Chapter 670: A pragmatic approach to car manufacturing



After Chen Pingsheng called Lao Wang, he found out that he still disagreed.

Lao Wang is still striving for the final step of going public. He is actually very clear that Lao Wang's family has obviously offended a big shot.

This is what led to the twists and turns. Things in the business world are hard to describe. When things are going well, everything goes smoothly.

If you lose your glory, there will be a lot of people who will take advantage of your misfortune.

If he encountered such a situation, he would definitely go outside immediately.

So much money invested overseas is not in vain. It is both a way to make money and a way to exit.

Of course, the reason why the Wang family encountered such a situation was mainly because the family’s debt was indeed a little too much.

In the past, we relied on bank loans to continuously expand. Once there was a problem with the loan, we could easily lose half our lives.

In the domestic real estate industry, apart from state-owned capital, there are probably two most respectable private individuals.

One is Li from Hong Kong who decisively sold off his assets in 2015, and the other is Pan Shiyi who also sold off his mainland assets in 2015.

These two were the most decisive and left at the most appropriate time, but the others were not so good.

As for Chen Pingsheng himself, he sold most of his family properties in 16 and 17.

What remains are commercial properties that collect rent from their own homes.

He also made a lot of money from real estate investment, mainly because he started early enough. If he had been two or three years later, it would not have been a problem of making money.

But there is no demand for it.

"Secretary Tang, how should I invest my 100 billion yuan?"

Tang Jing was confused. This was a question she could answer. She didn't even have a small goal of 100 million.

"Boss, I think you'll still invest in the AI ​​industry, right?"

"You're right. I do plan to increase my investment in the AI ​​sector."

Chen Pingsheng opened his computer and took a look. Nvidia was still stuck at over 300 billion US dollars and had not moved much.

As for Tesla, it also dropped to more than 600 billion US dollars.

It seems that he can't find a suitable investment channel for the time being. If he increases his holdings in Nvidia, it seems a bit too much.

It would be fine if the price goes up, but if it doesn't he will suffer a huge loss.

He currently personally owns 5% of Nvidia shares.

After some hesitation, he added another $3 billion to his holdings, which is almost a 1% increase.

In addition, another 70 billion yuan was invested in Google, which is equivalent to a 1% stake.

The biggest advantage of investing in such large stocks is stability, long-term bullishness, and short-term stability.

What he wants now is a long-term bullish outlook, as Google’s market value has exceeded one trillion US dollars.

It would take 70 billion to get back about 1% of the shares.

If this happened in the domestic stock market, it would easily cause several stocks to surge more than five times.

He can definitely make money as a banker, but he just felt a little unscrupulous when he withdrew.

A large number of retail investors are needed to pay for this. To put it simply, if he makes this money in China, there will be at least hundreds of thousands or even millions of retail investors to pay for it.

Many domestic market makers do this, treating retail investors as leeks to be harvested.

Chen Pingsheng would never do such a thing, and there is absolutely no need for him to do so.

Therefore, his large-scale funds will not be invested domestically at all.

Just use a little money to play the domestic stock market.

He didn't have much use for the remaining 10 billion yuan.

They planned to use the money to build a Tengying villa district, with more than 200 villas, which was not enough for the executives of Tengying Group to divide.

Time passed slowly, and it was mid-August when news broke that Tengde Times had officially gone public.

It still caused a stir in the domestic market. You know, when he first acquired the factory, it was only worth less than 10 billion yuan.

Seven years later, the market value of this factory has reached 300 billion yuan, which has undoubtedly become another investment myth in the new energy era.

Especially over the years, Tengfei New Energy has always insisted on not exaggerating its publicity, speaking with facts, and letting customer word of mouth ferment.

There is a saying that goes, it’s not about how well they do, but that their opponents are collectively destroying themselves.

Use practical actions to constantly highlight their great decisions.

Since the earliest support for the new energy industry in the country, there have been all kinds of preferential policies and subsidy measures.

