Chapter 721: Flying Demon City
Chen Pingsheng and Song Yanxi stayed in Guangzhou for only a few days before returning to Shanghai.
Erpi Ya and Xiao San Chen Lu also went back with them.
After the transfer of Douyin shares to Tengyou Media was completed, Zhang Wanyi called Chen Anan to Tengyou headquarters to discuss taking over the largest business group in the entertainment industry.
Tengying Entertainment.
An An played the role of a young president in Tencent Entertainment when she was very young, and she also knows many top-tier stars here.
Especially the current TV drama queen, who took care of her when she was little.
There are no veterans in Tengying Entertainment who stand up to confront her.
Because the elderly people here are all top-tier stars, or big directors and producers.
The way these people make money does not conflict with the group.
Celebrities need to earn high incomes by taking on commercial performances and brand endorsements.
As for commercial endorsements, Wanda has the most.
Tencent Entertainment's biggest problem is how to increase the group's profits.
The peak period of Tencent Film Entertainment was actually between 2013 and 2017 when her father was in charge.
During those years, no matter what project Tencent Film invested in, it would make money.
Later, due to the well-known illness, most projects were suspended and we suffered heavy losses for several years.
The stock price also fell from that time.
Now the film market has recovered, but the total annual box office of domestic films is only about 50 to 60 billion yuan.
That’s it...it also has to be shared with overseas blockbusters and domestic theaters.
Actual profits have continued to decline.
Even if you invested in the once popular Nezha 2, it was only a short-term recovery.
After a while, it's almost the same as before.
"An An, won't every celebrity be able to see you from now on?"
The turtle girl said enviously.
"Celebrities are only for fans outside. For people like us, ordinary celebrities are not as good as internet celebrities."
The income of internet celebrities is now much higher than that of ordinary stars, and most of the talented actors have switched to shooting short dramas.
It can be said that the difficulty of taking over Tencent Entertainment is obviously greater than that of Snack Run.
As long as Snack Run gets rid of the internal friction in management, it is very easy to make money.
Tencent Entertainment is different. You have to be able to continuously produce hit movies and TV series.
Fortunately, Tencent Film Entertainment has a large enough base and a large number of top stars to support it.
An An sat in the president's chair and turned around. The former headquarters of Tengying Entertainment was in Beijing.
Later we moved to Shanghai, and then to Guangzhou.
The headquarters building has a total of thirty-nine floors, and the floor where she is sitting is the thirty-eighth.
The top floor is an open-air swimming pool and a place for holding parties, which is very luxurious.
"An An, if we want to become stars in the future, wouldn't it be possible with just a word from you?"
"What's the point of being a star? Being a star isn't fun at all. You guys sit here for a while. I'll call Aunt Liying over to chat."
Zhao Liying is still very friendly with her. She has been financially independent for a long time and is one of the female bosses in the circle.
The reason why I am still filming is entirely because of my personal interest.
Zhao Liying was not in Guangzhou. She came from Zhejiang and arrived at the group headquarters in the evening.
An An prepared a private banquet for her on the top floor. When Zhao Liying was young, she usually dressed like the girl next door.
Now she has become a queen.
"An An, your father handed Tengying Entertainment to you so early?"
"Yes, Dad also exchanged a lot of shares for me."
"Your father is really confident in you."
The two of them are very familiar with each other and there is nothing to be shy about. Although Zhao Liying has tens of millions of fans, they all like to watch her TV dramas.
Her achievements in films are not much better than Liu Yifei's back then.
They are both equally matched.
"I asked you to come back this time specifically to ask for your opinion. I'm still not very familiar with the entertainment industry."
"Is that so?"
Zhao Liying introduced some industry situations to her, the general meaning of which was that nowadays, whether it is a TV series, a movie, or even a short play, they all have to be high-quality.
The past ten years of traffic-driven entertainment have proven one thing.
The so-called traffic is nothing more than the self-entertainment among fans.
If you really invest in their idols to make movies, you will still lose everything.
Whenever there is a movie or project in which idols participate, passersby should avoid it.
Coupled with the influence of the current short drama market, if it is not a truly high-quality drama, it will be easily beaten by the short drama.
In the past few years, Tencent Film Entertainment, like most film and television groups, has fallen into the trap of many traffic stars.
Those years happened to be when her father was not managing the group.
Tencent Entertainment's decline also began from that time.
