After the Longteng S900 was launched.
Putting aside the rhetoric and marketing that buying it is patriotic, it wants others to spend more than one million to buy a domestically produced new energy vehicle.
Only when customers truly like our products in terms of safety, driving, technology, and brand power can we achieve success.
In a very simple sentence, you can beat BBA with special marketing in China, but that’s nonsense when you do it abroad.
If they want to gain a foothold and let customers choose their Longteng S900 among millions of cars, they must truly satisfy their users.
This is also the main reason why Chen Pingsheng refused the marketing department to initiate patriotic marketing, because this kind of marketing can easily lead the company astray.
It even causes disgust among most people.
Since Wolf Warrior 2, many companies have tried to use the label of patriotic marketing.
Linking everything to patriotism is indeed a double-edged sword.
The simplest explanation is that the cost of buying an imported car, from tariffs to import consumption tax, is definitely higher than buying a domestic new energy vehicle.
From a monetary perspective, the difference between the two is actually not that big.
If we understand it from another perspective, when Santana was first introduced into China, the pricing standard given by overseas manufacturers was approximately 80,000 to 90,000 yuan per unit.
It was finally sold for more than 200,000 yuan.
The price difference is mainly used to protect the country's newly emerging automobile industry, including domestically produced automobile brands.
According to the quality standards of Santana in the 1990s, it would be sold for 80,000.
All domestic automobile manufacturers will have no room for survival, and consumers will choose Santana with their eyes closed.
This price protection policy lasted for at least twenty years.
Not only cars are protected, but electrical appliances and other electronic products are also protected.
This is also the special method used above to provide sufficient living space for the domestic electronics industry that has just started.
Today, this protection is also used on new energy vehicles.
Canceling purchase fees and providing various subsidies are obvious forms of protection.
At this point, the flagship products they have created over the years still need to be sold with patriotism.
That can only prove... a serious failure.
On the first day of the Longteng S900 launch conference, the order volume was undoubtedly very encouraging.
In just less than two hours, the initial order reached 20,000 units.
This type of ordering is also part of the company's marketing promotion, which is to create the effect of a big sale.
The actual situation is that you pay a deposit of 10,000 yuan and can get it back later.
If he wanted to, let alone 20,000 orders in an hour, even a million orders would be easy.
Orders and sales volume are two completely different things.
Whenever electronic products focus too much on marketing, they create a sense of deception.
There is no doubt that many new energy vehicles in China are doing this.
The various tests have no bottom line and even crush the IQ of ordinary people.
Although Chen Pingsheng also hopes that the Longteng S900 will sell well, he hopes more that it will rely purely on word of mouth and customer preference.
Only in this way can they go abroad and sell Tengfei cars to the world.
Just like when opening a factory abroad, you can no longer rely on low labor costs to reduce product costs and create a price advantage.
Anyone who attempts to do so will face reports from the union.
Once verified, the fine will be so easy that you will doubt your life.
As long as they go overseas, they cannot engage in any exaggerated false propaganda.
Advertising laws are no joke.
To put it bluntly, a truly good product does not need too much marketing.
If Tengfei Auto only sells well in the country, its market value will never exceed 100 billion US dollars.
That wasn't a big success for him at all.
The days passed slowly, and in the blink of an eye it was mid-July.
Chen Pingsheng has been paying close attention to the sales of Longteng S900. In the past half month, the sales volume has reached more than 700 units.
This is quite good for a high-end pure electric model of a million-level luxury car.
You should know that Maybach’s total sales last year were only 15,000 units.
Rolls-Royce sold 5,586 units. The higher the price, the lower the sales volume will definitely be.
This is a normal phenomenon. After all, when the price reaches a certain level, the potential customer base will definitely become smaller and smaller.
The most mainstream sales price of domestic cars is still in the price range of 120,000 to 180,000 yuan.
This is why Accord is the ceiling for ordinary people, and its price is just stuck in the range of 200,000.
As for those owners of BMW 3 Series, Audi 4 Series, and Mercedes-Benz C-Class.
Most of them are not as financially well-off as Accord owners, and are even far less so.
These cars are face-saving cars to a certain extent, but for car owners who really know the business, if they have 300,000 yuan, they would rather buy a Toyota or Volkswagen than an entry-level BBA.