Some people are so smart that they transfer money from one hand to the other and simply run empty trucks to get subsidies from the higher authorities.

There are some who are even more amazing, making cars with PPT, which are praised all over the Internet, but become a joke offline.

Some are even outrageous. Even at the launch conference, the founder of the car didn't know how to open the door.

It's a cosmic joke.

There are even some bosses who brag online every day that they are better than Tesla.

Their market value of 4 trillion yuan is there. If the market value cannot prove anything, global sales and user choices can't be wrong, right?

The exaggerated publicity and empty talk have made Tengfei New Energy, which has been focusing on R&D and low-key production, extremely popular.

The most popular department among users is the logistics department managed by Chen Pingsheng himself.

How to describe his logistics department?

We will never avoid any problems. Users can complain online as long as they are not arranged by our competitors.

If we can’t even make normal complaints online, there will be a lot less negative news.

But it will also make some potential high-awareness customers feel that it is really outrageous.

They will solve normal customer problems as soon as possible.

Of course, there have been some problems after selling for so many years.

No car company can guarantee that its cars will not be involved in any traffic accidents.

One time, a customer actually hit someone while using their smart driving.

Although there were reasons for the incident, such as someone else on a motorcycle rushing too fast, they still lost more than five million yuan.

Others have given their cars to the smart driving systems developed by them, so if something goes wrong it must be their fault.

The user received a new car as compensation, and the person who was killed in the accident received five million in cash as compensation.

Whenever life is involved, Tengfei New Energy's minimum compensation standard starts at three million.

If you are the breadwinner of the family, it would basically be five million, which is enough to ensure a normal life for the whole family in the next life.

Their open and aboveboard solution also sparked a lot of doubt online about the safety of smart driving.

It is much better than those car companies that immediately revoke their car logos after an accident.

Build cars with care and ensure the rights of customers, and word of mouth will naturally emerge among customers over time.

There's really not much business skill involved here.

Chen Pingsheng has never thought that he is that smart. On the contrary, there are too many smart people in this industry.

Many of them also like to rub the users' IQ on the ground.

For example, some car companies conducted tests in which a tricycle completely defeated a Rolls-Royce Phantom.

It's nothing more than a bit of self-righteous cleverness.

It's like a tricycle asking, do you only have three wheels?

Rolls-Royce says no.

Okay, then I win.

Such tests not only fail to bring good reputation to the company, but also make users feel insulted.

It can only be said that in the era of short videos, users' awareness has reached an unprecedented level.

It is definitely not the case that you can fool people by just using the advertising slogans of two companies in the 1990s.

Tengfei New Energy has replaced several general managers of its marketing department.

Some people even exaggerate and say they can sell straw for the price of gold.

Some people even directly said that they could transform Tengfei New Energy into a high-end brand within a year.

You ask him how to do it, and he spends an hour teaching you about brand positioning and brand marketing, but he never talks about car quality.

The biggest characteristic of this kind of people is that they engage in marketing and brainwash customers through advertising.

Even if you build an ordinary car, he dares to call it the best in history.

Because he couldn't find a suitable general manager for the marketing department, he simply took charge of the entire external publicity of Tengfei New Energy himself.

This has also led to Tengfei New Energy always adhering to a low-key and pragmatic car-making style over the years.

No exaggeration, no false propaganda.

This actually has a lot to do with his personal wealth. To put it bluntly, he has a trillion-dollar fortune and is just making a car. There is no need to use advertising slogans to trick you into buying it.

How much money can you make from this?

What if you secretly curse him after buying it? He thinks it’s not worth it.

He just wants to build good cars. The quality is there. If you like it, buy it. If you don’t like it, look somewhere else. Anyway, he will not use any false marketing to make users make impulse purchases.

A car is an ordinary family's means of transportation for several years, so it is not something to be taken lightly.

No fraud is allowed.

(End of this chapter)

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