However, no one blamed her father because a few years ago, Chen Pingsheng used Tengyou Media to acquire the declining Tengying Entertainment.
That is also to help everyone cash out in time.
Zhao Liying herself obtained more than 2 billion yuan in cash from that cash-out.
The top-tier celebrities who joined at the same time as her were able to cash out more or less tens of billions.
That is why, even though Tengying Entertainment is in such a bad state now, no one blames her father.
Her father...had done his best and had not let any of them down.
Therefore, Zhao Liying welcomed An Anlai to take over the group.
The other top stars are roughly the same. As long as Tengying Entertainment can continue the decision made by An An's father, everyone will support her.
It’s just that it’s really not easy to make money in the entertainment industry nowadays.
Especially for such a large entertainment group.
If we talk about the most profitable project in the entertainment industry in recent years, who else could it be besides Nezha 2?
The box office revenue of 16 billion yuan will not be surpassed in the next ten years.
Not to mention ten years, even twenty years will be the same.
Unless Stephen Chow can be invited to star in another masterpiece of the century like "Kung Fu".
Stephen Chow has completely retired from the entertainment industry, and Jackie Chan and others can no longer fight.
Even the patriotic movies that were popular in previous years are no longer popular in recent years.
There are only a few people who can guarantee the box office.
Tengying Entertainment has three.
An An's foundation is still there, and we want to restore the glorious history of Tengying Entertainment.
The only way to truly occupy a large share of the entertainment industry is to start with quality.
Make good dramas and support talented actors, and completely reject those second-generation actors.
Tengying Entertainment still has that capability.
It was like a mountain that lost its luster after her father switched to the technology field.
Tengying Entertainment has been in a steady decline for at least a decade.
The stock price also fell from a high of 180 billion to below 80 billion.
Many people, especially the top stars of the group, still hope that it can regain its former glory.
The difficulty faced by Tencent Entertainment lies in how to increase profitability.
Its management model is very loose and free.
The stars are scattered all over the world and they can't get together normally. If you want to get them together, you need some good reasons.
In short, the challenges An An faces are enormous.
She also looked at Tencent Entertainment's financial reports over the years in detail, and found that the largest portion of operating income still came from investments in film projects.
There are also short plays and business investments.
It’s been many years since a TV series has had a real hit.
They are just one of the ten production companies for Nezha 2.
It was like picking up a mouthful of soup.
How the entertainment industry will develop in the future will definitely shift from traffic being king to content being king.
In addition, the entertainment industry can also be deeply extended to culture, tourism, education and other sectors.
The most important thing is that Tencent Entertainment needs to cultivate a new generation of potential stars born after 2000.
To replace the post-90s generation, or even the post-95s generation.
Zhao Liying even went a step further and proposed to comprehensively deepen the training of basic entertainment skills.
Just as the former martial arts superstars grew old, the entire genre, including this type of kung fu movies, became obsolete.
It’s not that this type of performance has no audience, it’s just that today’s stars no longer have the basic skills they once had.
This basic skill is the most critical.
Zhao Liying suggested that An An could set up various training classes to comprehensively improve the existing youth echelon of Tengying Entertainment.
An An still obeyed and did as she was told. After all, after so many years, she still trusted her aunt Liying very much.
They have always been the gold standard in the field of TV dramas, and there is no one else.
If the film industry wants to reach new heights, the most important thing is to produce good content.
Just like Nezha 2, it took five years to sharpen the sword, and when the sword was unleashed, the world was shocked.
The entire industry was shocked. No one had ever thought that a movie could break the 10 billion box office.
It even directly entered the top ten in world film history.
Such an honor is a source of pride for every film practitioner.
If Tencent Film Entertainment can independently produce a movie like that, its stock price may return to its peak within a year.
It's just too difficult.
An An not only wants to make Nezha 2, she also wants to cultivate some kung fu superstars like Jackie Chan and Jet Li in the past.
For such stars, in addition to resources, the most important thing is the basic skills they have acquired since childhood.
Like Jet Li, who won five consecutive martial arts championships.
Not to mention Jackie Chan, he is simply gambling with his life.
This kind of spirit is what the entertainment industry lacks today.
Those traffic stars who keep making a fuss as soon as they get a little bit of a break should have been eliminated long ago.
Expect them to make movies about saving the city and saving the planet.
Do you think the fans read the letter themselves?
