Three years after the outbreak, the consumer market has been in a sluggish state.
The reason seems to be affected by the disease, but it is mainly due to the huge impact of the real estate market.
The entire real estate economy has sunk too much capital. Once houses cannot be quickly converted into cash, they will naturally become steel and concrete.
As a result of this series of impacts, a large group of former middle-class people have to tighten their belts and live a frugal life.
In the post-real estate era, in addition to developing science and technology industries to carry out industrial upgrading and participate in global high-end market competition.
The most important thing is to increase the income of ordinary people. Only when their income increases and they have money to spend can the economy circulate normally.
Since his retirement, Chen Pingsheng has been committed to developing grassroots service industries, attempting to provide better welfare and benefits to these industries.
But the reality is that it is as difficult as climbing to the sky.
For example, in the hairdressing industry, if he wants to increase the average salary in that industry, the prerequisite is to increase the fees.
Only when fees are increased can practitioners enjoy normal salary standards.
In his opinion, with only four days off a month and working more than twelve hours a day, the apprenticeship period would take more than three years.
That's it, with an average monthly salary of around 4,000. It's really true that apart from rural parents who have no background and no resources at all, which other parents would let their children learn this?
This is not only true for hairdressing, but also for the food delivery industry.
If you want to earn 8,000 yuan a month, you have to run at least ten hours a day, rain or shine.
Cheap labor is everywhere. Young people exchange their bodies and youth for such a small amount of compensation, and in the end they are burdened by issues such as dowry, children's education, and buying a house, making them unable to stand up straight for the rest of their lives.
This is by no means a developed standard.
Fighting internal competition, increasing income and improving welfare have long become major trends.
He spent ten years and only managed to make small changes to the development status of these grassroots industries.
"President Chen, with all due respect, if we want to change the current situation of these low-level service industries, the most important thing is to fundamentally solve the serious internal competition and talent surplus problems in the industry."
A retired vice president said: "If we don't fundamentally address the problem of over-employment, it will be impossible to completely solve the problem of low per capita income in hairdressing, catering and other industries."
"That's right. We should invest in more technical colleges and start training rural students after they complete nine years of compulsory education to avoid over-concentration in one or two industries."
"Before, becoming an internet celebrity required either money or luck. Now, you need at least two or three years of training beforehand. I think the expansion of technical colleges is inevitable. It's just that relying on Tengying Group alone would require too much capital investment."
They have opened more than a dozen technical colleges in Guangdong, mainly to cooperate with the country's talent diversion plan.
If there is no diversion, graduating from university will mean unemployment.
To put it nicely, college students delivering food are inspiring and not afraid of hard work. To put it bluntly, it is a tragedy of the times.
The investment cost for each technical college will not be less than 60 to 100 million yuan.
Adding the subsequent operating funds, such industrial investment is really not something that any company can support independently.
In addition to directly giving money out to charity, Tengying Group must at least maintain a break-even point in its charitable activities.
Avoid dragging down the group's own finances due to excessive investment.
Chen Pingsheng knocked on the table and said, "The technical college diversion plan can indeed be put on the agenda. The investment plan is tentatively set at 5 billion this year, and Li Xiaoman will be fully responsible."
Everyone in the advisory group has worked as a senior executive in a large group.
The more talented people there are, the more things can be done.
After a pause, Chen Pingsheng continued, "The diversion plan is only one option. The most important thing is that we need to give rural students more choices, whether it's being a host or a chef. Only with more choices can they truly get in touch with what they like."
Ordinary people are not like An An and Chen Lu. Most rural students make passive choices.
As for those who have achieved nothing in most of their lives, it is not because they are incapable, but mainly because they have not found what they really like to do.
This leads to being trapped in poverty for a lifetime.
The core goal of the technical college in cooperating with the diversion plan is to improve the choices of these people so that they can find what they like to do.
The responsibility on his shoulders is still very heavy, which is why Chen Lu can't do big charity at all.
Doing great charity is at least ten times more difficult than running a large group.
Most of the highly educated people on Jingyan Island joined the group because of Tengying Group’s current business philosophy, including its sense of mission.
Over the years, Chen Pingsheng has indeed been doing charity work in a down-to-earth manner.
Let most grassroots practitioners enjoy life and work happily at the same time.
This was also his biggest goal in his later years.
As for making money, whether it is building the largest offshore casino or spending 300 billion to reclaim islands in Hong Kong, it is just to maintain the daily expenses of charity.
His money could not be increased any more, and it would be meaningless to increase it any further.
The family fortune has already reached trillions, but it's just a string of numbers.
It is far less interesting than the meaningful things he is doing now.
Since he has personally put the rural talent diversion plan through technical colleges on the agenda, it means that this project is not small.
It is very likely that tens of billions more will be invested in the future.
Li Xiaoman is the vice president of the Dream Fund and has abundant industry resources. She is definitely the best candidate to be fully responsible for the implementation of this plan.
As for the hairdressing, catering and other industries.
Once they are unable to control the excessive number of practitioners, consumption will not be able to increase, and even giant groups like them will not be able to increase industry revenue.
Unless they pay the money out of their own pockets, this is completely inconsistent with Tencent Film Group’s long-term charitable goals.
He can allow a project to be unprofitable for ten years, but he will never allow a project to have no hope of making a profit at all.
Then everyone discussed some other things, mainly focusing on the talent diversion plan.
During the early stages of capital expansion, whether it is taxi-hailing or food delivery, the platform will provide certain subsidies in the early stages.
As time went on, most of them turned out to be blood-sucking companies, which was a terrible sight.
In order to avoid such developments, Chen Pingsheng also set strict standards for the group, which is that it is absolutely not allowed to make too much money in the grassroots service industry.
Even so, he could only change a small part of it.
In the next ten years, Tengying Group will definitely enter more grassroots industries. It has nothing to do with making money, but only with conscience.
Therefore, everyone is actively discussing and looking for solutions every day.
After the meeting, Li Xiaoman came to see him alone.
"Uncle Chen, I just retired from the Dream Fund. I'm afraid it's not a good idea for you to let me take charge of such a large project."
"What's wrong with that? You know, with the development of Tengying Group to this day, what outsiders see is just the tip of the iceberg. Our real major industries, including the group's core focus, have long been concentrated in the charity sector. This is why the group needs to continuously cultivate and discover new talents."
"I just feel a little surprised."
People like Li Xiaoman have been financially independent for a long time, and the things that make them work hard must be things they like and want to do from the bottom of their hearts.
This is how we manage senior talents: through the group's sense of mission, we make them want to do things well from the bottom of their hearts.
This kind of power is also called faith. Once a person has good faith, he will be invincible.
The same is true for group operations.
(End of this chapter)
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