
This also led to Bobo Milk Tea falling from the leading position in the increasingly competitive market.
Now several brands can compete with it.
This is also the main reason why the headquarters must adopt rotation.
They can't just shout at their subordinates to maintain their passion, while the passion of these leaders is slowly fading.
"Uncle Chen, I want to go to the Dream Fulfillment Fund."
"The Dream Fund isn't as famous as Bobo Milk Tea."
"I know. I just want to go there and help some people who truly have dreams, just like Uncle Chen helped me back then."
Chu Qiuyan had this idea for quite a long time.
Perhaps she is no longer suitable to be the CEO of Bobo Milk Tea.
After all, the competition in the milk tea market is too fierce now.
Many internet celebrity brands emerge every day.
In such an industry, if you don’t have a bit of a wolf spirit, you will be defeated in minutes.
It is obvious that Chu Qiuyan does not have this kind of wolf nature.
Chen Pingsheng agreed to let her go, but she had to start as deputy general manager first.
There is still a huge barrier between selling milk tea and investing.
She has to go there and study for a year or two first.
Of course, if this is something she likes, she will adapt to it very quickly.
Chu Qiuyan applied herself, which was a good way to avoid some embarrassment.
Even if she didn't come, Chen Pingsheng would ask her to step down from the position of CEO of Bobo Milk Tea.
Replace her position with someone who is truly fierce and passionate.
Seriously speaking, the Dream Fund is quite suitable for her.
Whether she can become the CEO of the Dream Fund in the future depends mainly on her own passion.
Chu Qiuyan was the first one to come to him, and the second was Chang Fu.
This guy actually applied to be the CEO of Tencent Entertainment.
Chen Pingsheng almost kicked him back home.
What the hell is he thinking?
Do you want to be a CEO with peace of mind?
Who doesn’t know that Tengying Entertainment is full of beautiful women?
But after calming down and thinking about it, Chen Pingsheng felt that this suggestion seemed not bad.
The main reason is that after he stopped managing Tencent Entertainment, the stock price has not changed much in the past two years.
But the financial situation is indeed getting worse.
If we want to boost Tencent Entertainment’s financial report, letting Chang Fu transform is probably the best option.
That is to allow Tencent Entertainment to fully integrate into the short video economy.
All those small artists who don’t make money are trying to sell goods. Only if they do well can they get roles in movies.
If you can't lead it well, I won't give you resources.
Although this is a bit shameless, it is indeed a way to quickly improve Tencent Entertainment's financial report.
Who says the current star pay is so distorted?
Anyone with a bigger reputation can earn 80 to 90 million yuan a year by just filming a few variety shows.
No one wants to take low pay anymore.
Changfu was sent over to improve the situation, and it seems to be quite good.
As for his wife Yang Qian, Lujiao Coffee is doing very well, and she will definitely be his next partner.
The remaining snacks should be quickly replaced by Tenghui Department Store, Feiyangyang Catering, Yateng Short Plays, etc.
After this major change, according to Chen Pingsheng's expectations, there is a high probability that the group will be able to reach a higher level.
At least it's better than now.
(End of this chapter)
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