An An should first listen to the opinions of these big names in the circle, and then summarize her own experience. Anyway, there is no need to rush.
No matter how bad Tencent Film Entertainment is, it will definitely still have a net profit of more than ten billion yuan a year.
With this foundation, and the fact that she has no shortage of money, there is no big project that cannot be launched.
Even if she combines movies with entertainment, she still has the capital to invest.
Just when she had already served as the dual president of Tencent Film Entertainment and Snack Fast Run.
Chen Pingsheng was already having a headache looking at his only son, Xiaosan Chen Lu.
If the family needs a second generation who can just sit back and do nothing, then Chen Lu is definitely the best successor.
The key point is that their family doesn't need it, not to mention that he is the only boy in the family.
After the family returned to Shanghai, Chen Pingsheng asked him seriously, "Xiaolu, what do you want to do when you grow up?"
"I don't want to do anything. I just want to live my life to my heart's content and in my comfort."
"Don't you have any thoughts about your sisters inheriting so much of the family business?"
"Need some ideas?"
Chen Lu said seriously, "Dad, my family has never lacked money since the day I was born, and I have never known what it feels like to be short of money. Dad, can you tell me what it feels like to be without money?"
How should he answer this question?
Just as ordinary people wonder what the daily life of a billionaire's family is like, Chen Lu wonders how ordinary people actually live.
His concept of ordinary people is probably a small house worth 40 to 50 million yuan in Shanghai.
There are only two bathrooms in the house, and the family only has a car worth three or four hundred thousand yuan. This is probably his impression of poor people.
"Xiaolu, you'll be nine soon. Dad has been quite negligent towards you, and I actually let you go so far as to ask such a question."
Chen Pingsheng thought about it seriously. He only had this one son. If he was a waste, it would be completely unrealistic to have another one.
"You're almost nine years old. Dad's taking you out for a year to experience the life of an ordinary person. If you can't stand it and want to come home, you're not allowed to play games anymore. You have to study hard. What do you think?"
"Is that necessary? I don't care anyway."
Chen Lu is really the kind of person who is born to be lazy and doesn't care whether he spends money or not.
He is neither as fond of spending money as Erpi Ya, nor as sensible and kind as An An.
What Chen Pingsheng saw in him was a completely resigned character.
With this kind of personality, he can remain indifferent even if asked to inherit billions of dollars in family assets.
Because in his opinion, his family will never be short of money.
It's impossible for him to be short of money, so what is there for him to inherit?
It's so terrifying... Chen Pingsheng actually raised such a big second-generation lazy kid.
This situation is probably not much better than Wang Yanfeng's previous situation.
The only difference is that he will not take on hundreds of billions of debts like Lao Wang.
Wang Yanfeng is now living a leisurely life and has never come back.
If Chen Lu is destined to lie down in the future, he can indeed lie down comfortably for the rest of his life.
But I can’t just lie down like this as the only child in the family.
Chen Pingsheng called Song Yanxi to discuss the matter with her, and Song Yanxi was so happy.
In her opinion, her husband should have taken care of the mistress Chen Lu long ago.
Chen Pingsheng asked her, "Didn't he like playing with Su Xiaoxi the most in the past? Where is Su Xiaoxi now?"
"Don't mention it. She tried every possible way to get her daughter in touch with my son in Shanghai, but I sent her to Guangdong."
"Well... please sort out the current information about these two people and let me see it."
Chen Pingsheng felt that Xiao San Chen Lu's condition was already a serious illness, and serious illnesses required strong medicine to treat.
Even if he was taken to those small rental houses, he knew that even though his family was rich, he just couldn't adapt to such a simple environment.
I won't make too many changes from the bottom of my heart.
Unless you use drastic measures in his heart, you must stimulate him severely and let him know the consequences of being penniless.
Song Yanxi quickly sorted out Su Xiaoxi's situation. It was very easy for their family to investigate someone.
In other words, Chen Pingsheng didn't pay attention to the mother and daughter at all.
It must be said that Su Xiaoxi is living a miserable life now, and her mother has returned to her old ways and become a mistress.
It’s just that her current man can’t marry her again and he’s not that rich.
Chen Pingsheng knocked on the table and soon came up with an idea.
Chen Lu is nine years old this year. If we don’t educate him ruthlessly, it will be difficult to change him.
Unless the family is completely bankrupt.
(End of this chapter)
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