Chapter 82 Beyond Expectations
Feiyangyang Hotpot City opened more than ten days before the New Year.
Taking advantage of the existing high traffic volume in the mall, Feiyangyang launched three packages when it opened.
Family banquet.
There are 12 dishes in total, three hot pot dishes, six vegetarian dishes and three small side dishes.
Suitable for family gatherings of 8 to 12 people, priced at 368.
That’s right, it’s 368.
It was so cheap that people in Beijing couldn’t believe that this was a banquet meal they had in the Grand Capital Shopping Mall.
Another one is Carrefour, which serves two hot pots, three vegetarian dishes, and a plate of peanuts.
198 yuan.
Hotpot is not fixed, nor are vegetarian dishes, but there are many options.
The last type is the friends relationship between two people, or the couple partnership.
A hot pot, two vegetarian dishes, a plate of peanuts and a bottle of beer.
98 yuan.
They are all discounted packages.
This event marketing plan was finalized before Chen Pingsheng left the capital.
People nowadays live at a fast pace, and many people encounter difficulties in choosing when ordering food, or waste a certain amount of time.
It’s different if you use the discount package directly, it looks cheap at first glance.
After all, this is not a store in a small alley, but a large store of over 500 square meters in a high-end shopping mall.
The store’s annual rent is as high as 1.2 million.
We use high-end decoration and super-large stores to achieve the ultimate value for money.
It can be seen that its business will not be bad.
It’s understandable that Feiyangyang’s business picked up shortly after its opening.
Liu Fen came with her family.
She recently discovered that she had been cheated. Her son-in-law lent her a super powerful Navigator but refused to refuel her car.
This guy is cool and domineering, and every step he takes costs money.
It would be fine if she was the only one driving it, she would only drive it when she went out to do some decorations, but she was very unhappy when her relatives asked her to borrow it, thinking of using it as a wedding car.
Another point is that she actually lives in a big house in a high-end residential area with a great environment.
The area is about 300 square meters and it is fully decorated.
When her son-in-law first lent it to her, she was very happy for the first two days.
After a while, it’s not the same anymore, the property fees are scary.
With her meager income, she could support a big navigator and a 300-square-meter mansion.
Apart from showing off when treating others, the only thing left is that my wallet is getting emptier and emptier.
The eldest son-in-law finally came back, and she was still thinking about whether she could borrow another gas card from him.
The requirements are not high, just recharge about 10,000 or 20,000 yuan every month.
And pay the property management fee at the same time.
His mother-in-law only has this little thought, and he will not be dissatisfied.
When Liu Fen, Song Wu and Song Huamin arrived at Feiyangyang.
The business was pretty good, the place was full of people.
The son-in-law was in the compartment, chatting with Gao Hu and several store managers.
The other four stores will be opened at the same time soon, and by then Feiyangyang will be considered a chain in Shijingshan.
In the early stage, the stores were mainly in shopping malls.
The large flow of traffic to shopping malls and stores can also have a certain publicity effect.
"Old Chen, our Feiyangyang's flavor is more Hunan-style, mainly spicy. In Beijing, many places focus on noodles, such as steamed buns, cornbread, flower rolls, steamed cakes, silk cakes, dumplings, sugar triangles, pancakes, noodles, buns, dumplings, etc. These noodles are not popular in southern provinces, but they are very popular here."
"Just study it. Don't we have the Feiyangyang training headquarters?"
Chen Pingsheng put down the menu and said, "Every place has its own unique food culture. Hunan cuisine is spicy, Cantonese cuisine is light and likes soup, and the north prefers noodles."
"If Feiyangyang wants to become the largest restaurant chain in China in the future, it can't just stick to one place. It must adapt to the tastes of different places."
"If we don't adapt to the market and wait for the market to adapt to us, it's normal to be eliminated one day."
In Southern Province, as long as a dish of stir-fried pork with chili peppers is cooked to perfection, the restaurant will generally have no shortage of business.
If you don’t know how to cook noodles in the north, you’re like a broken arm.
He walks crookedly.
Feiyangyang is a big investment, and a lot of work was done in the early stages of opening the store, which is something a single store simply does not have.