The mainstream models of new energy vehicles produced by domestic manufacturers are priced between 200,000 and 350,000 yuan.
There is certainly room for further decline in the future.
Cars in the price range of 100,000 to 150,000 yuan are the mainstream consumer models with the largest domestic user base.
Tengfei New Energy has also been advancing into that sector, hoping to truly capture the mainstream models at this price point.
Companies need to control marketing, management and production costs at a very good level.
At present, they are also the new energy manufacturer with the greatest ability to win the mainstream models at that price range.
The Longteng S900 is positioned as a high-end model. High-end models have low sales and are often not very profitable.
But its significance is self-evident. The new low-priced model that Tengfei New Energy is now testing is the Tengfei Z5.
An urban SUV model priced between 150,000 and 200,000 yuan.
Also being tested is the Tengfei D6, an extended-range coupe priced between 120,000 and 160,000 yuan.
These two models will be the main sales models in the future and are the perfect embodiment of their production capabilities across the entire industry chain.
It can be said that he now has all the qualifications to produce at continuously lower prices.
This is entirely due to the creation of Tengfei New Energy's entire industrial chain.
It can continuously reduce the sales price without reducing the quality of the car.
This in itself is an extremely excellent performance.
It can be said that by 2023, Tengfei New Energy will no longer need him to pay money to subsidize R&D investment.
Tengfei's pure electric models even have the potential to keep the price below 120,000 yuan, with a full-charge range of 600 kilometers.
This is undoubtedly an extremely exaggerated technological breakthrough.
It also means that their sales can still usher in explosive growth.
The surge in sales has resulted in further cost reductions.
By that time, Tengfei New Energy will be completely successful.
They all have very good competitiveness overseas, so it would be a lie to say that we don’t have expectations.
Chen Pingsheng turned off his computer and prepared to go and take a look at the investment company opened by Chang Fu.
After losing a lot of money in stock trading, this guy started investing again.
Whether it succeeds or not is another matter, but it’s true that there’s not much to do all day long.
He still made use of his expertise and invested most of his money in the short video field.
With his connections and resources in this field, even if he doesn't make a lot of money, it will definitely be much better than what he did before.
…
Chang Fu set up a small headquarters in Lujiazui as his investment base.
He also has his own investment standards, and only invests in those recommended by friends or people his friends know.
As for those who have no connections at all, he will not receive them and will not waste his time on those ordinary people.
This is quite different in essence from the Dream Fund he runs.
Chen Pingsheng came alone without notifying anyone. Chang Fu hired two secretaries for himself.
One is a campus beauty who just graduated from college, and the other was recommended by an acquaintance.
She is also beautiful, but she showed some cleavage at work, which doesn't look serious at all.
"Old Chang, you want to let yourself go now that Yang Qian is not home, right?"
Chang Fu was indeed a little hesitant on this issue, but there was nothing he could do about it.
At his age, he has long been financially independent and no longer has many aspirations in his career.
He can't reach power or anything like that, and apart from young and beautiful girls who can excite him, there is really nothing else.
"Old Chen, you can't tell my wife about this. I'm actually very principled. I'd rather spend money than bring it home, and I certainly won't let my wife know."
Chang Fu is much smarter than Gao Hu. He does gamble, but his way of doing so is the same as many other wealthy people.
The red flag at home must never fall, and as for the little flower outside, you can spend a few million to replace it after a while.
He promised not to let them cause trouble to his wife. Before the conversation, he told her clearly that he had a wife and was willing to be her obedient mistress, and he would give her money.
If you don't want to cause any trouble, then just leave.
"If your wife knew about this, there would be a huge fight."
"You're wrong. My wife knows a little bit about it, as long as it's not excessive."
Chang Fu chuckled: "She is now abroad for most of the year. I can't possibly go to a foot massage parlor to solve it. It's better to spend a few million on a small secretary regularly."
A very realistic thing is that beautiful women are scarce only in the circle of ordinary people.
It's very common in their circle, and countless young women are trying their best to get in.
"You raised both of these?"
"No, I don't have that much energy. I cared about that girl who just graduated from college. After she came to work here, I cared about her twice and then explained everything to her."
