The incident involving Chen Pingsheng caused a huge stir in the entire industry.
In fact, we have been advocating in recent years that large enterprises should have large corporate social responsibilities.
Although there is no explicit statement of specific social responsibilities, one thing is certain: large companies cannot get too involved in the grassroots money-making areas.
Such as selling vegetables, husband-and-wife shops, etc.
Once large enterprises expand recklessly, the consequences will certainly be unpredictable.
Although Chen Pingsheng took a step back on his own initiative, he made a big step forward in his personal reputation and status.
He was even nominated to be the president of the Magic City Chamber of Commerce. When Chen Pingsheng heard the news, he was not too surprised, but simply turned it down quickly.
First of all, we have to admit that he does have a lot of money now, but in terms of his contribution to Shanghai, including some invisible families, he can be said to be at the top of Shanghai, but there is a big gap between him and the first place.
We must have a clear understanding of this. The benefits brought by a title like this definitely outweigh the disadvantages.
If you do too much, you might be suspected of forming a clique.
If he does too little, people will just say he is just a name for nothing.
In a word, Shanghai is a place where hidden talents abound, and it is possible to make money in a low-key manner.
It is absolutely unacceptable to be high-profile and even put yourself above others.
If we were to ask who would benefit the most from his retreat, it would naturally be Wang Daowen, the one who planned this incident.
This person is also a well-known Internet marketing planner. The company he works for is called Tianzhong Media.
I don’t know how powerful this Internet company is, but the names of the live broadcasts under it are all awesome.
Like the Prince of Macau, the Third Young Master of Hong Kong, and the Imperial Tutor of Shanghai.
They all wear dragon robes and pretend to be second-generation rich.
The live broadcast room is full of cheap goods pretending to be luxury goods, with prices of tens of thousands being reduced to just a few dozen.
The host is set up as a prince, so he must be rich. There will always be some fools who are willing to believe him.
It’s no wonder that Tianzhong Media has made a lot of money by doing this.
Originally, people in the entire short video industry scoffed at the idea of celebrities selling goods through live streaming.
This is a typical case of using high-dimensional social resources to attack low-dimensional entrepreneurial spaces.
Wang Daowen was also the first to discover this business opportunity, and he simply suggested to his boss to launch an online public opinion campaign.
Fuck him.
Their boss is also a rich second-generation and has a very good family background. After the success of making short videos, he became a little proud.
He always feels that there is nothing he can't do, and even publicly stated online that if Tencent Entertainment does not shut down celebrity live broadcasts, he will report it every day.
Most people in this industry are actually like this, and he is indeed young.
If you have made so much money before you are thirty, can you still be called a young person if you are not ambitious?
So what if Tencent Entertainment has a market value of hundreds of billions? Just keep doing it.
The planning started a month ago, and countless internet celebrity resources were mobilized in the middle.
The news that Tianzhong Media forced Tencent Entertainment to give up celebrity live streaming also caused a stir in the circle.
Surprisingly, the industry leader Tengyou Media did not make any noise at all.
It seems as if all the internet celebrities under it, including the artists it manages, are deliberately avoiding suspicion.
When this incident happened, Tianzhong Media took the lead.
Other internet celebrity companies are secretly following his lead.
Of course, not everyone is as stubborn as Tianzhong, charging forward with his company at the top of his head.
He seemed afraid that the big boss of Tengyou Media couldn't see him.
Boss Tianzhong has also developed this arrogant habit in the past few years.
I want to achieve the greatest fame in everything I do, and if that doesn't work, I'll go to my parents.
…
After Tencent Entertainment cancelled its celebrity live streaming program, its stock price fell for ten consecutive days.
Chen Pingsheng was just planning to deal with this matter. He asked Tengying Entertainment to withdraw because it really affected the entrepreneurial space of ordinary people.
He has to admit this.
But others came to force it so blatantly and even held a grand internet celebrity night after their success.
He even said on the spot that his Tianzhong Media would one day take down Tengyou Media.
He also said that Tengyou Media and Tengying Entertainment are his younger brothers.
I have to say, the boss of Tianzhong Media is just like the internet celebrity names he chose.
He has no sense of reverence at all and even dares to use the title of Crown Prince indiscriminately.
Moreover, Tianzhong also became famous in this incident, and countless Internet celebrities were particularly eager to sign a contract with such an awesome media company.
He is really awesome.
He was so arrogant that even Chen Pingsheng took a step back, and this guy still dared to make a big fuss about this matter.
