Chapter 87: Planning for the Rising Fruit
the next day.
Chen Pingsheng went to the headquarters of Tengsheng Fruit.
Everything is running normally here, and the current person in charge is Zhang Tao.
He serves as the deputy general manager of Tengsheng, but he is still the general manager.
Since being forced to cancel its recharge activities in October last year, Tengsheng has been following a steady and cautious operating model.
At present, there are two data that are most worthy of attention.
The first is that the net profit of Tengsheng Fruit Supermarket stores generally remained at 8% to 12%.
Although this data may not seem high, you should know that the daily turnover of fruit supermarkets can reach more than 30,000.
As for those smaller Tengsheng community stores, the net profit is generally around 10%.
From last year to this year, Tengsheng Fruit has opened a total of 68 stores.
The monthly turnover is around 50 million.
That's a pretty good number.
We still plan to open 60 to 120 stores this year.
This goal is not big, and they are fully capable of completing it now.
Tengsheng Fruit adopts a shareholding system, and each store has at least three on-site shareholders.
This is enough to ensure the stability of the store.
According to financial calculations, the investment in a fruit supermarket is generally between 1.2 million and 1.5 million, depending on the transfer fee and rent of the storefront.
This is the biggest expense.
The payback period for a single store is between eight and twelve months without card recharges.
In other words, if you can get your money back within a year, it’s already a very good investment.
Dividends will still be distributed on the 15th of every month, this is an unchangeable rule.
Tengsheng Fruit has a lot of liquidity. If he wants to move it, he can easily withdraw tens of millions.
This is both a benefit and a temptation.
Countless companies that were developing well have been destroyed because of this way of moving funds.
He always kept himself on guard and was absolutely not going to do something like this.
I would rather earn less money than take big risks.
After this year, Tengsheng Fruit will definitely have a great chance of becoming one of the top five fruit companies in Beijing.
Once he completes this year's store opening target, he will have more than 100 large fruit supermarkets in Beijing.
Monthly sales are over 100 million, which is undoubtedly very good.
Unfortunately, the fruit business does not have a high threshold, and each place has its own strong fruit chain. If you want to move from Beijing to other places, you will immediately have to compete with these strong brands developed locally.
If Tengsheng Fruit did not have its own core advantages and only relied on price, it would be highly likely that it would not leave Beijing.
It is far better to take over the fruit market in this place than to jump out and not make money.
Chen Pingsheng’s goal for Tengsheng Fruit is just this big. The biggest barrier to entry in the fruit business is that there is no barrier to entry.
Anyone can open a business, which means that the fruit market in every place is bound to be full.
It is normal to have three or four fruit shops at the entrance of a community.
Instead of going out like this, it’s better to stay in Beijing and make money.
Fruits are different from catering. Catering, especially chain catering, has a very high threshold.
For example, many restaurant franchises nowadays, if a chef joins the franchise himself, with the support of the headquarters, he will most likely be able to run such a store successfully.
If it is an outsider, that is, a non-professional who wants to join the restaurant and does not have much money himself.
At least nine and a half out of ten will lose money.
Unless you join a franchise like KFC or McDonald's where you don't have to worry about anything.
Chen Pingsheng also learned this through analysis of various financial data.
There really isn't any core selling point in the fruit business.
If you want to do well, you just need to put in a few points.
A wide range of goods, low prices, and fresh fruits.
As for these three points, as long as you do them well and your position is okay, it will basically not be too bad.
For a fruit brand that can succeed locally, these three points will undoubtedly be good.
In this case, if he goes to compete on someone else's territory, he will be easily targeted.
The key reason for not leaving the capital is that the fruit market is too easily saturated.
To put it bluntly, fruit stores are a red ocean market that is destined to be extremely saturated.
Once the market becomes saturated, price wars and all kinds of wars will break out.
Sticking to the local market in Beijing is undoubtedly the best choice for Tengsheng Fruit.
After this year's development, I can rely on it to earn tens of millions of yuan every year.
He is not the only one who makes money. Zhang Tao, Liu Jing and others can all make five to six million yuan every year from Tengsheng Fruit.
The shares vary in size. The brothers started the business together and now they have become rich together.
Actually, it’s not that brothers can’t start a business together, but it’s best if they are all over 30 years old.
Men will become basically mature mentally after they reach the age of 30, and will be able to handle things rationally.
If someone is already thirty years old and still mentally immature, Chen Pingsheng would never choose such a person as a partner, no matter how good their relationship is.
Chen Pingsheng has not yet expressed his own ideas, and will first spread them all over the capital.
However, Zhang Tao suggested that Tengsheng rent another headquarters. After all, it is a company with annual sales of nearly 10 billion, which is much better than ordinary listed companies.
The key point is that trucks cannot be parked here. He wants to move the headquarters of Tengsheng Fruit to the suburbs, where parking is easier and the rent is cheaper.
Isn't it better to build a building in the suburbs than to squeeze into this office building?
Chen Pingsheng thought it was okay. The fruit business was not a high-end industry, so there was no need to pretend to be like real estate.
Everything is still based on convenience.
But we already have so many employees here, and we have to consider them when renting a new headquarters.
Try not to move too far away.
Chen Pingsheng felt that he had to build a business building of his own in Beijing this year no matter what.
Otherwise, it would be troublesome for these companies to move around frequently.
Which larger company doesn’t have its own headquarters building?
This is a symbol and a sign that he must build one this year.
He felt that his plan this year was not bad. Tengsheng Fruit was making stable profits, and he would leave it to Chen Anan to inherit in the future.
Feiyangyang is still pushing forward his listing plan. Once completed, he will definitely take this opportunity to fully enter the catering industry.
As for Shui Yunjian, that is the real treasure trove of his golden finger.
As long as he can run Shuiyunjian well, he can get a steady stream of funds by recharging his cards.
Tengying Entertainment is where he obtains traffic, and it is also the traffic output station he uses to support his various companies.
Clear goals and clear plans.
It shouldn’t be too difficult to buy a headquarters building of more than ten floors within the Second Ring Road this year, right?
Chen Pingsheng thought secretly.
After spending a day at Tengsheng Fruit, I went to Shuiyunjian headquarters for training for a few days.
They were all young girls, so naturally he was popular as a boss.
Following their strong recommendation, I had kidney care and shoulder and neck care.
Appraised by professional health practitioners.
He has been feeling a little irritated lately and needs to get his kidneys taken care of regularly.
Like once a week.
Because of long-term labor in the early years, my shoulders and neck have some minor problems.
Sitting for a long time can easily cause back pain and slight dizziness.
This is all caused by congestion. If you do it regularly for a few months, it will be cured.
When it comes to your own physical health, you must persevere.
He doesn't want to have to put wolfberries in tea before he turns 40.
He only went to his own Tengying Entertainment when several other Feiyangyang stores were about to open at the same time.
(End of this chapter)
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