Anyway, Feiyangyang has been delisted now, so it would be better to split it into regions, and then introduce local internet celebrities to buy shares in the regions. They can invest and become the investment bosses of Feiyangyang's small regions.
While redirecting traffic to it, create a more novel Internet celebrity store.
It must be said that this is indeed the best solution to quickly resolve Feiyangyang’s long-term losses.
With the investment of big internet celebrities, it was once a giant in the catering industry, which also helped their internet celebrity status to a certain extent.
In a short period of time, Zhang Wanyi received more than 1.5 billion yuan in investment from hundreds of big internet celebrities.
The internet is flooded with videos of Feiyangyang, a celebrity who promotes products.
This is the method.
This solved a small problem for him. In addition, he also started planning to buy Bobo Milk Tea with Lujiao Coffee.
It is far better to run three large groups than to run ten small companies.
Moreover, the risk resistance of large groups is simply not comparable to that of small businesses.
Just look at Tengyou Media now and you will know.
In late December, after Chen Pingsheng initially completed the integration of Tengying Entertainment and Tengyou Media, he asked Yang Qian to return from Hong Kong.
It plans to use Lujiao Coffee to acquire Bobo Milk Tea. The competition in the milk tea industry in recent years can only be described as crazy.
There are often seven or eight milk tea shops on a street, and they are lined up in a row.
Lujiao Coffee started early and entered the global market, with a market value of over 12 billion US dollars.
There are two biggest benefits to using it to acquire Bobo Milk Tea.
Many regions can quickly complete their expansion without opening more stores. They only need to separate half of the Bobo milk tea stores to operate Lujiao coffee.
Most of Lujiao Coffee’s orders are for takeout, so a certain degree of merger between the two stores will not have much impact at all.
Chen Pingsheng also hopes to quickly resolve the problems of some of his traditional listed companies through industrial mergers and restructuring.
I don't aim to drive the stock market up very high, but at least running two large groups is better than spreading my attention across seven or eight listed companies.
His future focus is still on the technology sector, and these traditional listed companies must be properly arranged.
After a series of reorganizations, he personally cashed out 11 billion from Tencent Entertainment and Feiyangyang.
Early investors like him all cashed out their few remaining shares from these two restructurings.
This is the obvious benefit.
If Douyin Group cannot go public in the next two years, he will sell his 3% of Douyin shares to Tencent Media.
This is of great significance to Tengyou Media and is far more than just a financial investment.
This means that it will have a certain say in the platform and will be one of the top ten shareholders of the country's largest short video platform.
As long as this news comes out, it is very likely that Tengyou Media’s stock price will exceed 500 billion in the future.
To put it bluntly, he no longer needs those small listed companies. If the market value does not exceed 100 billion, they are simply meaningless to him.
The latest valuation of TikTok Group is 300 billion US dollars, and the 3% stake in his hands is definitely a hot commodity.
It is not easy for Tengyou Media to raise 9 billion US dollars to acquire the shares in his hands.
You need to successfully consume the current Feiyangyang and Tengying Entertainment.
When a company reaches a certain stage, if it wants to expand, it no longer has to explore step by step on its own, but instead directly looks for suitable acquisition targets among listed companies, including unicorns.
Getting it done in one step is much better than slowly opening a store and looking for people.
This is the case with Tengyou Media now, and the same is true for Lujiao Coffee’s direct merger with Bobo Milk Tea.
…
End of December.
Most of the senior executives of Tencent Video Group gathered at Kingsoft headquarters for a meeting.
The only theme of this meeting was that he personally spent 72 billion to acquire 60% of Wanda Commercial Management's shares.
In addition, several other major traditional industries are undergoing mergers, and the remaining projects that want to go public will be directly packaged and acquired by existing listed companies, which is also an alternative way to quickly cash out.
If we talk about the biggest changes in the stock market since the beginning of this year, there are two main points. Technology stocks are clearly on the rise.
This is inseparable from the country's support, including core policies.
In addition, it is much more difficult for traditional sectors, especially those companies with relatively small profits, to go public than before.
Another point is that the authorities intend to clear out some junk stocks.
