"Dad, my big CEO is going shopping. Is it okay to bring some extra staff with him?"
"As long as you like it."
After a while, Erpi Ya called seven or eight people who were responsible for carrying bags over.
Counting the days, she hasn't been out shopping for a long time, at least a year if not a year and a half.
But she was really upset.
She also knew that her father would arrange some strange activities for her during the summer vacation.
I might as well make arrangements for myself before he opens his mouth.
As for what to buy this time, she had no idea, as there were so many young ladies at IFC.
As the second young lady, her parade around the streets must be grand.
"Dad, is it okay for me to buy some clothes for my employees?"
"As long as you like."
"Come on, come on, take your pick. Don't look at the price or the style. Just pack up all the colors you like."
Erpiya has her hands behind her back, and her temperament as a little domineering president is perfect.
As for her sister Chen Anan, she also looked around casually.
"Dad, you really don't have any plans for summer vacation?"
"Not this year, but both of you are tasked with running your own companies. I've already told your mom that I'll give you 500 million every year to start your own business. You have to seize the opportunity."
Okay... Chen Anan nodded happily. It was almost the third year of junior high school. Whether she could be admitted to the best high school in Shanghai depended entirely on her family's arrangements.
No…it’s all thanks to this year’s hard work.
In her spare time, she also has to consider how to start her own business and make money.
The family walked from the first floor to the sixth floor, and then from the sixth floor back to the first floor.
After the meal, everyone went about their own business.
Erpi Ya is still the same as before. The second lady must have a car whenever she goes out.
Those who don’t know call it a show, and those who know it are just pure cowardice.
In her own words, what if a car rushed out from the left and another car rushed out from the right.
What if she doesn't have some protection?
Only when you have protection in front, behind, left and right can you travel truly safely.
As she got older, she no longer liked the little bit of heroism she used to have.
Instead, he likes to exude some domineering aura.
When he goes out, he rides a customized version of the Land Rover Range Rover Royal One, which is unparalleled in its dominance.
Not to mention that there are few cars that can compete with it at the same price, even the Rolls-Royce Cullinan is not as popular as it among the wealthy circle.
Many Cullinans are sold to internet celebrities, but the top-of-the-line Range Rover Royale is the standard for the wealthy.
Her dad only likes to drive this car now.
After returning to the headquarters of Dadada, the employees still like to go shopping with her.
Even a little bit that shows through the cracks between her fingernails would be enough for them to spend for several years.
After Dadada transformed into an internet celebrity commercial company, it experienced some initial twists and turns, and has now become synonymous with Dadada snacks.
Everything is described as big, without considering practicality at all.
After Erpi Ya sat in his chief executive chair, he used a stool as a supplement because he was not tall enough, and just moved it a little higher.
She knocked on the long Huanghuali wood desk specially customized by the group and said:
"You all heard today that my sister is planning to start her own business and is still asking my dad for 500 million in allowance every year. This is the mortal enemy of our company. It concerns the future inheritance of a trillion-dollar fortune. Taking down my sister has become a constant topic of discussion in our company. Tell me, how can we take down my sister?"
To her, making money is a game.
It is completely different from how most people support their families. Since making money is just a game, she will use this game to defeat her own sister.
She doesn't need to prove anything to her dad, and she doesn't need to be stupid enough to prove that she is better than her dad.
Some rich second-generations start implementing drastic reforms as soon as they take over the company.
The core slogan is to demonstrate one's own value, just like when a daughter took over a famous domestic automobile company.
Anyone who knows a little about the situation will know what's going on.
I’m not afraid that the second generation of rich people likes to make money, but I’m afraid that they are self-righteous and want to prove themselves all day long.
Erpi Ya likes to make money, she simply likes this kind of money-making game.
She spends money much faster than she earns it. Zhang Qi, who was standing by, said:
"Second Princess, although the eldest lady has earned 500 million now, she still has no experience in making money. She's not even sure what to do. It seems that we don't need to treat the eldest lady as a rival, right?"
"You're so smart, but you can be so stupid sometimes."
Erpi Ya is only eight years old. She calls anyone she is upset with a fool. She doesn't know any more swear words.