Now that I have discovered my shortcomings, I can make timely adjustments.
Chen Pingsheng said, "It takes time to learn northern pastries. It would be better to spend a lot of money to hire a pastry chef from the capital and let him specialize in pasta."
"How much do you think is appropriate?"
Gao Hu also felt that it would be more appropriate to hire someone, as training takes time and cannot be completed in a short period of time.
"About 20,000 or 30,000. The requirement is that only one must be top-tier."
Chen Pingsheng said, "Don't be afraid to pay a high price to hire someone. As long as Feiyangyang can break even within six months, it will be considered a success."
"But wouldn't that mean there would be no profit? Wouldn't it be meaningless for those who received store dividends?"
Gao Hu got 15% of the original shares, and Zhao Liying invested 10 million yuan, also 15%.
The remaining 70% belongs to him alone. After the A round is completed, everyone will start to dilute their shares in the B round of financing.
Therefore, his way of making money is the same as mine, neither relying on profit.
Only when the interests are in sync can we avoid letting our butts decide our heads.
To put it bluntly, it is a conflict of interest.
For example, Gao Hu is responsible for the execution and operation of Feiyangyang. If he only takes dividend shares, store profits are his only way to make money.
It is obvious that what Chen Pingsheng wanted from the beginning to the end was to cash out through the capital market.
At this time, he will have a huge conflict of interest with Gao Hu.
Many things will not be carried out so smoothly.
Only when everyone makes money through the capital market can they keep pace with each other.
The reason why Gao Hu raised this question was mainly because Feiyangyang stipulated that the store management would own 30% of the dividend shares in the early days of its opening.
This is a reward for store management.
If business is booming but management still doesn't get a share of the profits, people will think they are committing financial fraud.
This is more hurtful than not giving it.
Chen Pingsheng also thought about this problem. After thinking for a while, he said, "This is indeed a problem. Let's just do this: cancel the bonus shares and just give high salaries. We can't promise management something that doesn't exist. That would be a complete scam."
"Cancel the bonus shares and directly increase management salaries by 25% to 50% as year-end bonuses. You decide the details."
The non-existent dividend shares will be cancelled and replaced with year-end bonuses.
That's indeed a good idea.
According to what Fei Yangyang decided early on, the chef's monthly salary is 18,000 yuan, and the annual salary is about 220,000 yuan.
You can get a year-end bonus of 60,000 to 100,000 yuan.
That’s more than 300,000 yuan a year, which is definitely the highest salary in the industry.
Only the highest salary can attract top talents.
Chen Pingsheng himself would never spend 5,000 yuan to ask employees to do something worth 10,000 yuan, as that would only cause complaints.
They also frequently engage in brainwashing and success studies.
It’s a different matter if you spend more than 300,000 yuan to hire someone to do something worth 200,000 yuan.
Whatever I say goes, and my employees will express their gratitude from the bottom of their hearts.
Who doesn’t come to Beijing to make money? All the talk of good fortune is fake.
The greatest blessing of being a boss is to truly help employees earn more money than they expect.
He always sticks to this.
Therefore, his employees' income must exceed expectations.
You think you can only get 6,000 for this job, but I will give you 9,000.
If you think it's okay to live in an unfinished house as a dormitory, I can arrange for it to be fully decorated.
Let employees exceed expectations and give customers great value for money.
Of course, there is also a big problem here: employees' income exceeds expectations.
This means that store operating costs will be infinitely increased, and customers will exceed expectations, which means that profit margins will be squeezed to an extremely low level.
With two-way stretching, he, as the boss, is likely to have to pay extremely high operating costs in the early stages.
Chen Pingsheng found it completely acceptable.
Those Internet companies are losing so much money, but they are still very arrogant when they go public.
He is completely devoted to his employees and building a good reputation among his customers.
There's no reason why it can't be done well.
Once he completes the IPO, he will most likely be able to initiate random multiplication.
By then, you will have made a lot of money.
That’s hundreds of millions of random multiplications.
If it could be played twelve times as loud, even the prince's palace in Beijing could afford a set.
(End of this chapter)
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