Chapter 64 Feiyangyang and Shuiyunjian
Chen Pingsheng took Gao Hu to see the store he had found.
The first one is located in a large shopping mall in Shijingshan. Good shopping malls actually have the largest flow of people.
However, the competition is also fierce, and it is definitely not easy to gain a foothold in such a large shopping mall.
"500 square meters, annual rent 1.2 million."
Chen Pingsheng took them to the fourth floor for a tour. All the big shopping malls are actually learning Wanda’s waterfall model.
What is the waterfall model? To put it simply, it means concentrating the restaurants and cinemas with the highest traffic on the top floor.
After they finish their consumption there, the flow of people will flow back to the clothing, electrical appliances and other areas below.
He didn't know much about decoration, so Gao Hu had to take charge of the details himself.
He just proposed to invite the best team of designers to provide the overall design for their first store.
Other stores can also copy this decoration style in the future.
Form unity.
This time he is going to play the capital game, so naturally he pays attention to the standard effect.
Gao Hu said, "Leave Lao Chen's shop to me, you can rest assured. Just tell me any ideas you have."
"Okay."
Chen Pingsheng called them together and asked them to sit down casually.
He said, "I may not fully understand the specific operations of a hot pot restaurant, but I still want to mention a few points."
"First of all, in my opinion, traditional stores in the future will mainly adopt a shareholding system, which means that not only the boss will hold shares, but the store management will also hold a large portion of the shares."
"Secondly, the name of our hotpot restaurant is Feiyangyang Hotpot City, which is simple and easy to remember. The biggest difference between Feiyangyang and traditional models is that it will be integrated with the film and television resources of our Tencent Film Entertainment in the future."
"That is to say, it will not lack traffic in the future."
"Now that we have enough data traffic, what's the most important thing? I personally think price is the most important thing."
"Most people come here for the price, not the so-called touching service or birthday dances. I personally think that's a bit awkward."
"Therefore, Feiyangyang must ensure that more than 95% of customers are satisfied with the prices they pay. We always focus on the four words: good quality and low price."
"The third and most important thing is the taste."
"So to sum up, Feiyangyang's future competition will mainly be on three levels."
"First, there must be sufficient traffic, second, the products must be of good quality and affordable, and third, the taste must be satisfactory. As for the rest, there is only one standard: a salary that is 30% to 100% higher than that of the same industry."
"Looking specifically at the store's operating income, customers are always our teachers and mirrors."
“We keep finding problems with them and trying to improve them.”
What he said was actually very clear.
Feiyangyang was first established as a joint-stock company, and the store management enjoyed independent dividend shares.
This is actually the same as Tengsheng Fruit.
The second is good quality and low price. Price is always what customers care about most.
He believes that as a store with good quality, low prices and delicious taste, it will never lack customers.
No matter what kind of restaurant it is.
The third point is actually very crucial. Never expect employees to earn 3,000 yuan and provide services worth 5,000 yuan.
A boss like that can only be said to not understand the situation.
Trying to make money by squeezing employees' income is absolutely short-sighted.
Chen Pingsheng’s standard is very simple: I will give you eight thousand, and you will provide me with services worth seven thousand.
Keep smiling at work every day.
Only with high income can we talk about high standards of management.
Talking about management without high income is nonsense.
As for employees after get off work, he also provides the best accommodation conditions.
If you are not happy living there, don’t expect your employees to be happy at work.
Human nature is actually very simple. If the boss truly considers the employees, the employees will definitely think for them in return.
Only in this way can a good chain reaction be formed.
He set these standards, but Gao Hu was responsible for their implementation.
He personally invested two million yuan in this first store, and Gao Hu held 25%.
In the early stages, we also need to do decoration, study the tastes of Beijing residents, and deal with a series of training, procurement channels and other issues.
He won't take care of these things and will assign specific tasks to specific people.
We will continue to make improvements only after the business opens.
…
The other side.
His wife, Michelle Song, went to the Second Ring Road to look after the store, and he wanted to go with her.
It is worth mentioning that the amount of money wealthy women spend on beauty is absolutely a bottomless pit.
This is how the huge profits in this industry come about, so as long as the customer source problem can be solved.
She is still very confident.
The second beauty salon will still adopt the model of a high-end club, with an estimated investment of six to eight million yuan.
The overall area will be maintained between 600 and 1,000 square meters.
In fact, the room used for actual service does not need to be that big. More space is provided for these wealthy women to have fun and chat.
For example, you can come here to drink coffee, listen to piano performances, or watch celebrity performances.
Anyway, we should try our best to satisfy these women's extravagant desires.
This kind of store sells items as small as a piece of toilet paper and as large as a chandelier on the wall.
All of them must use high-end brands.
Song Yanxi has done her best.
It is impossible for high-end beauty to follow the same model of high quality and low price as Feiyangyang, because it is very simple.
In the eyes of a rich woman, if you don't kill her, she will think that your thing is ineffective.
Not worthy of her level.
Given this high-end consumption mentality, it is easy to understand why something that costs one thousand yuan is sold for one hundred thousand yuan.
Chen Pingsheng must run the beauty salon well, mainly because the profits are too huge.
The gross profit margin is as high as over 90%. Just imagine how exaggerated this is.
Compared to Fei Yangyang, he regards Shui Yunjian as a long-term money-making venture.
So, he just accompanied his wife and worked hard together.
The salary he offers is extremely high. A senior beautician can get a minimum of 12,000 yuan.
An A-level beautician who can sell on her own can earn a minimum of 18,000 yuan.
The consultants responsible for customer files and sales have a minimum salary of more than 20,000.
As for big store managers like Zhou Chun, it goes without saying that their annual salary is between 300,000 and 500,000.
Then add 10% to 15% of dividend stocks.
The prerequisite is that she has to bring her own team.
It is absolutely wishful thinking to expect to get his salary alone.
A good store manager will generally have a large number of employees following him.
If no one pursues him and he can't even lead a team, then he will undoubtedly not be a good store manager.
His criteria for judgment have always been so simple and crude.
Only high income can attract high-level talents.
The profit in the beauty industry is so high. If you pay your employees a few thousand more in salary, are you still a human being?
This time, Chen Pingsheng plans to open Shuiyunjian in the China World Trade Center.
Anyway, there are a lot of rich people here, and his own Tengying Entertainment is also here.
Of course, the competition is also fierce.
High-end beauty will definitely not compete with those small roadside beauty salons.
Its opponents only exist in private spaces.
That is to say, it attracts those extravagant women who don’t look at prices when shopping and can easily pack up an entire store.
(End of this chapter)
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