"Do you think my sister needs experience to start a business? Look at the cheongsam brand my aunt-in-law started. As soon as she shared an idea, my mom bought her a headquarters and hired Liu Yifei and Yang Mi as spokespeople. It's also been all over short videos, and it's already valued at 20 to 30 billion.
"Let me tell you, if my sister comes up with a good idea, it will immediately flourish all over the country. Do you think she's the same as you, working like a beast every day just to start a business?"
I have to say that what she said makes a lot of sense.
Zhang Qi was called a fool, but he didn't have any other thoughts. The second princess would pick a few people to call fools every day.
Everyone in the company is used to it.
As for the eldest lady's entrepreneurial problem, it seems to be true.
Chen Qi, the second princess's aunt, made her cheongsam brand the best in Shanghai in less than a year.
She can be seen at all the major socialite gathering places. You can imagine how capable Chen Qi is.
That's definitely not the case. She has always been the type of person who works for three days and rests for two days.
Idle around all day long.
When you want to do something serious, it's done in a snap.
From this we can see how easy it is for these top first and second generation people to start their own businesses.
"Second Princess, are you saying that if the eldest lady has a good idea, she can immediately surpass our big company?"
"Of course, what else do you think?"
Erpi Ya said, "If my sister had been able to do well before college, she would have definitely inherited the Tengchao Business Management business in advance."
Tengchao Commercial Management has a fixed annual rent of 3.5 billion.
With business assets of up to RMB 120 billion, it is a super asset management company registered overseas and located in Hong Kong that no one can snatch away.
Let’s put it this way, as long as there is no mushroom cloud falling from the sky, this company’s annual revenue will be stable.
There will be no risk, and this company will most likely be inherited by her sister in the future.
Erpi Ya wants it too.
With over 3 billion in rental income every year, she can live carefree until she is in her seventies or eighties.
"So what are we going to do?"
"Of course, it's to come up with even greater ideas. You guys aren't going to surpass my sister just by selling snacks and milk tea, are you?"
Although he was very young, Erpi Ya was fooled by Dapi Wa to grow up.
She was often rubbed on the ground with her fists, but she would never look down on her own sister.
We must win this one no matter what.
Dadada snacks are very popular on the Internet nowadays and are a super celebrity snack brand.
Their family also has a fast-growing snack company that is listed on the stock market and is doing very well, with a market value of over 30 billion.
Her snacks can only be considered a niche item and do not conform to the public's ideas.
Erpi Ya herself understood this, but she still wanted to spend more than 100 million to open DaDaDa snacks stores on all the streets of Shanghai, and then open a few symbolic stores in other cities.
This super niche internet celebrity snack can’t become too big.
If she didn't have the snacks at home, she would definitely rush into the snack race without hesitation.
With the snacks at home to run on, she had no choice but to choose another track.
Selling big shoes, one pair of shoes half a meter long?
This doesn't seem to work either.
Selling big skirts that can cover four or five people doesn’t seem to work either.
After much thought, this huge company of theirs must undergo transformation.
If her sister hadn't gotten involved, she would have just leisurely prepared a big snack and played with it.
I don’t care how much money I make, I just want to be happy.
With my sister's involvement, things are completely different. There's competition now!
She must choose a big track first, otherwise how can she surpass her sister?
Big track, big track.
What will the current big track be?
Her dad definitely wouldn't let them play short videos.
First of all, they have two super large short video companies, and Tencent Media has a market value of over 300 billion.
The market value of Xinteng Live is also hovering around 50 billion.
If she goes into the short video field, not to mention making money, it will inevitably cause quite a stir.
I was totally clueless for a moment.
Not only was she at a loss, but Chen Anan was also at a loss with the 500 million yuan given by her family.
In the current situation, it seems that nothing can be done. Except for Haidilao, few of the catering giants in the past dare to say that they are doing well.
The hotel industry, tourism economy, etc. are all in a slump.
Although she has no shortage of money or industry resources, she still needs a lot of ideas if she wants to use these things to make money.
In fact, she just lacks good ideas.