In view of these three points, some of the major projects invested by Dream Fund in the early days were also stuck before listing.
Let’s not talk about Tengyou. After acquiring Tengying Entertainment and Feiyangyang, it would take at least three or four months to digest them.
Other companies are different.
Snack Foods is relatively healthy and its stock price is good.
The snack food market has also been plagued by severe internal competition in recent years.
Many independent snack brands have emerged in various places, and many companies do not make money from selling snacks, but from franchise fees.
It has also invested in many related industries through financing earlier.
It is very difficult for these industries to be listed separately. The current solution is for Snack Run to directly acquire a series of related industries in which it has invested through additional issuance on the stock market.
In order to achieve the goal of rapid expansion, of course, there is a certain suspicion of insider trading, so the financial audit team is not responsible by them, but by the most professional financial audit team in Hong Kong.
Chen Pingsheng's goal was very clear. He wanted to quickly merge his small businesses into three independent and large groups.
Snack Run will be responsible for the expansion and mergers and acquisitions in the department store snack sector.
Lujiao Coffee is responsible for milk tea and anticipates the expansion of the industry, which also includes a series of beverage products they invested in early on, such as Yilu Water sold in supermarkets.
Tengyou Media merges entertainment, catering, clothing, short videos, department stores and other businesses.
As for his four super first-tier cities, he has his own Tenghui Department Store.
In the future, we also plan to independently merge other department store investments within the group.
This merger is not just about the project, but also includes the team and investment fund sectors.
Let’s put it this way, after the merger is completed, Snack Run will quickly reach the trillion-dollar level, and Lujiao Coffee will start at 20 billion US dollars.
He will officially own four large listed groups with a market value of over 100 billion yuan, namely Tengyou Media, Lujiao Coffee, Snack Run, and Tengde Times.
When Tengfei New Energy goes public in the future, its market capitalization will definitely not be less than 300 billion, plus Tengfei AI.
He alone will own at least six super-large unicorn groups.
Instead of a large number of small projects and a large number of listed companies of medium size as before.
This is not conducive to group management at all. Merging and concentrating these industries will be more helpful for companies to cope with future market risks.
In addition, the investment departments of all major groups will be merged into the Dream Fund.
Bring together all the scattered investment departments to create a top domestic investment fund.
The projects that Dream Fund will invest in in the future will mainly adopt two cash-out models.
One is to have his listed companies carry out a package acquisition, which is somewhat similar to a backdoor listing and can be even faster.
Another option is to go public independently, which will take at least four to five years.
It will be relatively slow, but the advantage is that the development prospects will be greater.
In fact, he has now reached a similar stage as Ali and the Big Penguin.
If you were to count exactly how many projects he has under his umbrella, you would find it impossible to count them all.
He himself didn't know exactly how many there were, he just combined the big ones above and then merged the smaller projects under them through mergers and acquisitions.
This will ensure that the strong will always be strong.
Due to the large-scale industrial merger, the company's personnel also underwent major adjustments.
First of all, Tengyou Media, which has the highest market value, is still headed by Zhang Wanyi as its president.
As for Bai Xin, she is still the president of Tengying Entertainment and also serves as the vice president of Tengyou Media.
The former president Feiyangyang was treated much worse than her. With Feiyangyang's size, it was impossible for him to serve as the vice president of Tengyou Media. He couldn't even get a seat on the board of directors.
He is just the concurrent head of the catering department of Tengyou Media.
The executive president of Tengyou Media is still Zhang Wanyi, and there are five vice presidents besides her.
There are eleven board members, including Tong Zelan and Shen Nanpeng who are far away overseas.
He also serves as the highest chairman there.
Unless there is a major resolution, he, as the chairman, basically won't interfere in too many things.
In addition, the same applies to Lujiao Coffee and Snack Kuaipao, both of which need to complete a new personnel structure.
But the Dream Fund is different. Its scale is already very large, especially after the completion of this merger, its cash flow has reached more than 30 billion in one fell swoop. It can be said that it has both money and people.
Its executive president fell to Chu Qiuyan, while Lin Qiunan continued to work there as the project manager.
After three years of illness, Chen Pingsheng discovered a major factor in the losses of traditional enterprises.