Chen Pingsheng drank a sip of tea and was too lazy to ask more questions about such things. Beauty is tempting, and men always like eighteen-year-old girls.
He didn't know what to say, so when he left, Chang Fu took the girl to have a meal with him.
Girls nowadays are actually very open-minded and will work with a boss for half a year or a year.
You have millions in your hands. If you go to the street and hold women's hands for interviews, they will definitely tell you with disdain, who are you looking down on?
If the opportunity really comes to you, you don't need to say much, because reality will make more than 90% of women bow their heads.
It’s the same for female celebrities in the entertainment industry. If they want to become famous, they have to give something.
Some people give more, some give less.
Chang Fu offered the girl a price of one million per month, to be her secretary when there was work to do and to be her assistant when there was nothing to do.
This guy really doesn't want to advance in his career.
He went to Gao Hu again, and found that this guy was the same as before, changing girlfriends every few days.
He is just smarter now than before, and the girlfriends he has changed are basically internet celebrities.
No one will bother him, and he won't bother others. They just get together to have fun.
A pretty normal relationship between a man and a woman.
When he got home, Erpi Ya was also at home. It was rare for this little girl to honestly ask her mother for advice on some business matters.
She looks like she has grown up, but in fact she just wants to borrow a few smart people from her mother.
Her sister is now working in VR, and she has set her sights on pre-prepared meals.
This thing is not healthy at all, it just satisfies the most basic desire of filling the stomach.
But it is undoubtedly another hot spot now.
Not only can ordinary people buy a large number of pre-prepared meals in supermarkets, but restaurants can also make pre-prepared meals.
The advantage is that it is convenient and saves time. Just throw it in the pot and heat it up.
The downside is that it is not as healthy as fresh vegetables.
Now many large companies have started to arrange this area, and Erpi Ya is also doing it.
She also did some basic market research before deciding to do this.
There is no problem with the direction of entrepreneurship. People with backgrounds like theirs are obviously better than ordinary people in choosing the direction of entrepreneurship.
Basically everyone will try to catch the trend, but I don’t know whether they can do it well.
"Dad, you're back?"
Erpi Ya is still a little chubby. She is about to enter the fifth grade. Although she is not as naughty as before, she still holds fan meetings all the time.
But…not much has changed.
"What? Do you really want me to come back later or something?"
"How can that be, Dad?"
Erpi Ya raised his chubby face and said, "I was just talking to my mom and asked her to lend me two smart people who are even smarter than my dad to work in my company."
"That's a good idea. You should learn to control those smart people."
Chen Pingsheng pinched her cheek and said, "You better be more serious this time. If you lose another two or three hundred million yuan from your family, your reputation as a genius will be gone."
"I'm not going to let it go."
Erpi Ya is quite competitive. It's okay to fail once, but can he fail two or three times?
Then her great title of the extremely intelligent and talented second princess would be gone.
This time she really put in enough effort to interfere with the cooking.
The big brat and the second brat at home are already pretty worry-free, the only one who is not worry-free is the mistress Chen Lu.
This little guy is really determined to be Su Xiaoxi's bootlicker.
Song Yanxi called him over to solve the problem, and the mistress Chen Lu brought Su Xiaoxi to his house to beg him again.
"Pingsheng, isn't this too much for the Su family? How can they take advantage of a five-year-old boy?"
"How many days has Xiao San been crying to you?"
"It's been at least three or four days!"
The Su family’s problems have become increasingly serious. If they cannot come up with tens of billions of funds to repay bank loans, bankruptcy is a foregone conclusion.
From now on, Su Xiaoxi is no longer qualified to be Chen Lu's classmate.
"Humph... How can we let him act so recklessly at such a young age? The Su family won't lend a penny. This Su Xiaoxi should find a way to transfer directly."
Chen Pingsheng has never cared much about such matters, and he had even made suggestions to the Su family before.
We could even give them money to help them deal with the land they have, but unfortunately, they themselves lack the determination.
They were still waiting for the higher-ups to relax their policies and rescue them, but this is what happened in the end.
The house cannot be sold and the bank loan cannot be repaid.
Debts from all aspects became the last straw that broke the camel's back.
(End of this chapter)
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