Anle Fund transformed into Anle Investment Group, and the core staff were still Shen Youwei and Zhao Yingying, who had grown up with her.
Shen Youwei started taking care of herself when she was in Hong Kong, and now she has been helping her manage the Anle Fund in Shanghai.
In the past, I just thought about how to spend money well, but now I also have to think about how to make money.
There is an essential difference between saying it or not.
There are roughly two ways for Chen Anan to make money. One is investing, and the other is starting his own physical business.
Whether it is investing or starting a business, her family will not give her any advice, let alone tell her which stocks will rise and which stocks will not move.
She will only replenish the resources she needs when she needs them.
This is actually normal, as the second generation of rich people are not the ones who learn to endure hardships.
They will not accept the grassroots culture that believes that suffering is a blessing.
They have their own circle, and this circle naturally has its own culture
Rationally and intelligently mobilizing their own corporate resources is a lesson they must learn.
It is also a very crucial lesson.
Another point is that they do everything by themselves, which is also not part of the culture of their circle.
Any big boss who is advertised online as doing everything by himself is basically a phenomenon that others want the lower-level people to see.
In fact, once a company becomes big, it is impossible for it to do everything by itself.
To a certain extent, doing things yourself means not being able to distinguish the importance of things.
This is totally inconsistent with the nature of a good entrepreneur.
Chen Anan has been influenced by many things since she was a child. Although she did not deliberately learn many things, she still knows a lot.
It is far beyond the reach of ordinary people.
He tapped the table, tilted his head and thought seriously.
Not only did she think about it herself, she also mobilized Shen Youwei and the others to think about it together.
"An An, your father gives you 500 million every year. Does he ask you to achieve any goals?"
"No, there's no purpose for this little money. He just wants to train me."
Well...spending 500 million yuan a year to train the eldest daughter at home is indeed not something that ordinary people can do.
Only An An's father has this ability.
"Do you have any good ideas? Please think of them for me."
Shen Youwei thought for a moment and said, "An An, why don't we do the red wine business? This is a highly profitable industry. If that doesn't work, white wine will also work."
The price of alcohol is very opaque, and the outside world has no idea about the cost.
For example, Moutai can be sold for over a thousand or even several thousand.
If you want to say how good it tastes, that’s not necessarily the case. It’s all part of the gift-giving culture.
Those who buy Moutai don’t drink it, and those who drink Moutai don’t need to buy it. Just understand this sentence.
Her father has a warehouse of top-grade Maotai liquor, all of which are of a certain age.
Besides, her father never spent any money on alcohol; it was usually given to him by others.
During the Chinese New Year and other festivals, special cigarettes, alcohol and other items would be sent to her home.
The red wine seems to be quite good indeed.
As for red wine, people who drink it generally have a bit of a bourgeois culture. Compared with white wine, it obviously does not have such a large market.
At least in China, liquor and beer still dominate the market.
Chen Anan naturally understood that this was a highly profitable industry, but she didn't know much about it, and her family didn't run this business.
"My dad doesn't even touch the liquor business, so I'm afraid it would be difficult for me to do it."
"It should be okay. Look at your aunt's cheongsam brand. It's been thriving in less than a year. If you start a wine business yourself, your mother will definitely support you."
I don’t know whether she will be strongly supported, but there is no doubt that she will be able to obtain a lot of resources from the group.
The wine business is complex and simple at the same time.
The core is to do a good job in brand marketing and channels.
In comparison, the taste of red wine is secondary.
Many celebrities are involved in this business, and red wine is very popular in both Shanghai and Hong Kong.
So Shen Youwei is more clear about it.
The red wine in Hong Kong is also called champagne. The scene in movies where people open a bottle of champagne to celebrate is often referring to red wine.
The expensive ones can sell for millions of dollars a bottle, which, like watches, requires a brand culture with a long history.
There are also cheap wines ranging from a few dozen to over a hundred yuan, but the general price of red wine ranges from a thousand to ten thousand yuan.
Chen Anan couldn't make up her mind for a while, so she had to go back and ask her mother.
Her mother, Michelle Song, quite likes drinking red wine and also knows about it.
(End of this chapter)
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