In addition to the poor market conditions, the more important problem is that his personal energy is too distracted.
They simply have no time to take care of so many listed companies, which leads to the problem of poor decision-making ability in some necessary matters.
This is a very normal problem in large enterprises, especially diversified enterprises.
Now, after a series of reorganizations, he only needs to manage a few large groups.
It will no longer be like before, where one company has problems today and another company has a board of directors tomorrow.
Even if he held twenty meetings a day, he would never be able to finish them all.
Not to mention that he has so many important people to receive, and some of them can only be received by him alone.
Industrial mergers do not involve hierarchical management, but rather continue to use flat management.
Maintain the independence and decision-making power of these projects to the greatest extent possible.
This is the experience I gained from Ali.
Ali is just like him. He has invested in countless projects and likes to seize control of others. The result is often that a project that was originally very good disappears after a few years.
It won't work if it's inexplicable.
This is the exact opposite of the giant penguin.
The Big Penguin made the same mistake before, but after several major failures, it completely gave up the idea of controlling the company.
Instead, it is changed to traffic support.
With just this change, Big Penguin's performance in the investment field is many times better than Ali's.
They are completely incomparable.
Chen Pingsheng certainly would not make such an obvious mistake, so the purpose of his corporate restructuring and mergers was largely because he wanted to empower small businesses and small projects to grow rapidly.
For example, after Feiyangyang merged with Tengyou Media, it was able to immediately obtain its internet celebrity traffic.
There is also Tengying Entertainment, which can also immediately obtain traffic support from Tengyou Media in the promotion and marketing of short videos including small artists.
This is the advantage. Now is different from the 1990s. The best advertising resources have always been on short videos.
Other companies will also benefit to varying degrees.
For example, after merging with Bobo Milk Tea, Lujiao Coffee immediately became the number one in the milk tea industry.
We can also launch our own milk tea + coffee combination, and also deliver takeaway coffee to the streets and alleys across the country.
The company will also launch its own supermarket bottled drinks next.
Although it is impossible to solve most of the problems facing the group at one time, it is clear that after this reorganization.
Tengying Group is much stronger. At least when outsiders see it, they will immediately think that it is a diversified super-large group.
Tengying Group was also officially divided into five super large group groups.
They are Tengyou Group, Lujiao Group, Snack Run Group, Yuanmeng Investment Group, and the other one is Tengfei New Energy Industry Group.
This is also the group in which he has invested the most, and Tengde Times is included in it.
Tengfei New Energy will also be included in this after it goes public in the future.
Overseas assets were not acquired, but were all transferred to overseas investment funds.
The newly acquired Wanda Commercial Management will not be merged because it is a giant in itself.
Wanda only needs to empower the group's offline high-end shopping mall channels.
There are also brand resources.
Over the years, what has always been most popular in the market about Tengyou Media is its very strict control over its product selection channels.
This is inseparable from the fact that Chen Pingsheng himself runs several department stores. Many internet celebrities rely on gimmicks to sell goods in the short term.
In the long run, quality must be relied upon.
After this large-scale market restructuring and merger, no matter whether outsiders can understand it or not.
They all reflect a major market trend. For example, if you simply want to sell good milk tea, it may not be too difficult in the early stages.
Once you become big, it will undoubtedly be difficult.
Because of the competition level, the management and operation methods will be completely different.
There is no doubt that it will become increasingly difficult for small businesses to survive in the future.
Because many of the large enterprises mentioned above have already completed the transformation into comprehensive banks.
Just as Internet companies cannot survive in the long run by relying on a single product, the same is true for traditional sectors.
Big companies are playing the game of "swallowing snakes" by expanding capital and the game of big fish eating small fish, which gradually reduces the entrepreneurial space for ordinary people.
For most people, the best path for the future is not to start a business, but to work for a large company like this.
This is the disorderly expansion of capital.
Chen Pingsheng is still doing well. At present, he is just integrating and merging his own companies.
After these companies are completely restructured, with the existing size of his Tengying Group, he will be able to easily take over traditional fields, including some fields that he has his eyes on.
(End of this chapter)
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