It would be effortless for Chen Pingsheng to kick such a person to death. He had never even thought about revenge before.
After all, it is not very decent and it feels like adults bullying infants and young children.
But with Tianzhong Media doing this, no one will stand up and say anything even if he steps on them harder.
After all, there are still some basic rules in the business world. How could he, an entrepreneur who can be nominated as the president of the Shanghai Chamber of Commerce, allow a small internet celebrity like you to slander him like this?
If that were to happen, many things would be messed up.
Chen Pingsheng sent a message to his secretary Zhang Wanyi, asking her to take charge of the matter.
Secretary Zhang Wanyi had previously received a notice to avoid suspicion, and she had to avoid suspicion even more after the poll results came out.
There's nothing we can do, both companies have the same boss.
As a listed company, it must avoid such sensitive topics that are of concern to the above-mentioned parties.
It’s different now, they have already stepped back but others still want to step on their shoulders.
To erect a statue for oneself is to seek death.
Zhang Wanyi had long noticed Tianzhong Media, a small company that had emerged as a new internet company in the past two years.
They make money by selling goods through extremely exaggerated gimmicks and various false hypes.
If no one investigates or reports this, then the money will be made.
The key point is that he thinks he is very awesome and acts like he is the best in the world, which is not acceptable.
Do you really think you are the prince?
Zhang Wanyi collected evidence and asked her big Vs, including several big internet celebrities, to report it together.
The target is directly aimed at several big internet celebrities of Tianzhong.
The name is simple, false advertising, selling inferior goods as good ones. They take the underwear that costs five yuan a pair on Pinxixi, find a processing factory to change the label, and then dare to sell it for 99.
Also plagiarized LV design.
When others see it, they say, "Oh, isn't this LV underwear?"
Tianzhong Media did not give any explanation at all, but only said ambiguously, "Brother, you are the one who knows what you are talking about."
Moreover, he says every day in the live broadcast room that he is not making money and is receiving billions or even hundreds of millions in subsidies.
This is completely disregarding the Advertising Law.
Using this trick, Xixi's underwear, which cost five yuan, was sold for one hundred yuan.
They also claimed that the original price was several thousand, but they were selling it at this price in order to provide benefits to their brothers and not make any profit.
If clothing is just one of the issues, then food is even worse.
Food safety does not exist. As long as they can make money, they don’t care whether you get sick from eating it.
Products from small workshops can become high-end products by being registered outside.
It can be said that Tianzhong really made a lot of money by relying on this method.
The reason why no one reported it is because many live broadcast rooms in this industry are like this.
You are also affecting yourself by reporting it.
Tengyou Media has strong resources and is a semi-official organization, and the platform is one of its major shareholders.
Its attack was directly targeted at a relatively small online media company.
The result is predictable.
In just one day, Tianzhong Media suffered a backlash in traffic.
All of its major anchors were banned, and the news of a three-for-one refund became a hot topic online.
Whether it is Wang Daowen, who previously claimed to be a genius marketer, or the rich second-generation boss of Tianzhong Media.
In front of real big companies, they are vulnerable.
There is not even the slightest ability to resist, and the platform does not want this kind of thing to cause too much negative impact.
With one stroke, he killed all the anchors under his command.
This is actually normal. The platform has always wanted to develop into the e-commerce field, but this is how you sell goods. Tianzhong will definitely die after the news becomes a big deal.
The platform also has certain negative impacts, so its best approach is naturally to resolve the matter as quickly as possible.
Tianzhong being banned is just a small matter. The key is that he has to accept the investigation of the Municipal Supervision Bureau.
Whether he goes in or not depends on how much money this rich second-generation’s father can pay as compensation.
This second-generation leader also made a fatal mistake. His parents' base was in Yunnan Province.
However, he took the money and moved to Guangzhou because of the more developed Internet environment in Guangzhou.
Coincidentally, Tengyou Media is the star enterprise and key support target of this place.
Just like you can’t beat the big penguin in Nanshan.
Any internet celebrity economic company that reaches this point will not be able to defeat Tengyou Media.
This is the famous logic of local protection.
Even Tengyou Media could easily get him in through this incident.
If the second generation opened their own company in Yunnan Province, which was based on their parents' foundation, the situation would be completely different.
Even someone as strong as Chen Pingsheng would find it difficult to cut him off from his parents' complex network of contacts in an unfamiliar place.
If this is really the case, Zhang Wanyi will probably apply to Guangdong for the use of police from other places.
That is to bring him directly from Yunnan Province to Guangdong.
(End of this chapter)
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